Your SEO agency
We help you improve your visibility on Google through comprehensive SEO work – from analysis and strategy to implementation and ongoing optimization. We systematically work with technical SEO, content, keyword analysis, and link building to drive relevant traffic and increase conversions. All work is based on data and is continuously monitored to ensure effectiveness and development over time. You will receive a clear plan, ongoing improvements, and full transparency in the results. The goal is to make SEO a profitable and long-term channel for your business.
This is how we work as an SEO agency – from analysis to results
SEO is a long-term and strategic effort. As an SEO agency, we work data-driven and structured to ensure that every effort leads to increased visibility, relevant traffic, and more business.
The work always begins with a thorough analysis of your website, your market, and your competitors. Based on this, we develop an SEO strategy tailored to your business goals, your target audience, and your industry. The strategy serves as a clear roadmap for how we will gradually improve your visibility on Google.
Lindab
Through long-term SEO efforts, Lindab.se has gone from limited visibility to top rankings on Google. Together with Toxic, they have strengthened their presence for both construction and ventilation products and established themselves as a clearer digital force in the industry.
Multeral
Multeral, together with us at Toxic, has carried out a comprehensive project to simplify and streamline its customers' purchasing processes. The result is a digital platform on Litium that combines high functionality with a personalized customer experience.
Isaberg Mountain Resort
Isaberg, one of Sweden's premier destinations for outdoor activities and skiing, has developed a modern digital platform in collaboration with Toxic to enhance its online presence and optimize the customer experience. The platform integrates several booking systems and customizes content based on the season, making it easier for guests to find and book activities. In this case, we focus on how the new solution has created a smoother and more cohesive experience for Isaberg's visitors year-round.
We offer various SEO packages
To continuously succeed with SEO, a committed and long-term effort with your website is required. We offer packaged services that ensure your website not only meets but also exceeds Google's technical requirements, while effectively competing with other players in the market. Our packages are designed to keep you on a retainer basis and ensure a constant improvement of your web presence.
What does SEO mean?
SEO stands for Search Engine Optimization and is about helping your pages rank higher in search engine results on platforms like Google. It involves optimizing your website for both search engines and users. A well-optimized website appears higher in search results, drives more traffic to your site, and creates better opportunities to generate business and convert visitors into customers.
Measurable results and high ranking
What is wonderful about SEO is that it pays off in the form of measurable results, which allows us to experiment with which keywords work and which do not in order to achieve the best possible positions. To succeed in this, it is important that your website is relevant to the keywords we use; otherwise, it will be like working against Google instead of ranking high. We help you appear at the top of the search results for the keywords that best describe what your business offers.
Book an SEO meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further with SEO. No commitment required, of course.
Technical SEO – the foundation for visibility in Google
Technical SEO is a crucial part of successful SEO work. For Google to be able to index and rank your website correctly, a stable technical foundation is required.
We ensure that your website is fast, secure, and mobile-friendly, and that it meets Google's technical guidelines. By identifying and addressing technical obstacles, we create the best possible conditions for high rankings and a better user experience.
"Snacket om" GEO – How to make your company more visible in AI search
In our series "Snacket om", we highlight current topics within digitalization. In this episode, we talk about GEO (Generative Engine Optimization) and how AI is changing the way people search for information.
We go through the difference between traditional SEO and optimization for AI responses, why visibility in generative search engines is becoming increasingly important, and what companies can concretely do to be visible in, for example, ChatGPT.
An episode for you who works with digital marketing, is a marketing manager or CEO, and wants to future-proof the company's online visibility.
Content that both ranks and converts
The content on your website is crucial for both SEO and conversion. We create and optimize content that is relevant to your visitors while also tailored to how people actually search on Google.
Through careful keyword analysis and strategic content planning, we help you attract the right audience. The goal is not just more visits – but more business, inquiries, and leads.
Build authority with the right link strategy
To achieve and maintain high positions in search results, trust and authority are required. Google assesses this, among other things, through links from other relevant and credible websites.
We work long-term with link strategies that strengthen your domain authority and improve your competitiveness. All work is done with a focus on quality, relevance, and sustainable methods that have an effect over time.
Transparency, follow-up, and continuous optimization
SEO should be clear and measurable. Therefore, we continuously follow up on how the work is developing and how the results affect your business.
You will receive ongoing insights into ranking development, traffic, and conversions. Through analysis and optimization, we ensure that the strategy is constantly improved and adapted to new opportunities and changes in search behaviors.
An SEO agency focused on long-term growth
We believe in long-term partnerships where SEO becomes a natural part of your digital growth. Our goal is to create stable visibility and sustainable results that strengthen both your brand and your profitability over time.
Whether the goal is more leads, increased sales, or a stronger presence on Google, we tailor the SEO work to your business objectives.
Small
Our smallest SEO package is specially designed for those who want to start optimizing their online presence effectively and cost-effectively. With a focus on basic SEO strategies, we help you improve your searchability, attract more relevant traffic, and increase your digital footprint. Let us help you grow with targeted solutions that make a real difference for your business.
| Ongoing costs: 3,295 SEK/month | The following is included |
| We track up to 15 keywords/services. | Yes |
| 1–2 hours of technical and content SEO work per month. | Yes |
| Ongoing keyword analysis and optimization. | Yes |
| Automatic dispatch of monthly reports. | Yes |
| Review every six months. | Yes |
| 6 months binding period | Yes |
| 2 months' notice period | Yes |
AI & GEO-addition Small
| Ongoing costs: 1,250 SEK/month | The following is included |
| AI-optimized content - Create short, fact-based text blocks that AI assistants are likely to quote (definitions, "X means...", bullet points). | Yes |
| Structured data & AI readability - Implement FAQ pages for common questions. Implement HowTo schema for step-by-step instructions. All of the above to increase the likelihood of appearing in AI results. | Yes |
| Ongoing monitoring and optimization of your AI visibility. | Yes |
| AI reporting live during semi-annual reviews. | Yes |
Medium
Our medium SEO package is designed to effectively deepen and enhance your digital presence. This package is perfect for you who have started your SEO journey but are experiencing a stall in results. With this package, we take your SEO strategy to the next level, optimize your visibility, and help you reach a wider audience online.
| Running costs: 5,395 SEK/month | The following is included |
| We track up to 30 keywords/services. | Yes |
| 5 hours of technical and content SEO work per month. | Yes |
| Ongoing keyword analysis and optimization. | Yes |
| Automatic dispatch of monthly reports. | Yes |
| Reconciliation every quarter. | Yes |
| 6 months binding period | Yes |
| 2 months' notice period | Yes |
AI & GEO extension Medium
| Running costs: 1,250 SEK/month | The following is included |
| AI-optimized content - Create short, fact-based text blocks that AI assistants are likely to quote (definitions, "X means...", bullet points). | Yes |
| Structured data & AI readability - Implement FAQ pages for common questions. Implement HowTo schema for step-by-step instructions. All of the above to increase the likelihood of being included in AI results. | Yes |
| Ongoing monitoring and optimization of your AI visibility. | Yes |
| AI reporting live during quarterly reviews. | Yes |
| Quarterly reports. | Yes |
| 6 months binding period. | Yes |
| 2 months' notice period. | Yes |
Large
Our largest SEO package is designed for those who already have an established online presence and want to take their optimization efforts to the next level. With an in-depth strategy that includes advanced keyword analysis, technical SEO optimization, and content customization, we aim to maximize your visibility and drive conversions. We use data-driven insights to fine-tune and tailor your campaigns, ensuring that your business is not only visible but also performs at its best in search results.
| Recurring costs: 7,495 SEK/month | The following is included |
| We track up to 100 keywords/services. | Yes |
| 7 hours of technical and content SEO work per month. | Yes |
| Ongoing keyword analysis and optimization. | Yes |
| Automatic dispatch of monthly reports. | Yes |
| Quarterly reports. | Yes |
| Reconciliation every quarter. | Yes |
| 6 months binding period | Yes |
| 2 months' notice period | Yes |
AI & GEO-addition Large
| Ongoing costs: 2,280 SEK/month | The following is included |
| AI-optimized content - Create short, fact-based text blocks that AI assistants are likely to quote (definitions, "X means...", bullet points). | Yes |
| Structured data & AI readability - Implement FAQ pages for common questions. Implement HowTo schema for step-by-step instructions. All of the above to increase the likelihood of appearing in AI results. | Yes |
| Ongoing monitoring and optimization of your AI visibility. | Yes |
| AI reporting live during quarterly reviews. | Yes |
| Quarterly reports. | Yes |
| 6 months binding period. | Yes |
| 2 months' notice period. | Yes |
Central control, local freedom: who decides what on the group's websites?
When many companies share a platform, new questions arise. Who gets to change what and which content should be managed centrally? Here we describe how corporations can organize editorial work so that it becomes both efficient and secure.
2min
Template or custom? Two paths for the corporation's websites
All companies in a group do not have the same needs. A smaller subsidiary may need a simple website that can be set up quickly, while a larger company may require a completely custom solution. In this blog post, we describe how groups can combine a common template with tailored solutions.
2min
After the listing: how to manage the IR website in everyday life
The listing day is just the beginning. Then come quarterly reports, annual meetings, press releases, and changes in management, year after year. An IR website that was ready on time but is difficult to manage quickly becomes a burden. In this blog post, we go through what the IR year usually looks like and what makes management easy.
2min
New company in the group: how the web will be set up without starting over
Every acquisition raises the same question: what do we do with the website? Without a common foundation, the answer is often a new web project from scratch. Here we describe how a common platform makes it faster and cheaper to connect new companies.
2min
IR-webb in two languages: therefore, the investor information needs to be available in English.
Foreign investors own a large portion of the shares on the Swedish stock exchange. For them, the English IR website is the company's face to the outside world. Yet, the English version is often thinner or less updated than the Swedish. Here we go through why language matters and how you can keep both versions up to date.
2min
Can the group's companies share a web platform and still maintain their brands?
When a group wants to consolidate its websites, a common concern is that the companies will lose their identity. However, a shared platform does not mean that all websites have to look the same. Here we explain how multiple brands can share technology and features while still having their own expression.
2min
This is how you keep the corporate governance section of the IR website up to date: Content and update procedures
The corporate governance section of the IR website is often the one that is updated the least frequently and therefore becomes outdated the easiest. At the same time, this is where investors and analysts look for information about who is in charge of the company and how. Here we go through what content is usually available and how it can be kept updated.
3min
Ten companies, ten websites: when is it time to consolidate the group's websites?
In many corporations, each company has its own website, built at different times by different agencies in different systems. It works for a while, but over time the websites become expensive to manage and difficult to overview. Here we go through the signs that it is time to consolidate the websites and what the corporation gains from it. As an example, we explain how Toxic and Industrireklam consolidated the Weland Group's companies into Weland Light, a common template in Umbraco where changes are rolled out to multiple websites simultaneously.
3min
On the way to the stock market: this needs to be on the web by the listing day
Before a listing, the checklist is long. The website often ends up far down, even though it must be ready and accurate on the same day the stock starts trading. Here we go through what the website needs to be ready for at the listing and how you can plan the work so that it doesn't become a bottleneck.
2min
Multiple facilities, one web platform: how to simplify everyday life for the editors
At many destinations, the hotel, restaurant, ski resort and campsite each have their own website, developed independently over time. The result is duplicated work for content editors and a fragmented experience for guests. In this article, we explore what happens when multiple websites are brought together on a single platform and how Isaberg Mountain Resort approached the challenge.
3min
5 reasons why large organizations and associations choose Umbraco as a CMS
Many large organizations and associations are using CMS solutions that have become too expensive, too complex, or simply no longer fit the business. Editors struggle with things that should be simple, and the technology begins to set limits on what the organization can do. After working with organizations such as LRF, the Tenants' Association, and several sports federations, we see some recurring reasons why the choice often lands on Umbraco CMS.
3min
Why more and more companies are digitizing their B2B sales and how it works
Many B2B companies still receive orders via email, phone, or through their salespeople. It often works well at first, but as the number of customers and order volumes grow, it becomes difficult to keep the information updated and the process becomes too time-consuming. This is one of the most common reasons why more B2B companies are now taking the step towards their own e-commerce platform. In this post, we will go through how orders are often handled today, what problems it creates, and how a digital platform changes the picture.
3min
Umbraco + AI: What exists today and what is on the way?
To say that AI development is progressing at a frightening pace may not be sticking your neck out directly. New models are coming almost every day, and the development does not seem to be slowing down anytime soon. But how can one implement and benefit from it in Umbraco? We will clarify that in this post!
7min
Therefore, you should stop stressing about your AI ranking.
The question arises everywhere: “How do we rank in ChatGPT?” It's a good question because AI search is starting to become an important channel for digital marketing and no one wants to risk falling behind. But before you hire someone who promises to “optimize your AI ranking,” you need to know something. There is no real ranking.
2min
That's why you are losing customers in your B2B trade - and what you can do about it.
In B2C e-commerce, the purchasing experience often revolves around inspiring and enticing. In B2B, it's the opposite. Customers already know what they want, they have probably ordered it before and want to do it again – as quickly and smoothly as possible. Yet, it is surprisingly common for B2B stores to be built with the same logic as consumer retail. This creates unnecessary friction, frustrates customers, and leads to manual work that no one really has time for. So, what does a truly smooth purchasing experience look like in B2B?
3min
When do organizations need to rebuild or redesign their website?
Many organizations use their website for many years without major changes. This is rarely a problem in itself – a website does not need to be rebuilt just because it is old. The problem arises when the technology, content, or visitors' needs have changed more than the website has managed to keep up. It is not always easy to see where the line is between "this we can fix" and "this requires us to rebuild from scratch." Here are four signs worth taking seriously.
3min
Where the ridge meets the sea – the story of Norrvikens trädgårdar
There are places that do something to you even before you understand why. Norrvikens trädgårdar on the Bjäre Peninsula is one such place. Here, where Hallandsåsen meets the sea and a favorable microclimate allows the impossible to bloom, a man's vision has lived on for over a hundred years; through storms, crop failures, changes of ownership, and a period of decline that almost became the end – but it did not.
Common problems on large websites and how they can be solved
The larger a website grows, the harder it becomes to manage – both for those who visit it and those who work on it every day. What was once a clear structure with a few sections becomes, over time, hundreds of pages, countless subcategories, and content that has been added in batches over several years without a common plan. The result is rarely noticeable all at once; instead, it sneaks in until one day the visitor can no longer find what they are looking for, while the editor no longer knows where something should be. Now we will go through some of the most common problems on large websites and what usually tends to solve them.
3min
Why system integration is important in e-commerce
Many companies that sell through e-commerce do not work in a single system, but many work in several at the same time. The business system handles orders, inventory, and finance, the CRM manages customer relationships and the sales process, and the e-commerce platform is what customers actually encounter. If your systems do not communicate with each other, much of the work ends up being about moving information manually between them, and that is rarely where time should be spent.
2min
That is why many organizations choose to switch CMS
A CMS, a content management system, is the tool an organization uses to publish and update content on its website. Most organizations chose their CMS a long time ago (often five, ten, or fifteen years ago) and have since built upon it year after year. Over time, it becomes harder to live with the choice one once made. Licenses become more expensive, editors find it increasingly difficult to work in the system, and what once felt flexible starts to feel like a hindrance. Let’s go through some of the most common reasons organizations choose to switch CMS and what they often want to achieve with the change.
3min
What is required of a good IR website?
Trust is what determines how a publicly traded company is perceived by investors, analysts, and shareholders. Much of that trust is built or lost on the web. An IR website (Investor Relations) is the place where investors, analysts, and shareholders turn when they want to understand how the company is doing and where it is headed. For a publicly traded company, the website is not just a communication channel; it is part of how the company fulfills its information obligation to the market. If an IR website is difficult to navigate or lacks the right information, it costs more trust than one might think. In this blog post, we will therefore go through what an IR website actually needs to contain and what distinguishes a good IR website from one that is just there out of obligation.
4min
Frequently asked questions about SEO
SEO, or search engine optimization, is about improving your website to rank higher in search results on search engines like Google. A higher ranking means that more potential customers find your website, which leads to increased traffic and ultimately more business. It is a long-term strategy for building organic visibility and profitability online.
SEO is an investment that takes time. Results vary depending on your industry, competition, and your website's current status. Typically, you can expect to see improvements within 2–4 months, but the most significant effects become clear after 6–12 months of continuous work.
All packages include technical SEO, content optimization, keyword analysis, consulting, and ongoing improvements. Our Medium and Large packages also include more extensive optimization, more keywords, and greater strategic work for long-term growth.
Toxic offers three SEO packages – Small, Medium, and Large. The packages are designed for different needs and levels of ambition and can be customized according to the company's goals, competition, and market.
Of course. You can upgrade or downgrade between Small, Medium, and Large at any time as your goals evolve.
We measure SEO results using:
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Rankings in search results for your prioritized keywords.
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Organic traffic to your website and its development over time.
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Conversions, such as leads, sales, or other business goals.
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Technical performance, including loading time and mobile-friendliness.
You will receive automated monthly reports and regular check-ins where we review the results together.
Yes. We send monthly reports where you get a clear overview of your placements on Google.
SEO is a continuous effort. Google's algorithms change regularly and the competition for top positions is high. To maintain and improve your results, we need to work continuously on optimization, updates, and adjustments.
Technical SEO improves the website's infrastructure, making it faster, more mobile-friendly, and easier for search engines to index. It can include everything from improving loading times to security updates and optimizing URL structure.
We can start as soon as we have had an initial meeting to understand your needs. After the meeting, we will conduct a preliminary analysis and begin the optimization work. Often, we can start working on your SEO within 1–2 weeks after the contract is signed.