Ten companies, ten websites: when is it time to consolidate the group's websites?
Blog
3 min
Blog
3 min
In many corporations, each company has its own website, built at different times by different agencies in different systems. It works for a while, but over time the websites become expensive to manage and difficult to overview. Here we go through the signs that it is time to consolidate the websites and what the corporation gains from it. As an example, we explain how Toxic and Industrireklam consolidated the Weland Group's companies into Weland Light, a common template in Umbraco where changes are rolled out to multiple websites simultaneously.
How the websites have evolved over time
The websites were rarely planned as a whole. One company built its website many years ago, another switched agencies last year, and a third joined the group through an acquisition, bringing its own solution. Each decision made sense at the time. However, the result is that the group now manages multiple websites across different systems, with different suppliers, contracts and ways of working.
Four signs it's time for a change
The first sign is a growing list of systems and suppliers. Each website has its own contact person, contract and login. Anyone looking to coordinate activities across several companies first needs to figure out who is responsible for what.
Another sign is that no one really knows the total cost of all the websites combined. Licences, hosting, support and development are billed to different companies and are rarely viewed as a whole.
The third sign concerns security. When each website is managed separately, security patches and upgrades are carried out at different times, or sometimes not at all. Every CMS also has its own lifecycle. For example, Umbraco 13 will receive security updates until 14 December 2026, according to Umbraco's official overview. With multiple systems across the group, there are several such deadlines to keep track of.
The fourth sign is that the same functionality has been developed multiple times, such as a contact form, product catalogue or careers page. This means the group is paying for the same type of solution in several places.
The benefits of bringing your websites together
A shared platform provides a clearer picture of website costs and often reduces overall expenses, as hosting, maintenance and development are shared. The group also gains better visibility into which websites exist and who is responsible for them. New features can be developed once and used by several companies, making development faster. A shared technical foundation also makes it easier to keep all websites secure and up to date.
Bringing websites together doesn't mean that every company has to look the same. We explain how this works in our article "Can companies within a group share a web platform while maintaining their individual brands?"
How we helped Weland and Industrireklam
The Weland Group is a family-owned business based in Småland, Sweden, with several brands and subsidiaries. The companies were using different CMS platforms, resulting in fragmented structures and inefficient workflows. Together with Industrireklam, the group's external marketing department, Toxic developed Weland Light, a shared Umbraco template. Changes to the template can be rolled out automatically to all connected websites, and more than ten websites have been launched using the template so far.
Jenny Wilde, CEO and Managing Director of Industrireklam, says: "We see a major advantage in having many of the companies within our group use the same structure and layout for their websites." Read the full case study.
Want to bring your group's websites together?
At Toxic, we're an Umbraco Platinum Partner, helping corporate groups analyse and consolidate their websites on a shared platform. Learn more about how we help corporate groups.
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