Svegro
Toxic proudly presents our latest client case: a complete transformation of svegro.se. With a focus on modern UX/UI design, a stable platform in Umbraco, and innovative features, Toxic has created a digital platform that not only enhances Svegros brand awareness but also inspires a sustainable life with organic farming. The new website offers an enhanced user experience that reflects the 'wow' feeling Svegro is known for.
Background
Svegro faced the challenge that their existing website no longer met the needs of the company or its customers. At the same time, work was underway to develop a new graphic profile, which included a rethinking of product appearance and brand profile. This further emphasized the need for a completely new digital platform. The ambition was to raise brand awareness and create a source of inspiration by offering recipes and lifestyle content, which the old website's structure and functions could not handle effectively. The ultimate goal of the new website was to reflect and convey the amazing 'wow' effect that visitors experience when visiting Svegro's greenhouse located in Färingsö.
About Svegro
Svegro is a family business in its third generation that grows herbs, lettuce, and greens in Sweden. All cultivation is organic and takes place in greenhouses out on Färingsö. Their love for the earth, flavors, and food has been with them since the start in 1960. Svegro’s vision is a Sweden that is completely self-sufficient in fresh greens - all year round.
The solution
In the work on Svegros new website, great emphasis was placed on UX/UI design to create an accessible, user-friendly, and above all, inspiring platform. The goal was for the website to not only attract visitors with its modern design but also encourage them to stay through engaging content. The design and technical layout of Svegro.se have been entirely crafted with the ambition of making the website the obvious choice for those seeking inspiration and knowledge in herbs, cultivation, sustainability, and recipes. The website is built on Umbraco 13, which is a flexible and user-friendly CMS tool.
The website has been optimized to showcase Svegros high-quality images and videos with the aim of enhancing the user experience without compromising search results on search engines. A key feature that has been introduced is the ability for visitors to review and save their favorite recipes. This interactive feature not only contributes to a more personalized experience on the website but also encourages repeat visits. Through these innovative solutions, Svegros' new website has become a dynamic resource that strengthens the brand's image and supports its goal of inspiring a green and sustainable life.
Svegro has 60 years of cultivation tradition. We want to share our knowledge and inspiration and give the web visitor the same wow feeling as when they visit our greenhouse in Färingsö. The team from Toxic, with skilled designers and web developers, captured all our wishes and translated them into an inspiring, engaging, and easy-to-navigate website. Toxic has created a web that we are proud of and that can easily be updated to always feel current.
The effect
By launching the new website together with us at Toxic, Svegro has managed to transform its digital presence into a reflection of the fascinating atmosphere in its greenhouses on Färingsö. The effect of this renewal is multifaceted and includes a significant increase in brand awareness. Visitors are now offered a deep dive into Svegro's world, where inspiration and education about sustainable cultivation and fresh recipes are at the center. With features that allow users to review and save favorite recipes, interaction on the website has been enhanced, directly contributing to a longer and more engaging user experience. This renewed digital platform, developed by Toxic, has not only strengthened Svegro's position as a leading player in sustainable and organic vegetable cultivation in Sweden but has also created a solid foundation for continued digital growth. The website's modern design and technical solutions, optimized to highlight high-quality images and videos, underscore Svegro's commitment to quality and innovation. The natural choice for those seeking inspiration around recipes, sustainability, and cultivation is now clearer than ever: svegro.se
Toxic visits Svegro
As we turn off the winding country road and approach Färingsö, it feels like we are stepping into another world. The radiant autumn sun bathes the landscape in a golden glow, and the colorful leaves on the trees frame Svegros greenhouse, which majestically spreads out over the expanses. The fresh air fills the lungs, and the gaze meets rows of green, where herbs and lettuce thrive under careful supervision. It is a place where the beauty of nature meets modern technology and where a passion for sustainable cultivation permeates every square meter.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further.
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