Umbraco CMS – scalable and flexible website for businesses
We build, develop, and manage websites in Umbraco, a flexible CMS based on Microsoft .NET. From content websites to advanced solutions with integrations and multiple markets. As an experienced Umbraco partner, we take care of the entire lifecycle and build scalable platforms that are easy for editors and flexible to further develop.
We are the largest Umbraco Platinum Partner in the Nordics.
We at Toxic have had the highest partnership with Umbraco since 2018. A partnership that means we as a company need to meet a number of criteria, one of which is the highest competence within the platform. If you choose Toxic as your digital partner, you are guaranteed the sharpest developers in the industry.
Why Umbraco?
Umbraco is an open source CMS for companies that want greater freedom in how the website is built, used, and developed over time. The platform combines an editor-friendly interface with a technical flexibility that allows for the creation of everything from traditional corporate websites to more advanced digital solutions.
Umbraco is particularly well-suited for businesses that want a CMS that is easy to work with on a daily basis, but that can also handle integrations, customizations, multilingual support, multisite, and future development.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further with Umbraco. No commitment required, of course.
Why choose Umbraco as a CMS?
Umbraco is a great choice for companies that want a CMS that works equally well for editors and developers. It makes it easy to manage content, create structure, and work with multiple languages, while the platform can be customized according to the business's needs.
Unlike more locked platforms, Umbraco offers greater freedom in both content model, functionality, and technical solution. This means you can build a website that fits your business, instead of adapting the business to the system's limitations.
The platform is also built to evolve over time. You can start with a clear and efficient foundation and then build further with more features, integrations, or new websites as needs grow.
How does Umbraco differ from other CMS?
Umbraco differs from many other CMS by combining easy content management with great technical freedom. For editors, this means that it is easy to work with content, structure, and publishing. For developers, it means that the solution can be built in a way that suits the business, rather than being constrained by a limited template structure.
For many companies, the difference becomes clear when the website needs to be further developed. With Umbraco, it is possible to build on with integrations, new content types, more markets, personalization, or other features without the platform feeling heavy or locked.
This makes Umbraco a strong alternative for businesses that want a web platform that works today and also meets tomorrow's needs.
Advantages of Umbraco
Functionality
Flexibility
Integrations
Switch from Optimizely to Umbraco
Many companies review their CMS when costs increase, the platform feels heavy to work in, or when it becomes difficult to develop the website further in an efficient way. For some organizations, Umbraco then becomes an attractive alternative.
We help companies plan and execute a safe transition from Optimizely to Umbraco. This includes everything from analysis and information structure to migration, implementation, integrations, and launch.
The goal is not just to change platforms, but to create a solution that is easier to work with for editors, more flexible for the business, and better equipped for future development.
Umbraco Cloud for easier operation and management
Umbraco Cloud is Umbraco's cloud-based platform for hosting, deployment, and operation. For many companies, it is an efficient way to simplify the work with updates, version management, and technical administration.
With Umbraco Cloud, you get a stable foundation for working systematically with your website and its further development. This makes it easier to reduce manual maintenance and spend more time on content, functionality, and business value.
Umbraco Cloud is particularly relevant for businesses that want a more efficient management model and a solution that is easy to continue working with over time.
Build further with Umbraco as needs grow
A major strength of Umbraco is that the platform can be expanded as the needs of the business change. It is possible to complement the solution with features such as personalization, forms, approval workflows, e-commerce, and headless publishing without losing control over the whole.
This makes Umbraco a good choice for companies that want to start with a solid foundation and then develop the website further at the right pace. Instead of switching platforms when the demands increase, it is often possible to build further on the same solution.
The talk about the CMS change
The talk about is a series where we highlight current topics in digitalization to provide our customers, both existing and potential, with the answers they seek.
In this episode, we are joined by Thomas K:h Andersson, CTO at Swedish Floorball, who shares their digital journey and the decision to switch from Episerver/Optimizely to Umbraco. He talks about how the evaluation process took place, what requirements were set, why the choice ultimately fell on Umbraco, and what effects the switch has had – both for editors and visitors.
Svegro
Toxic proudly presents our latest client case: a complete transformation of svegro.se. With a focus on modern UX/UI design, a stable platform in Umbraco, and innovative features, Toxic has created a digital platform that not only enhances Svegros brand awareness but also inspires a sustainable life with organic farming. The new website offers an enhanced user experience that reflects the 'wow' feeling Svegro is known for.
Lanbrukarnas Riksförbund (LRF)
When we at Toxic were tasked with redesigning The Federation of Swedish Farmers' (LRF) current website, we began to clarify what challenges LRF saw with the existing website and where the focus should be for the new website.
Isaberg Mountain Resort
Isaberg, one of Sweden's premier destinations for outdoor activities and skiing, has developed a modern digital platform in collaboration with Toxic to enhance its online presence and optimize the customer experience. The platform integrates several booking systems and customizes content based on the season, making it easier for guests to find and book activities. In this case, we focus on how the new solution has created a smoother and more cohesive experience for Isaberg's visitors year-round.
Are we a good match?
We are a good match if you are looking for an experienced Umbraco partner who can handle more advanced needs than a traditional website. We build solutions where technology truly makes a difference – whether it involves advanced user management, integrations with external systems, logged-in modes, forms with logic, product structures, or websites that need to function across multiple sites and brands.
We work with businesses that need stability, clear structure, and smart content flows. We always ensure that the solution is simple for editors and flexible enough to grow over time. However, we do not work with gaming companies or businesses with similar business models.
Umbraco for complex web projects
Umbraco works well for companies and organizations that have more complex needs than a traditional corporate website. This can involve multiple websites within the same organization, large amounts of content, advanced integrations, or features that require clear workflows and high flexibility.
We build Umbraco solutions for businesses that need:
- integrations with external systems
- multiple sites or brands in the same solution
- multilingual and market-adapted content
- logged-in modes or different user roles
- forms with logic and data collection
- clear editorial workflows and approvals
- a platform that can be further developed over time
When needs grow, the CMS should not become a barrier. This is exactly where Umbraco often works very well.
IR-webb in Umbraco – easy management of financial information
An efficient and automated IR website in Umbraco makes it easy to manage financial communication. By integrating Modular Finance into a flexible and user-friendly Umbraco solution, you as a publicly traded company can ensure that annual reports, quarterly reports, and shareholder data are always up to date – without manual handling. Umbraco provides full control over the content, while the automatic synchronization via API ensures that financial information is handled smoothly and securely.
Umbraco is not only user-friendly for editors but it is also a fun platform to work with as a developer, largely thanks to its continuous development and improvement. Umbraco as a company also reflects the values that Toxic stands for: community, joy, innovation, sustainability, and accountability, which is also evident in the product. As the Nordic region's first Umbraco Platinum Partner, we have a good collaboration with everything from support and advice to advance information and training to constantly develop.
How we work
The website is your most important salesperson, and therefore you need to have a website that works for your business in every possible way, both in terms of functionality and design. A really good design should create positive feelings, captivate, clarify, and create structure for the visitor.
It should be easy to understand what needs to be done and clicked on. We have expertise in the latest technologies and can help your new website stand out from the crowd - it is important to us that it has its own identity that fits with the brand.
Therefore, you should stop stressing about your AI ranking.
The question arises everywhere: “How do we rank in ChatGPT?” It's a good question because AI search is starting to become an important channel for digital marketing and no one wants to risk falling behind. But before you hire someone who promises to “optimize your AI ranking,” you need to know something. There is no real ranking.
2min
When do organizations need to rebuild or redesign their website?
Many organizations use their website for many years without major changes. This is rarely a problem in itself – a website does not need to be rebuilt just because it is old. The problem arises when the technology, content, or visitors' needs have changed more than the website has managed to keep up. It is not always easy to see where the line is between "this we can fix" and "this requires us to rebuild from scratch." Here are four signs worth taking seriously.
3min
Where the ridge meets the sea – the story of Norrvikens trädgårdar
There are places that do something to you even before you understand why. Norrvikens trädgårdar on the Bjäre Peninsula is one such place. Here, where Hallandsåsen meets the sea and a favorable microclimate allows the impossible to bloom, a man's vision has lived on for over a hundred years; through storms, crop failures, changes of ownership, and a period of decline that almost became the end – but it did not.
Common problems on large websites and how they can be solved
The larger a website grows, the harder it becomes to manage – both for those who visit it and those who work on it every day. What was once a clear structure with a few sections becomes, over time, hundreds of pages, countless subcategories, and content that has been added in batches over several years without a common plan. The result is rarely noticeable all at once; instead, it sneaks in until one day the visitor can no longer find what they are looking for, while the editor no longer knows where something should be. Now we will go through some of the most common problems on large websites and what usually tends to solve them.
3min
That is why many organizations choose to switch CMS
A CMS, a content management system, is the tool an organization uses to publish and update content on its website. Most organizations chose their CMS a long time ago (often five, ten, or fifteen years ago) and have since built upon it year after year. Over time, it becomes harder to live with the choice one once made. Licenses become more expensive, editors find it increasingly difficult to work in the system, and what once felt flexible starts to feel like a hindrance. Let’s go through some of the most common reasons organizations choose to switch CMS and what they often want to achieve with the change.
3min
What is required of a good IR website?
Trust is what determines how a publicly traded company is perceived by investors, analysts, and shareholders. Much of that trust is built or lost on the web. An IR website (Investor Relations) is the place where investors, analysts, and shareholders turn when they want to understand how the company is doing and where it is headed. For a publicly traded company, the website is not just a communication channel; it is part of how the company fulfills its information obligation to the market. If an IR website is difficult to navigate or lacks the right information, it costs more trust than one might think. In this blog post, we will therefore go through what an IR website actually needs to contain and what distinguishes a good IR website from one that is just there out of obligation.
4min
Ad copy that converts: what actually makes a difference
Most people who want to improve their ads start off wrong. They rewrite headlines, change images, test new CTAs. And sure, that can have an effect, but that's rarely where the big difference lies. When an ad doesn't convert, it's often because something in the chain after the click isn't working. The ad is just the beginning. This is what actually determines whether an ad converts.
3min
Four Swedes were appointed Umbraco MVP 2026. One of them is our colleague Daniel Andersson!
Last week we traveled to Copenhagen for this year's edition of Codegarden, Umbraco's annual conference and the natural gathering point for the entire global Umbraco community. Two days of talks, Umbraco Awards, and that special atmosphere that arises when people who are passionate about the same thing are in the same room. It was there that the news came: our colleague Daniel Andersson was named Umbraco MVP for 2026.
2min
From the apartment to the continent – the story of Beslag Design
When I step through the doors of Beslag Design in Båstad, I am already greeted in the entrance by what the company has built its entire identity around: careful details that just feel... right. Further into the conference room, the assortment spreads out along the walls; handles, knobs, hooks tastefully arranged. We sit down to hear Pontus Eklind, CEO of Beslag Design, tell how the journey began but, above all, where they are headed.
Toxic celebrates 30 years of strong growth, good profitability, and high trust from both customers and employees.
This year, Toxic celebrates 30 years as a digital partner for companies with needs in web, e-commerce, customer portals, system integrations, and digital business solutions. After three decades in an industry that is constantly changing, we continue to grow, with strong results, good profitability, and a high level of trust from both customers and employees.
3min
The self-playing piano in B2B – Read more about the report Nordic Digital Commerce in B2B 2026
The B2B companies in the Nordics have reached a clear turning point. Litium's tenth edition of Nordic Digital Commerce in B2B 2026 shows that 81 percent of the Nordics' B2B companies today enable sales through digital channels, that digital sales on average account for 31 percent of revenues, and that 58 percent plan to increase their budget for digital commerce in the coming year. The discussion is no longer about whether to digitalize sales – but about how to take the next step.
11min
Markvaruhuset chooses Toxic for new e-commerce platform in Litium
Building e-commerce for a player that sells to both businesses and individuals – with different flows, different logic, and high demands for integration with business systems – is a project that places high demands on the right technical partner. Markvaruhuset has chosen Toxic for that assignment.
2min
Fifth time's the charm – we are nominated for the Umbraco Awards 2026!
We are very happy to be nominated once again for the Umbraco Awards. This year we are nominated in the category Best Cloud Solution with our solution for KABE AB.
3min
What is Meta Andromeda and how does it affect your advertising?
Are you advertising on Instagram and Facebook? Then you have probably noticed that the ads don't work quite like they used to. Suddenly, some ads seem to reach the right people while others disappear in the feed. What is behind the change and what does it mean for you as an advertiser? We will clarify that.
4min
Four websites in one solution – new digital platform for Atle
To create a more flexible, scalable, and editor-friendly web environment, Atle has chosen Toxic as a digital partner. Together, we are now developing a new web platform in Umbraco that brings together several companies in a common solution and creates economies of scale in line with the company's growth strategy.
2min
Toxic named Umbraco Contributing Platinum Partner 2025
Toxic continues to strengthen its position within Umbraco and has now been appointed as Umbraco Contributing Platinum Partner 2025 – an international award that highlights partners who actively contribute to developing and strengthening the entire Umbraco ecosystem.
2min
Toxic begins long-term partnership with Qvalify in SEO and Google Ads
Qvalify is one of Sweden's leading companies in ISO certifications, inspections, and assessments. With over 30 years of experience, they help organizations strengthen quality, efficiency, and security through certification of management systems, training, and various types of audits. To increase visibility and create clearer results regarding their training and certifications, Qvalify has chosen Toxic as a long-term partner in SEO and Google Ads.
3min
SEO for B2B – how to reach the right decision-makers in search results
Working with SEO for B2B is a completely different playing field than optimizing for consumers. The decision-making process is longer, more people are involved, and each deal is often worth much more. This means that every click from the right person can be invaluable, while the wrong traffic risks being a waste of time. At Toxic, we work daily with B2B companies and know how to tailor the strategy to reach the decision-makers who can make decisions.
2min
Sebastian Pierre returns to Toxic – as Developer and Consulting Manager
With extensive experience in programming and a clear interest in leadership, Sebastian is now back at Toxic in the role of developer and consulting manager. In this interview, you will get to know him better, hear about his journey into the IT industry, and how it feels to be back at Toxic again.
4min
Toxic enters into partnership with Meson Group for web and PIM on Litium
Meson Group, which is part of Indutrade, is a leading supplier of valves and flow control products to the global marine industry. With headquarters in Laholm, sales offices in Europe and Asia, and a large network of distributors, Meson works with technologically advanced products and extensive information flows. To strengthen its digital presence and create a more scalable management of product data, they have chosen Toxic as a partner to develop a new global website and implement Litium PIM.
3min
How to perform an SEO health check of your website
Just like a car needs maintenance to perform at its best, your website needs to be regularly reviewed. An SEO health check reveals both technical and content-related obstacles that may prevent you from reaching top positions in Google and helps you prioritize the right efforts for better visibility.
2min
Frequently asked questions about Umbraco
Umbraco is an "open-source" CMS based on Microsoft .NET technology. It is used to create and manage web content and has a large user base around the world.
Umbraco is a perfect alternative for those who value simplicity, user-friendliness, and security. If you also want to focus on creating content and value for your consumers and not worry about security holes on your website, you will find a home in Umbraco.
Yes, Umbraco offers built-in tools and features that support search engine optimization and improve your ranking.
Yes, Umbraco has its own e-commerce platform called Umbraco Commerce where you can build and customize your e-commerce flows just as you wish. In addition, it is also possible to integrate other PIM systems and e-commerce platforms. We help you find the right solution based on your needs.
No, you do not need a license to use Umbraco.
We customize the hosting according to each individual customer, but when it comes to Umbraco, we use their cloud-based service Umbraco Cloud as much as possible, which includes version control, SSL certificates, Umbraco Forms, and much more to facilitate the web development process. Umbraco Cloud is an Azure-based cloud service.
Yes. With Umbraco Engage, you can customize the content based on target audiences and how the visitor navigates the website. This can mean, for example, that different people see different messages, CTAs, or content blocks depending on their interests and needs. The goal is to create a more relevant and accurate experience for the visitor.
Yes! Umbraco is built for integrations and can be connected with both business systems (ERP), CRM, DAM, PIM, and other digital services. It helps you gather information in one place while avoiding duplicate work. We help you ensure smooth and sustainable flows between the systems.
Yes, that is correct. Through Umbraco's Delivery API or Umbraco Heartcore, the content can be used in multiple interfaces, such as web, app, or external services. This allows for working with a central content that is then distributed where it is needed.
Umbraco has a clear release plan with regular updates and improvements. STS versions (Short Term Support) are released approximately every six months and LTS versions (Long Term Support) approximately every two years.
If the solution runs via Umbraco Cloud, many updates and security improvements can be managed automatically, reducing the need for manual maintenance and plugin management.
Most of the daily editorial work. You can create and update pages, publish news, manage images and media, and administer contact information and other content.
Our goal is to deliver value and new features to you, rather than helping with things you can easily do yourself.