E-commerce for B2B
We build digital B2B commerce for companies that need more than a standard platform. Your company manages contract prices, multiple companies, multiple markets, and thousands of items and wants the purchasing experience to be exceptional for the buyer – regardless of which market they are in. That's where Toxic comes in.
Complexity that is not visible to the customer
Your customers should not have to know that you have 120 price lists, four companies, and three different assortments depending on the market. They should log in and see their assortment, at their price, in their language, and be able to place their order.
We build the business logic behind the scenes. Contract prices per customer, customer-specific assortments, quotas and project orders, multiple companies and several brands on the same platform. When a professional buyer logs in, it is simple. That’s where the value lies.
More markets, shorter lead time
A new market should not be a half-year project, but it often becomes one when each country requires its own setup, its own integrations, and its own translations.
We build platforms where multi-market, multi-brand, and multi-currency are part of the architecture from the start. Not an add-on that is glued on. When a new country is to be launched, it is about configuration and content, not about a new development project.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further with e-commerce for B2B. No commitment required, of course.
Self-service that sells for you
A professional buyer who knows what they want does not want to talk to a salesperson. They want to get into the system, place their order, and get out again. Preferably before the coffee has time to get cold.
We build UX that respects the user's time. Quick orders with item numbers, reordering from order history, saved lists for recurring purchases, quotes directly from the shopping cart. Salespeople get back hours every week – time that goes to new customers and businesses that actually need them.
Integrations that do not become a bottleneck
ERP, PIM, CRM, warehouse, freight, finance. A B2B platform is rarely standalone and every integration is a risk that something will break when the business changes.
Our Azure-based integration engine makes the connections scalable. When you change ERP, add a business system for the new company, or need to connect a new logistics partner, it is not a new integration project. It is a configuration against an engine that already exists.
What is B2B e-commerce?
B2B e-commerce is digital trade between companies. Unlike B2C where a consumer buys a product for themselves, B2B involves professional buyers who purchase in their professional capacity. This could be an installer ordering materials for a workplace, a buyer at a construction supply company restocking inventory, or a manufacturing company ordering components for production.
In practice, B2B differs from B2C in several ways. The buyer is logged in and often has contract prices. The assortment is tailored to the customer. Orders are larger, more repetitive, and often linked to projects or contracts. And behind the scenes, the B2B platform needs to communicate with the customer's purchasing system, your ERP, your PIM, and perhaps your CRM. All of this without the buyer noticing anything.
Ravema
To streamline their order management and consolidate their large product range under their own ownership, Ravema needed a complete e-commerce platform. Together with us at Toxic, they took the step to a solution that is not only integrated with their business system but also provides their customers with a simple and smooth shopping experience.
GARO
GARO needed a new site to take the next step in its digital journey and to offer both of its target groups; the private consumer and the electrical installer a modern digital experience. Toxic built the solution in the e-commerce platform Litium.
Swede-Wheel
Swede-Wheel had a vision of creating a new website that clearly and inspiringly visualized their products for their customers. They wanted the website to reflect their future vision, and together with Toxic, the website as a whole has received a significant boost in terms of design, structure, and UX.
When is a standard platform not enough?
A standard platform is sufficient as long as your business looks like the template. When it doesn't, the platform starts to cost more than it helps.
Here are some signs that you have outgrown a standard solution; contract prices are calculated in Excel before the order is placed, salespeople have their own side process for large accounts, a new company or a new market means a new project, or the integrations are so fragile that you refrain from updating them.
The difference between B2B and B2C e-commerce
Price
Assortment
Purchase process
Integrations
Not a project. A partnership.
Building the right thing is one thing. Taking the platform forward for five or ten years is another. When your business changes; new markets emerge or a competitor buys one of your distributors, the game suddenly changes. Then the platform needs to evolve along with your business, not hold it back.
Toxic is a B2B agency with 30 years in the industry. Management and further development have been part of the offering from day one. The same team that builds the solution is the one that takes it forward. When something changes, the knowledge is already in the room.
The right tools for your needs
We are certified partners of Litium, Norce, and Umbraco. We choose the platform based on your data model, your channels, and your management capacity, not the other way around.
From the apartment to the continent – the story of Beslag Design
When I step through the doors of Beslag Design in Båstad, I am already greeted in the entrance by what the company has built its entire identity around: careful details that just feel... right. Further into the conference room, the assortment spreads out along the walls; handles, knobs, hooks tastefully arranged. We sit down to hear Pontus Eklind, CEO of Beslag Design, tell how the journey began but, above all, where they are headed.
Toxic celebrates 30 years of strong growth, good profitability, and high trust from both customers and employees.
This year, Toxic celebrates 30 years as a digital partner for companies with needs in web, e-commerce, customer portals, system integrations, and digital business solutions. After three decades in an industry that is constantly changing, we continue to grow, with strong results, good profitability, and a high level of trust from both customers and employees.
3min
The self-playing piano in B2B – Read more about the report Nordic Digital Commerce in B2B 2026
The B2B companies in the Nordics have reached a clear turning point. Litium's tenth edition of Nordic Digital Commerce in B2B 2026 shows that 81 percent of the Nordics' B2B companies today enable sales through digital channels, that digital sales on average account for 31 percent of revenues, and that 58 percent plan to increase their budget for digital commerce in the coming year. The discussion is no longer about whether to digitalize sales – but about how to take the next step.
11min
Markvaruhuset chooses Toxic for new e-commerce platform in Litium
Building e-commerce for a player that sells to both businesses and individuals – with different flows, different logic, and high demands for integration with business systems – is a project that places high demands on the right technical partner. Markvaruhuset has chosen Toxic for that assignment.
2min
Fifth time's the charm – we are nominated for the Umbraco Awards 2026!
We are very happy to be nominated once again for the Umbraco Awards. This year we are nominated in the category Best Cloud Solution with our solution for KABE AB.
3min
What is Meta Andromeda and how does it affect your advertising?
Are you advertising on Instagram and Facebook? Then you have probably noticed that the ads don't work quite like they used to. Suddenly, some ads seem to reach the right people while others disappear in the feed. What is behind the change and what does it mean for you as an advertiser? We will clarify that.
4min
Four websites in one solution – new digital platform for Atle
To create a more flexible, scalable, and editor-friendly web environment, Atle has chosen Toxic as a digital partner. Together, we are now developing a new web platform in Umbraco that brings together several companies in a common solution and creates economies of scale in line with the company's growth strategy.
2min
Toxic named Umbraco Contributing Platinum Partner 2025
Toxic continues to strengthen its position within Umbraco and has now been appointed as Umbraco Contributing Platinum Partner 2025 – an international award that highlights partners who actively contribute to developing and strengthening the entire Umbraco ecosystem.
2min
Toxic begins long-term partnership with Qvalify in SEO and Google Ads
Qvalify is one of Sweden's leading companies in ISO certifications, inspections, and assessments. With over 30 years of experience, they help organizations strengthen quality, efficiency, and security through certification of management systems, training, and various types of audits. To increase visibility and create clearer results regarding their training and certifications, Qvalify has chosen Toxic as a long-term partner in SEO and Google Ads.
3min
Sebastian Pierre returns to Toxic – as Developer and Consulting Manager
With extensive experience in programming and a clear interest in leadership, Sebastian is now back at Toxic in the role of developer and consulting manager. In this interview, you will get to know him better, hear about his journey into the IT industry, and how it feels to be back at Toxic again.
4min
Toxic enters into partnership with Meson Group for web and PIM on Litium
Meson Group, which is part of Indutrade, is a leading supplier of valves and flow control products to the global marine industry. With headquarters in Laholm, sales offices in Europe and Asia, and a large network of distributors, Meson works with technologically advanced products and extensive information flows. To strengthen its digital presence and create a more scalable management of product data, they have chosen Toxic as a partner to develop a new global website and implement Litium PIM.
3min
Toxic looks back at 2025 – a year filled with energy, development, and highlights
2025 has been a year where much has fallen into place – thanks to brave customers, engaged colleagues, and a shared drive forward. We have launched, celebrated, learned, and developed together, in a time that has required both focus and long-term thinking. As we now summarize the year, we do so with great joy over what we have accomplished – and with even greater curiosity about everything that awaits in 2026. Here are some of the moments that have made 2025 a year to remember at Toxic.
9min
Eight new colleagues and a Toxic that continues to grow
2025 has been a year full of movement at Toxic. New colleagues have joined our teams, taken their place in the projects, and quickly become a part of the culture that makes us who we are.
5min
Toxic and NIBU launch a new digital initiative with a modern e-commerce solution in Litium
NIBU takes the next step in its digital development and chooses Toxic as a partner when building a new e-commerce solution in Litium. The goal is to create a fast, clear, and user-friendly experience for both B2B and B2C customers, as well as to simplify internal processes with a platform that lasts over time.
2min
New framework agreement strengthens the partnership between Toxic and Infranord
After several years of collaboration, Toxic and Infranord are taking the next step. Through a new framework agreement, Toxic will become a long-term development partner responsible for both new development and management of Infranord's internal systems – with a focus on modern front-end development and a more integrated working method.
4min
Essem Design takes the brand global – launches international e-commerce with new design and UX
Essem Design is taking a big step forward and launching a global e-commerce that reflects the company's brand and vision. The new solution, developed together with Toxic, combines inspiring design, improved performance, and market-adapted e-commerce for all of Europe and the USA.
2min
From Optimizely to Umbraco CMS – LRF's platform journey
When The Federation of Swedish Farmers (LRF) decided to change their web platform, it was about both costs, functionality, and future needs. The choice fell on Umbraco – a solution that today provides the organization with more flexibility and a smoother everyday life.
3min
Toxic builds new website & e-commerce for Beslag Design
Beslag Design, a leading player in fittings and interior details with its own product development, is investing together with Toxic in a new digital platform built on Litium. The investment includes a new website, a reseller portal, and a powerful PIM system. The goal is to streamline internal processes, centralize product data, and create an even smoother purchasing experience for resellers and customers.
2min
Accessibility on the agenda – more and more companies turn to Toxic
The interest in digital accessibility is growing rapidly, and many companies are now seeking guidance to meet new requirements – but also to create a more inclusive digital experience. At Toxic, this is clearly evident.
2min
Swedish Camping builds new industry website on Umbraco
Svensk Camping, formerly known as SCR, has undergone a comprehensive rebranding. In connection with the launch of a new graphic identity, they are now building a completely new website – a project being carried out in collaboration with Toxic. The result will be an informative and modern platform for both the industry and members.
2min
Weland Solutions hires development team from Toxic – gains an external development department with expertise, reliability, and drive.
To accelerate the development of their portal, Weland HUB, Weland Solutions chose to hire a development team from Toxic. With a cohesive team consisting of developers, project managers, and business developers, they now gain both breadth, structure, and long-term sustainability.
3min
Frequently asked questions about B2B e-commerce
A B2B agency builds digital solutions for companies that sell to other businesses. The difference from a general e-commerce agency is the experience with the business logic behind it. Contract pricing, multi-company setups, integrations with ERP and PIM, and purchasing processes that look different from consumer retail.
Yes. B2B ecommerce is the English term, B2B e-commerce is the Swedish. Both are used interchangeably and refer to the same thing.
A typical project takes between six and twelve months from start to launch. Complex projects with many integrations or multiple markets can take longer. What often prolongs the process are integrations and data quality, not the platform build itself.
It varies greatly depending on the scope. A smaller project with a standard platform often lands in the range of a few hundred thousand to one million kronor. Larger projects with multiple integrations and customer-specific business logic can cost several million. In addition, ongoing costs for licensing, hosting, and management are added.
It depends on your business, your integration needs, and your management capacity. Litium and Norce are built with B2B in focus from the start. Umbraco Commerce is a more flexible choice for customized solutions. The most important thing is that the platform matches your business logic, not the other way around.
PunchOut allows a customer's purchasing system to connect directly to your e-commerce platform. The need arises primarily when selling to larger companies and the public sector, where many buyers require PunchOut support to purchase from you at all.
The contract prices are linked to the customer's account, not to the product. When the customer logs in, they see their own price, not the list price. Technically, the prices are usually retrieved from ERP or a separate pricing system in real time.
Both are possible. We do both new constructions and further development of existing solutions. A feasibility study often provides answers on whether the platform you have is sufficient for what you want to do, or if a switch is worth the investment.
An online store is often built for consumer purchases and shows the same assortment and price for everyone. A B2B platform manages logged-in buyers, contract prices, customer-specific assortments, approval flows, and integrations with customers' own systems.