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E-commerce Solutions

Your business is complex. The platform doesn't need to make it harder. We build e-commerce for companies where assortment, markets, and customer relationships require more than a packaged solution can provide. And we stay and manage what we build.

Do you recognize yourself?

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You sell in multiple countries, to various types of customers, through several channels – pricing logic, assortment, language, brands. Everything must work simultaneously and nothing can clash.

Administration

The product catalog is growing. The data is not. It disappears in transit between supplier, ERP, and store. Each new market becomes a project in itself, and you know it shouldn't have to be that difficult.

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You want to digitize the business without losing control. A platform that actually lasts for several years, that the team understands, and that can grow without requiring a new project every time the business changes.

Customers in a B2B warehouse with a wide range of products

E-commerce for B2B

Your B2B business includes contract prices, customer-specific assortments, quote management, and variant logic. Everything should work in the background without the buyer noticing it. We build trading solutions that handle that complexity while still feeling easy to use.

  • Contract prices and customer-specific assortments
  • Order, quote, and project management
  • Role and rights management
  • Multiple companies and multiple brands on the same platform
  • Integrations with ERP, PIM, DAM, suppliers, industry databases
PIM system for e-commerce and product web

PIM system and product data

Product information that loses quality along the way costs you markets and sales opportunities. We help you collect, structure, and orchestrate data – from supplier to end customer – whether you manage 500 or 500,000 items.

  • Supplier portals and collection flows
  • Data modeling and variant management
  • Translation and enrichment flows
  • Orchestration for e-commerce, ERP, and external channels
Image of a customer portal for B2B that streamlines customer service, reduces manual administration, and creates better digital customer experiences.

Customer portal and sales support

The business doesn't end at the checkout. We build digital workspaces that support the entire customer journey. From quote and order to delivery and after-sales. The seller has more time and the customer serves themselves when it suits them.

  • Quote tools and product configurator
  • Approval flows and order history
  • Document management and project overview
  • Sales tools integrated with CRM
Business meeting where three people discuss punchout around a laptop

PunchOut for smoother B2B purchases

Your largest customers want to purchase from their own procurement systems. We connect your trading platform with their flows so that the right assortment, right prices, and right contractual terms follow all the way. Less friction for the customer. Fewer manual orders for you. And a requirement that often determines public procurements.

  • Direct connection to Visma Proceedo, SAP Ariba, Fortnox, and Raindance
  • Contract prices and customer-specific assortments per customer
  • Qualification for public procurements
  • Support for OCI, cXML, and Peppol BIS Punch Out 3

This is how we work

Building correctly is one thing. Taking the platform further is another. The business is changing, new markets are emerging, integrations need to grow. We are built for the long haul. Management and further development are part of the offering from day one, not an afterthought.

Our Azure-based integration engine allows ERP, PIM, and CRM to be connected without it being a project every time. Our accelerators help you get started faster, without compromising on flexibility.

The right tools for your needs.

We are certified partners of Litium, Norce, and Umbraco Commerce. We choose the platform based on your business, not the other way around.

Case studies in e-commerce

View all our references

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Essem Design

Essem Designs e-commerce is the flagship store where user experience, design, and the brand's history are highlighted in every detail. Together with Toxic, Essem has taken the step to a global platform where the vision of the hall as the "first room" meets modern technology, high performance, and a long-term digital strategy. Through a new framework, inspiring features, and over ten years of SEO work, Essem has created a digital presence that drives growth both in Sweden and internationally.

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Bevent Rasch

An e-commerce platform with increased service level and accessibility was on Bevent Rasch's wish list, and that is also what their new e-commerce, built by Toxic, achieved. With web, e-commerce, and PIM on the same platform – Litium – the customer experience improved while the administrative and manual tasks were streamlined.

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Varsego

Varsego, a nationwide wholesaler of ice cream and food, needed a fast and user-friendly B2B e-commerce platform to manage complex orders from retailers. Toxic developed a customized solution on the e-commerce platform Litium with integration to their business system for real-time updates of prices, inventory levels, and customer-specific terms. Furthermore, the new site was built by Toxic with a strong focus on UX design, where an SEO and CRO analysis forms the basis for the final design and development.

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Multeral

Multeral, together with us at Toxic, has carried out a comprehensive project to simplify and streamline its customers' purchasing processes. The result is a digital platform on Litium that combines high functionality with a personalized customer experience.

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Miller Badrum

We proudly present our comprehensive solution for Miller Badrum's new digital platform. With Litium CMS, PIM, and Commerce, we at Toxic have created a mobile-friendly and dynamic e-commerce solution that makes it easy for customers to configure bathroom furniture and explore a wide range of products. The new platform streamlines Miller Badrum's product and content management while enhancing the brand's presence and creating an inspiring experience for both Nordic and British customers.

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Ravema

To streamline their order management and consolidate their large product range under their own ownership, Ravema needed a complete e-commerce platform. Together with us at Toxic, they took the step to a solution that is not only integrated with their business system but also provides their customers with a simple and smooth shopping experience.

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Furhoffs

Furhoffs Rostfria needed a modern B2B e-commerce platform that could handle complex product configurations and streamline order flows. Toxic developed a customized solution based on Litium with integration to the business system Monitor G5, which among other things solves automated management of prices, inventory levels, and customer-specific agreements. The result is a scalable e-commerce platform with improved UX, faster order processing, and search engine optimized product structure – tailored for industrial sales online.

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Norrviken

When Norrviken wanted to strengthen its digital presence, Toxic was entrusted to create a unified web platform, built in Umbraco, that elevates their entire operation – with the park and visitor experience at the center. The new solution makes it easier to inspire, inform, and guide visitors year-round. As part of the platform, Toxic has also developed an e-commerce solution in Umbraco Commerce, integrated with the business system HiCore via our integration engine EntityFlow.

    Our new platform, developed by Toxic, is an important part of our overall digitalization journey at Furhoffs. It is crucial for us to have a solution that not only supports us in creating improved content but also gives us the opportunity to match our products with our customers' specific project needs.

    - Peter Larsson, Business Area Manager at AB Furhoffs Rostfria

    Discover our knowledge bank

    View all our news

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    Reportage

    From the apartment to the continent – the story of Beslag Design

    When I step through the doors of Beslag Design in Båstad, I am already greeted in the entrance by what the company has built its entire identity around: careful details that just feel... right. Further into the conference room, the assortment spreads out along the walls; handles, knobs, hooks tastefully arranged. We sit down to hear Pontus Eklind, CEO of Beslag Design, tell how the journey began but, above all, where they are headed.

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    News

    Toxic celebrates 30 years of strong growth, good profitability, and high trust from both customers and employees.

    This year, Toxic celebrates 30 years as a digital partner for companies with needs in web, e-commerce, customer portals, system integrations, and digital business solutions. After three decades in an industry that is constantly changing, we continue to grow, with strong results, good profitability, and a high level of trust from both customers and employees.

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    Blog

    The self-playing piano in B2B – Read more about the report Nordic Digital Commerce in B2B 2026

    The B2B companies in the Nordics have reached a clear turning point. Litium's tenth edition of Nordic Digital Commerce in B2B 2026 shows that 81 percent of the Nordics' B2B companies today enable sales through digital channels, that digital sales on average account for 31 percent of revenues, and that 58 percent plan to increase their budget for digital commerce in the coming year. The discussion is no longer about whether to digitalize sales – but about how to take the next step.

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    News

    Markvaruhuset chooses Toxic for new e-commerce platform in Litium

    Building e-commerce for a player that sells to both businesses and individuals – with different flows, different logic, and high demands for integration with business systems – is a project that places high demands on the right technical partner. Markvaruhuset has chosen Toxic for that assignment.

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    News

    Fifth time's the charm – we are nominated for the Umbraco Awards 2026!

    We are very happy to be nominated once again for the Umbraco Awards. This year we are nominated in the category Best Cloud Solution with our solution for KABE AB.

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    Blog

    What is Meta Andromeda and how does it affect your advertising?

    Are you advertising on Instagram and Facebook? Then you have probably noticed that the ads don't work quite like they used to. Suddenly, some ads seem to reach the right people while others disappear in the feed. What is behind the change and what does it mean for you as an advertiser? We will clarify that.

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    News

    Four websites in one solution – new digital platform for Atle

    To create a more flexible, scalable, and editor-friendly web environment, Atle has chosen Toxic as a digital partner. Together, we are now developing a new web platform in Umbraco that brings together several companies in a common solution and creates economies of scale in line with the company's growth strategy.

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    News

    Toxic named Umbraco Contributing Platinum Partner 2025

    Toxic continues to strengthen its position within Umbraco and has now been appointed as Umbraco Contributing Platinum Partner 2025 – an international award that highlights partners who actively contribute to developing and strengthening the entire Umbraco ecosystem.

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    News

    Toxic begins long-term partnership with Qvalify in SEO and Google Ads

    Qvalify is one of Sweden's leading companies in ISO certifications, inspections, and assessments. With over 30 years of experience, they help organizations strengthen quality, efficiency, and security through certification of management systems, training, and various types of audits. To increase visibility and create clearer results regarding their training and certifications, Qvalify has chosen Toxic as a long-term partner in SEO and Google Ads.

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    News

    Sebastian Pierre returns to Toxic – as Developer and Consulting Manager

    With extensive experience in programming and a clear interest in leadership, Sebastian is now back at Toxic in the role of developer and consulting manager. In this interview, you will get to know him better, hear about his journey into the IT industry, and how it feels to be back at Toxic again.

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    News

    Toxic enters into partnership with Meson Group for web and PIM on Litium

    Meson Group, which is part of Indutrade, is a leading supplier of valves and flow control products to the global marine industry. With headquarters in Laholm, sales offices in Europe and Asia, and a large network of distributors, Meson works with technologically advanced products and extensive information flows. To strengthen its digital presence and create a more scalable management of product data, they have chosen Toxic as a partner to develop a new global website and implement Litium PIM.

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    Blog

    Toxic looks back at 2025 – a year filled with energy, development, and highlights

    2025 has been a year where much has fallen into place – thanks to brave customers, engaged colleagues, and a shared drive forward. We have launched, celebrated, learned, and developed together, in a time that has required both focus and long-term thinking. As we now summarize the year, we do so with great joy over what we have accomplished – and with even greater curiosity about everything that awaits in 2026. Here are some of the moments that have made 2025 a year to remember at Toxic.

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    News

    Eight new colleagues and a Toxic that continues to grow

    2025 has been a year full of movement at Toxic. New colleagues have joined our teams, taken their place in the projects, and quickly become a part of the culture that makes us who we are.

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    News

    Toxic and NIBU launch a new digital initiative with a modern e-commerce solution in Litium

    NIBU takes the next step in its digital development and chooses Toxic as a partner when building a new e-commerce solution in Litium. The goal is to create a fast, clear, and user-friendly experience for both B2B and B2C customers, as well as to simplify internal processes with a platform that lasts over time.

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    News

    New framework agreement strengthens the partnership between Toxic and Infranord

    After several years of collaboration, Toxic and Infranord are taking the next step. Through a new framework agreement, Toxic will become a long-term development partner responsible for both new development and management of Infranord's internal systems – with a focus on modern front-end development and a more integrated working method.

    Essem Design

    News

    Essem Design takes the brand global – launches international e-commerce with new design and UX

    Essem Design is taking a big step forward and launching a global e-commerce that reflects the company's brand and vision. The new solution, developed together with Toxic, combines inspiring design, improved performance, and market-adapted e-commerce for all of Europe and the USA.

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    News

    From Optimizely to Umbraco CMS – LRF's platform journey

    When The Federation of Swedish Farmers (LRF) decided to change their web platform, it was about both costs, functionality, and future needs. The choice fell on Umbraco – a solution that today provides the organization with more flexibility and a smoother everyday life.

    Beslag Design

    News

    Toxic builds new website & e-commerce for Beslag Design

    Beslag Design, a leading player in fittings and interior details with its own product development, is investing together with Toxic in a new digital platform built on Litium. The investment includes a new website, a reseller portal, and a powerful PIM system. The goal is to streamline internal processes, centralize product data, and create an even smoother purchasing experience for resellers and customers.

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    News

    Accessibility on the agenda – more and more companies turn to Toxic

    The interest in digital accessibility is growing rapidly, and many companies are now seeking guidance to meet new requirements – but also to create a more inclusive digital experience. At Toxic, this is clearly evident.

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    News

    Swedish Camping builds new industry website on Umbraco

    Svensk Camping, formerly known as SCR, has undergone a comprehensive rebranding. In connection with the launch of a new graphic identity, they are now building a completely new website – a project being carried out in collaboration with Toxic. The result will be an informative and modern platform for both the industry and members.

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    News

    Weland Solutions hires development team from Toxic – gains an external development department with expertise, reliability, and drive.

    To accelerate the development of their portal, Weland HUB, Weland Solutions chose to hire a development team from Toxic. With a cohesive team consisting of developers, project managers, and business developers, they now gain both breadth, structure, and long-term sustainability.

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      Oscar Salomonsson

      Business Area Manager E-commerce

      031-376 24 82

      Book a meeting

      In the meeting, we will go through your goals, current situation, and how we can assist you further with e-commerce. No commitment required, of course.