Accessibility Analysis
Starting in 2025, new requirements for digital accessibility for websites, digital services, and e-commerce in Sweden and the EU will be implemented. Previously, only authorities were covered by the law, but starting in June 2025, private entities will also need to make their digital services accessible. We at Toxic are fully aware of the new Accessibility Directive and are here to help you along the way. An accessibility analysis is the first step on the journey!
Get ready for the new accessibility directive
Our accessibility analysis provides you with an in-depth review of how your website, e-commerce, or digital service meets the latest accessibility requirements. We identify areas for improvement and deliver concrete action proposals, so you can ensure that your website not only complies with the law but also offers a better experience for all users. With our analysis, you get a clear basis for taking your digital presence to the next level while ensuring that you meet upcoming requirements.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further with accessibility analysis. No commitment required, of course.
Gnosjö Automatsvarvning
Gnosjö Automatsvarvning has initiated a digitalization project with us at Toxic to develop System ONE – a platform that will streamline internal processes and complement the company's existing systems to meet future needs. As the first step, a presence module is now operational, which improves safety and efficiency in the business. In this case, we focus on how this subproject within System ONE has helped Gnosjö Automatsvarvning to digitalize its attendance management.
Lanbrukarnas Riksförbund (LRF)
When we at Toxic were tasked with redesigning The Federation of Swedish Farmers' (LRF) current website, we began to clarify what challenges LRF saw with the existing website and where the focus should be for the new website.
Svenska Innebandyförbundet
Toxic has developed a new website on the Umbraco platform and is now responsible for its management and further development. As part of the project "Floorball 2.0," Toxic has also successfully implemented integrations with the Floorball app and iBIS, creating a seamless management of information between the systems.
Basic accessibility analysis
Our basic accessibility analysis is suitable for companies looking to take the first step towards a more inclusive digital presence. It provides a quick and cost-effective review of the website's most obvious accessibility issues according to WCAG 2.2 level AA and EN 301 549. Perfect for small to medium-sized businesses that want to meet basic requirements without a deeper analysis.
| Cost: 9,900 SEK | The following is included |
| Review of the website's or application's design based on WCAG 2.2 level AA & EN 301 549. | Yes |
| Technical analysis of the website's code standards and structure with a focus on basic accessibility principles (e.g. color contrasts, alt text for images, heading structures). | Yes |
| Identification of obvious accessibility issues and areas for improvement. | Yes |
| Summary of discovered problems and improvement opportunities. | Yes |
| Proposals for solutions for each identified point. | Yes |
| Cost estimate for accessibility adjustments according to identified points. | Yes |
Medium: In-depth accessibility analysis
Our in-depth accessibility analysis is ideal for companies, especially in e-commerce, that want to ensure that both design and technology meet the requirements according to WCAG 2.2 level AA and EN 301 549. The analysis goes beyond the basics and focuses on user experience, interactivity, and technical details, which are crucial to ensure that the entire customer journey – from navigation to purchase – is accessible to everyone. Perfect for medium to large companies that want to optimize accessibility and prioritize actions for a better digital customer experience.
| Cost: 16,900 SEK | The following is included |
| Everything included in the small package + the following. | Yes |
| Deeper analysis of user experience and interactivity based on WCAG 2.2 level AA & EN 301 549. | Yes |
| Technical review of backend solutions and how they affect accessibility (e.g. forms, interactive elements, API connections). | Yes |
| More comprehensive identification of accessibility issues and recommendations. | Yes |
| Solution proposal with detailed technical instructions. | Yes |
| Cost estimate for accessibility adjustments according to identified points. | Yes |
| Advice on strategy and prioritization for the implementation of solution proposals. | Yes |
Large: Comprehensive accessibility analysis and strategic advice
Our comprehensive accessibility analysis is designed for larger companies and organizations with complex digital platforms, particularly in e-commerce and other industries where user experience is central. This analysis provides an in-depth review of both design and technology to ensure that all aspects of the website or application meet WCAG 2.2 level AA and EN 301 549. For companies looking for a comprehensive accessibility solution with strategic advice and long-term guidance, this is the perfect choice.
| Cost: From 36,900 SEK | The following is included |
| Everything included in the medium package + the following. | Yes |
| Comprehensive analysis of both design and technology, including all interactive and dynamic elements on the website. | Yes |
| User testing with the support of accessibility aids (e.g. screen readers). | Yes |
| Review of accessibility in mobile and desktop versions. | Yes |
| Comprehensive review of all discovered accessibility issues. | Yes |
| Comprehensive solution proposals with technical specifications and recommendations. | Yes |
| Cost estimate for accessibility adjustments according to identified points. | Yes |
| Advice on strategy, prioritization, and long-term accessibility goals. | Yes |
| Follow-up meeting and ongoing advice for the implementation of measures. | Yes |
Therefore, you should stop stressing about your AI ranking.
The question arises everywhere: “How do we rank in ChatGPT?” It's a good question because AI search is starting to become an important channel for digital marketing and no one wants to risk falling behind. But before you hire someone who promises to “optimize your AI ranking,” you need to know something. There is no real ranking.
2min
When do organizations need to rebuild or redesign their website?
Many organizations use their website for many years without major changes. This is rarely a problem in itself – a website does not need to be rebuilt just because it is old. The problem arises when the technology, content, or visitors' needs have changed more than the website has managed to keep up. It is not always easy to see where the line is between "this we can fix" and "this requires us to rebuild from scratch." Here are four signs worth taking seriously.
3min
Where the ridge meets the sea – the story of Norrvikens trädgårdar
There are places that do something to you even before you understand why. Norrvikens trädgårdar on the Bjäre Peninsula is one such place. Here, where Hallandsåsen meets the sea and a favorable microclimate allows the impossible to bloom, a man's vision has lived on for over a hundred years; through storms, crop failures, changes of ownership, and a period of decline that almost became the end – but it did not.
Common problems on large websites and how they can be solved
The larger a website grows, the harder it becomes to manage – both for those who visit it and those who work on it every day. What was once a clear structure with a few sections becomes, over time, hundreds of pages, countless subcategories, and content that has been added in batches over several years without a common plan. The result is rarely noticeable all at once; instead, it sneaks in until one day the visitor can no longer find what they are looking for, while the editor no longer knows where something should be. Now we will go through some of the most common problems on large websites and what usually tends to solve them.
3min
That is why many organizations choose to switch CMS
A CMS, a content management system, is the tool an organization uses to publish and update content on its website. Most organizations chose their CMS a long time ago (often five, ten, or fifteen years ago) and have since built upon it year after year. Over time, it becomes harder to live with the choice one once made. Licenses become more expensive, editors find it increasingly difficult to work in the system, and what once felt flexible starts to feel like a hindrance. Let’s go through some of the most common reasons organizations choose to switch CMS and what they often want to achieve with the change.
3min
What is required of a good IR website?
Trust is what determines how a publicly traded company is perceived by investors, analysts, and shareholders. Much of that trust is built or lost on the web. An IR website (Investor Relations) is the place where investors, analysts, and shareholders turn when they want to understand how the company is doing and where it is headed. For a publicly traded company, the website is not just a communication channel; it is part of how the company fulfills its information obligation to the market. If an IR website is difficult to navigate or lacks the right information, it costs more trust than one might think. In this blog post, we will therefore go through what an IR website actually needs to contain and what distinguishes a good IR website from one that is just there out of obligation.
4min
Ad copy that converts: what actually makes a difference
Most people who want to improve their ads start off wrong. They rewrite headlines, change images, test new CTAs. And sure, that can have an effect, but that's rarely where the big difference lies. When an ad doesn't convert, it's often because something in the chain after the click isn't working. The ad is just the beginning. This is what actually determines whether an ad converts.
3min
Four Swedes were appointed Umbraco MVP 2026. One of them is our colleague Daniel Andersson!
Last week we traveled to Copenhagen for this year's edition of Codegarden, Umbraco's annual conference and the natural gathering point for the entire global Umbraco community. Two days of talks, Umbraco Awards, and that special atmosphere that arises when people who are passionate about the same thing are in the same room. It was there that the news came: our colleague Daniel Andersson was named Umbraco MVP for 2026.
2min
From the apartment to the continent – the story of Beslag Design
When I step through the doors of Beslag Design in Båstad, I am already greeted in the entrance by what the company has built its entire identity around: careful details that just feel... right. Further into the conference room, the assortment spreads out along the walls; handles, knobs, hooks tastefully arranged. We sit down to hear Pontus Eklind, CEO of Beslag Design, tell how the journey began but, above all, where they are headed.
Toxic celebrates 30 years of strong growth, good profitability, and high trust from both customers and employees.
This year, Toxic celebrates 30 years as a digital partner for companies with needs in web, e-commerce, customer portals, system integrations, and digital business solutions. After three decades in an industry that is constantly changing, we continue to grow, with strong results, good profitability, and a high level of trust from both customers and employees.
3min
The self-playing piano in B2B – Read more about the report Nordic Digital Commerce in B2B 2026
The B2B companies in the Nordics have reached a clear turning point. Litium's tenth edition of Nordic Digital Commerce in B2B 2026 shows that 81 percent of the Nordics' B2B companies today enable sales through digital channels, that digital sales on average account for 31 percent of revenues, and that 58 percent plan to increase their budget for digital commerce in the coming year. The discussion is no longer about whether to digitalize sales – but about how to take the next step.
11min
Markvaruhuset chooses Toxic for new e-commerce platform in Litium
Building e-commerce for a player that sells to both businesses and individuals – with different flows, different logic, and high demands for integration with business systems – is a project that places high demands on the right technical partner. Markvaruhuset has chosen Toxic for that assignment.
2min
Fifth time's the charm – we are nominated for the Umbraco Awards 2026!
We are very happy to be nominated once again for the Umbraco Awards. This year we are nominated in the category Best Cloud Solution with our solution for KABE AB.
3min
What is Meta Andromeda and how does it affect your advertising?
Are you advertising on Instagram and Facebook? Then you have probably noticed that the ads don't work quite like they used to. Suddenly, some ads seem to reach the right people while others disappear in the feed. What is behind the change and what does it mean for you as an advertiser? We will clarify that.
4min
Four websites in one solution – new digital platform for Atle
To create a more flexible, scalable, and editor-friendly web environment, Atle has chosen Toxic as a digital partner. Together, we are now developing a new web platform in Umbraco that brings together several companies in a common solution and creates economies of scale in line with the company's growth strategy.
2min
Toxic named Umbraco Contributing Platinum Partner 2025
Toxic continues to strengthen its position within Umbraco and has now been appointed as Umbraco Contributing Platinum Partner 2025 – an international award that highlights partners who actively contribute to developing and strengthening the entire Umbraco ecosystem.
2min
Toxic begins long-term partnership with Qvalify in SEO and Google Ads
Qvalify is one of Sweden's leading companies in ISO certifications, inspections, and assessments. With over 30 years of experience, they help organizations strengthen quality, efficiency, and security through certification of management systems, training, and various types of audits. To increase visibility and create clearer results regarding their training and certifications, Qvalify has chosen Toxic as a long-term partner in SEO and Google Ads.
3min
SEO for B2B – how to reach the right decision-makers in search results
Working with SEO for B2B is a completely different playing field than optimizing for consumers. The decision-making process is longer, more people are involved, and each deal is often worth much more. This means that every click from the right person can be invaluable, while the wrong traffic risks being a waste of time. At Toxic, we work daily with B2B companies and know how to tailor the strategy to reach the decision-makers who can make decisions.
2min
Sebastian Pierre returns to Toxic – as Developer and Consulting Manager
With extensive experience in programming and a clear interest in leadership, Sebastian is now back at Toxic in the role of developer and consulting manager. In this interview, you will get to know him better, hear about his journey into the IT industry, and how it feels to be back at Toxic again.
4min
Toxic enters into partnership with Meson Group for web and PIM on Litium
Meson Group, which is part of Indutrade, is a leading supplier of valves and flow control products to the global marine industry. With headquarters in Laholm, sales offices in Europe and Asia, and a large network of distributors, Meson works with technologically advanced products and extensive information flows. To strengthen its digital presence and create a more scalable management of product data, they have chosen Toxic as a partner to develop a new global website and implement Litium PIM.
3min
How to perform an SEO health check of your website
Just like a car needs maintenance to perform at its best, your website needs to be regularly reviewed. An SEO health check reveals both technical and content-related obstacles that may prevent you from reaching top positions in Google and helps you prioritize the right efforts for better visibility.
2min
Frequently asked questions about accessibility
Starting in 2025, new requirements for digital accessibility for websites, digital services, and e-commerce in Sweden and the EU will be implemented. These requirements mean that all public and many private entities must ensure that their digital content and services are accessible to all users, including people with disabilities.
Accessibility optimization means making a website usable for as many people as possible, including individuals with various types of disabilities. This can include improving the readability of text, ensuring that the website can be navigated using a keyboard, and using alternative text descriptions for images.
The new requirements entail an expansion of accessibility requirements to include more digital services and products. It now also encompasses e-commerce and digital services that were previously not included. Furthermore, usability and accessibility for all are emphasized, which means that design decisions should consider a broader user base.
Accessibility optimization can help your business reach a wider audience, improve user experience, and increase customer satisfaction. It can also contribute to improving your search engine optimization (SEO) and reduce the risk of legal issues related to discrimination.
Start by educating yourself and your team about WCAG and accessibility principles. Use tools to assess current accessibility and create a plan to address identified issues. It may also be valuable to collaborate with accessibility experts and to regularly update and test your website to ensure ongoing compliance.
There are many resources available, including W3C's own guidelines and documentation, online courses, webinars, and accessibility tools. There are also consultants and agencies (Hello hello 👋🏽) specialized in accessibility that can offer support and advice.
We place great emphasis on accessibility since the EU directive WCAG came into effect. In your web project, we guide you on what needs to be done so that you comply with the directive at the level that is relevant for your organization.