After the listing: how to manage the IR website in everyday life
Blog
2 min
Blog
2 min
The listing day is just the beginning. Then come quarterly reports, annual meetings, press releases, and changes in management, year after year. An IR website that was ready on time but is difficult to manage quickly becomes a burden. In this blog post, we go through what the IR year usually looks like and what makes management easy.
The IR year in practice
For most listed companies, the year follows a predictable schedule. Quarterly reports are published on predetermined dates, followed by the year-end report, annual report and Annual General Meeting (AGM). The nomination committee must be announced no later than six months before the AGM, and many companies also hold a Capital Markets Day. In between, press releases cover everything from acquisitions to changes in management. Each of these events requires updates to the website.
How to make IR website management easier
Schedule what can be prepared in advance. Pages for a Capital Markets Day, links to webcasts and updated presentations can be added ahead of time and published automatically using Umbraco's scheduled publishing feature. However, information that may affect the share price must first be disclosed through the company's distribution service and should therefore reach the website through an integration.
Replace manual uploads with automated processes. When financial reports, press releases and share data are retrieved directly from the financial information provider, reporting days become less dependent on someone being ready at their computer.
Define who is responsible for publishing what. Document who handles financial reports, corporate governance information and news, as well as who takes over during holidays or sick leave. This reduces the risk of updates being overlooked.
Choose a CMS that the IR team can use without developers. The people who know the content best should be able to update a page, replace a presentation or add a new board member themselves. That's why we build IR websites in Umbraco, where content editors work in a user-friendly interface without needing to write code, and pages are built using ready-made blocks.
A website also needs to evolve after launch. For Cynca Nordic, we at Toxic continue to develop and improve the IR website as the company's needs change.
On reporting day
When a financial report is released, investors, analysts and journalists often visit the IR website at the same time. The website needs to handle these traffic spikes without slowing down or going offline. This requires hosting with enough capacity for peak traffic, monitoring that alerts the team if something goes wrong, and testing ahead of important dates.
Whenever possible, Toxic hosts its Umbraco websites on Umbraco Cloud, a cloud service built on Microsoft Azure.
Want an IR website that works long after your listing?
At Toxic, we help listed companies build and maintain IR websites that continue to perform long after the listing. Learn more about our IR websites and how we help listed companies.
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