Customer Portal for B2B
Toxic develops scalable customer portals for B2B with our own headless storefront and integrations with ERP and CRM systems. The solution combines order management, quotes, invoices, documents, and self-service in a user-friendly interface – where customers, sellers, and partners have access to the right information, the right assortment, and the right flows.
A quick way to a modern customer portal
Faster path to launch
Built for B2B
Flexible and future-proof architecture
Integrated with your business
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further with customer portals for B2B. No commitment required, of course.
What is a customer portal?
A modern customer portal for B2B is a central digital solution where business logic, user experience, and integrations work together. Here, products, orders, quotes, documents, and customer-specific information are gathered in an interface tailored to different roles, processes, and needs.
For B2B companies, this means:
- less manual administration
- better service and higher availability
- more efficient sales processes
- stronger customer relationships
- better conditions for digital growth
Toxic offers a packaged solution where technology, business logic, and user experience are interconnected. With a ready foundation that is adapted to your processes, customers, and integration needs, we create a customer portal built on four central parts:
1. Modern storefront
Our storefront is built on a modern headless architecture with Next.js and React, connected to Litium's storefront API. This provides a fast, flexible, and extensible frontend with a focus on performance, SEO, and future e-commerce.
2. Ready-made component library
The solution includes a ready-made component library and features to quickly build content pages, products, and customer-specific experiences – with consistent design and efficient management.
3. Prepared functions
Frontend is prepared for:
- logged-in mode
- role and permission management
- purchase flow and order management
- quote request
- advanced search engine
- content pages and product pages
- checkout
4. Integrations that hold the business together
We connect customer portal, PIM, ERP, CRM, and other business-related systems through our integration engine that has ready-made connections to the most common systems.
How do you implement a customer portal project in practice?
Step 1: Mapping of business and users
We define target groups, needs, roles, rights, assortment, content, and business flows.
Step 2: Establish the digital foundation
We implement storefront, information structure, design components, and connect the solution with relevant platforms and data sources.
Step 3: Focus on the right features
We prioritize the flows that provide the most business value, such as self-service, order management, quote flows, support, project management, or sales portal.
Step 4: Scale over time
The solution is built to be further developed with more markets, languages, websites, customer-specific shops, personalization, and new digital services.
Building blocks for different types of customer portals
1. Self-service
2. Order management
3. Sales portal
4. Project Management
5. Shop-in-shop
Furhoffs
Furhoffs Rostfria needed a modern B2B e-commerce platform that could handle complex product configurations and streamline order flows. Toxic developed a customized solution based on Litium with integration to the business system Monitor G5, which among other things solves automated management of prices, inventory levels, and customer-specific agreements. The result is a scalable e-commerce platform with improved UX, faster order processing, and search engine optimized product structure – tailored for industrial sales online.
Konradssons Kakel
When Konradssons Kakel took the next step in its digital development, the goal was to create a modern and inspiring web experience that meets customers' needs today. Together with Toxic, a new digital platform was developed on Litium Storefront, where inspiration, product information, and flexibility are at the center.
Ravema
To streamline their order management and consolidate their large product range under their own ownership, Ravema needed a complete e-commerce platform. Together with us at Toxic, they took the step to a solution that is not only integrated with their business system but also provides their customers with a simple and smooth shopping experience.
Varsego
Varsego, a nationwide wholesaler of ice cream and food, needed a fast and user-friendly B2B e-commerce platform to manage complex orders from retailers. Toxic developed a customized solution on the e-commerce platform Litium with integration to their business system for real-time updates of prices, inventory levels, and customer-specific terms. Furthermore, the new site was built by Toxic with a strong focus on UX design, where an SEO and CRO analysis forms the basis for the final design and development.
Bevent Rasch
An e-commerce platform with increased service level and accessibility was on Bevent Rasch's wish list, and that is also what their new e-commerce, built by Toxic, achieved. With web, e-commerce, and PIM on the same platform – Litium – the customer experience improved while the administrative and manual tasks were streamlined.
This is included in our customer portal solution.
| CMS and content | The following is included |
| Support for multiple websites, languages, markets, currencies, and channels | Yes |
| Block-based CMS with drag-and-drop | Yes |
| Nested blocks for flexible page layout | Yes |
| Local and global blocks that can be reused | Yes |
| Publishing flow with drafts, publishing, scheduling, and trash | Yes |
| Advanced permission control for pages and blocks | Yes |
| Preview for different devices, languages, channels, future dates, and personalization | Yes |
| Built-in SEO support with metadata and permanent redirects | Yes |
| B2B commerce and customer portal | The following is included |
| Customer prices and assortment | Yes |
| Organizations, roles, and rights | Yes |
| Order history and order tracking | Yes |
| Request for quotation and quotation flows | Yes |
| Campaign engine and pricing logic | Yes |
| Approval flows | Yes |
| Personalized experiences for anonymous and logged-in users | Yes |
| Products and data | The following is included |
| Advanced product management via PIM | Yes |
| Market and language adaptation | Yes |
| Filtering and search | Yes |
| Ready category and product pages | Yes |
| Flexible data modeling with custom fields and attributes | Yes |
| Operations and scalability | The following is included |
| Litium Commerce Cloud with Serverless Cloud | Yes |
| Operations, security, performance, and scalability are managed by Litium. | Yes |
| High availability | Yes |
| Built-in CDN for fast loading times globally | Yes |
| Automatic image optimization | Yes |
| Secure and GDPR-compliant operation | Yes |
Platforms and integrations that support the whole.
We build customer portal solutions with a combination of platforms, integration layers, and ready-made connections that enable the linking of content, products, orders, customer data, and business processes. Below is a selection of the technologies, platforms, and business systems we work with to create a cohesive and scalable solution.
Frontend
Platforms
Business system / CRM
That's why companies choose Toxic for customer portals.
Companies choose Toxic for our ability to combine strategy, UX, technical expertise, and integration skills into a solution that works in practice. We understand the complex flows that characterize B2B, from customer-specific pricing and quotes to order history, roles, and approval processes.
Instead of starting from scratch, we help you establish a stable digital foundation with a ready storefront, proven integration patterns, and modern building blocks for self-service and commerce. This shortens the time to launch while creating a platform that is easy to further develop over time, whether the need is for more markets, languages, customer-specific shops, or new digital services.
Frequently asked questions about customer portals for B2B
A customer portal for B2B is a digital solution where customers, resellers, salespeople, and partners have access to relevant information and features in a logged-in interface. It can include order history, quotes, documents, customer-specific prices, order status, and self-service.
Common features include self-service, order management, order history, quote requests, invoices, document management, support cases, customer-specific pricing, role management, and approval workflows. The solution can be customized to meet the needs of the business.
Yes, the customer portal can be integrated with business systems, CRM, PIM, and other mission-critical platforms. Toxic works with established integration patterns and ready-made connections to several common systems.
The time required depends on the scope, integration needs, and which features should be prioritized. With our packaged foundation, ready-made components, and established integration patterns, it is often faster to launch than with a completely customized solution.
Yes, the solution is built on a solid foundation but is adapted to your business processes, target groups, roles, workflows, and integration needs. This means you get a solution that fits the business today and can evolve over time.
Yes, the solution supports multiple websites, languages, markets, currencies, and customer-specific shops. It is built to scale as the business grows.
Not always. A customer portal can include e-commerce features, but often encompasses more than the purchase flow, such as document management, order tracking, support, quotes, and customer-specific workflows.
Customer portals are particularly well-suited for B2B companies with complex customer flows, such as manufacturing industry, wholesalers, distributors, and companies with reseller networks or project-based processes.