Design & UX
We guide your customers toward the actions you actually want them to take. By combining strategy, UX, technology, and visual experience, we create digital solutions that make your offering stand out. Whether it’s a new website, further development, or a redesign, we support you all the way.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further with UX/UI design. No commitment required, of course.
Design and user experience that create business value
Good design is about more than visuals. It’s about making it easy for users to find what they need, understand your offering, and take the next step. When design is based on real user needs, it creates better conditions for conversion, customer experience, and internal efficiency.
At the same time, design is a key part of how your brand is perceived digitally. We help you create modern, consistent, and trustworthy experiences that build confidence from first impression to conversion.
You might think that AI today can help you create design entirely on your own, and to some extent it can. But without UX, you risk creating something that looks good without solving the right problems for the right users. AI can accelerate the design process - but without UX, you risk building fast in the wrong direction.
Varsego
Varsego, a nationwide wholesaler of ice cream and food, needed a fast and user-friendly B2B e-commerce platform to manage complex orders from retailers. Toxic developed a customized solution on the e-commerce platform Litium with integration to their business system for real-time updates of prices, inventory levels, and customer-specific terms. Furthermore, the new site was built by Toxic with a strong focus on UX design, where an SEO and CRO analysis forms the basis for the final design and development.
Essem Design
Essem Designs e-commerce is the flagship store where user experience, design, and the brand's history are highlighted in every detail. Together with Toxic, Essem has taken the step to a global platform where the vision of the hall as the "first room" meets modern technology, high performance, and a long-term digital strategy. Through a new framework, inspiring features, and over ten years of SEO work, Essem has created a digital presence that drives growth both in Sweden and internationally.
Wismo Automotive
Wismo Automotive is the general agent for Opel and needed to develop a digital solution that allows the management of 90 sites in the same solution. Toxic created a solution in Umbraco Cloud that both streamlines the work for editors and gives the dealers the flexibility to customize their own pages.
Logistri
Before its planned listing change to Nasdaq Stockholm's main list, Logistri faced increased demands for transparency, reporting, and accessible investor information. Together, we developed a modern IR platform in Umbraco that simplifies daily operations and creates a stable foundation for the next phase of the company's development.
Konradssons Kakel
Konradssons Kakel wants to be the obvious choice for craftsmen and make it easy for all customers to find the right one. Together with Toxic, they have built a new website in Litium and a B2B e-commerce for resellers and professional customers. At the same time, a long-term SEO effort is underway that allows more people to find it via Google.
Kläppen Ski Resort
We at Toxic were entrusted to help Kläppen Ski Resort at a strategically important stage, where their existing web platform needed to be reviewed for the future. Kläppen's previous website was built in Episerver, with a license that expires in 2026. This created a clear need to find a new solution that was both sustainable in the long term and cost-effective.
Svegro
Toxic proudly presents our latest client case: a complete transformation of svegro.se. With a focus on modern UX/UI design, a stable platform in Umbraco, and innovative features, Toxic has created a digital platform that not only enhances Svegros brand awareness but also inspires a sustainable life with organic farming. The new website offers an enhanced user experience that reflects the 'wow' feeling Svegro is known for.
KABE
We at Toxic are proud to have been entrusted with developing KABE's new website. The project combines modern design, improved user experience, and an editor-friendly CMS, Umbraco, to best meet KABE's needs.
Infranord
Toxic has developed digital solutions in close collaboration with Infranord that strengthen both their internal efficiency and external brand. By creating the customized mobile app TORD and redesigning the website in connection with Infranord's rebranding, we have together created a comprehensive solution that supports their operations – from technology to communication.
Lanbrukarnas Riksförbund (LRF)
When we at Toxic were tasked with redesigning The Federation of Swedish Farmers' (LRF) current website, we began to clarify what challenges LRF saw with the existing website and where the focus should be for the new website.
Svensk Camping
Svensk Camping, formerly known as SCR, underwent a comprehensive rebranding. In connection with the launch of a new graphic identity, Toxic was tasked with developing a new website built on Umbraco Cloud. The result is a modern and informative digital platform that strengthens Svensk Camping's communication and creates better reach for both the industry and the organization's members.
Norrviken
When Norrviken wanted to strengthen its digital presence, Toxic was entrusted to create a unified web platform, built in Umbraco, that elevates their entire operation – with the park and visitor experience at the center. The new solution makes it easier to inspire, inform, and guide visitors year-round. As part of the platform, Toxic has also developed an e-commerce solution in Umbraco Commerce, integrated with the business system HiCore via our integration engine EntityFlow.
Miller Badrum
We proudly present our comprehensive solution for Miller Badrum's new digital platform. With Litium CMS, PIM, and Commerce, we at Toxic have created a mobile-friendly and dynamic e-commerce solution that makes it easy for customers to configure bathroom furniture and explore a wide range of products. The new platform streamlines Miller Badrum's product and content management while enhancing the brand's presence and creating an inspiring experience for both Nordic and British customers.
Furhoffs
Furhoffs Rostfria needed a modern B2B e-commerce platform that could handle complex product configurations and streamline order flows. Toxic developed a customized solution based on Litium with integration to the business system Monitor G5, which among other things solves automated management of prices, inventory levels, and customer-specific agreements. The result is a scalable e-commerce platform with improved UX, faster order processing, and search engine optimized product structure – tailored for industrial sales online.
Pulsen Fastigheter
Pulsen Fastigheter needed a new website that better reflected their business and commitment to Borås. With a new, modern, and flexible solution in Umbraco, they now have a platform that is easy to update and provides a better user experience for both tenants and visitors.
Gnosjö Automatsvarvning
Gnosjö Automatsvarvning has initiated a digitalization project with us at Toxic to develop System ONE – a platform that will streamline internal processes and complement the company's existing systems to meet future needs. As the first step, a presence module is now operational, which improves safety and efficiency in the business. In this case, we focus on how this subproject within System ONE has helped Gnosjö Automatsvarvning to digitalize its attendance management.
Readly
Readly faced challenges with high workloads in their marketing department and discovered Toxic through Design Emergency. Despite having a strong internal team, they needed external help to manage their larger campaigns, and that's where Toxic stepped in to support. We at Toxic produced a film for their summer campaign with the goal of increasing customer conversion and reaching a wider audience.
SafeLine
SafeLine, Europe's leading manufacturer of elevator safety products, faced challenges with its old e-commerce platform. Toxic and SafeLine's long-standing collaboration continued, and together they created a new, automated, and user-friendly website built on Litium. The new solution has streamlined operations and now supports SafeLine's growth in international markets.
Swede-Wheel
Swede-Wheel had a vision of creating a new website that clearly and inspiringly visualized their products for their customers. They wanted the website to reflect their future vision, and together with Toxic, the website as a whole has received a significant boost in terms of design, structure, and UX.
Weland Solutions
When Weland Solutions needed to ensure the management and further development of their portal, Weland HUB, they chose to bring in a complete development team from Toxic. With broad technical expertise, project management, and business understanding, they have gained a long-term partner who can drive development forward and create value for both customers and employees.
Hooks Herrgård
With a focus on increasing sales digitally, Hooks Herrgård, together with Toxic, wanted to create an updated and appealing digital platform to inspire and inform their customers. And the goal? For customers to quickly find what they are looking for - and above all, to complete their booking.
SIA Glass
SIA Glass has long been at the forefront of creative marketing communication. One of the challenges was that the old website did not have the same look and feel as the rest of the marketing. The solution was that we at Toxic developed a cohesive concept for the brand in the form of a new website. As part of the collaboration, we have also worked together with SIA Glass to develop an SEO strategy to strengthen SIA Glass's digital presence and increase visibility on Google.
How we work - from insight to experience
We always start by understanding the current situation, target audiences, and user scenarios. Through workshops, user insights, prototypes, and testing, we identify where friction exists in the customer journey and which improvements will have the greatest impact.
We then develop structure, information architecture, design concepts, and clickable prototypes that provide a clear sense of the user experience before any code is written. This results in a solution that is easy to use, easy to evolve, and tailored for both users, editors, and internal teams. The goal is always to create digital experiences that last over time and contribute to the business objectives.
Central control, local freedom: who decides what on the group's websites?
When many companies share a platform, new questions arise. Who gets to change what and which content should be managed centrally? Here we describe how corporations can organize editorial work so that it becomes both efficient and secure.
2min
Template or custom? Two paths for the corporation's websites
All companies in a group do not have the same needs. A smaller subsidiary may need a simple website that can be set up quickly, while a larger company may require a completely custom solution. In this blog post, we describe how groups can combine a common template with tailored solutions.
2min
After the listing: how to manage the IR website in everyday life
The listing day is just the beginning. Then come quarterly reports, annual meetings, press releases, and changes in management, year after year. An IR website that was ready on time but is difficult to manage quickly becomes a burden. In this blog post, we go through what the IR year usually looks like and what makes management easy.
2min
New company in the group: how the web will be set up without starting over
Every acquisition raises the same question: what do we do with the website? Without a common foundation, the answer is often a new web project from scratch. Here we describe how a common platform makes it faster and cheaper to connect new companies.
2min
IR-webb in two languages: therefore, the investor information needs to be available in English.
Foreign investors own a large portion of the shares on the Swedish stock exchange. For them, the English IR website is the company's face to the outside world. Yet, the English version is often thinner or less updated than the Swedish. Here we go through why language matters and how you can keep both versions up to date.
2min
Can the group's companies share a web platform and still maintain their brands?
When a group wants to consolidate its websites, a common concern is that the companies will lose their identity. However, a shared platform does not mean that all websites have to look the same. Here we explain how multiple brands can share technology and features while still having their own expression.
2min
This is how you keep the corporate governance section of the IR website up to date: Content and update procedures
The corporate governance section of the IR website is often the one that is updated the least frequently and therefore becomes outdated the easiest. At the same time, this is where investors and analysts look for information about who is in charge of the company and how. Here we go through what content is usually available and how it can be kept updated.
3min
Ten companies, ten websites: when is it time to consolidate the group's websites?
In many corporations, each company has its own website, built at different times by different agencies in different systems. It works for a while, but over time the websites become expensive to manage and difficult to overview. Here we go through the signs that it is time to consolidate the websites and what the corporation gains from it. As an example, we explain how Toxic and Industrireklam consolidated the Weland Group's companies into Weland Light, a common template in Umbraco where changes are rolled out to multiple websites simultaneously.
3min
On the way to the stock market: this needs to be on the web by the listing day
Before a listing, the checklist is long. The website often ends up far down, even though it must be ready and accurate on the same day the stock starts trading. Here we go through what the website needs to be ready for at the listing and how you can plan the work so that it doesn't become a bottleneck.
2min
Multiple facilities, one web platform: how to simplify everyday life for the editors
At many destinations, the hotel, restaurant, ski resort and campsite each have their own website, developed independently over time. The result is duplicated work for content editors and a fragmented experience for guests. In this article, we explore what happens when multiple websites are brought together on a single platform and how Isaberg Mountain Resort approached the challenge.
3min
5 reasons why large organizations and associations choose Umbraco as a CMS
Many large organizations and associations are using CMS solutions that have become too expensive, too complex, or simply no longer fit the business. Editors struggle with things that should be simple, and the technology begins to set limits on what the organization can do. After working with organizations such as LRF, the Tenants' Association, and several sports federations, we see some recurring reasons why the choice often lands on Umbraco CMS.
3min
Why more and more companies are digitizing their B2B sales and how it works
Many B2B companies still receive orders via email, phone, or through their salespeople. It often works well at first, but as the number of customers and order volumes grow, it becomes difficult to keep the information updated and the process becomes too time-consuming. This is one of the most common reasons why more B2B companies are now taking the step towards their own e-commerce platform. In this post, we will go through how orders are often handled today, what problems it creates, and how a digital platform changes the picture.
3min
Umbraco + AI: What exists today and what is on the way?
To say that AI development is progressing at a frightening pace may not be sticking your neck out directly. New models are coming almost every day, and the development does not seem to be slowing down anytime soon. But how can one implement and benefit from it in Umbraco? We will clarify that in this post!
7min
Therefore, you should stop stressing about your AI ranking.
The question arises everywhere: “How do we rank in ChatGPT?” It's a good question because AI search is starting to become an important channel for digital marketing and no one wants to risk falling behind. But before you hire someone who promises to “optimize your AI ranking,” you need to know something. There is no real ranking.
2min
That's why you are losing customers in your B2B trade - and what you can do about it.
In B2C e-commerce, the purchasing experience often revolves around inspiring and enticing. In B2B, it's the opposite. Customers already know what they want, they have probably ordered it before and want to do it again – as quickly and smoothly as possible. Yet, it is surprisingly common for B2B stores to be built with the same logic as consumer retail. This creates unnecessary friction, frustrates customers, and leads to manual work that no one really has time for. So, what does a truly smooth purchasing experience look like in B2B?
3min
When do organizations need to rebuild or redesign their website?
Many organizations use their website for many years without major changes. This is rarely a problem in itself – a website does not need to be rebuilt just because it is old. The problem arises when the technology, content, or visitors' needs have changed more than the website has managed to keep up. It is not always easy to see where the line is between "this we can fix" and "this requires us to rebuild from scratch." Here are four signs worth taking seriously.
3min
Where the ridge meets the sea – the story of Norrvikens trädgårdar
There are places that do something to you even before you understand why. Norrvikens trädgårdar on the Bjäre Peninsula is one such place. Here, where Hallandsåsen meets the sea and a favorable microclimate allows the impossible to bloom, a man's vision has lived on for over a hundred years; through storms, crop failures, changes of ownership, and a period of decline that almost became the end – but it did not.
Common problems on large websites and how they can be solved
The larger a website grows, the harder it becomes to manage – both for those who visit it and those who work on it every day. What was once a clear structure with a few sections becomes, over time, hundreds of pages, countless subcategories, and content that has been added in batches over several years without a common plan. The result is rarely noticeable all at once; instead, it sneaks in until one day the visitor can no longer find what they are looking for, while the editor no longer knows where something should be. Now we will go through some of the most common problems on large websites and what usually tends to solve them.
3min
Why system integration is important in e-commerce
Many companies that sell through e-commerce do not work in a single system, but many work in several at the same time. The business system handles orders, inventory, and finance, the CRM manages customer relationships and the sales process, and the e-commerce platform is what customers actually encounter. If your systems do not communicate with each other, much of the work ends up being about moving information manually between them, and that is rarely where time should be spent.
2min
That is why many organizations choose to switch CMS
A CMS, a content management system, is the tool an organization uses to publish and update content on its website. Most organizations chose their CMS a long time ago (often five, ten, or fifteen years ago) and have since built upon it year after year. Over time, it becomes harder to live with the choice one once made. Licenses become more expensive, editors find it increasingly difficult to work in the system, and what once felt flexible starts to feel like a hindrance. Let’s go through some of the most common reasons organizations choose to switch CMS and what they often want to achieve with the change.
3min
What is required of a good IR website?
Trust is what determines how a publicly traded company is perceived by investors, analysts, and shareholders. Much of that trust is built or lost on the web. An IR website (Investor Relations) is the place where investors, analysts, and shareholders turn when they want to understand how the company is doing and where it is headed. For a publicly traded company, the website is not just a communication channel; it is part of how the company fulfills its information obligation to the market. If an IR website is difficult to navigate or lacks the right information, it costs more trust than one might think. In this blog post, we will therefore go through what an IR website actually needs to contain and what distinguishes a good IR website from one that is just there out of obligation.
4min
Frequently asked questions about design & UX
In simplified terms: UX design (user experience) focuses on the entire user's interaction with a product or service, including the user's emotional experience and overall satisfaction. UI design (user interface) is more focused on the visual and interactive aspects of design, such as layout, colors, and typography.
It is especially valuable when you are facing a new website, redesigning an existing solution, or when you see users dropping off in the customer journey. It can also be relevant if you want to improve conversion, strengthen the brand digitally, or create better conditions for editors and internal teams.
Common signals are high bounce rate, low conversion, difficulty finding information, or users not taking the next step. Internal feedback, such as finding it difficult to work in the CMS or maintain consistent design, is often an indication that UX and structure need to be reviewed.
We start by understanding the current situation, target groups, and user scenarios. Then we analyze user behaviors, customer journeys, and existing flows. Based on the insights, we develop structure, wireframes, design concepts, and prototypes that are tested and further developed together with you.
Yes, absolutely. We help both companies that are building new and businesses that want to further develop an existing website or digital service. It can involve everything from minor improvements to larger redesign projects.
Good design and user experience make it easier for visitors to find what they need, understand the offer, and convert. This often leads to higher conversion rates, better customer experience, stronger brand perception, and more efficient internal processes.
Yes, at Toxic, accessibility is a core issue! We assist with both accessibility analysis and accessibility adjustments according to WCAG and applicable legal requirements. This improves the user experience for all visitors and ensures that the website meets current and future demands.