PIM-systems
We help you collect, structure, and distribute product data from supplier to end customer. Whether you have 500 or 500,000 items. When the data is correct, new markets are faster to launch, the sales material is accurate, and e-commerce displays the correct product information. We are a partner that stays and manages the solution over time.
A data model built for your business, not for a template
Standard templates are made for companies that sell one type of product to one type of customer. When you sell both components and finished systems, in several countries, to both installers and end customers, a standard solution is not enough. We model your product data based on how your business actually works. With room for it to change.
In practice, it means that a variant should be able to inherit attributes from the main product without you maintaining the same data in 40 places. That a product family should be able to have different attributes depending on the market and that the hierarchy should follow how your buyers search for products, not how your ERP happens to be structured.
Supplier data in. Without translation losses.
The biggest leak in most product catalogs occurs between the supplier and PIM. Many times, external files with different column names are emailed to different people consisting of attributes that exist in the supplier's system but never reach you. Three people interpreting the same field in three different ways easily creates gaps.
We build supplier portals where the supplier themselves delivers data in the correct format, according to your data model, with validation upon submission. When a supplier submits 2,000 new items, it doesn't show up on your end. When the data doesn't meet the standards, it will never come in.
AI that handles the heavy lifting on supplier data
Hundreds of suppliers, different formats and product data in multiple languages are everyday reality for many wholesalers and construction companies. Together with our partner SQARP, we build PIM solutions with AI-driven data modeling, ready-made integrations with suppliers and industry databases, and automatic completion of product information. The platform is built specifically for the wholesale and construction sectors, where data quality and multilingual support are often the toughest challenges.
Book a meeting!
In the meeting, we will go through your goals, current situation, and how we can assist you further with the PIM system. No commitment required, of course.
From basic article data to compelling product information
A technical specification is not a product description. That a pump has 1.5 kW and 230V means something to the installer. It means nothing to the buyer at a hardware store in Germany who has to decide whether it should be included in the assortment.
We build flows for enrichment and translation so that the same product can speak different languages to different target groups. AI-supported basic enrichment for volume, human translation where it counts, and channel-specific extracts so that the marketplace gets what it needs and the seller gets their product sheet – without anyone cutting and pasting in Excel.
Right data, in the right place, at the right time
A new market should not be a half-year project, but when each new channel requires its own export flow, its own mappings, and its own maintenance cycle, the project often becomes prolonged and difficult.
Our Azure-based integration engine makes orchestration scalable. The same product data flows out to e-commerce, ERP, customer portals, marketplaces, and printed materials. Customized according to what each channel needs. When a new channel is added, it is a configuration and not a project.
From product data to 3D configurator
A solid PIM solution gives you control over product data across every channel. But structured data can do more than fill in product sheets. Together with our partner Studio3D, we build 3D and 2D configurators that connect to your PIM, ERP and e-commerce platform. Customers can view and configure the product before they buy, with information that's always up to date.
Ravema
To streamline their order management and consolidate their large product range under their own ownership, Ravema needed a complete e-commerce platform. Together with us at Toxic, they took the step to a solution that is not only integrated with their business system but also provides their customers with a simple and smooth shopping experience.
GARO
GARO needed a new site to take the next step in its digital journey and to offer both of its target groups; the private consumer and the electrical installer a modern digital experience. Toxic built the solution in the e-commerce platform Litium.
Swede-Wheel
Swede-Wheel had a vision of creating a new website that clearly and inspiringly visualized their products for their customers. They wanted the website to reflect their future vision, and together with Toxic, the website as a whole has received a significant boost in terms of design, structure, and UX.
What is a PIM system?
PIM stands for Product Information Management. It is a system that collects, structures, and distributes product information to all channels where the product is to be sold or displayed. E-commerce, marketplaces, customer portals, ERP, sales materials, and printed materials. In practice, a PIM system is a central place for all product data: Names, descriptions, attributes, images, documents, translations, pricing information, and relationships between products.
Instead of the same information being in five different systems and updated manually in five places, it is managed in one place and flows out automatically. The need for PIM often arises when three things happen simultaneously; the assortment grows, the number of channels increases, and the demands for data quality tighten, often because a new market or a large customer requires it.
When do you need a PIM system?
Signs that the need for a PIM exists are that you update your product data in multiple systems, you send Excel files between teams, and launching in new markets takes months instead of weeks. It may also involve product information differing between channels or supplier data coming in ten different formats. Different challenges but the same solution; a PIM system.
The difference between PIM, ERP, and DAM
Not a system change. A business change.
A PIM project affects more than the IT department. Often, marketing teams, product managers, purchasing, and sales organizations work with product data, sometimes without knowing about each other. At the beginning of a PIM project, we start by mapping how the data moves in your organization today – where it is created, updated, and used.
Then we build a solution that matches how you actually work, not how the system expects you to work. With Toxic as a partner, you can trust that we will stay – management and further development are part of the offering from day one.
The right tools for your needs
We are certified partners of Litium, Norce, and Umbraco. We choose the platform based on your data model, your channels, and your management capacity, not the other way around.
Central control, local freedom: who decides what on the group's websites?
When many companies share a platform, new questions arise. Who gets to change what and which content should be managed centrally? Here we describe how corporations can organize editorial work so that it becomes both efficient and secure.
2min
Template or custom? Two paths for the corporation's websites
All companies in a group do not have the same needs. A smaller subsidiary may need a simple website that can be set up quickly, while a larger company may require a completely custom solution. In this blog post, we describe how groups can combine a common template with tailored solutions.
2min
After the listing: how to manage the IR website in everyday life
The listing day is just the beginning. Then come quarterly reports, annual meetings, press releases, and changes in management, year after year. An IR website that was ready on time but is difficult to manage quickly becomes a burden. In this blog post, we go through what the IR year usually looks like and what makes management easy.
2min
New company in the group: how the web will be set up without starting over
Every acquisition raises the same question: what do we do with the website? Without a common foundation, the answer is often a new web project from scratch. Here we describe how a common platform makes it faster and cheaper to connect new companies.
2min
IR-webb in two languages: therefore, the investor information needs to be available in English.
Foreign investors own a large portion of the shares on the Swedish stock exchange. For them, the English IR website is the company's face to the outside world. Yet, the English version is often thinner or less updated than the Swedish. Here we go through why language matters and how you can keep both versions up to date.
2min
Can the group's companies share a web platform and still maintain their brands?
When a group wants to consolidate its websites, a common concern is that the companies will lose their identity. However, a shared platform does not mean that all websites have to look the same. Here we explain how multiple brands can share technology and features while still having their own expression.
2min
This is how you keep the corporate governance section of the IR website up to date: Content and update procedures
The corporate governance section of the IR website is often the one that is updated the least frequently and therefore becomes outdated the easiest. At the same time, this is where investors and analysts look for information about who is in charge of the company and how. Here we go through what content is usually available and how it can be kept updated.
3min
Ten companies, ten websites: when is it time to consolidate the group's websites?
In many corporations, each company has its own website, built at different times by different agencies in different systems. It works for a while, but over time the websites become expensive to manage and difficult to overview. Here we go through the signs that it is time to consolidate the websites and what the corporation gains from it. As an example, we explain how Toxic and Industrireklam consolidated the Weland Group's companies into Weland Light, a common template in Umbraco where changes are rolled out to multiple websites simultaneously.
3min
On the way to the stock market: this needs to be on the web by the listing day
Before a listing, the checklist is long. The website often ends up far down, even though it must be ready and accurate on the same day the stock starts trading. Here we go through what the website needs to be ready for at the listing and how you can plan the work so that it doesn't become a bottleneck.
2min
Multiple facilities, one web platform: how to simplify everyday life for the editors
At many destinations, the hotel, restaurant, ski resort and campsite each have their own website, developed independently over time. The result is duplicated work for content editors and a fragmented experience for guests. In this article, we explore what happens when multiple websites are brought together on a single platform and how Isaberg Mountain Resort approached the challenge.
3min
5 reasons why large organizations and associations choose Umbraco as a CMS
Many large organizations and associations are using CMS solutions that have become too expensive, too complex, or simply no longer fit the business. Editors struggle with things that should be simple, and the technology begins to set limits on what the organization can do. After working with organizations such as LRF, the Tenants' Association, and several sports federations, we see some recurring reasons why the choice often lands on Umbraco CMS.
3min
Why more and more companies are digitizing their B2B sales and how it works
Many B2B companies still receive orders via email, phone, or through their salespeople. It often works well at first, but as the number of customers and order volumes grow, it becomes difficult to keep the information updated and the process becomes too time-consuming. This is one of the most common reasons why more B2B companies are now taking the step towards their own e-commerce platform. In this post, we will go through how orders are often handled today, what problems it creates, and how a digital platform changes the picture.
3min
Umbraco + AI: What exists today and what is on the way?
To say that AI development is progressing at a frightening pace may not be sticking your neck out directly. New models are coming almost every day, and the development does not seem to be slowing down anytime soon. But how can one implement and benefit from it in Umbraco? We will clarify that in this post!
7min
Therefore, you should stop stressing about your AI ranking.
The question arises everywhere: “How do we rank in ChatGPT?” It's a good question because AI search is starting to become an important channel for digital marketing and no one wants to risk falling behind. But before you hire someone who promises to “optimize your AI ranking,” you need to know something. There is no real ranking.
2min
That's why you are losing customers in your B2B trade - and what you can do about it.
In B2C e-commerce, the purchasing experience often revolves around inspiring and enticing. In B2B, it's the opposite. Customers already know what they want, they have probably ordered it before and want to do it again – as quickly and smoothly as possible. Yet, it is surprisingly common for B2B stores to be built with the same logic as consumer retail. This creates unnecessary friction, frustrates customers, and leads to manual work that no one really has time for. So, what does a truly smooth purchasing experience look like in B2B?
3min
When do organizations need to rebuild or redesign their website?
Many organizations use their website for many years without major changes. This is rarely a problem in itself – a website does not need to be rebuilt just because it is old. The problem arises when the technology, content, or visitors' needs have changed more than the website has managed to keep up. It is not always easy to see where the line is between "this we can fix" and "this requires us to rebuild from scratch." Here are four signs worth taking seriously.
3min
Where the ridge meets the sea – the story of Norrvikens trädgårdar
There are places that do something to you even before you understand why. Norrvikens trädgårdar on the Bjäre Peninsula is one such place. Here, where Hallandsåsen meets the sea and a favorable microclimate allows the impossible to bloom, a man's vision has lived on for over a hundred years; through storms, crop failures, changes of ownership, and a period of decline that almost became the end – but it did not.
Common problems on large websites and how they can be solved
The larger a website grows, the harder it becomes to manage – both for those who visit it and those who work on it every day. What was once a clear structure with a few sections becomes, over time, hundreds of pages, countless subcategories, and content that has been added in batches over several years without a common plan. The result is rarely noticeable all at once; instead, it sneaks in until one day the visitor can no longer find what they are looking for, while the editor no longer knows where something should be. Now we will go through some of the most common problems on large websites and what usually tends to solve them.
3min
Why system integration is important in e-commerce
Many companies that sell through e-commerce do not work in a single system, but many work in several at the same time. The business system handles orders, inventory, and finance, the CRM manages customer relationships and the sales process, and the e-commerce platform is what customers actually encounter. If your systems do not communicate with each other, much of the work ends up being about moving information manually between them, and that is rarely where time should be spent.
2min
That is why many organizations choose to switch CMS
A CMS, a content management system, is the tool an organization uses to publish and update content on its website. Most organizations chose their CMS a long time ago (often five, ten, or fifteen years ago) and have since built upon it year after year. Over time, it becomes harder to live with the choice one once made. Licenses become more expensive, editors find it increasingly difficult to work in the system, and what once felt flexible starts to feel like a hindrance. Let’s go through some of the most common reasons organizations choose to switch CMS and what they often want to achieve with the change.
3min
What is required of a good IR website?
Trust is what determines how a publicly traded company is perceived by investors, analysts, and shareholders. Much of that trust is built or lost on the web. An IR website (Investor Relations) is the place where investors, analysts, and shareholders turn when they want to understand how the company is doing and where it is headed. For a publicly traded company, the website is not just a communication channel; it is part of how the company fulfills its information obligation to the market. If an IR website is difficult to navigate or lacks the right information, it costs more trust than one might think. In this blog post, we will therefore go through what an IR website actually needs to contain and what distinguishes a good IR website from one that is just there out of obligation.
4min
Frequently asked questions about PIM systems
A PIM system (Product Information Management) helps companies collect, structure, and manage all product information in one place. For your e-commerce, it is crucial as it ensures that your product data is accurate, consistent, and always up to date across all channels. It simplifies the management of large assortments, reduces the risk of errors, and creates a better customer experience.
A PIM system makes it easy to manage large and rapidly growing product catalogs. You can update information for thousands of products at the same time, manage multiple languages and currencies, and automate processes that would otherwise take a lot of time manually. It saves time, reduces the risk of errors, and creates more space for business development.
With a PIM system, you ensure that the same product information is displayed consistently across all channels – whether the customer visits your website or, for example, sees one of your products on social media. You can easily customize product data for different markets, languages, and target audiences, creating a more relevant and professional customer experience.
By integrating your e-commerce platform, your PIM system, and your business system, product data is automatically synchronized, eliminating duplicate work and ensuring that all information is updated in real-time – from inventory status to prices and product descriptions.
By centralizing product information in a PIM system, you reduce the need for manual work. It becomes easier to make bulk updates, manage product data for multiple channels, and streamline workflows. This leads to reduced administrative costs and frees up time for more business-critical tasks.
No, even smaller companies can greatly benefit from a PIM system, especially if they manage a wide range of products or sell in multiple channels. A PIM system creates structure and streamlines processes regardless of the company's size, making it easier to grow and scale the business.
We at Toxic have expertise in PIM solutions on platforms such as Litium, Norce Commerce, and also custom systems tailored to your needs. We help you identify the right solution, integrate it with your existing systems, and optimize the management of product information to create business value.
A PIM system functions as a common platform where different departments can collaborate on your product data. The marketing team, sales team, and product managers can work in the same system, which simplifies workflows, improves data quality, and makes it easier to keep all information updated and accurate.
A PIM system helps to optimize product information for SEO (search engine optimization). By ensuring that your product data is consistent, relevant, and up-to-date across all channels, you can improve your visibility in search engines. Additionally, it becomes easier to manage metadata, product descriptions, and URL structures that enhance your organic traffic.
If you manage a large assortment, sell products across multiple channels, in multiple markets, or experience that product data is often inconsistent – then a PIM system is a smart investment. It helps you save time, reduce errors, and create a better customer experience by centralizing and structuring all product information.