Central control, local freedom: who decides what on the group's websites?
Blog
2 min
Blog
2 min
When many companies share a platform, new questions arise. Who gets to change what and which content should be managed centrally? Here we describe how corporations can organize editorial work so that it becomes both efficient and secure.
Content that's often managed centrally
Some information needs to be consistent across all websites. This often includes group-wide news, sustainability information, job vacancies, legal information such as privacy policies, and shared contact details. If each company manages this content independently, the wording can quickly become inconsistent, making it difficult to know which version is correct.
Content that's often managed locally
Other content requires knowledge that only exists within the individual company. Products and services, local news, campaigns and offers are best created by the people who know the business and its customers. These companies need the freedom to work independently without waiting for approval or updates from the central team.
How to make it work
Shared content can be published once and displayed across multiple websites. When the privacy policy is updated, the changes are reflected everywhere at the same time.
Roles and permissions ensure that each content editor can view and edit the content relevant to their own company. At the same time, the central communications team can maintain an overview of all websites.
Clear guidelines complement the technology. By defining what can be changed locally, such as images and text, and what must remain consistent, such as logos and footers, content editors can work independently and with confidence.
How we helped Wismo Automotive
Wismo Automotive is the official importer and distributor in Sweden for brands including Peugeot, Citroën, Opel and Mitsubishi Motors. Its web solution for approximately 90 dealerships was built on Umbraco 7, a version that no longer receives updates. Toxic developed a new solution in Umbraco Cloud, bringing all dealership websites together in a single installation.
Information can be updated centrally and published across all websites with a single click. At the same time, each dealership can add its own content and make adjustments within predefined guidelines. This gives Wismo a complete overview of all dealership websites in one place. Read the full case study.
A shared template and custom websites for Weland
The Weland Group balances central and local management through two approaches. Companies that can share the same structure use Weland Light, a shared Umbraco template developed by Toxic. Changes to the template are automatically rolled out to all connected websites, and more than ten websites have been launched using it so far. Companies with their own brands or more specific functional requirements instead receive custom-built websites.
With a shared template, a feature requested by one company can benefit the entire group. When one company requested a video hero section, the feature could be made available to all companies using the template. Read the full case study.
Want to find the right balance between central and local management?
At Toxic, we help corporate groups create structures that work at both central and local levels, using roles and permissions in Umbraco. Learn more about how we help corporate groups.
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