On the way to the stock market: this needs to be on the web by the listing day
Blog
2 min
Blog
2 min
Before a listing, the checklist is long. The website often ends up far down, even though it must be ready and accurate on the same day the stock starts trading. Here we go through what the website needs to be ready for at the listing and how you can plan the work so that it doesn't become a bottleneck.
Why the website often comes last
During the preparations, the focus is on the prospectus, advisors and organisation. That's understandable, as these are the areas where the major decisions are made. As a result, the website project often starts late, when the listing date has already been set and the timeline is fixed. This leaves little time to build, test and populate the website with content.
What needs to be in place
At the heart of the website is an investor relations (IR) section where investors can find financial reports, press releases and a financial calendar with upcoming reporting dates and the annual general meeting. Under the EU Market Abuse Regulation (MAR), inside information disclosed to the public must remain available on the company's website for at least five years. This means the archive needs to work from day one.
The company also needs to provide information about its corporate governance. This includes details about the board of directors and management team, the articles of association and the auditor. Companies listed on Nasdaq Stockholm's Main Market must also comply with the Swedish Corporate Governance Code, which requires a dedicated corporate governance section on the website.
In addition, the website needs to provide share information, such as the share price, number of shares and major shareholders, along with contact details for the person responsible for investor relations.
Finally, the website needs to be integrated with the service the company uses to distribute press releases. This allows press releases to be published on the website at the same time as they are distributed to the market, rather than requiring someone to upload them manually. When Toxic built a new website for Cynca Nordic, we integrated it with Modular Finance, enabling financial reports, press releases and share information to be published automatically.
How to plan your website project
Start with the listing date and work backwards. Allow time for design, development, content creation and testing, and build in some extra time for the changes that often arise in the final stages.
Next, prioritise what needs to be in place on day one. Financial reports, press releases, corporate governance information and contact details must be available when trading begins. A more detailed presentation of the company's history or investment case can be developed after the listing.
Finally, choose proven solutions rather than building everything from scratch. IR websites have largely similar requirements across companies, and ready-made integrations with financial information providers such as Modular Finance save time and reduce risk. At Toxic, we have also developed an IR website for Logistri ahead of the company's move to Nasdaq Stockholm's Main Market.
Want your IR website ready in time for your listing?
As an Umbraco Platinum Partner, Toxic helps companies preparing to go public get their IR websites ready for listing day. Book a meeting to discuss your timeline, or learn more about our IR websites and how we help listed companies.
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