PIM-systems
We help you collect, structure, and distribute product data from supplier to end customer. Whether you have 500 or 500,000 items. When the data is correct, new markets are faster to launch, the sales material is accurate, and e-commerce displays the correct product information. We are a partner that stays and manages the solution over time.
A data model built for your business, not for a template
Standard templates are made for companies that sell one type of product to one type of customer. When you sell both components and finished systems, in several countries, to both installers and end customers, a standard solution is not enough. We model your product data based on how your business actually works. With room for it to change.
In practice, it means that a variant should be able to inherit attributes from the main product without you maintaining the same data in 40 places. That a product family should be able to have different attributes depending on the market and that the hierarchy should follow how your buyers search for products, not how your ERP happens to be structured.
Supplier data in. Without translation losses.
The biggest leak in most product catalogs occurs between the supplier and PIM. Many times, external files with different column names are emailed to different people consisting of attributes that exist in the supplier's system but never reach you. Three people interpreting the same field in three different ways easily creates gaps.
We build supplier portals where the supplier themselves delivers data in the correct format, according to your data model, with validation upon submission. When a supplier submits 2,000 new items, it doesn't show up on your end. When the data doesn't meet the standards, it will never come in.
Book a meeting!
In the meeting, we will go through your goals, current situation, and how we can assist you further with the PIM system. No commitment required, of course.
From basic article data to compelling product information
A technical specification is not a product description. That a pump has 1.5 kW and 230V means something to the installer. It means nothing to the buyer at a hardware store in Germany who has to decide whether it should be included in the assortment.
We build flows for enrichment and translation so that the same product can speak different languages to different target groups. AI-supported basic enrichment for volume, human translation where it counts, and channel-specific extracts so that the marketplace gets what it needs and the seller gets their product sheet – without anyone cutting and pasting in Excel.
Right data, in the right place, at the right time
A new market should not be a half-year project, but when each new channel requires its own export flow, its own mappings, and its own maintenance cycle, the project often becomes prolonged and difficult.
Our Azure-based integration engine makes orchestration scalable. The same product data flows out to e-commerce, ERP, customer portals, marketplaces, and printed materials. Customized according to what each channel needs. When a new channel is added, it is a configuration and not a project.
Ravema
To streamline their order management and consolidate their large product range under their own ownership, Ravema needed a complete e-commerce platform. Together with us at Toxic, they took the step to a solution that is not only integrated with their business system but also provides their customers with a simple and smooth shopping experience.
GARO
GARO needed a new site to take the next step in its digital journey and to offer both of its target groups; the private consumer and the electrical installer a modern digital experience. Toxic built the solution in the e-commerce platform Litium.
Swede-Wheel
Swede-Wheel had a vision of creating a new website that clearly and inspiringly visualized their products for their customers. They wanted the website to reflect their future vision, and together with Toxic, the website as a whole has received a significant boost in terms of design, structure, and UX.
What is a PIM system?
PIM stands for Product Information Management. It is a system that collects, structures, and distributes product information to all channels where the product is to be sold or displayed. E-commerce, marketplaces, customer portals, ERP, sales materials, and printed materials. In practice, a PIM system is a central place for all product data: Names, descriptions, attributes, images, documents, translations, pricing information, and relationships between products.
Instead of the same information being in five different systems and updated manually in five places, it is managed in one place and flows out automatically. The need for PIM often arises when three things happen simultaneously; the assortment grows, the number of channels increases, and the demands for data quality tighten, often because a new market or a large customer requires it.
When do you need a PIM system?
Signs that the need for a PIM exists are that you update your product data in multiple systems, you send Excel files between teams, and launching in new markets takes months instead of weeks. It may also involve product information differing between channels or supplier data coming in ten different formats. Different challenges but the same solution; a PIM system.
The difference between PIM, ERP, and DAM
Not a system change. A business change.
A PIM project affects more than the IT department. Often, marketing teams, product managers, purchasing, and sales organizations work with product data, sometimes without knowing about each other. At the beginning of a PIM project, we start by mapping how the data moves in your organization today – where it is created, updated, and used.
Then we build a solution that matches how you actually work, not how the system expects you to work. With Toxic as a partner, you can trust that we will stay – management and further development are part of the offering from day one.
The right tools for your needs
We are certified partners of Litium, Norce, and Umbraco. We choose the platform based on your data model, your channels, and your management capacity, not the other way around.
From the apartment to the continent – the story of Beslag Design
When I step through the doors of Beslag Design in Båstad, I am already greeted in the entrance by what the company has built its entire identity around: careful details that just feel... right. Further into the conference room, the assortment spreads out along the walls; handles, knobs, hooks tastefully arranged. We sit down to hear Pontus Eklind, CEO of Beslag Design, tell how the journey began but, above all, where they are headed.
Toxic celebrates 30 years of strong growth, good profitability, and high trust from both customers and employees.
This year, Toxic celebrates 30 years as a digital partner for companies with needs in web, e-commerce, customer portals, system integrations, and digital business solutions. After three decades in an industry that is constantly changing, we continue to grow, with strong results, good profitability, and a high level of trust from both customers and employees.
3min
The self-playing piano in B2B – Read more about the report Nordic Digital Commerce in B2B 2026
The B2B companies in the Nordics have reached a clear turning point. Litium's tenth edition of Nordic Digital Commerce in B2B 2026 shows that 81 percent of the Nordics' B2B companies today enable sales through digital channels, that digital sales on average account for 31 percent of revenues, and that 58 percent plan to increase their budget for digital commerce in the coming year. The discussion is no longer about whether to digitalize sales – but about how to take the next step.
11min
Markvaruhuset chooses Toxic for new e-commerce platform in Litium
Building e-commerce for a player that sells to both businesses and individuals – with different flows, different logic, and high demands for integration with business systems – is a project that places high demands on the right technical partner. Markvaruhuset has chosen Toxic for that assignment.
2min
Fifth time's the charm – we are nominated for the Umbraco Awards 2026!
We are very happy to be nominated once again for the Umbraco Awards. This year we are nominated in the category Best Cloud Solution with our solution for KABE AB.
3min
What is Meta Andromeda and how does it affect your advertising?
Are you advertising on Instagram and Facebook? Then you have probably noticed that the ads don't work quite like they used to. Suddenly, some ads seem to reach the right people while others disappear in the feed. What is behind the change and what does it mean for you as an advertiser? We will clarify that.
4min
Four websites in one solution – new digital platform for Atle
To create a more flexible, scalable, and editor-friendly web environment, Atle has chosen Toxic as a digital partner. Together, we are now developing a new web platform in Umbraco that brings together several companies in a common solution and creates economies of scale in line with the company's growth strategy.
2min
Toxic named Umbraco Contributing Platinum Partner 2025
Toxic continues to strengthen its position within Umbraco and has now been appointed as Umbraco Contributing Platinum Partner 2025 – an international award that highlights partners who actively contribute to developing and strengthening the entire Umbraco ecosystem.
2min
Toxic begins long-term partnership with Qvalify in SEO and Google Ads
Qvalify is one of Sweden's leading companies in ISO certifications, inspections, and assessments. With over 30 years of experience, they help organizations strengthen quality, efficiency, and security through certification of management systems, training, and various types of audits. To increase visibility and create clearer results regarding their training and certifications, Qvalify has chosen Toxic as a long-term partner in SEO and Google Ads.
3min
Sebastian Pierre returns to Toxic – as Developer and Consulting Manager
With extensive experience in programming and a clear interest in leadership, Sebastian is now back at Toxic in the role of developer and consulting manager. In this interview, you will get to know him better, hear about his journey into the IT industry, and how it feels to be back at Toxic again.
4min
Toxic enters into partnership with Meson Group for web and PIM on Litium
Meson Group, which is part of Indutrade, is a leading supplier of valves and flow control products to the global marine industry. With headquarters in Laholm, sales offices in Europe and Asia, and a large network of distributors, Meson works with technologically advanced products and extensive information flows. To strengthen its digital presence and create a more scalable management of product data, they have chosen Toxic as a partner to develop a new global website and implement Litium PIM.
3min
Toxic looks back at 2025 – a year filled with energy, development, and highlights
2025 has been a year where much has fallen into place – thanks to brave customers, engaged colleagues, and a shared drive forward. We have launched, celebrated, learned, and developed together, in a time that has required both focus and long-term thinking. As we now summarize the year, we do so with great joy over what we have accomplished – and with even greater curiosity about everything that awaits in 2026. Here are some of the moments that have made 2025 a year to remember at Toxic.
9min
Eight new colleagues and a Toxic that continues to grow
2025 has been a year full of movement at Toxic. New colleagues have joined our teams, taken their place in the projects, and quickly become a part of the culture that makes us who we are.
5min
Toxic and NIBU launch a new digital initiative with a modern e-commerce solution in Litium
NIBU takes the next step in its digital development and chooses Toxic as a partner when building a new e-commerce solution in Litium. The goal is to create a fast, clear, and user-friendly experience for both B2B and B2C customers, as well as to simplify internal processes with a platform that lasts over time.
2min
New framework agreement strengthens the partnership between Toxic and Infranord
After several years of collaboration, Toxic and Infranord are taking the next step. Through a new framework agreement, Toxic will become a long-term development partner responsible for both new development and management of Infranord's internal systems – with a focus on modern front-end development and a more integrated working method.
4min
Essem Design takes the brand global – launches international e-commerce with new design and UX
Essem Design is taking a big step forward and launching a global e-commerce that reflects the company's brand and vision. The new solution, developed together with Toxic, combines inspiring design, improved performance, and market-adapted e-commerce for all of Europe and the USA.
2min
From Optimizely to Umbraco CMS – LRF's platform journey
When The Federation of Swedish Farmers (LRF) decided to change their web platform, it was about both costs, functionality, and future needs. The choice fell on Umbraco – a solution that today provides the organization with more flexibility and a smoother everyday life.
3min
Toxic builds new website & e-commerce for Beslag Design
Beslag Design, a leading player in fittings and interior details with its own product development, is investing together with Toxic in a new digital platform built on Litium. The investment includes a new website, a reseller portal, and a powerful PIM system. The goal is to streamline internal processes, centralize product data, and create an even smoother purchasing experience for resellers and customers.
2min
Accessibility on the agenda – more and more companies turn to Toxic
The interest in digital accessibility is growing rapidly, and many companies are now seeking guidance to meet new requirements – but also to create a more inclusive digital experience. At Toxic, this is clearly evident.
2min
Swedish Camping builds new industry website on Umbraco
Svensk Camping, formerly known as SCR, has undergone a comprehensive rebranding. In connection with the launch of a new graphic identity, they are now building a completely new website – a project being carried out in collaboration with Toxic. The result will be an informative and modern platform for both the industry and members.
2min
Weland Solutions hires development team from Toxic – gains an external development department with expertise, reliability, and drive.
To accelerate the development of their portal, Weland HUB, Weland Solutions chose to hire a development team from Toxic. With a cohesive team consisting of developers, project managers, and business developers, they now gain both breadth, structure, and long-term sustainability.
3min
Frequently asked questions about PIM systems
A PIM system (Product Information Management) helps companies collect, structure, and manage all product information in one place. For your e-commerce, it is crucial as it ensures that your product data is accurate, consistent, and always up to date across all channels. It simplifies the management of large assortments, reduces the risk of errors, and creates a better customer experience.
A PIM system makes it easy to manage large and rapidly growing product catalogs. You can update information for thousands of products at the same time, manage multiple languages and currencies, and automate processes that would otherwise take a lot of time manually. It saves time, reduces the risk of errors, and creates more space for business development.
With a PIM system, you ensure that the same product information is displayed consistently across all channels – whether the customer visits your website or, for example, sees one of your products on social media. You can easily customize product data for different markets, languages, and target audiences, creating a more relevant and professional customer experience.
By integrating your e-commerce platform, your PIM system, and your business system, product data is automatically synchronized, eliminating duplicate work and ensuring that all information is updated in real-time – from inventory status to prices and product descriptions.
By centralizing product information in a PIM system, you reduce the need for manual work. It becomes easier to make bulk updates, manage product data for multiple channels, and streamline workflows. This leads to reduced administrative costs and frees up time for more business-critical tasks.
No, even smaller companies can greatly benefit from a PIM system, especially if they manage a wide range of products or sell in multiple channels. A PIM system creates structure and streamlines processes regardless of the company's size, making it easier to grow and scale the business.
We at Toxic have expertise in PIM solutions on platforms such as Litium, Norce Commerce, and also custom systems tailored to your needs. We help you identify the right solution, integrate it with your existing systems, and optimize the management of product information to create business value.
A PIM system functions as a common platform where different departments can collaborate on your product data. The marketing team, sales team, and product managers can work in the same system, which simplifies workflows, improves data quality, and makes it easier to keep all information updated and accurate.
A PIM system helps to optimize product information for SEO (search engine optimization). By ensuring that your product data is consistent, relevant, and up-to-date across all channels, you can improve your visibility in search engines. Additionally, it becomes easier to manage metadata, product descriptions, and URL structures that enhance your organic traffic.
If you manage a large assortment, sell products across multiple channels, in multiple markets, or experience that product data is often inconsistent – then a PIM system is a smart investment. It helps you save time, reduce errors, and create a better customer experience by centralizing and structuring all product information.