Umbraco CMS – scalable and flexible website for businesses
We build, develop, and manage websites in Umbraco, a flexible CMS based on Microsoft .NET. From content websites to advanced solutions with integrations and multiple markets. As an experienced Umbraco partner, we take care of the entire lifecycle and build scalable platforms that are easy for editors and flexible to further develop.
We are the largest Umbraco Platinum Partner in the Nordics.
We at Toxic have had the highest partnership with Umbraco since 2018. A partnership that means we as a company need to meet a number of criteria, one of which is the highest competence within the platform. If you choose Toxic as your digital partner, you are guaranteed the sharpest developers in the industry.
Why Umbraco?
Umbraco is an open source CMS for companies that want greater freedom in how the website is built, used, and developed over time. The platform combines an editor-friendly interface with a technical flexibility that allows for the creation of everything from traditional corporate websites to more advanced digital solutions.
Umbraco is particularly well-suited for businesses that want a CMS that is easy to work with on a daily basis, but that can also handle integrations, customizations, multilingual support, multisite, and future development.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further with Umbraco. No commitment required, of course.
Why choose Umbraco as a CMS?
Umbraco is a great choice for companies that want a CMS that works equally well for editors and developers. It makes it easy to manage content, create structure, and work with multiple languages, while the platform can be customized according to the business's needs.
Unlike more locked platforms, Umbraco offers greater freedom in both content model, functionality, and technical solution. This means you can build a website that fits your business, instead of adapting the business to the system's limitations.
The platform is also built to evolve over time. You can start with a clear and efficient foundation and then build further with more features, integrations, or new websites as needs grow.
How does Umbraco differ from other CMS?
Umbraco differs from many other CMS by combining easy content management with great technical freedom. For editors, this means that it is easy to work with content, structure, and publishing. For developers, it means that the solution can be built in a way that suits the business, rather than being constrained by a limited template structure.
For many companies, the difference becomes clear when the website needs to be further developed. With Umbraco, it is possible to build on with integrations, new content types, more markets, personalization, or other features without the platform feeling heavy or locked.
This makes Umbraco a strong alternative for businesses that want a web platform that works today and also meets tomorrow's needs.
Advantages of Umbraco
Functionality
Flexibility
Integrations
Switch from Optimizely to Umbraco
Many companies review their CMS when costs increase, the platform feels heavy to work in, or when it becomes difficult to develop the website further in an efficient way. For some organizations, Umbraco then becomes an attractive alternative.
We help companies plan and execute a safe transition from Optimizely to Umbraco. This includes everything from analysis and information structure to migration, implementation, integrations, and launch.
The goal is not just to change platforms, but to create a solution that is easier to work with for editors, more flexible for the business, and better equipped for future development.
Umbraco Cloud for easier operation and management
Umbraco Cloud is Umbraco's cloud-based platform for hosting, deployment, and operation. For many companies, it is an efficient way to simplify the work with updates, version management, and technical administration.
With Umbraco Cloud, you get a stable foundation for working systematically with your website and its further development. This makes it easier to reduce manual maintenance and spend more time on content, functionality, and business value.
Umbraco Cloud is particularly relevant for businesses that want a more efficient management model and a solution that is easy to continue working with over time.
Build further with Umbraco as needs grow
A major strength of Umbraco is that the platform can be expanded as the needs of the business change. It is possible to complement the solution with features such as personalization, forms, approval workflows, e-commerce, and headless publishing without losing control over the whole.
This makes Umbraco a good choice for companies that want to start with a solid foundation and then develop the website further at the right pace. Instead of switching platforms when the demands increase, it is often possible to build further on the same solution.
The talk about the CMS change
The talk about is a series where we highlight current topics in digitalization to provide our customers, both existing and potential, with the answers they seek.
In this episode, we are joined by Thomas K:h Andersson, CTO at Swedish Floorball, who shares their digital journey and the decision to switch from Episerver/Optimizely to Umbraco. He talks about how the evaluation process took place, what requirements were set, why the choice ultimately fell on Umbraco, and what effects the switch has had – both for editors and visitors.
Svegro
Toxic proudly presents our latest client case: a complete transformation of svegro.se. With a focus on modern UX/UI design, a stable platform in Umbraco, and innovative features, Toxic has created a digital platform that not only enhances Svegros brand awareness but also inspires a sustainable life with organic farming. The new website offers an enhanced user experience that reflects the 'wow' feeling Svegro is known for.
Lanbrukarnas Riksförbund (LRF)
When we at Toxic were tasked with redesigning The Federation of Swedish Farmers' (LRF) current website, we began to clarify what challenges LRF saw with the existing website and where the focus should be for the new website.
Isaberg Mountain Resort
Isaberg, one of Sweden's premier destinations for outdoor activities and skiing, has developed a modern digital platform in collaboration with Toxic to enhance its online presence and optimize the customer experience. The platform integrates several booking systems and customizes content based on the season, making it easier for guests to find and book activities. In this case, we focus on how the new solution has created a smoother and more cohesive experience for Isaberg's visitors year-round.
Are we a good match?
We are a good match if you are looking for an experienced Umbraco partner who can handle more advanced needs than a traditional website. We build solutions where technology truly makes a difference – whether it involves advanced user management, integrations with external systems, logged-in modes, forms with logic, product structures, or websites that need to function across multiple sites and brands.
We work with businesses that need stability, clear structure, and smart content flows. We always ensure that the solution is simple for editors and flexible enough to grow over time. However, we do not work with gaming companies or businesses with similar business models.
Umbraco for complex web projects
Umbraco works well for companies and organizations that have more complex needs than a traditional corporate website. This can involve multiple websites within the same organization, large amounts of content, advanced integrations, or features that require clear workflows and high flexibility.
We build Umbraco solutions for businesses that need:
- integrations with external systems
- multiple sites or brands in the same solution
- multilingual and market-adapted content
- logged-in modes or different user roles
- forms with logic and data collection
- clear editorial workflows and approvals
- a platform that can be further developed over time
When needs grow, the CMS should not become a barrier. This is exactly where Umbraco often works very well.
IR-webb in Umbraco – easy management of financial information
An efficient and automated IR website in Umbraco makes it easy to manage financial communication. By integrating Modular Finance into a flexible and user-friendly Umbraco solution, you as a publicly traded company can ensure that annual reports, quarterly reports, and shareholder data are always up to date – without manual handling. Umbraco provides full control over the content, while the automatic synchronization via API ensures that financial information is handled smoothly and securely.
Umbraco is not only user-friendly for editors but it is also a fun platform to work with as a developer, largely thanks to its continuous development and improvement. Umbraco as a company also reflects the values that Toxic stands for: community, joy, innovation, sustainability, and accountability, which is also evident in the product. As the Nordic region's first Umbraco Platinum Partner, we have a good collaboration with everything from support and advice to advance information and training to constantly develop.
How we work
The website is your most important salesperson, and therefore you need to have a website that works for your business in every possible way, both in terms of functionality and design. A really good design should create positive feelings, captivate, clarify, and create structure for the visitor.
It should be easy to understand what needs to be done and clicked on. We have expertise in the latest technologies and can help your new website stand out from the crowd - it is important to us that it has its own identity that fits with the brand.
From the apartment to the continent – the story of Beslag Design
When I step through the doors of Beslag Design in Båstad, I am already greeted in the entrance by what the company has built its entire identity around: careful details that just feel... right. Further into the conference room, the assortment spreads out along the walls; handles, knobs, hooks tastefully arranged. We sit down to hear Pontus Eklind, CEO of Beslag Design, tell how the journey began but, above all, where they are headed.
Toxic celebrates 30 years of strong growth, good profitability, and high trust from both customers and employees.
This year, Toxic celebrates 30 years as a digital partner for companies with needs in web, e-commerce, customer portals, system integrations, and digital business solutions. After three decades in an industry that is constantly changing, we continue to grow, with strong results, good profitability, and a high level of trust from both customers and employees.
3min
The self-playing piano in B2B – Read more about the report Nordic Digital Commerce in B2B 2026
The B2B companies in the Nordics have reached a clear turning point. Litium's tenth edition of Nordic Digital Commerce in B2B 2026 shows that 81 percent of the Nordics' B2B companies today enable sales through digital channels, that digital sales on average account for 31 percent of revenues, and that 58 percent plan to increase their budget for digital commerce in the coming year. The discussion is no longer about whether to digitalize sales – but about how to take the next step.
11min
Markvaruhuset chooses Toxic for new e-commerce platform in Litium
Building e-commerce for a player that sells to both businesses and individuals – with different flows, different logic, and high demands for integration with business systems – is a project that places high demands on the right technical partner. Markvaruhuset has chosen Toxic for that assignment.
2min
Fifth time's the charm – we are nominated for the Umbraco Awards 2026!
We are very happy to be nominated once again for the Umbraco Awards. This year we are nominated in the category Best Cloud Solution with our solution for KABE AB.
3min
What is Meta Andromeda and how does it affect your advertising?
Are you advertising on Instagram and Facebook? Then you have probably noticed that the ads don't work quite like they used to. Suddenly, some ads seem to reach the right people while others disappear in the feed. What is behind the change and what does it mean for you as an advertiser? We will clarify that.
4min
Four websites in one solution – new digital platform for Atle
To create a more flexible, scalable, and editor-friendly web environment, Atle has chosen Toxic as a digital partner. Together, we are now developing a new web platform in Umbraco that brings together several companies in a common solution and creates economies of scale in line with the company's growth strategy.
2min
Toxic named Umbraco Contributing Platinum Partner 2025
Toxic continues to strengthen its position within Umbraco and has now been appointed as Umbraco Contributing Platinum Partner 2025 – an international award that highlights partners who actively contribute to developing and strengthening the entire Umbraco ecosystem.
2min
Toxic begins long-term partnership with Qvalify in SEO and Google Ads
Qvalify is one of Sweden's leading companies in ISO certifications, inspections, and assessments. With over 30 years of experience, they help organizations strengthen quality, efficiency, and security through certification of management systems, training, and various types of audits. To increase visibility and create clearer results regarding their training and certifications, Qvalify has chosen Toxic as a long-term partner in SEO and Google Ads.
3min
Sebastian Pierre returns to Toxic – as Developer and Consulting Manager
With extensive experience in programming and a clear interest in leadership, Sebastian is now back at Toxic in the role of developer and consulting manager. In this interview, you will get to know him better, hear about his journey into the IT industry, and how it feels to be back at Toxic again.
4min
Toxic enters into partnership with Meson Group for web and PIM on Litium
Meson Group, which is part of Indutrade, is a leading supplier of valves and flow control products to the global marine industry. With headquarters in Laholm, sales offices in Europe and Asia, and a large network of distributors, Meson works with technologically advanced products and extensive information flows. To strengthen its digital presence and create a more scalable management of product data, they have chosen Toxic as a partner to develop a new global website and implement Litium PIM.
3min
Toxic looks back at 2025 – a year filled with energy, development, and highlights
2025 has been a year where much has fallen into place – thanks to brave customers, engaged colleagues, and a shared drive forward. We have launched, celebrated, learned, and developed together, in a time that has required both focus and long-term thinking. As we now summarize the year, we do so with great joy over what we have accomplished – and with even greater curiosity about everything that awaits in 2026. Here are some of the moments that have made 2025 a year to remember at Toxic.
9min
Eight new colleagues and a Toxic that continues to grow
2025 has been a year full of movement at Toxic. New colleagues have joined our teams, taken their place in the projects, and quickly become a part of the culture that makes us who we are.
5min
Toxic and NIBU launch a new digital initiative with a modern e-commerce solution in Litium
NIBU takes the next step in its digital development and chooses Toxic as a partner when building a new e-commerce solution in Litium. The goal is to create a fast, clear, and user-friendly experience for both B2B and B2C customers, as well as to simplify internal processes with a platform that lasts over time.
2min
New framework agreement strengthens the partnership between Toxic and Infranord
After several years of collaboration, Toxic and Infranord are taking the next step. Through a new framework agreement, Toxic will become a long-term development partner responsible for both new development and management of Infranord's internal systems – with a focus on modern front-end development and a more integrated working method.
4min
Essem Design takes the brand global – launches international e-commerce with new design and UX
Essem Design is taking a big step forward and launching a global e-commerce that reflects the company's brand and vision. The new solution, developed together with Toxic, combines inspiring design, improved performance, and market-adapted e-commerce for all of Europe and the USA.
2min
From Optimizely to Umbraco CMS – LRF's platform journey
When The Federation of Swedish Farmers (LRF) decided to change their web platform, it was about both costs, functionality, and future needs. The choice fell on Umbraco – a solution that today provides the organization with more flexibility and a smoother everyday life.
3min
Toxic builds new website & e-commerce for Beslag Design
Beslag Design, a leading player in fittings and interior details with its own product development, is investing together with Toxic in a new digital platform built on Litium. The investment includes a new website, a reseller portal, and a powerful PIM system. The goal is to streamline internal processes, centralize product data, and create an even smoother purchasing experience for resellers and customers.
2min
Accessibility on the agenda – more and more companies turn to Toxic
The interest in digital accessibility is growing rapidly, and many companies are now seeking guidance to meet new requirements – but also to create a more inclusive digital experience. At Toxic, this is clearly evident.
2min
Swedish Camping builds new industry website on Umbraco
Svensk Camping, formerly known as SCR, has undergone a comprehensive rebranding. In connection with the launch of a new graphic identity, they are now building a completely new website – a project being carried out in collaboration with Toxic. The result will be an informative and modern platform for both the industry and members.
2min
Weland Solutions hires development team from Toxic – gains an external development department with expertise, reliability, and drive.
To accelerate the development of their portal, Weland HUB, Weland Solutions chose to hire a development team from Toxic. With a cohesive team consisting of developers, project managers, and business developers, they now gain both breadth, structure, and long-term sustainability.
3min
Frequently asked questions about Umbraco
Umbraco is an "open-source" CMS based on Microsoft .NET technology. It is used to create and manage web content and has a large user base around the world.
Umbraco is a perfect alternative for those who value simplicity, user-friendliness, and security. If you also want to focus on creating content and value for your consumers and not worry about security holes on your website, you will find a home in Umbraco.
Yes, Umbraco offers built-in tools and features that support search engine optimization and improve your ranking.
Yes, Umbraco has its own e-commerce platform called Umbraco Commerce where you can build and customize your e-commerce flows just as you wish. In addition, it is also possible to integrate other PIM systems and e-commerce platforms. We help you find the right solution based on your needs.
No, you do not need a license to use Umbraco.
We customize the hosting according to each individual customer, but when it comes to Umbraco, we use their cloud-based service Umbraco Cloud as much as possible, which includes version control, SSL certificates, Umbraco Forms, and much more to facilitate the web development process. Umbraco Cloud is an Azure-based cloud service.
Yes. With Umbraco Engage, you can customize the content based on target audiences and how the visitor navigates the website. This can mean, for example, that different people see different messages, CTAs, or content blocks depending on their interests and needs. The goal is to create a more relevant and accurate experience for the visitor.
Yes! Umbraco is built for integrations and can be connected with both business systems (ERP), CRM, DAM, PIM, and other digital services. It helps you gather information in one place while avoiding duplicate work. We help you ensure smooth and sustainable flows between the systems.
Yes, that is correct. Through Umbraco's Delivery API or Umbraco Heartcore, the content can be used in multiple interfaces, such as web, app, or external services. This allows for working with a central content that is then distributed where it is needed.
Umbraco has a clear release plan with regular updates and improvements. STS versions (Short Term Support) are released approximately every six months and LTS versions (Long Term Support) approximately every two years.
If the solution runs via Umbraco Cloud, many updates and security improvements can be managed automatically, reducing the need for manual maintenance and plugin management.
Most of the daily editorial work. You can create and update pages, publish news, manage images and media, and administer contact information and other content.
Our goal is to deliver value and new features to you, rather than helping with things you can easily do yourself.