Accessibility Analysis
Starting in 2025, new requirements for digital accessibility for websites, digital services, and e-commerce in Sweden and the EU will be implemented. Previously, only authorities were covered by the law, but starting in June 2025, private entities will also need to make their digital services accessible. We at Toxic are fully aware of the new Accessibility Directive and are here to help you along the way. An accessibility analysis is the first step on the journey!
Get ready for the new accessibility directive
Our accessibility analysis provides you with an in-depth review of how your website, e-commerce, or digital service meets the latest accessibility requirements. We identify areas for improvement and deliver concrete action proposals, so you can ensure that your website not only complies with the law but also offers a better experience for all users. With our analysis, you get a clear basis for taking your digital presence to the next level while ensuring that you meet upcoming requirements.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further with accessibility analysis. No commitment required, of course.
Gnosjö Automatsvarvning
Gnosjö Automatsvarvning has initiated a digitalization project with us at Toxic to develop System ONE – a platform that will streamline internal processes and complement the company's existing systems to meet future needs. As the first step, a presence module is now operational, which improves safety and efficiency in the business. In this case, we focus on how this subproject within System ONE has helped Gnosjö Automatsvarvning to digitalize its attendance management.
Lanbrukarnas Riksförbund (LRF)
When we at Toxic were tasked with redesigning The Federation of Swedish Farmers' (LRF) current website, we began to clarify what challenges LRF saw with the existing website and where the focus should be for the new website.
Svenska Innebandyförbundet
Toxic has developed a new website on the Umbraco platform and is now responsible for its management and further development. As part of the project "Floorball 2.0," Toxic has also successfully implemented integrations with the Floorball app and iBIS, creating a seamless management of information between the systems.
Basic accessibility analysis
Our basic accessibility analysis is suitable for companies looking to take the first step towards a more inclusive digital presence. It provides a quick and cost-effective review of the website's most obvious accessibility issues according to WCAG 2.2 level AA and EN 301 549. Perfect for small to medium-sized businesses that want to meet basic requirements without a deeper analysis.
| Cost: 9,900 SEK | The following is included |
| Review of the website's or application's design based on WCAG 2.2 level AA & EN 301 549. | Yes |
| Technical analysis of the website's code standards and structure with a focus on basic accessibility principles (e.g. color contrasts, alt text for images, heading structures). | Yes |
| Identification of obvious accessibility issues and areas for improvement. | Yes |
| Summary of discovered problems and improvement opportunities. | Yes |
| Proposals for solutions for each identified point. | Yes |
| Cost estimate for accessibility adjustments according to identified points. | Yes |
Medium: In-depth accessibility analysis
Our in-depth accessibility analysis is ideal for companies, especially in e-commerce, that want to ensure that both design and technology meet the requirements according to WCAG 2.2 level AA and EN 301 549. The analysis goes beyond the basics and focuses on user experience, interactivity, and technical details, which are crucial to ensure that the entire customer journey – from navigation to purchase – is accessible to everyone. Perfect for medium to large companies that want to optimize accessibility and prioritize actions for a better digital customer experience.
| Cost: 16,900 SEK | The following is included |
| Everything included in the small package + the following. | Yes |
| Deeper analysis of user experience and interactivity based on WCAG 2.2 level AA & EN 301 549. | Yes |
| Technical review of backend solutions and how they affect accessibility (e.g. forms, interactive elements, API connections). | Yes |
| More comprehensive identification of accessibility issues and recommendations. | Yes |
| Solution proposal with detailed technical instructions. | Yes |
| Cost estimate for accessibility adjustments according to identified points. | Yes |
| Advice on strategy and prioritization for the implementation of solution proposals. | Yes |
Large: Comprehensive accessibility analysis and strategic advice
Our comprehensive accessibility analysis is designed for larger companies and organizations with complex digital platforms, particularly in e-commerce and other industries where user experience is central. This analysis provides an in-depth review of both design and technology to ensure that all aspects of the website or application meet WCAG 2.2 level AA and EN 301 549. For companies looking for a comprehensive accessibility solution with strategic advice and long-term guidance, this is the perfect choice.
| Cost: From 36,900 SEK | The following is included |
| Everything included in the medium package + the following. | Yes |
| Comprehensive analysis of both design and technology, including all interactive and dynamic elements on the website. | Yes |
| User testing with the support of accessibility aids (e.g. screen readers). | Yes |
| Review of accessibility in mobile and desktop versions. | Yes |
| Comprehensive review of all discovered accessibility issues. | Yes |
| Comprehensive solution proposals with technical specifications and recommendations. | Yes |
| Cost estimate for accessibility adjustments according to identified points. | Yes |
| Advice on strategy, prioritization, and long-term accessibility goals. | Yes |
| Follow-up meeting and ongoing advice for the implementation of measures. | Yes |
Ad copy that converts: what actually makes a difference
Most people who want to improve their ads start off wrong. They rewrite headlines, change images, test new CTAs. And sure, that can have an effect, but that's rarely where the big difference lies. When an ad doesn't convert, it's often because something in the chain after the click isn't working. The ad is just the beginning. This is what actually determines whether an ad converts.
3min
Four Swedes were appointed Umbraco MVP 2026. One of them is our colleague Daniel Andersson!
Last week we traveled to Copenhagen for this year's edition of Codegarden, Umbraco's annual conference and the natural gathering point for the entire global Umbraco community. Two days of talks, Umbraco Awards, and that special atmosphere that arises when people who are passionate about the same thing are in the same room. It was there that the news came: our colleague Daniel Andersson was named Umbraco MVP for 2026.
2min
From the apartment to the continent – the story of Beslag Design
When I step through the doors of Beslag Design in Båstad, I am already greeted in the entrance by what the company has built its entire identity around: careful details that just feel... right. Further into the conference room, the assortment spreads out along the walls; handles, knobs, hooks tastefully arranged. We sit down to hear Pontus Eklind, CEO of Beslag Design, tell how the journey began but, above all, where they are headed.
Toxic celebrates 30 years of strong growth, good profitability, and high trust from both customers and employees.
This year, Toxic celebrates 30 years as a digital partner for companies with needs in web, e-commerce, customer portals, system integrations, and digital business solutions. After three decades in an industry that is constantly changing, we continue to grow, with strong results, good profitability, and a high level of trust from both customers and employees.
3min
The self-playing piano in B2B – Read more about the report Nordic Digital Commerce in B2B 2026
The B2B companies in the Nordics have reached a clear turning point. Litium's tenth edition of Nordic Digital Commerce in B2B 2026 shows that 81 percent of the Nordics' B2B companies today enable sales through digital channels, that digital sales on average account for 31 percent of revenues, and that 58 percent plan to increase their budget for digital commerce in the coming year. The discussion is no longer about whether to digitalize sales – but about how to take the next step.
11min
Markvaruhuset chooses Toxic for new e-commerce platform in Litium
Building e-commerce for a player that sells to both businesses and individuals – with different flows, different logic, and high demands for integration with business systems – is a project that places high demands on the right technical partner. Markvaruhuset has chosen Toxic for that assignment.
2min
Fifth time's the charm – we are nominated for the Umbraco Awards 2026!
We are very happy to be nominated once again for the Umbraco Awards. This year we are nominated in the category Best Cloud Solution with our solution for KABE AB.
3min
What is Meta Andromeda and how does it affect your advertising?
Are you advertising on Instagram and Facebook? Then you have probably noticed that the ads don't work quite like they used to. Suddenly, some ads seem to reach the right people while others disappear in the feed. What is behind the change and what does it mean for you as an advertiser? We will clarify that.
4min
Four websites in one solution – new digital platform for Atle
To create a more flexible, scalable, and editor-friendly web environment, Atle has chosen Toxic as a digital partner. Together, we are now developing a new web platform in Umbraco that brings together several companies in a common solution and creates economies of scale in line with the company's growth strategy.
2min
Toxic named Umbraco Contributing Platinum Partner 2025
Toxic continues to strengthen its position within Umbraco and has now been appointed as Umbraco Contributing Platinum Partner 2025 – an international award that highlights partners who actively contribute to developing and strengthening the entire Umbraco ecosystem.
2min
Toxic begins long-term partnership with Qvalify in SEO and Google Ads
Qvalify is one of Sweden's leading companies in ISO certifications, inspections, and assessments. With over 30 years of experience, they help organizations strengthen quality, efficiency, and security through certification of management systems, training, and various types of audits. To increase visibility and create clearer results regarding their training and certifications, Qvalify has chosen Toxic as a long-term partner in SEO and Google Ads.
3min
SEO for B2B – how to reach the right decision-makers in search results
Working with SEO for B2B is a completely different playing field than optimizing for consumers. The decision-making process is longer, more people are involved, and each deal is often worth much more. This means that every click from the right person can be invaluable, while the wrong traffic risks being a waste of time. At Toxic, we work daily with B2B companies and know how to tailor the strategy to reach the decision-makers who can make decisions.
2min
Sebastian Pierre returns to Toxic – as Developer and Consulting Manager
With extensive experience in programming and a clear interest in leadership, Sebastian is now back at Toxic in the role of developer and consulting manager. In this interview, you will get to know him better, hear about his journey into the IT industry, and how it feels to be back at Toxic again.
4min
Toxic enters into partnership with Meson Group for web and PIM on Litium
Meson Group, which is part of Indutrade, is a leading supplier of valves and flow control products to the global marine industry. With headquarters in Laholm, sales offices in Europe and Asia, and a large network of distributors, Meson works with technologically advanced products and extensive information flows. To strengthen its digital presence and create a more scalable management of product data, they have chosen Toxic as a partner to develop a new global website and implement Litium PIM.
3min
How to perform an SEO health check of your website
Just like a car needs maintenance to perform at its best, your website needs to be regularly reviewed. An SEO health check reveals both technical and content-related obstacles that may prevent you from reaching top positions in Google and helps you prioritize the right efforts for better visibility.
2min
Toxic looks back at 2025 – a year filled with energy, development, and highlights
2025 has been a year where much has fallen into place – thanks to brave customers, engaged colleagues, and a shared drive forward. We have launched, celebrated, learned, and developed together, in a time that has required both focus and long-term thinking. As we now summarize the year, we do so with great joy over what we have accomplished – and with even greater curiosity about everything that awaits in 2026. Here are some of the moments that have made 2025 a year to remember at Toxic.
9min
Eight new colleagues and a Toxic that continues to grow
2025 has been a year full of movement at Toxic. New colleagues have joined our teams, taken their place in the projects, and quickly become a part of the culture that makes us who we are.
5min
Keyword strategy: How to choose the right keywords for your business
Getting noticed on Google is not about luck. It's about strategy. With the right keywords, you can reach the right people at the right time with a message that actually leads to business. Here we go through how to build a keyword strategy that does more than drive traffic – it helps your business grow.
2min
Where it all began and still exists – the story of Golvabia
It smells of wood, persistence, and Småland ingenuity when I step into Golvabia in Anderstorp. Here, in a landscape where entrepreneurship is as deeply rooted as the needles in the forest, a family business has not only survived for 75 years but has grown, refined, and developed without ever losing its footing. Literally.
Toxic and NIBU launch a new digital initiative with a modern e-commerce solution in Litium
NIBU takes the next step in its digital development and chooses Toxic as a partner when building a new e-commerce solution in Litium. The goal is to create a fast, clear, and user-friendly experience for both B2B and B2C customers, as well as to simplify internal processes with a platform that lasts over time.
2min
New framework agreement strengthens the partnership between Toxic and Infranord
After several years of collaboration, Toxic and Infranord are taking the next step. Through a new framework agreement, Toxic will become a long-term development partner responsible for both new development and management of Infranord's internal systems – with a focus on modern front-end development and a more integrated working method.
4min
Frequently asked questions about accessibility
Starting in 2025, new requirements for digital accessibility for websites, digital services, and e-commerce in Sweden and the EU will be implemented. These requirements mean that all public and many private entities must ensure that their digital content and services are accessible to all users, including people with disabilities.
Accessibility optimization means making a website usable for as many people as possible, including individuals with various types of disabilities. This can include improving the readability of text, ensuring that the website can be navigated using a keyboard, and using alternative text descriptions for images.
The new requirements entail an expansion of accessibility requirements to include more digital services and products. It now also encompasses e-commerce and digital services that were previously not included. Furthermore, usability and accessibility for all are emphasized, which means that design decisions should consider a broader user base.
Accessibility optimization can help your business reach a wider audience, improve user experience, and increase customer satisfaction. It can also contribute to improving your search engine optimization (SEO) and reduce the risk of legal issues related to discrimination.
Start by educating yourself and your team about WCAG and accessibility principles. Use tools to assess current accessibility and create a plan to address identified issues. It may also be valuable to collaborate with accessibility experts and to regularly update and test your website to ensure ongoing compliance.
There are many resources available, including W3C's own guidelines and documentation, online courses, webinars, and accessibility tools. There are also consultants and agencies (Hello hello 👋🏽) specialized in accessibility that can offer support and advice.
We place great emphasis on accessibility since the EU directive WCAG came into effect. In your web project, we guide you on what needs to be done so that you comply with the directive at the level that is relevant for your organization.