Customer Portal for B2B
Toxic develops scalable customer portals for B2B with our own headless storefront and integrations with ERP and CRM systems. The solution combines order management, quotes, invoices, documents, and self-service in a user-friendly interface – where customers, sellers, and partners have access to the right information, the right assortment, and the right flows.
A quick way to a modern customer portal
Faster path to launch
Built for B2B
Flexible and future-proof architecture
Integrated with your business
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further with customer portals for B2B. No commitment required, of course.
What is a customer portal?
A modern customer portal for B2B is a central digital solution where business logic, user experience, and integrations work together. Here, products, orders, quotes, documents, and customer-specific information are gathered in an interface tailored to different roles, processes, and needs.
For B2B companies, this means:
- less manual administration
- better service and higher availability
- more efficient sales processes
- stronger customer relationships
- better conditions for digital growth
Toxic offers a packaged solution where technology, business logic, and user experience are interconnected. With a ready foundation that is adapted to your processes, customers, and integration needs, we create a customer portal built on four central parts:
1. Modern storefront
Our storefront is built on a modern headless architecture with Next.js and React, connected to Litium's storefront API. This provides a fast, flexible, and extensible frontend with a focus on performance, SEO, and future e-commerce.
2. Ready-made component library
The solution includes a ready-made component library and features to quickly build content pages, products, and customer-specific experiences – with consistent design and efficient management.
3. Prepared functions
Frontend is prepared for:
- logged-in mode
- role and permission management
- purchase flow and order management
- quote request
- advanced search engine
- content pages and product pages
- checkout
4. Integrations that hold the business together
We connect customer portal, PIM, ERP, CRM, and other business-related systems through our integration engine that has ready-made connections to the most common systems.
How do you implement a customer portal project in practice?
Step 1: Mapping of business and users
We define target groups, needs, roles, rights, assortment, content, and business flows.
Step 2: Establish the digital foundation
We implement storefront, information structure, design components, and connect the solution with relevant platforms and data sources.
Step 3: Focus on the right features
We prioritize the flows that provide the most business value, such as self-service, order management, quote flows, support, project management, or sales portal.
Step 4: Scale over time
The solution is built to be further developed with more markets, languages, websites, customer-specific shops, personalization, and new digital services.
Building blocks for different types of customer portals
1. Self-service
2. Order management
3. Sales portal
4. Project Management
5. Shop-in-shop
Furhoffs
Furhoffs Rostfria needed a modern B2B e-commerce platform that could handle complex product configurations and streamline order flows. Toxic developed a customized solution based on Litium with integration to the business system Monitor G5, which among other things solves automated management of prices, inventory levels, and customer-specific agreements. The result is a scalable e-commerce platform with improved UX, faster order processing, and search engine optimized product structure – tailored for industrial sales online.
Konradssons Kakel
When Konradssons Kakel took the next step in its digital development, the goal was to create a modern and inspiring web experience that meets customers' needs today. Together with Toxic, a new digital platform was developed on Litium Storefront, where inspiration, product information, and flexibility are at the center.
Ravema
To streamline their order management and consolidate their large product range under their own ownership, Ravema needed a complete e-commerce platform. Together with us at Toxic, they took the step to a solution that is not only integrated with their business system but also provides their customers with a simple and smooth shopping experience.
Varsego
Varsego, a nationwide wholesaler of ice cream and food, needed a fast and user-friendly B2B e-commerce platform to manage complex orders from retailers. Toxic developed a customized solution on the e-commerce platform Litium with integration to their business system for real-time updates of prices, inventory levels, and customer-specific terms. Furthermore, the new site was built by Toxic with a strong focus on UX design, where an SEO and CRO analysis forms the basis for the final design and development.
Bevent Rasch
An e-commerce platform with increased service level and accessibility was on Bevent Rasch's wish list, and that is also what their new e-commerce, built by Toxic, achieved. With web, e-commerce, and PIM on the same platform – Litium – the customer experience improved while the administrative and manual tasks were streamlined.
This is included in our customer portal solution.
| CMS and content | The following is included |
| Support for multiple websites, languages, markets, currencies, and channels | Yes |
| Block-based CMS with drag-and-drop | Yes |
| Nested blocks for flexible page layout | Yes |
| Local and global blocks that can be reused | Yes |
| Publishing flow with drafts, publishing, scheduling, and trash | Yes |
| Advanced permission control for pages and blocks | Yes |
| Preview for different devices, languages, channels, future dates, and personalization | Yes |
| Built-in SEO support with metadata and permanent redirects | Yes |
| B2B commerce and customer portal | The following is included |
| Customer prices and assortment | Yes |
| Organizations, roles, and rights | Yes |
| Order history and order tracking | Yes |
| Request for quotation and quotation flows | Yes |
| Campaign engine and pricing logic | Yes |
| Approval flows | Yes |
| Personalized experiences for anonymous and logged-in users | Yes |
| Products and data | The following is included |
| Advanced product management via PIM | Yes |
| Market and language adaptation | Yes |
| Filtering and search | Yes |
| Ready category and product pages | Yes |
| Flexible data modeling with custom fields and attributes | Yes |
| Operations and scalability | The following is included |
| Litium Commerce Cloud with Serverless Cloud | Yes |
| Operations, security, performance, and scalability are managed by Litium. | Yes |
| High availability | Yes |
| Built-in CDN for fast loading times globally | Yes |
| Automatic image optimization | Yes |
| Secure and GDPR-compliant operation | Yes |
Platforms and integrations that support the whole.
We build customer portal solutions with a combination of platforms, integration layers, and ready-made connections that enable the linking of content, products, orders, customer data, and business processes. Below is a selection of the technologies, platforms, and business systems we work with to create a cohesive and scalable solution.
Frontend
Platforms
Business system / CRM
That's why companies choose Toxic for customer portals.
Companies choose Toxic for our ability to combine strategy, UX, technical expertise, and integration skills into a solution that works in practice. We understand the complex flows that characterize B2B, from customer-specific pricing and quotes to order history, roles, and approval processes.
Instead of starting from scratch, we help you establish a stable digital foundation with a ready storefront, proven integration patterns, and modern building blocks for self-service and commerce. This shortens the time to launch while creating a platform that is easy to further develop over time, whether the need is for more markets, languages, customer-specific shops, or new digital services.
From the apartment to the continent – the story of Beslag Design
When I step through the doors of Beslag Design in Båstad, I am already greeted in the entrance by what the company has built its entire identity around: careful details that just feel... right. Further into the conference room, the assortment spreads out along the walls; handles, knobs, hooks tastefully arranged. We sit down to hear Pontus Eklind, CEO of Beslag Design, tell how the journey began but, above all, where they are headed.
Toxic celebrates 30 years of strong growth, good profitability, and high trust from both customers and employees.
This year, Toxic celebrates 30 years as a digital partner for companies with needs in web, e-commerce, customer portals, system integrations, and digital business solutions. After three decades in an industry that is constantly changing, we continue to grow, with strong results, good profitability, and a high level of trust from both customers and employees.
3min
The self-playing piano in B2B – Read more about the report Nordic Digital Commerce in B2B 2026
The B2B companies in the Nordics have reached a clear turning point. Litium's tenth edition of Nordic Digital Commerce in B2B 2026 shows that 81 percent of the Nordics' B2B companies today enable sales through digital channels, that digital sales on average account for 31 percent of revenues, and that 58 percent plan to increase their budget for digital commerce in the coming year. The discussion is no longer about whether to digitalize sales – but about how to take the next step.
11min
Markvaruhuset chooses Toxic for new e-commerce platform in Litium
Building e-commerce for a player that sells to both businesses and individuals – with different flows, different logic, and high demands for integration with business systems – is a project that places high demands on the right technical partner. Markvaruhuset has chosen Toxic for that assignment.
2min
Fifth time's the charm – we are nominated for the Umbraco Awards 2026!
We are very happy to be nominated once again for the Umbraco Awards. This year we are nominated in the category Best Cloud Solution with our solution for KABE AB.
3min
What is Meta Andromeda and how does it affect your advertising?
Are you advertising on Instagram and Facebook? Then you have probably noticed that the ads don't work quite like they used to. Suddenly, some ads seem to reach the right people while others disappear in the feed. What is behind the change and what does it mean for you as an advertiser? We will clarify that.
4min
Four websites in one solution – new digital platform for Atle
To create a more flexible, scalable, and editor-friendly web environment, Atle has chosen Toxic as a digital partner. Together, we are now developing a new web platform in Umbraco that brings together several companies in a common solution and creates economies of scale in line with the company's growth strategy.
2min
Toxic named Umbraco Contributing Platinum Partner 2025
Toxic continues to strengthen its position within Umbraco and has now been appointed as Umbraco Contributing Platinum Partner 2025 – an international award that highlights partners who actively contribute to developing and strengthening the entire Umbraco ecosystem.
2min
Toxic begins long-term partnership with Qvalify in SEO and Google Ads
Qvalify is one of Sweden's leading companies in ISO certifications, inspections, and assessments. With over 30 years of experience, they help organizations strengthen quality, efficiency, and security through certification of management systems, training, and various types of audits. To increase visibility and create clearer results regarding their training and certifications, Qvalify has chosen Toxic as a long-term partner in SEO and Google Ads.
3min
Sebastian Pierre returns to Toxic – as Developer and Consulting Manager
With extensive experience in programming and a clear interest in leadership, Sebastian is now back at Toxic in the role of developer and consulting manager. In this interview, you will get to know him better, hear about his journey into the IT industry, and how it feels to be back at Toxic again.
4min
Toxic enters into partnership with Meson Group for web and PIM on Litium
Meson Group, which is part of Indutrade, is a leading supplier of valves and flow control products to the global marine industry. With headquarters in Laholm, sales offices in Europe and Asia, and a large network of distributors, Meson works with technologically advanced products and extensive information flows. To strengthen its digital presence and create a more scalable management of product data, they have chosen Toxic as a partner to develop a new global website and implement Litium PIM.
3min
Toxic looks back at 2025 – a year filled with energy, development, and highlights
2025 has been a year where much has fallen into place – thanks to brave customers, engaged colleagues, and a shared drive forward. We have launched, celebrated, learned, and developed together, in a time that has required both focus and long-term thinking. As we now summarize the year, we do so with great joy over what we have accomplished – and with even greater curiosity about everything that awaits in 2026. Here are some of the moments that have made 2025 a year to remember at Toxic.
9min
Eight new colleagues and a Toxic that continues to grow
2025 has been a year full of movement at Toxic. New colleagues have joined our teams, taken their place in the projects, and quickly become a part of the culture that makes us who we are.
5min
Toxic and NIBU launch a new digital initiative with a modern e-commerce solution in Litium
NIBU takes the next step in its digital development and chooses Toxic as a partner when building a new e-commerce solution in Litium. The goal is to create a fast, clear, and user-friendly experience for both B2B and B2C customers, as well as to simplify internal processes with a platform that lasts over time.
2min
New framework agreement strengthens the partnership between Toxic and Infranord
After several years of collaboration, Toxic and Infranord are taking the next step. Through a new framework agreement, Toxic will become a long-term development partner responsible for both new development and management of Infranord's internal systems – with a focus on modern front-end development and a more integrated working method.
4min
Essem Design takes the brand global – launches international e-commerce with new design and UX
Essem Design is taking a big step forward and launching a global e-commerce that reflects the company's brand and vision. The new solution, developed together with Toxic, combines inspiring design, improved performance, and market-adapted e-commerce for all of Europe and the USA.
2min
From Optimizely to Umbraco CMS – LRF's platform journey
When The Federation of Swedish Farmers (LRF) decided to change their web platform, it was about both costs, functionality, and future needs. The choice fell on Umbraco – a solution that today provides the organization with more flexibility and a smoother everyday life.
3min
Toxic builds new website & e-commerce for Beslag Design
Beslag Design, a leading player in fittings and interior details with its own product development, is investing together with Toxic in a new digital platform built on Litium. The investment includes a new website, a reseller portal, and a powerful PIM system. The goal is to streamline internal processes, centralize product data, and create an even smoother purchasing experience for resellers and customers.
2min
Accessibility on the agenda – more and more companies turn to Toxic
The interest in digital accessibility is growing rapidly, and many companies are now seeking guidance to meet new requirements – but also to create a more inclusive digital experience. At Toxic, this is clearly evident.
2min
Swedish Camping builds new industry website on Umbraco
Svensk Camping, formerly known as SCR, has undergone a comprehensive rebranding. In connection with the launch of a new graphic identity, they are now building a completely new website – a project being carried out in collaboration with Toxic. The result will be an informative and modern platform for both the industry and members.
2min
Weland Solutions hires development team from Toxic – gains an external development department with expertise, reliability, and drive.
To accelerate the development of their portal, Weland HUB, Weland Solutions chose to hire a development team from Toxic. With a cohesive team consisting of developers, project managers, and business developers, they now gain both breadth, structure, and long-term sustainability.
3min
Frequently asked questions about customer portals for B2B
A customer portal for B2B is a digital solution where customers, resellers, salespeople, and partners have access to relevant information and features in a logged-in interface. It can include order history, quotes, documents, customer-specific prices, order status, and self-service.
Common features include self-service, order management, order history, quote requests, invoices, document management, support cases, customer-specific pricing, role management, and approval workflows. The solution can be customized to meet the needs of the business.
Yes, the customer portal can be integrated with business systems, CRM, PIM, and other mission-critical platforms. Toxic works with established integration patterns and ready-made connections to several common systems.
The time required depends on the scope, integration needs, and which features should be prioritized. With our packaged foundation, ready-made components, and established integration patterns, it is often faster to launch than with a completely customized solution.
Yes, the solution is built on a solid foundation but is adapted to your business processes, target groups, roles, workflows, and integration needs. This means you get a solution that fits the business today and can evolve over time.
Yes, the solution supports multiple websites, languages, markets, currencies, and customer-specific shops. It is built to scale as the business grows.
Not always. A customer portal can include e-commerce features, but often encompasses more than the purchase flow, such as document management, order tracking, support, quotes, and customer-specific workflows.
Customer portals are particularly well-suited for B2B companies with complex customer flows, such as manufacturing industry, wholesalers, distributors, and companies with reseller networks or project-based processes.