5 reasons why large organizations and associations choose Umbraco as a CMS
Blog
3 min
Blog
3 min
Many large organizations and associations are using CMS solutions that have become too expensive, too complex, or simply no longer fit the business. Editors struggle with things that should be simple, and the technology begins to set limits on what the organization can do. After working with organizations such as LRF, the Tenants' Association, and several sports federations, we see some recurring reasons why the choice often lands on Umbraco CMS.
1. No traditional CMS licensing fees
Many of our clients have used licence-based platforms such as Episerver/Optimizely or Sitecore, sometimes more out of habit than as a deliberate choice. Over time, costs can increase and no longer reflect what the organisation actually uses.
Umbraco is open source and does not come with traditional CMS licensing fees that tie up your budget. This frees up resources to invest in what actually drives your organisation forward.
2. Editors regain control
One problem we often see is that the interface is unnecessarily complicated for content editors. When a tool is difficult to use, publishing content takes longer than it should. Sometimes, editors also become dependent on developers for changes they should be able to make themselves.
Umbraco's interface is designed for content editors, communications professionals and website managers. It is easy to navigate and understand, allowing teams to manage content independently without waiting for a developer to make every small adjustment.
3. Less vendor lock-in and greater control
Many organisations we work with have found themselves stuck with a solution that has become increasingly difficult to maintain. Over the years, new functionality has been built on top of legacy code, making even small changes expensive and complicated.
With Umbraco's open-source foundation, you gain greater control over your solution and more flexibility to develop it around your specific needs. You become less dependent on a single vendor's roadmap and can evolve your platform alongside your organisation.
4. Easier management of a large organisation
Associations and large organisations rarely have just one website to manage. They may have regional branches, member associations, local websites or multiple brands under the same umbrella. Often, many different people are responsible for publishing content.
With Umbraco, multiple websites can be managed within a single solution. This makes it easier to maintain a consistent structure, content strategy and brand identity while allowing different parts of the organisation to meet their own needs.
Umbraco's user management features allow you to control exactly who can do what. Editors can be given access only to the sections of the website they are responsible for, with different permissions for creating, editing and publishing content. Content can also be submitted for approval before going live.
This allows regional teams to manage their own pages while the central communications team maintains an overview of the entire platform. This is how organisations such as the Swedish Floorball Federation, the Swedish Orienteering Federation and the Swedish Athletics Federation work, with more than 100 editors across regional branches throughout Sweden using the same solution.
5. A platform that grows with your organisation
The needs of a large organisation rarely stand still. New services are introduced, integrations need to be developed and members' expectations continue to evolve. Your website platform needs to support these changes without requiring an entirely new solution every time.
With Umbraco, you can build a flexible foundation that evolves over time and integrates with the systems your organisation already uses.
A CMS decision that became a reference for another organisation
Sometimes, a successful platform migration also helps another organisation make its decision.
When the Swedish Union of Tenants (Hyresgästföreningen) was choosing a new CMS, they wanted to find an organisation of a similar size that had already made the same transition. LRF's earlier decision to move to Umbraco became an important reference point.
For large organisations, changing CMS is about much more than technology. It is about choosing a platform that enables editors to work efficiently and supports the organisation's long-term development. At Toxic, we have helped many large organisations and associations do exactly that.
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