Your Google Ads agency
We help companies create profitable advertising in Google Ads through strategy, setup, and ongoing optimization. Our services include everything from search ads, display, and YouTube to Shopping, Performance Max, and remarketing – always tailored to the target audience, business goals, and budget. We work data-driven with keyword analysis, bidding, ad copy, and conversion tracking to maximize results and return on investment. Whether it's about individual campaigns or a complete advertising strategy, we manage the entire process – from analysis and implementation to continuous follow-up. The result is effective advertising that drives relevant traffic, increases conversions, and uses the budget correctly.
Google Ads agency that helps you grow digitally
A skilled Google Ads agency makes the difference between being visible and truly reaching the right customers at the right time. We help you drive relevant traffic, increase sales, and strengthen your brand with effective search ads, display ads, and remarketing.
But profitable advertising is about more than just being seen – it requires a well-thought-out strategy where keywords, bidding, and ad texts are optimized and analyzed. That's exactly what we do! With a focus on results and cost-effectiveness, we ensure that your advertising delivers maximum impact.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further with Google Ads. No commitment required, of course.
What is Google Ads and how does it work?
Google Ads is a powerful platform for digital advertising where businesses can appear in Google's search results and on websites in the ad network. When someone searches for a product or service, an ad can appear at the top of the search results, increasing the chance of reaching the right customers at the right time.
With several ad types to choose from, it can be a challenge to find the best strategy. Search ads target people who are actively looking for a solution, while Google Shopping allows e-commerce retailers to showcase their products with images and prices directly in the search results. Display and YouTube ads are excellent for brand building, and remarketing lets you reach back to visitors who have previously shown interest.
Measurable results and smart optimization
One of the biggest strengths of Google Ads is the ability to measure and optimize in real time. By analyzing clicks, conversions, and ad performance, you gain insights into what works best and can adjust your strategy accordingly. A well-executed keyword analysis is crucial for reaching the right people at the right time.
Google evaluates ads based on quality, which means that relevant ads and optimized landing pages can lead to better placements and lower click costs. With a Google Ads agency by your side, you ensure that advertising is data-driven, strategically optimized, and cost-effective.
Isaberg Mountain Resort
Isaberg, one of Sweden's premier destinations for outdoor activities and skiing, has developed a modern digital platform in collaboration with Toxic to enhance its online presence and optimize the customer experience. The platform integrates several booking systems and customizes content based on the season, making it easier for guests to find and book activities. In this case, we focus on how the new solution has created a smoother and more cohesive experience for Isaberg's visitors year-round.
Multeral
Multeral, together with us at Toxic, has carried out a comprehensive project to simplify and streamline its customers' purchasing processes. The result is a digital platform on Litium that combines high functionality with a personalized customer experience.
Essem Design
Essem Designs e-commerce is the flagship store where user experience, design, and the brand's history are highlighted in every detail. Together with Toxic, Essem has taken the step to a global platform where the vision of the hall as the "first room" meets modern technology, high performance, and a long-term digital strategy. Through a new framework, inspiring features, and over ten years of SEO work, Essem has created a digital presence that drives growth both in Sweden and internationally.
We offer Google Ads packages
The goal of Google Ads is to drive relevant traffic to your website through paid advertising in Google’s search results and across other platforms within the Google network. Through well-planned and optimized campaigns, you can reach your target audience in an effective way. A strategic and ongoing approach to advertising in Google Ads can lead to increased visibility, more visitors, and ultimately more conversions. We offer different packages depending on your needs for tracking, ad types, and budget.
This applies to all packages
For all packages, an initial analysis and a follow-up after one month or a quarter are required. The purpose is to determine any budget adjustments and ensure that the campaigns perform as expected and that the budget is used effectively.
Small
Startup cost
Tracking: 5,000 SEK
Ongoing costs
2,695 SEK/month + advertising costs
10% of advertising costs as management fee
| Details | The following is included |
| Search campaign | Yes |
| Minimum daily spend: 100 SEK (Spend x 30.4) | Yes |
| Tracking of traffic and installation of GTM container | Yes |
| Initial setup of tracking for conversions: 2 hours | Yes |
| Ad set: 4 hours | Yes |
| Ongoing work: 2 hours/month | Yes |
| Monthly reports and reconciliations biannually for budget adjustments | Yes |
| Contract period 6 months | Yes |
| Notice period 2 months | Yes |
Medium
Startup cost
Tracking: 2,500 kr
CookieTractor setup: 4,595 kr
Ongoing costs
3,795 SEK/month + advertising costs/month
10% of advertising costs as management fee
CookieTractor: 2,500 SEK/year
| Details | The following is included |
| Search campaign and Performance Max | Yes |
| Minimum daily spend: 100 SEK search & 100 SEK for Performance Max (Spend x 30.4) | Yes |
| Comprehensive tracking including conversions and remarketing | Yes |
| Initial setup of tracking: 2 hours | Yes |
| Ad set: 6 hours | Yes |
| Ongoing work: 3 hours/month | Yes |
| Contract period 6 months | Yes |
| Notice period 2 months | Yes |
Custom
Startup cost
Tracking:
Ad setup:
CookieTractor setup:
Ongoing costs
X XXX SEK/month + advertising costs/month
10% of advertising costs as management fee
CookieTractor: 2,500 SEK/year
| Details | The following is included |
| Aimed at e-commerce retailers, auction sites, or larger projects | Yes |
| Includes everything from the Medium package plus ecommerce tracking and server-side tracking | Yes |
| Performance Max campaigns including Google Shopping, video, and images | Yes |
| Search campaign runs in parallel | Yes |
| Contract period 6 months | Yes |
| Notice period 2 months | Yes |
Do you need help with Google Ads?
As a Google Ads agency, we help you identify the optimal ad type based on your business goals and target audiences – so that your advertising delivers maximum value.
Why choose a Google Ads agency?
Many companies manage their Google Ads campaigns themselves, but soon discover that it requires more time and expertise than expected. Without a clear strategy, advertising can become costly and the results may not materialize.
Working with a Google Ads expert (hello 👋) means you get an optimized strategy from the start. With the right analysis, bidding, and targeted ads, you gain better visibility, more conversions, and more cost-effective advertising. Additionally, you save time and can focus on your core business while we manage and improve your campaigns.
Is Google Ads right for your business?
Google Ads is a flexible and scalable solution that suits both small and large businesses. Whether you want to increase sales, strengthen your brand, or drive more leads, the right strategy can deliver quick and measurable results.
With a Google Ads agency by your side, you ensure that your advertising reaches the right people at the right time, without wasting budget on irrelevant clicks. We help you create a profitable strategy where every invested crown provides maximum business benefit!
Central control, local freedom: who decides what on the group's websites?
When many companies share a platform, new questions arise. Who gets to change what and which content should be managed centrally? Here we describe how corporations can organize editorial work so that it becomes both efficient and secure.
2min
Template or custom? Two paths for the corporation's websites
All companies in a group do not have the same needs. A smaller subsidiary may need a simple website that can be set up quickly, while a larger company may require a completely custom solution. In this blog post, we describe how groups can combine a common template with tailored solutions.
2min
After the listing: how to manage the IR website in everyday life
The listing day is just the beginning. Then come quarterly reports, annual meetings, press releases, and changes in management, year after year. An IR website that was ready on time but is difficult to manage quickly becomes a burden. In this blog post, we go through what the IR year usually looks like and what makes management easy.
2min
New company in the group: how the web will be set up without starting over
Every acquisition raises the same question: what do we do with the website? Without a common foundation, the answer is often a new web project from scratch. Here we describe how a common platform makes it faster and cheaper to connect new companies.
2min
IR-webb in two languages: therefore, the investor information needs to be available in English.
Foreign investors own a large portion of the shares on the Swedish stock exchange. For them, the English IR website is the company's face to the outside world. Yet, the English version is often thinner or less updated than the Swedish. Here we go through why language matters and how you can keep both versions up to date.
2min
Can the group's companies share a web platform and still maintain their brands?
When a group wants to consolidate its websites, a common concern is that the companies will lose their identity. However, a shared platform does not mean that all websites have to look the same. Here we explain how multiple brands can share technology and features while still having their own expression.
2min
This is how you keep the corporate governance section of the IR website up to date: Content and update procedures
The corporate governance section of the IR website is often the one that is updated the least frequently and therefore becomes outdated the easiest. At the same time, this is where investors and analysts look for information about who is in charge of the company and how. Here we go through what content is usually available and how it can be kept updated.
3min
Ten companies, ten websites: when is it time to consolidate the group's websites?
In many corporations, each company has its own website, built at different times by different agencies in different systems. It works for a while, but over time the websites become expensive to manage and difficult to overview. Here we go through the signs that it is time to consolidate the websites and what the corporation gains from it. As an example, we explain how Toxic and Industrireklam consolidated the Weland Group's companies into Weland Light, a common template in Umbraco where changes are rolled out to multiple websites simultaneously.
3min
On the way to the stock market: this needs to be on the web by the listing day
Before a listing, the checklist is long. The website often ends up far down, even though it must be ready and accurate on the same day the stock starts trading. Here we go through what the website needs to be ready for at the listing and how you can plan the work so that it doesn't become a bottleneck.
2min
Multiple facilities, one web platform: how to simplify everyday life for the editors
At many destinations, the hotel, restaurant, ski resort and campsite each have their own website, developed independently over time. The result is duplicated work for content editors and a fragmented experience for guests. In this article, we explore what happens when multiple websites are brought together on a single platform and how Isaberg Mountain Resort approached the challenge.
3min
5 reasons why large organizations and associations choose Umbraco as a CMS
Many large organizations and associations are using CMS solutions that have become too expensive, too complex, or simply no longer fit the business. Editors struggle with things that should be simple, and the technology begins to set limits on what the organization can do. After working with organizations such as LRF, the Tenants' Association, and several sports federations, we see some recurring reasons why the choice often lands on Umbraco CMS.
3min
Why more and more companies are digitizing their B2B sales and how it works
Many B2B companies still receive orders via email, phone, or through their salespeople. It often works well at first, but as the number of customers and order volumes grow, it becomes difficult to keep the information updated and the process becomes too time-consuming. This is one of the most common reasons why more B2B companies are now taking the step towards their own e-commerce platform. In this post, we will go through how orders are often handled today, what problems it creates, and how a digital platform changes the picture.
3min
Umbraco + AI: What exists today and what is on the way?
To say that AI development is progressing at a frightening pace may not be sticking your neck out directly. New models are coming almost every day, and the development does not seem to be slowing down anytime soon. But how can one implement and benefit from it in Umbraco? We will clarify that in this post!
7min
Therefore, you should stop stressing about your AI ranking.
The question arises everywhere: “How do we rank in ChatGPT?” It's a good question because AI search is starting to become an important channel for digital marketing and no one wants to risk falling behind. But before you hire someone who promises to “optimize your AI ranking,” you need to know something. There is no real ranking.
2min
That's why you are losing customers in your B2B trade - and what you can do about it.
In B2C e-commerce, the purchasing experience often revolves around inspiring and enticing. In B2B, it's the opposite. Customers already know what they want, they have probably ordered it before and want to do it again – as quickly and smoothly as possible. Yet, it is surprisingly common for B2B stores to be built with the same logic as consumer retail. This creates unnecessary friction, frustrates customers, and leads to manual work that no one really has time for. So, what does a truly smooth purchasing experience look like in B2B?
3min
When do organizations need to rebuild or redesign their website?
Many organizations use their website for many years without major changes. This is rarely a problem in itself – a website does not need to be rebuilt just because it is old. The problem arises when the technology, content, or visitors' needs have changed more than the website has managed to keep up. It is not always easy to see where the line is between "this we can fix" and "this requires us to rebuild from scratch." Here are four signs worth taking seriously.
3min
Where the ridge meets the sea – the story of Norrvikens trädgårdar
There are places that do something to you even before you understand why. Norrvikens trädgårdar on the Bjäre Peninsula is one such place. Here, where Hallandsåsen meets the sea and a favorable microclimate allows the impossible to bloom, a man's vision has lived on for over a hundred years; through storms, crop failures, changes of ownership, and a period of decline that almost became the end – but it did not.
Common problems on large websites and how they can be solved
The larger a website grows, the harder it becomes to manage – both for those who visit it and those who work on it every day. What was once a clear structure with a few sections becomes, over time, hundreds of pages, countless subcategories, and content that has been added in batches over several years without a common plan. The result is rarely noticeable all at once; instead, it sneaks in until one day the visitor can no longer find what they are looking for, while the editor no longer knows where something should be. Now we will go through some of the most common problems on large websites and what usually tends to solve them.
3min
Why system integration is important in e-commerce
Many companies that sell through e-commerce do not work in a single system, but many work in several at the same time. The business system handles orders, inventory, and finance, the CRM manages customer relationships and the sales process, and the e-commerce platform is what customers actually encounter. If your systems do not communicate with each other, much of the work ends up being about moving information manually between them, and that is rarely where time should be spent.
2min
That is why many organizations choose to switch CMS
A CMS, a content management system, is the tool an organization uses to publish and update content on its website. Most organizations chose their CMS a long time ago (often five, ten, or fifteen years ago) and have since built upon it year after year. Over time, it becomes harder to live with the choice one once made. Licenses become more expensive, editors find it increasingly difficult to work in the system, and what once felt flexible starts to feel like a hindrance. Let’s go through some of the most common reasons organizations choose to switch CMS and what they often want to achieve with the change.
3min
What is required of a good IR website?
Trust is what determines how a publicly traded company is perceived by investors, analysts, and shareholders. Much of that trust is built or lost on the web. An IR website (Investor Relations) is the place where investors, analysts, and shareholders turn when they want to understand how the company is doing and where it is headed. For a publicly traded company, the website is not just a communication channel; it is part of how the company fulfills its information obligation to the market. If an IR website is difficult to navigate or lacks the right information, it costs more trust than one might think. In this blog post, we will therefore go through what an IR website actually needs to contain and what distinguishes a good IR website from one that is just there out of obligation.
4min
Frequently asked questions about Google Ads
Google Ads is a powerful platform for displaying ads to potential customers. By selecting relevant keywords, creating engaging ads, and optimizing your campaign structure, you can increase your visibility on search engines and drive qualified traffic to your website.
Google Ads is Google's advertising platform where businesses can appear at the top of search results. You only pay when someone clicks on your ad, making it an effective way to drive traffic and conversions directly to your website.
With Google Ads, you reach customers right when they are searching for what you offer. This makes advertising both targeted and measurable – you can see immediately what you get back on your investment.
The cost depends on your industry, the competition, and which keywords you want to appear for. You set your own budget, and we help you optimize so you get the maximum value per crown.
Google Ads delivers quick results through paid ads, while SEO is about improving organic visibility in the long term. You get the best effect when the two strategies are combined.
If your customers are searching for products or services online, Google Ads is almost always profitable. We help you analyze search behavior and competition to determine the potential in your specific industry.
Results can be noticed within a few days after launch. We continuously adjust and optimize to increase click-through rates, lower cost per click, and improve conversions over time.
We measure results through key metrics such as clicks, conversions, cost per click (CPC), and return on ad spend (ROAS). All data is collected in clear reports so you know what you are getting out.
Yes! We take care of the entire process – from strategy, keyword analysis, and advertising to follow-up and optimization. You will receive a clear strategy and ongoing reporting.
We at Toxic combine data-driven advertising with technical expertise. As an agency with both technical and strategic skills, we ensure that your Google Ads provide visibility, traffic, and actual business.