Simplify B2B trade with Shopspray
With Shopspray, you get a smooth PunchOut solution that allows your business customers to shop directly through their purchasing system, but with the same experience as in your online store. Easier for them, less hassle for you.
Why Shopspray?
In short: You make it easier for your customers to shop without complicating your own solution.
Shopspray is not an e-commerce platform on its own - it’s a functionality that we at Toxic integrate into your existing or new e-commerce projects. This way, all the business logic you’ve already built - such as ordering flows, customer rules, CRM integrations, PIM, and backend integrations - is also applied to PunchOut orders.
With Shopspray, you can offer your e-commerce as PunchOut - a technology that connects your store with the customer’s procurement system. Buyers access their assortment directly from their system, see their own pricing, and create a shopping cart that is then sent back for approval.
Everything happens automatically. Customers see the correct content without logging in manually, and you save time on order management and avoid errors.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further with Shopspray. No commitment required, of course.
What is PunchOut and how does it work?
PunchOut allows the customer to shop from your online store, but without leaving their purchasing system. Shopspray acts as the function that makes your e-commerce compatible with PunchOut and ensures that the right content and logic are displayed. Here's how it looks in practice:
- The buyer logs into their purchasing system
- Proceeds to your online store via PunchOut
- Thanks to Shopspray, the customer is logged in automatically and sees the right products and prices
- Assembles a shopping cart
- The shopping cart is sent back to the purchasing system
- The order is processed there according to the customer's usual flow
All logic and business rules remain in your e-commerce platform. Shopspray is the add-on that connects the systems and makes PunchOut possible.
Konradssons Kakel
When Konradssons Kakel took the next step in its digital development, the goal was to create a modern and inspiring web experience that meets customers' needs today. Together with Toxic, a new digital platform was developed on Litium Storefront, where inspiration, product information, and flexibility are at the center.
Logistri
Before its planned listing change to Nasdaq Stockholm's main list, Logistri faced increased demands for transparency, reporting, and accessible investor information. Together, we developed a modern IR platform in Umbraco that simplifies daily operations and creates a stable foundation for the next phase of the company's development.
Länsförsäkringar Fastighetsförmedling
We at Toxic are proud of our long and successful collaboration with Länsförsäkringar Fastighetsförmedling, which we have had the privilege to work with since 2016. Together, we have created a modern website built in Umbraco, focusing on user-friendliness, attractive packaging of property information, and continuous improvements. Our joint work is characterized by innovation and sustainability, always with the users' needs at the center.
Essem Design
Essem Designs e-commerce is the flagship store where user experience, design, and the brand's history are highlighted in every detail. Together with Toxic, Essem has taken the step to a global platform where the vision of the hall as the "first room" meets modern technology, high performance, and a long-term digital strategy. Through a new framework, inspiring features, and over ten years of SEO work, Essem has created a digital presence that drives growth both in Sweden and internationally.
Svegro
Toxic proudly presents our latest client case: a complete transformation of svegro.se. With a focus on modern UX/UI design, a stable platform in Umbraco, and innovative features, Toxic has created a digital platform that not only enhances Svegros brand awareness but also inspires a sustainable life with organic farming. The new website offers an enhanced user experience that reflects the 'wow' feeling Svegro is known for.
Kläppen Ski Resort
We at Toxic were entrusted to help Kläppen Ski Resort at a strategically important stage, where their existing web platform needed to be reviewed for the future. Kläppen's previous website was built in Episerver, with a license that expires in 2026. This created a clear need to find a new solution that was both sustainable in the long term and cost-effective.
Bevent Rasch
An e-commerce platform with increased service level and accessibility was on Bevent Rasch's wish list, and that is also what their new e-commerce, built by Toxic, achieved. With web, e-commerce, and PIM on the same platform – Litium – the customer experience improved while the administrative and manual tasks were streamlined.
KABE
We at Toxic are proud to have been entrusted with developing KABE's new website. The project combines modern design, improved user experience, and an editor-friendly CMS, Umbraco, to best meet KABE's needs.
GARO
GARO needed a new site to take the next step in its digital journey and to offer both of its target groups; the private consumer and the electrical installer a modern digital experience. Toxic built the solution in the e-commerce platform Litium.
Infranord
Toxic has developed digital solutions in close collaboration with Infranord that strengthen both their internal efficiency and external brand. By creating the customized mobile app TORD and redesigning the website in connection with Infranord's rebranding, we have together created a comprehensive solution that supports their operations – from technology to communication.
Lanbrukarnas Riksförbund (LRF)
When we at Toxic were tasked with redesigning The Federation of Swedish Farmers' (LRF) current website, we began to clarify what challenges LRF saw with the existing website and where the focus should be for the new website.
Svensk Camping
Svensk Camping, formerly known as SCR, underwent a comprehensive rebranding. In connection with the launch of a new graphic identity, Toxic was tasked with developing a new website built on Umbraco Cloud. The result is a modern and informative digital platform that strengthens Svensk Camping's communication and creates better reach for both the industry and the organization's members.
Norrviken
When Norrviken wanted to strengthen its digital presence, Toxic was entrusted to create a unified web platform, built in Umbraco, that elevates their entire operation – with the park and visitor experience at the center. The new solution makes it easier to inspire, inform, and guide visitors year-round. As part of the platform, Toxic has also developed an e-commerce solution in Umbraco Commerce, integrated with the business system HiCore via our integration engine EntityFlow.
Stolab
Toxic has long had a close collaboration with Stolab and has been their digital partner. The collaboration has now led to Toxic, together with Stolab's in-house department, creating a comprehensive solution with a focus on sustainability.
Ravema
To streamline their order management and consolidate their large product range under their own ownership, Ravema needed a complete e-commerce platform. Together with us at Toxic, they took the step to a solution that is not only integrated with their business system but also provides their customers with a simple and smooth shopping experience.
Isaberg Mountain Resort
Isaberg, one of Sweden's premier destinations for outdoor activities and skiing, has developed a modern digital platform in collaboration with Toxic to enhance its online presence and optimize the customer experience. The platform integrates several booking systems and customizes content based on the season, making it easier for guests to find and book activities. In this case, we focus on how the new solution has created a smoother and more cohesive experience for Isaberg's visitors year-round.
Miller Badrum
We proudly present our comprehensive solution for Miller Badrum's new digital platform. With Litium CMS, PIM, and Commerce, we at Toxic have created a mobile-friendly and dynamic e-commerce solution that makes it easy for customers to configure bathroom furniture and explore a wide range of products. The new platform streamlines Miller Badrum's product and content management while enhancing the brand's presence and creating an inspiring experience for both Nordic and British customers.
Furhoffs
Furhoffs Rostfria needed a modern B2B e-commerce platform that could handle complex product configurations and streamline order flows. Toxic developed a customized solution based on Litium with integration to the business system Monitor G5, which among other things solves automated management of prices, inventory levels, and customer-specific agreements. The result is a scalable e-commerce platform with improved UX, faster order processing, and search engine optimized product structure – tailored for industrial sales online.
Pulsen Fastigheter
Pulsen Fastigheter needed a new website that better reflected their business and commitment to Borås. With a new, modern, and flexible solution in Umbraco, they now have a platform that is easy to update and provides a better user experience for both tenants and visitors.
Gnosjö Automatsvarvning
Gnosjö Automatsvarvning has initiated a digitalization project with us at Toxic to develop System ONE – a platform that will streamline internal processes and complement the company's existing systems to meet future needs. As the first step, a presence module is now operational, which improves safety and efficiency in the business. In this case, we focus on how this subproject within System ONE has helped Gnosjö Automatsvarvning to digitalize its attendance management.
Vestum
Vestum, an industrial group within sustainable and socially critical infrastructure, needed to streamline the management of reports and press releases. By building their website in Umbraco and integrating with Modular Finance, Toxic created a solution that saves time, enhances security, and provides a smooth user experience. Toxic is also continuously working to further develop the website to meet Vestum's growing needs and ensure that it always maintains the highest standards.
This is what you get with Shopspray
PunchOut some extensions
Compatible with purchasing system
Shopspray uses your existing business logic
No double storage
Less administration
Support for multiple customer integrations
No third-party catalog is needed.
Built for PunchOut
Are you curious about Shopspray?
Are you curious about Shopspray?
oscar.salomonsson@toxic.se
031-376 24 82
Contact Oscar, business area manager for e-commerce.
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B2B e-commerce is no longer a question of "if" but "how". In Lithium's report Nordic Digital Commerce in B2B 2025, it is clearly stated that digital channels are not just a way to streamline internal processes, but above all a way to improve customer relationships and create growth. Here, Oscar Salomonsson, business area manager E-commerce at Toxic, shares concrete advice for creating a profitable digital B2B business in 2025.
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Frequently asked questions about Shopspray
PunchOut is a technology that connects your online store with the customer's purchasing system. The buyer does not leave their workflow, but can still shop directly in your store with the right prices and information.
Shopspray works with most purchasing and business systems on the market – for example, Visma Proceedo, SAP Ariba, Oracle, and Business Central.
Not necessarily. If you are using Litium or Optimizely, there are ready-made connectors from Shopspray, which makes it easy to get started without major customizations. If you are using another platform, it may require more technical work, but in many cases, it can be solved with the help of APIs and the right integration.
No, Shopspray has a clear licensing model. However, the complexity of the integration can affect the startup cost somewhat – especially if you have specific requirements or unusual systems.
Yes. Shopspray is built to handle multiple parallel integrations, which allows for different PunchOut connections to different customers and systems, without the need to rebuild your store.
No. All product information is retrieved directly from your e-commerce solution, as long as it is updated there. No extra catalogs, export scripts, or intermediaries are needed.
All customer, product, and order data remains in your e-commerce solution. Shopspray only manages the connection, so no information is stored or duplicated outside your system.