Web accessibility – inclusion for all
Learn how accessibility optimization is not just a legal obligation but also a strategic advantage that can open the door to a larger market. Read more to understand how you can develop more inclusive and user-friendly digital solutions.
What is WCAG?
Web Content Accessibility Guidelines, abbreviated WCAG, is a set of guidelines designed to increase accessibility on the internet for users with disabilities. The guidelines focus on making information accessible, such as text, images, audio, code, and tagging. This practically means that you, for example, provide a text alternative as a complement to visual elements or that your visitors can access information by listening instead of reading. You broaden access to information and make it available to a wider audience, simply put.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further with accessibility adjustments.
Ensure that your website is accessible – book an accessibility analysis
Our accessibility analysis provides you with an overview of how your website, e-commerce, or digital service meets accessibility requirements. We identify areas for improvement and deliver concrete action proposals, so you can ensure that your website not only complies with the law but also offers a better experience for all users. With our analysis, you get a clear basis for taking your digital presence to the next level while ensuring that you meet upcoming requirements.
Choose the package that best suits your business.
From 9,900 SEK.
Who is affected...
Accessibility opens the door to a broader audience. When more people can use your solution, the chances for more business also increase, especially if competitors have not made these adjustments. Accessibility also goes hand in hand with good UX design (design focused on usability). The user experience becomes more positive when people can use your solution in a way that suits their needs. This builds trust in the solution and the company, which in turn often generates more business.
...and who benefits?
Studies also show that 82% of visitors with disabilities are more willing to return to a company that has accessibility solutions. Not making accessibility adjustments is the same as not keeping up with future technology. One prediction is that more users will demand accessibility; if a solution has not adapted, these users will find another that has.
Gnosjö Automatsvarvning
Gnosjö Automatsvarvning has initiated a digitalization project with us at Toxic to develop System ONE – a platform that will streamline internal processes and complement the company's existing systems to meet future needs. As the first step, a presence module is now operational, which improves safety and efficiency in the business. In this case, we focus on how this subproject within System ONE has helped Gnosjö Automatsvarvning to digitalize its attendance management.
Lanbrukarnas Riksförbund (LRF)
When we at Toxic were tasked with redesigning The Federation of Swedish Farmers' (LRF) current website, we began to clarify what challenges LRF saw with the existing website and where the focus should be for the new website.
Svenska Innebandyförbundet
Toxic has developed a new website on the Umbraco platform and is now responsible for its management and further development. As part of the project "Floorball 2.0," Toxic has also successfully implemented integrations with the Floorball app and iBIS, creating a seamless management of information between the systems.
How do we at Toxic work with accessibility?
At Toxic, we prioritize accessibility at every step of our web development process to ensure that all visitors have an optimal experience. Behind the scenes, we work intensively with technical solutions that make websites user-friendly for everyone, whether the visitor uses a screen reader, cannot use a computer mouse, or has other special needs.
Our methods include integrating hidden labels on interactive elements, clearly marking navigation in menus, and creating self-explanatory links, all while maintaining an aesthetically pleasing design. We guarantee that our solutions combine functionality with style - accessibility should not be ugly!
Accessibility – a given process in our development
To further increase accessibility, we ensure that color contrasts and text sizes are optimized so that individuals with visual impairments or color blindness can easily navigate and access the content. Our team also places great importance on educating other developers and editors about the importance of accessibility, including how to create clear image descriptions for better understanding with screen readers and for users with slower internet connections.
Our commitment extends beyond technical aspects; it encompasses a continuous process of knowledge sharing and innovation to constantly improve and refine our accessibility strategies.
Book a consultation meeting
Do you think that accessibility adaptation feels complicated and difficult? Then you are not alone. We help many companies and organizations understand what their next steps are. Schedule a meeting with us and we will help you clarify the questions and find a good way forward!
We design for accessibility
We have integrated accessibility checks as part of our design process. This means that we always adapt what we can, regardless of the project. Since UX goes hand in hand with accessibility, we see it as a given that our design should be adapted accordingly.
Our approach
We create appealing and user-friendly solutions with people at the center. This means that we keep their needs in mind when we design and build. It creates a good solution that solves problems and generates satisfied users, which in turn leads to more and more loyal users.
From the apartment to the continent – the story of Beslag Design
When I step through the doors of Beslag Design in Båstad, I am already greeted in the entrance by what the company has built its entire identity around: careful details that just feel... right. Further into the conference room, the assortment spreads out along the walls; handles, knobs, hooks tastefully arranged. We sit down to hear Pontus Eklind, CEO of Beslag Design, tell how the journey began but, above all, where they are headed.
Toxic celebrates 30 years of strong growth, good profitability, and high trust from both customers and employees.
This year, Toxic celebrates 30 years as a digital partner for companies with needs in web, e-commerce, customer portals, system integrations, and digital business solutions. After three decades in an industry that is constantly changing, we continue to grow, with strong results, good profitability, and a high level of trust from both customers and employees.
3min
The self-playing piano in B2B – Read more about the report Nordic Digital Commerce in B2B 2026
The B2B companies in the Nordics have reached a clear turning point. Litium's tenth edition of Nordic Digital Commerce in B2B 2026 shows that 81 percent of the Nordics' B2B companies today enable sales through digital channels, that digital sales on average account for 31 percent of revenues, and that 58 percent plan to increase their budget for digital commerce in the coming year. The discussion is no longer about whether to digitalize sales – but about how to take the next step.
11min
Markvaruhuset chooses Toxic for new e-commerce platform in Litium
Building e-commerce for a player that sells to both businesses and individuals – with different flows, different logic, and high demands for integration with business systems – is a project that places high demands on the right technical partner. Markvaruhuset has chosen Toxic for that assignment.
2min
Fifth time's the charm – we are nominated for the Umbraco Awards 2026!
We are very happy to be nominated once again for the Umbraco Awards. This year we are nominated in the category Best Cloud Solution with our solution for KABE AB.
3min
What is Meta Andromeda and how does it affect your advertising?
Are you advertising on Instagram and Facebook? Then you have probably noticed that the ads don't work quite like they used to. Suddenly, some ads seem to reach the right people while others disappear in the feed. What is behind the change and what does it mean for you as an advertiser? We will clarify that.
4min
Four websites in one solution – new digital platform for Atle
To create a more flexible, scalable, and editor-friendly web environment, Atle has chosen Toxic as a digital partner. Together, we are now developing a new web platform in Umbraco that brings together several companies in a common solution and creates economies of scale in line with the company's growth strategy.
2min
Toxic named Umbraco Contributing Platinum Partner 2025
Toxic continues to strengthen its position within Umbraco and has now been appointed as Umbraco Contributing Platinum Partner 2025 – an international award that highlights partners who actively contribute to developing and strengthening the entire Umbraco ecosystem.
2min
Toxic begins long-term partnership with Qvalify in SEO and Google Ads
Qvalify is one of Sweden's leading companies in ISO certifications, inspections, and assessments. With over 30 years of experience, they help organizations strengthen quality, efficiency, and security through certification of management systems, training, and various types of audits. To increase visibility and create clearer results regarding their training and certifications, Qvalify has chosen Toxic as a long-term partner in SEO and Google Ads.
3min
Sebastian Pierre returns to Toxic – as Developer and Consulting Manager
With extensive experience in programming and a clear interest in leadership, Sebastian is now back at Toxic in the role of developer and consulting manager. In this interview, you will get to know him better, hear about his journey into the IT industry, and how it feels to be back at Toxic again.
4min
Toxic enters into partnership with Meson Group for web and PIM on Litium
Meson Group, which is part of Indutrade, is a leading supplier of valves and flow control products to the global marine industry. With headquarters in Laholm, sales offices in Europe and Asia, and a large network of distributors, Meson works with technologically advanced products and extensive information flows. To strengthen its digital presence and create a more scalable management of product data, they have chosen Toxic as a partner to develop a new global website and implement Litium PIM.
3min
Toxic looks back at 2025 – a year filled with energy, development, and highlights
2025 has been a year where much has fallen into place – thanks to brave customers, engaged colleagues, and a shared drive forward. We have launched, celebrated, learned, and developed together, in a time that has required both focus and long-term thinking. As we now summarize the year, we do so with great joy over what we have accomplished – and with even greater curiosity about everything that awaits in 2026. Here are some of the moments that have made 2025 a year to remember at Toxic.
9min
Eight new colleagues and a Toxic that continues to grow
2025 has been a year full of movement at Toxic. New colleagues have joined our teams, taken their place in the projects, and quickly become a part of the culture that makes us who we are.
5min
Toxic and NIBU launch a new digital initiative with a modern e-commerce solution in Litium
NIBU takes the next step in its digital development and chooses Toxic as a partner when building a new e-commerce solution in Litium. The goal is to create a fast, clear, and user-friendly experience for both B2B and B2C customers, as well as to simplify internal processes with a platform that lasts over time.
2min
New framework agreement strengthens the partnership between Toxic and Infranord
After several years of collaboration, Toxic and Infranord are taking the next step. Through a new framework agreement, Toxic will become a long-term development partner responsible for both new development and management of Infranord's internal systems – with a focus on modern front-end development and a more integrated working method.
4min
Essem Design takes the brand global – launches international e-commerce with new design and UX
Essem Design is taking a big step forward and launching a global e-commerce that reflects the company's brand and vision. The new solution, developed together with Toxic, combines inspiring design, improved performance, and market-adapted e-commerce for all of Europe and the USA.
2min
From Optimizely to Umbraco CMS – LRF's platform journey
When The Federation of Swedish Farmers (LRF) decided to change their web platform, it was about both costs, functionality, and future needs. The choice fell on Umbraco – a solution that today provides the organization with more flexibility and a smoother everyday life.
3min
Toxic builds new website & e-commerce for Beslag Design
Beslag Design, a leading player in fittings and interior details with its own product development, is investing together with Toxic in a new digital platform built on Litium. The investment includes a new website, a reseller portal, and a powerful PIM system. The goal is to streamline internal processes, centralize product data, and create an even smoother purchasing experience for resellers and customers.
2min
Accessibility on the agenda – more and more companies turn to Toxic
The interest in digital accessibility is growing rapidly, and many companies are now seeking guidance to meet new requirements – but also to create a more inclusive digital experience. At Toxic, this is clearly evident.
2min
Swedish Camping builds new industry website on Umbraco
Svensk Camping, formerly known as SCR, has undergone a comprehensive rebranding. In connection with the launch of a new graphic identity, they are now building a completely new website – a project being carried out in collaboration with Toxic. The result will be an informative and modern platform for both the industry and members.
2min
Weland Solutions hires development team from Toxic – gains an external development department with expertise, reliability, and drive.
To accelerate the development of their portal, Weland HUB, Weland Solutions chose to hire a development team from Toxic. With a cohesive team consisting of developers, project managers, and business developers, they now gain both breadth, structure, and long-term sustainability.
3min
Frequently asked questions about accessibility optimization
WCAG stands for Web Content Accessibility Guidelines and is a set of international guidelines for how web content can be made more accessible to people with disabilities. WCAG is developed by the World Wide Web Consortium (W3C) and consists of three levels of conformance: A, AA, and AAA.
Starting in 2025, new requirements for digital accessibility for websites, digital services, and e-commerce in Sweden and the EU will be implemented. These requirements mean that all public and many private entities must ensure that their digital content and services are accessible to all users, including people with disabilities.
Accessibility optimization means making a website usable for as many people as possible, including individuals with various types of disabilities. This can include improving the readability of text, ensuring that the website can be navigated using a keyboard, and using alternative text descriptions for images.
The new requirements entail an expansion of accessibility requirements to include more digital services and products. It now also encompasses e-commerce and digital services that were previously not included. Furthermore, usability and accessibility for all are emphasized, which means that design decisions should consider a broader user base.
Accessibility optimization can help your business reach a wider audience, improve user experience, and increase customer satisfaction. It can also contribute to improving your search engine optimization (SEO) and reduce the risk of legal issues related to discrimination.
Adapting to WCAG rules can be challenging depending on your current website structure and design. However, it is entirely possible with the right knowledge and tools. Many companies choose to implement changes gradually and to work continuously on improvements to achieve full compliance.
There are many resources available, including W3C's own guidelines and documentation, online courses, webinars, and accessibility tools. There are also consultants and agencies (Hello hello 👋🏽) specialized in accessibility that can offer support and advice.