Umbraco CMS for flexible websites
We are really good at Umbraco. Maybe even the best in Sweden, if we are allowed to brag a little. We build everything from content websites to complex solutions with integrations and multiple markets, always with a focus on making things easy for editors and flexible to develop further.
We are the largest Umbraco Platinum Partner in the Nordics.
We at Toxic have had the highest partnership with Umbraco since 2018. A partnership that means we as a company need to meet a number of criteria, one of which is the highest competence within the platform. If you choose Toxic as your digital partner, you are guaranteed the sharpest developers in the industry.
Why Umbraco?
Umbraco is an open source CMS for companies that want greater freedom in how the website is built, used, and developed over time. The platform combines an editor-friendly interface with a technical flexibility that allows for the creation of everything from traditional corporate websites to more advanced digital solutions.
Umbraco is particularly well-suited for businesses that want a CMS that is easy to work with on a daily basis, but that can also handle integrations, customizations, multilingual support, multisite, and future development.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further with Umbraco. No commitment required, of course.
Why choose Umbraco as a CMS?
Umbraco is a great choice for companies that want a CMS that works equally well for editors and developers. It makes it easy to manage content, create structure, and work with multiple languages, while the platform can be customized according to the business's needs.
Unlike more locked platforms, Umbraco offers greater freedom in both content model, functionality, and technical solution. This means you can build a website that fits your business, instead of adapting the business to the system's limitations.
The platform is also built to evolve over time. You can start with a clear and efficient foundation and then build further with more features, integrations, or new websites as needs grow.
How does Umbraco differ from other CMS?
Umbraco differs from many other CMS by combining easy content management with great technical freedom. For editors, this means that it is easy to work with content, structure, and publishing. For developers, it means that the solution can be built in a way that suits the business, rather than being constrained by a limited template structure.
For many companies, the difference becomes clear when the website needs to be further developed. With Umbraco, it is possible to build on with integrations, new content types, more markets, personalization, or other features without the platform feeling heavy or locked.
This makes Umbraco a strong alternative for businesses that want a web platform that works today and also meets tomorrow's needs.
Advantages of Umbraco
Functionality
Flexibility
Integrations
Switch from Optimizely to Umbraco
Many companies review their CMS when costs increase, the platform feels heavy to work in, or when it becomes difficult to develop the website further in an efficient way. For some organizations, Umbraco then becomes an attractive alternative.
We help companies plan and execute a safe transition from Optimizely to Umbraco. This includes everything from analysis and information structure to migration, implementation, integrations, and launch.
The goal is not just to change platforms, but to create a solution that is easier to work with for editors, more flexible for the business, and better equipped for future development.
Umbraco Cloud for easier operation and management
Umbraco Cloud is Umbraco's cloud-based platform for hosting, deployment, and operation. For many companies, it is an efficient way to simplify the work with updates, version management, and technical administration.
With Umbraco Cloud, you get a stable foundation for working systematically with your website and its further development. This makes it easier to reduce manual maintenance and spend more time on content, functionality, and business value.
Umbraco Cloud is particularly relevant for businesses that want a more efficient management model and a solution that is easy to continue working with over time.
Build further with Umbraco as needs grow
A major strength of Umbraco is that the platform can be expanded as the needs of the business change. It is possible to complement the solution with features such as personalization, forms, approval workflows, e-commerce, and headless publishing without losing control over the whole.
This makes Umbraco a good choice for companies that want to start with a solid foundation and then develop the website further at the right pace. Instead of switching platforms when the demands increase, it is often possible to build further on the same solution.
The talk about the CMS change
The talk about is a series where we highlight current topics in digitalization to provide our customers, both existing and potential, with the answers they seek.
In this episode, we are joined by Thomas K:h Andersson, CTO at Swedish Floorball, who shares their digital journey and the decision to switch from Episerver/Optimizely to Umbraco. He talks about how the evaluation process took place, what requirements were set, why the choice ultimately fell on Umbraco, and what effects the switch has had – both for editors and visitors.
Svegro
Toxic proudly presents our latest client case: a complete transformation of svegro.se. With a focus on modern UX/UI design, a stable platform in Umbraco, and innovative features, Toxic has created a digital platform that not only enhances Svegros brand awareness but also inspires a sustainable life with organic farming. The new website offers an enhanced user experience that reflects the 'wow' feeling Svegro is known for.
Lanbrukarnas Riksförbund (LRF)
When we at Toxic were tasked with redesigning The Federation of Swedish Farmers' (LRF) current website, we began to clarify what challenges LRF saw with the existing website and where the focus should be for the new website.
Isaberg Mountain Resort
Isaberg, one of Sweden's premier destinations for outdoor activities and skiing, has developed a modern digital platform in collaboration with Toxic to enhance its online presence and optimize the customer experience. The platform integrates several booking systems and customizes content based on the season, making it easier for guests to find and book activities. In this case, we focus on how the new solution has created a smoother and more cohesive experience for Isaberg's visitors year-round.
Are we a good match?
We are a good match if you are looking for an experienced Umbraco partner who can handle more advanced needs than a traditional website. We build solutions where technology truly makes a difference – whether it involves advanced user management, integrations with external systems, logged-in modes, forms with logic, product structures, or websites that need to function across multiple sites and brands.
We work with businesses that need stability, clear structure, and smart content flows. We always ensure that the solution is simple for editors and flexible enough to grow over time. However, we do not work with gaming companies or businesses with similar business models.
Umbraco for complex web projects
Umbraco works well for companies and organizations that have more complex needs than a traditional corporate website. This can involve multiple websites within the same organization, large amounts of content, advanced integrations, or features that require clear workflows and high flexibility.
We build Umbraco solutions for businesses that need:
- integrations with external systems
- multiple sites or brands in the same solution
- multilingual and market-adapted content
- logged-in modes or different user roles
- forms with logic and data collection
- clear editorial workflows and approvals
- a platform that can be further developed over time
When needs grow, the CMS should not become a barrier. This is exactly where Umbraco often works very well.
IR-webb in Umbraco – easy management of financial information
An efficient and automated IR website in Umbraco makes it easy to manage financial communication. By integrating Modular Finance into a flexible and user-friendly Umbraco solution, you as a publicly traded company can ensure that annual reports, quarterly reports, and shareholder data are always up to date – without manual handling. Umbraco provides full control over the content, while the automatic synchronization via API ensures that financial information is handled smoothly and securely.
Umbraco is not only user-friendly for editors but it is also a fun platform to work with as a developer, largely thanks to its continuous development and improvement. Umbraco as a company also reflects the values that Toxic stands for: community, joy, innovation, sustainability, and accountability, which is also evident in the product. As the Nordic region's first Umbraco Platinum Partner, we have a good collaboration with everything from support and advice to advance information and training to constantly develop.
How we work
The website is your most important salesperson, and therefore you need to have a website that works for your business in every possible way, both in terms of functionality and design. A really good design should create positive feelings, captivate, clarify, and create structure for the visitor.
It should be easy to understand what needs to be done and clicked on. We have expertise in the latest technologies and can help your new website stand out from the crowd - it is important to us that it has its own identity that fits with the brand.
Central control, local freedom: who decides what on the group's websites?
When many companies share a platform, new questions arise. Who gets to change what and which content should be managed centrally? Here we describe how corporations can organize editorial work so that it becomes both efficient and secure.
2min
Template or custom? Two paths for the corporation's websites
All companies in a group do not have the same needs. A smaller subsidiary may need a simple website that can be set up quickly, while a larger company may require a completely custom solution. In this blog post, we describe how groups can combine a common template with tailored solutions.
2min
After the listing: how to manage the IR website in everyday life
The listing day is just the beginning. Then come quarterly reports, annual meetings, press releases, and changes in management, year after year. An IR website that was ready on time but is difficult to manage quickly becomes a burden. In this blog post, we go through what the IR year usually looks like and what makes management easy.
2min
New company in the group: how the web will be set up without starting over
Every acquisition raises the same question: what do we do with the website? Without a common foundation, the answer is often a new web project from scratch. Here we describe how a common platform makes it faster and cheaper to connect new companies.
2min
IR-webb in two languages: therefore, the investor information needs to be available in English.
Foreign investors own a large portion of the shares on the Swedish stock exchange. For them, the English IR website is the company's face to the outside world. Yet, the English version is often thinner or less updated than the Swedish. Here we go through why language matters and how you can keep both versions up to date.
2min
Can the group's companies share a web platform and still maintain their brands?
When a group wants to consolidate its websites, a common concern is that the companies will lose their identity. However, a shared platform does not mean that all websites have to look the same. Here we explain how multiple brands can share technology and features while still having their own expression.
2min
This is how you keep the corporate governance section of the IR website up to date: Content and update procedures
The corporate governance section of the IR website is often the one that is updated the least frequently and therefore becomes outdated the easiest. At the same time, this is where investors and analysts look for information about who is in charge of the company and how. Here we go through what content is usually available and how it can be kept updated.
3min
Ten companies, ten websites: when is it time to consolidate the group's websites?
In many corporations, each company has its own website, built at different times by different agencies in different systems. It works for a while, but over time the websites become expensive to manage and difficult to overview. Here we go through the signs that it is time to consolidate the websites and what the corporation gains from it. As an example, we explain how Toxic and Industrireklam consolidated the Weland Group's companies into Weland Light, a common template in Umbraco where changes are rolled out to multiple websites simultaneously.
3min
On the way to the stock market: this needs to be on the web by the listing day
Before a listing, the checklist is long. The website often ends up far down, even though it must be ready and accurate on the same day the stock starts trading. Here we go through what the website needs to be ready for at the listing and how you can plan the work so that it doesn't become a bottleneck.
2min
Multiple facilities, one web platform: how to simplify everyday life for the editors
At many destinations, the hotel, restaurant, ski resort and campsite each have their own website, developed independently over time. The result is duplicated work for content editors and a fragmented experience for guests. In this article, we explore what happens when multiple websites are brought together on a single platform and how Isaberg Mountain Resort approached the challenge.
3min
5 reasons why large organizations and associations choose Umbraco as a CMS
Many large organizations and associations are using CMS solutions that have become too expensive, too complex, or simply no longer fit the business. Editors struggle with things that should be simple, and the technology begins to set limits on what the organization can do. After working with organizations such as LRF, the Tenants' Association, and several sports federations, we see some recurring reasons why the choice often lands on Umbraco CMS.
3min
Why more and more companies are digitizing their B2B sales and how it works
Many B2B companies still receive orders via email, phone, or through their salespeople. It often works well at first, but as the number of customers and order volumes grow, it becomes difficult to keep the information updated and the process becomes too time-consuming. This is one of the most common reasons why more B2B companies are now taking the step towards their own e-commerce platform. In this post, we will go through how orders are often handled today, what problems it creates, and how a digital platform changes the picture.
3min
Umbraco + AI: What exists today and what is on the way?
To say that AI development is progressing at a frightening pace may not be sticking your neck out directly. New models are coming almost every day, and the development does not seem to be slowing down anytime soon. But how can one implement and benefit from it in Umbraco? We will clarify that in this post!
7min
Therefore, you should stop stressing about your AI ranking.
The question arises everywhere: “How do we rank in ChatGPT?” It's a good question because AI search is starting to become an important channel for digital marketing and no one wants to risk falling behind. But before you hire someone who promises to “optimize your AI ranking,” you need to know something. There is no real ranking.
2min
That's why you are losing customers in your B2B trade - and what you can do about it.
In B2C e-commerce, the purchasing experience often revolves around inspiring and enticing. In B2B, it's the opposite. Customers already know what they want, they have probably ordered it before and want to do it again – as quickly and smoothly as possible. Yet, it is surprisingly common for B2B stores to be built with the same logic as consumer retail. This creates unnecessary friction, frustrates customers, and leads to manual work that no one really has time for. So, what does a truly smooth purchasing experience look like in B2B?
3min
When do organizations need to rebuild or redesign their website?
Many organizations use their website for many years without major changes. This is rarely a problem in itself – a website does not need to be rebuilt just because it is old. The problem arises when the technology, content, or visitors' needs have changed more than the website has managed to keep up. It is not always easy to see where the line is between "this we can fix" and "this requires us to rebuild from scratch." Here are four signs worth taking seriously.
3min
Where the ridge meets the sea – the story of Norrvikens trädgårdar
There are places that do something to you even before you understand why. Norrvikens trädgårdar on the Bjäre Peninsula is one such place. Here, where Hallandsåsen meets the sea and a favorable microclimate allows the impossible to bloom, a man's vision has lived on for over a hundred years; through storms, crop failures, changes of ownership, and a period of decline that almost became the end – but it did not.
Common problems on large websites and how they can be solved
The larger a website grows, the harder it becomes to manage – both for those who visit it and those who work on it every day. What was once a clear structure with a few sections becomes, over time, hundreds of pages, countless subcategories, and content that has been added in batches over several years without a common plan. The result is rarely noticeable all at once; instead, it sneaks in until one day the visitor can no longer find what they are looking for, while the editor no longer knows where something should be. Now we will go through some of the most common problems on large websites and what usually tends to solve them.
3min
Why system integration is important in e-commerce
Many companies that sell through e-commerce do not work in a single system, but many work in several at the same time. The business system handles orders, inventory, and finance, the CRM manages customer relationships and the sales process, and the e-commerce platform is what customers actually encounter. If your systems do not communicate with each other, much of the work ends up being about moving information manually between them, and that is rarely where time should be spent.
2min
That is why many organizations choose to switch CMS
A CMS, a content management system, is the tool an organization uses to publish and update content on its website. Most organizations chose their CMS a long time ago (often five, ten, or fifteen years ago) and have since built upon it year after year. Over time, it becomes harder to live with the choice one once made. Licenses become more expensive, editors find it increasingly difficult to work in the system, and what once felt flexible starts to feel like a hindrance. Let’s go through some of the most common reasons organizations choose to switch CMS and what they often want to achieve with the change.
3min
What is required of a good IR website?
Trust is what determines how a publicly traded company is perceived by investors, analysts, and shareholders. Much of that trust is built or lost on the web. An IR website (Investor Relations) is the place where investors, analysts, and shareholders turn when they want to understand how the company is doing and where it is headed. For a publicly traded company, the website is not just a communication channel; it is part of how the company fulfills its information obligation to the market. If an IR website is difficult to navigate or lacks the right information, it costs more trust than one might think. In this blog post, we will therefore go through what an IR website actually needs to contain and what distinguishes a good IR website from one that is just there out of obligation.
4min
Frequently asked questions about Umbraco
Umbraco is an "open-source" CMS based on Microsoft .NET technology. It is used to create and manage web content and has a large user base around the world.
Umbraco is a perfect alternative for those who value simplicity, user-friendliness, and security. If you also want to focus on creating content and value for your consumers and not worry about security holes on your website, you will find a home in Umbraco.
Yes, Umbraco offers built-in tools and features that support search engine optimization and improve your ranking.
Yes, Umbraco has its own e-commerce platform called Umbraco Commerce where you can build and customize your e-commerce flows just as you wish. In addition, it is also possible to integrate other PIM systems and e-commerce platforms. We help you find the right solution based on your needs.
No, you do not need a license to use Umbraco.
We customize the hosting according to each individual customer, but when it comes to Umbraco, we use their cloud-based service Umbraco Cloud as much as possible, which includes version control, SSL certificates, Umbraco Forms, and much more to facilitate the web development process. Umbraco Cloud is an Azure-based cloud service.
Yes. With Umbraco Engage, you can customize the content based on target audiences and how the visitor navigates the website. This can mean, for example, that different people see different messages, CTAs, or content blocks depending on their interests and needs. The goal is to create a more relevant and accurate experience for the visitor.
Yes! Umbraco is built for integrations and can be connected with both business systems (ERP), CRM, DAM, PIM, and other digital services. It helps you gather information in one place while avoiding duplicate work. We help you ensure smooth and sustainable flows between the systems.
Yes, that is correct. Through Umbraco's Delivery API or Umbraco Heartcore, the content can be used in multiple interfaces, such as web, app, or external services. This allows for working with a central content that is then distributed where it is needed.
Umbraco has a clear release plan with regular updates and improvements. STS versions (Short Term Support) are released approximately every six months and LTS versions (Long Term Support) approximately every two years.
If the solution runs via Umbraco Cloud, many updates and security improvements can be managed automatically, reducing the need for manual maintenance and plugin management.
Most of the daily editorial work. You can create and update pages, publish news, manage images and media, and administer contact information and other content.
Our goal is to deliver value and new features to you, rather than helping with things you can easily do yourself.