What is required of a good IR website?
Blog
4 min
Blog
4 min
Trust is what determines how a publicly traded company is perceived by investors, analysts, and shareholders. Much of that trust is built or lost on the web. An IR website (Investor Relations) is the place where investors, analysts, and shareholders turn when they want to understand how the company is doing and where it is headed. For a publicly traded company, the website is not just a communication channel; it is part of how the company fulfills its information obligation to the market. If an IR website is difficult to navigate or lacks the right information, it costs more trust than one might think. In this blog post, we will therefore go through what an IR website actually needs to contain and what distinguishes a good IR website from one that is just there out of obligation.
What Investors Expect to Find
An IR website needs to include certain key elements to give investors and the market access to the right information. For listed companies, this is not optional. The EU Market Abuse Regulation (MAR) requires an issuer to inform the public as soon as possible of inside information that directly concerns the company, in a way that enables the public to access the information quickly and assess it fully and correctly.
This is not just a theoretical requirement. During the first half of 2025, Ellwee AB was fined SEK 366,000 by Nasdaq’s Disciplinary Committee for failing to disclose inside information as soon as possible, while Doro AB was fined SEK 520,000 for delaying disclosure without meeting the conditions required to do so.
Beyond the fines, there is something even harder to repair: the market’s confidence in the company’s ability to handle its disclosure obligations correctly. That is why the website needs to be built to handle time-critical information and ensure that it is published at the right time, not simply because it looks good, but because the law requires it.
- Financial reports: Quarterly reports, annual reports and other documents that show the company’s financial performance are a central part of an IR website. Financial reporting follows set schedules, and many companies also publish upcoming reporting dates in advance so that the market knows what to expect. Reports should also be collected in one place, arranged chronologically and easy to download.
- Share data: Share price, historical performance and preferably charts or statistics that make it easy to see how the share has developed over time. Many investors want to be able to compare performance against an index or similar companies directly on the website.
- Press releases: Press releases are an important part of a company’s communication with the market. When a press release contains inside information, MAR sets the framework: the information must be disclosed as soon as possible in a way that gives the public quick access to it and enables a complete and correct assessment. This means publication needs to happen quickly and at the right time. The information must also remain available on the website for at least five years, rather than simply being searchable on the day it is published.
- Investor presentations: Presentations used at capital markets days or investor meetings provide more depth than a press release and are often materials that investors and analysts return to when they want to understand the company’s development. Many companies publish these materials on their websites during or immediately after the meeting, making them available to everyone, not just those who attended.
What Separates a Good IR Website from a Mediocre One
The problem is rarely the content itself, but rather how it is presented. A good IR website makes it easy to find the right information without having to navigate menus designed around the company’s internal structure rather than the visitor’s questions. Data is presented clearly, with the right context, without requiring visitors to piece together figures from multiple documents themselves. Reports and documents can also be downloaded directly, in the right format, without unnecessary clicks along the way.
It sounds simple, but a surprising number of IR websites fall short in exactly these areas. This is often because the website was built once and then continuously filled with new reports without the structure evolving along with the content. This kind of structure is not only a trust issue for visitors, it also makes it more difficult for the company itself to demonstrate exactly when different pieces of information were published.
We have built IR websites that address precisely these challenges. Vestum, a listed industrial group operating within sustainable and socially critical infrastructure with around 1,500 employees, needed to automate the management of quarterly reports, annual reports and press releases that had previously been handled manually. By building the website in Umbraco and integrating it with Modular Finance, we were able to ensure that financial information is published correctly and on time, with a clear log showing when each document was made available. At the same time, data blocks such as charts, tables and ownership structures are presented clearly for visitors. Read the full case here.
Want to Build an IR Website That Actually Does Its Job?
At Toxic, we help listed companies build and develop IR websites that make financial information clear and easily accessible for investors, analysts and anyone else who needs to understand the company quickly.
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