Konradssons Kakel
Konradssons Kakel wants to be the obvious choice for craftsmen and make it easy for all customers to find the right one. Together with Toxic, they have built a new website in Litium and a B2B e-commerce for resellers and professional customers. At the same time, a long-term SEO effort is underway that allows more people to find it via Google.
The assignment
Toxic was tasked with developing Konradsson's digital presence, from website to e-commerce. It started with a new website in Litium, where CMS and PIM are combined in a common solution based on Toxic Storefront.
On the same platform, we have since built a B2B e-commerce where retailers and professional customers order directly. At the same time, we are also working on SEO so that more people find the right products via Google.
About Konradssons Kakel
Konradssons Kakel is one of Sweden's leading suppliers of tiles, ceramics, and ceramic solutions for private homes and public environments. The company was founded in 1968 in Jönköping, where the headquarters and central warehouse are still located. Today, there are own tile and bathroom stores in Stockholm, Gothenburg, Malmö, and Jönköping. In addition, they have a wide network of retailers across the country.
Part 1: A new website
The goal was a website where it is easy to navigate a large assortment while also being inspired. This required a thoughtful structure and a natural connection between inspiration and products.
Simple navigation
The information architecture and filters make it easy to find the right product based on factors such as size, shape, and area of use.
Inspiration related to products
For many, the journey begins with an image and not with a product. That’s why environmental images and products are close to each other, so that the step from idea to choice becomes short.
Reseller map
An interactive map shows where the nearest retailers are and what is available there.
Flexible platform
The website is built in Litium on Toxic Storefront with a frontend in React. CMS and PIM are in the same place, and with flexible content blocks, the team can create and update content themselves.
We really appreciate the flexibility of the platform and that both PIM and CMS are combined in the same place. This makes it easier for us to work efficiently with both product information and content.
The result
The result is a modern website that gathers inspiration, content, and product information in a cohesive structure. This makes it easy for visitors to navigate and find the right products, while Konradssons Kakel has a flexible platform for its continued digital work.
Part 2: Top rankings on Google
The potential in organic search traffic was significant. Yet several business-critical keywords were in positions where Konradssons could not fully capitalize on the demand. This was especially true for broad categories like tiles and ceramics, where both search volumes and competition are high.
More from what already existed
The solution was not to produce large amounts of new content. Instead, we have focused on technical SEO and on getting more out of the pages that already existed. We have, among other things:
- addressed technical barriers so that Google can find and understand the right pages
- improved the website's structure and internal links
- ensured that the right page ranks for the right search
- optimized category, product, and landing pages based on search intent and business value
The result after six months
- 202 positive position changes
- 14.4 in average position, an improvement of 6.4 placements
- 4,200 in estimated organic traffic, an increase of about 3,800
- 3 first placements in tiles, ceramics, and wall bricks
After the first half of the year, Konradssons ranked first for "tiles" and "ceramics," which have about 9,900 and 4,400 searches per month, respectively. 18 of the 35 monitored keywords were on Google's first page, and six of them among the top three. "Blue tiles" had climbed 28 positions to place 3, and "red tiles" 27 positions to place 4.
Part 3: B2B e-commerce for retailers and professional customers
Previously, all orders came in via phone or email. It worked but required a lot of administration at Konradssons and was inconvenient for customers. Those who wanted to check a price or see if something was in stock had to call or email and then wait for a response.
Now there is a B2B e-commerce in Litium that is integrated with Konradssons' business system Business Central via Toxics own integration engine
Own prices
Each customer sees their own prices, including volume discounts.
Current stock balance
Customers can see what is available in the central warehouse and in the stores.
Correct delivery method
Customers choose between the delivery options available to them, such as weekly delivery, home delivery, or in-store pickup.
Order history
Previous orders are collected in one place.
The new customer portal is an important part of our investment in digitalization and customer service. Together with Toxic, we have created a solution that enhances the customer experience through better overview, increased self-service, and faster access to information. At the same time, it streamlines our internal processes and creates a more accessible and cohesive customer journey.
Five profiles, one field
Behind the simplicity lies a well-thought-out logic. Konradssons has five customer profiles and a single field in Business Central determines which profile a company receives. The profile then controls the rest: which delivery options the customer sees at checkout, which store the customer belongs to, and which inventory balance is displayed. Each customer thus encounters a portal that is tailored specifically for them, and for Konradssons, it is sufficient to specify the profile in just one place.
The result
Three hours after the invitation was sent out to the customers, 96 people had logged in. In the first day, four orders were placed, and in the first few days, a total of 135 people logged in and 14 orders were made. Since the launch, the e-commerce has been functioning flawlessly, which Konradssons is very pleased with.
The collaboration has worked very well throughout the project. Clarity from both sides and a close dialogue have allowed us to work efficiently with short response times. There has been a mutual responsiveness in the collaboration, where we have been able to discuss solutions together and find the right way forward based on both needs and conditions.
A long-term collaboration
The collaboration with Konradssons continues. The platform is built to be able to grow and the SEO work is ongoing, as search behaviors and competition are constantly changing. The goal is the same as from the beginning: the right customer should find the right product and be able to order it when it suits them.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further.
More references
AmpSociety
Toxic has had the privilege of collaborating with AmpSociety in their effort to digitize their entire business flow, everything from project support, product configuration, quote management, and order placement of Amp's new charging system Amp5. The result is a new dealer portal, AmpPortal, which makes it easier to plan, configure, and order charging systems. The platform streamlines the work for sellers, dealers, and installers throughout the process, from early planning to final order.
Logistri
Before its planned listing change to Nasdaq Stockholm's main list, Logistri faced increased demands for transparency, reporting, and accessible investor information. Together, we developed a modern IR platform in Umbraco that simplifies daily operations and creates a stable foundation for the next phase of the company's development.
Länsförsäkringar Fastighetsförmedling
We at Toxic are proud of our long and successful collaboration with Länsförsäkringar Fastighetsförmedling, which we have had the privilege to work with since 2016. Together, we have created a modern website built in Umbraco, focusing on user-friendliness, attractive packaging of property information, and continuous improvements. Our joint work is characterized by innovation and sustainability, always with the users' needs at the center.
Essem Design
Essem Designs e-commerce is the flagship store where user experience, design, and the brand's history are highlighted in every detail. Together with Toxic, Essem has taken the step to a global platform where the vision of the hall as the "first room" meets modern technology, high performance, and a long-term digital strategy. Through a new framework, inspiring features, and over ten years of SEO work, Essem has created a digital presence that drives growth both in Sweden and internationally.
Svegro
Toxic proudly presents our latest client case: a complete transformation of svegro.se. With a focus on modern UX/UI design, a stable platform in Umbraco, and innovative features, Toxic has created a digital platform that not only enhances Svegros brand awareness but also inspires a sustainable life with organic farming. The new website offers an enhanced user experience that reflects the 'wow' feeling Svegro is known for.
Kläppen Ski Resort
We at Toxic were entrusted to help Kläppen Ski Resort at a strategically important stage, where their existing web platform needed to be reviewed for the future. Kläppen's previous website was built in Episerver, with a license that expires in 2026. This created a clear need to find a new solution that was both sustainable in the long term and cost-effective.
Bevent Rasch
An e-commerce platform with increased service level and accessibility was on Bevent Rasch's wish list, and that is also what their new e-commerce, built by Toxic, achieved. With web, e-commerce, and PIM on the same platform – Litium – the customer experience improved while the administrative and manual tasks were streamlined.
KABE
We at Toxic are proud to have been entrusted with developing KABE's new website. The project combines modern design, improved user experience, and an editor-friendly CMS, Umbraco, to best meet KABE's needs.
GARO
GARO needed a new site to take the next step in its digital journey and to offer both of its target groups; the private consumer and the electrical installer a modern digital experience. Toxic built the solution in the e-commerce platform Litium.
Infranord
Toxic has developed digital solutions in close collaboration with Infranord that strengthen both their internal efficiency and external brand. By creating the customized mobile app TORD and redesigning the website in connection with Infranord's rebranding, we have together created a comprehensive solution that supports their operations – from technology to communication.
Lanbrukarnas Riksförbund (LRF)
When we at Toxic were tasked with redesigning The Federation of Swedish Farmers' (LRF) current website, we began to clarify what challenges LRF saw with the existing website and where the focus should be for the new website.
Svensk Camping
Svensk Camping, formerly known as SCR, underwent a comprehensive rebranding. In connection with the launch of a new graphic identity, Toxic was tasked with developing a new website built on Umbraco Cloud. The result is a modern and informative digital platform that strengthens Svensk Camping's communication and creates better reach for both the industry and the organization's members.
Norrviken
When Norrviken wanted to strengthen its digital presence, Toxic was entrusted to create a unified web platform, built in Umbraco, that elevates their entire operation – with the park and visitor experience at the center. The new solution makes it easier to inspire, inform, and guide visitors year-round. As part of the platform, Toxic has also developed an e-commerce solution in Umbraco Commerce, integrated with the business system HiCore via our integration engine EntityFlow.
Stolab
Toxic has long had a close collaboration with Stolab and has been their digital partner. The collaboration has now led to Toxic, together with Stolab's in-house department, creating a comprehensive solution with a focus on sustainability.
Ravema
To streamline their order management and consolidate their large product range under their own ownership, Ravema needed a complete e-commerce platform. Together with us at Toxic, they took the step to a solution that is not only integrated with their business system but also provides their customers with a simple and smooth shopping experience.
Isaberg Mountain Resort
Isaberg, one of Sweden's premier destinations for outdoor activities and skiing, has developed a modern digital platform in collaboration with Toxic to enhance its online presence and optimize the customer experience. The platform integrates several booking systems and customizes content based on the season, making it easier for guests to find and book activities. In this case, we focus on how the new solution has created a smoother and more cohesive experience for Isaberg's visitors year-round.
Miller Badrum
We proudly present our comprehensive solution for Miller Badrum's new digital platform. With Litium CMS, PIM, and Commerce, we at Toxic have created a mobile-friendly and dynamic e-commerce solution that makes it easy for customers to configure bathroom furniture and explore a wide range of products. The new platform streamlines Miller Badrum's product and content management while enhancing the brand's presence and creating an inspiring experience for both Nordic and British customers.
Furhoffs
Furhoffs Rostfria needed a modern B2B e-commerce platform that could handle complex product configurations and streamline order flows. Toxic developed a customized solution based on Litium with integration to the business system Monitor G5, which among other things solves automated management of prices, inventory levels, and customer-specific agreements. The result is a scalable e-commerce platform with improved UX, faster order processing, and search engine optimized product structure – tailored for industrial sales online.
Pulsen Fastigheter
Pulsen Fastigheter needed a new website that better reflected their business and commitment to Borås. With a new, modern, and flexible solution in Umbraco, they now have a platform that is easy to update and provides a better user experience for both tenants and visitors.
Gnosjö Automatsvarvning
Gnosjö Automatsvarvning has initiated a digitalization project with us at Toxic to develop System ONE – a platform that will streamline internal processes and complement the company's existing systems to meet future needs. As the first step, a presence module is now operational, which improves safety and efficiency in the business. In this case, we focus on how this subproject within System ONE has helped Gnosjö Automatsvarvning to digitalize its attendance management.
Cynca Nordic
Cynca, an industrial group within sustainable and socially critical infrastructure, needed to streamline the management of reports and press releases. By building their website in Umbraco and integrating with Modular Finance, Toxic created a solution that saves time, enhances security, and provides a smooth user experience. Toxic is also continuously working to further develop the website to meet Cynca's growing needs and ensure that it always maintains the highest standards.