Your Google Ads agency
We help companies create profitable advertising in Google Ads through strategy, setup, and ongoing optimization. Our services include everything from search ads, display, and YouTube to Shopping, Performance Max, and remarketing – always tailored to the target audience, business goals, and budget. We work data-driven with keyword analysis, bidding, ad copy, and conversion tracking to maximize results and return on investment. Whether it's about individual campaigns or a complete advertising strategy, we manage the entire process – from analysis and implementation to continuous follow-up. The result is effective advertising that drives relevant traffic, increases conversions, and uses the budget correctly.
Google Ads agency that helps you grow digitally
A skilled Google Ads agency makes the difference between being visible and truly reaching the right customers at the right time. We help you drive relevant traffic, increase sales, and strengthen your brand with effective search ads, display ads, and remarketing.
But profitable advertising is about more than just being seen – it requires a well-thought-out strategy where keywords, bidding, and ad texts are optimized and analyzed. That's exactly what we do! With a focus on results and cost-effectiveness, we ensure that your advertising delivers maximum impact.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further with Google Ads. No commitment required, of course.
What is Google Ads and how does it work?
Google Ads is a powerful platform for digital advertising where businesses can appear in Google's search results and on websites in the ad network. When someone searches for a product or service, an ad can appear at the top of the search results, increasing the chance of reaching the right customers at the right time.
With several ad types to choose from, it can be a challenge to find the best strategy. Search ads target people who are actively looking for a solution, while Google Shopping allows e-commerce retailers to showcase their products with images and prices directly in the search results. Display and YouTube ads are excellent for brand building, and remarketing lets you reach back to visitors who have previously shown interest.
Measurable results and smart optimization
One of the biggest strengths of Google Ads is the ability to measure and optimize in real time. By analyzing clicks, conversions, and ad performance, you gain insights into what works best and can adjust your strategy accordingly. A well-executed keyword analysis is crucial for reaching the right people at the right time.
Google evaluates ads based on quality, which means that relevant ads and optimized landing pages can lead to better placements and lower click costs. With a Google Ads agency by your side, you ensure that advertising is data-driven, strategically optimized, and cost-effective.
Isaberg Mountain Resort
Isaberg, one of Sweden's premier destinations for outdoor activities and skiing, has developed a modern digital platform in collaboration with Toxic to enhance its online presence and optimize the customer experience. The platform integrates several booking systems and customizes content based on the season, making it easier for guests to find and book activities. In this case, we focus on how the new solution has created a smoother and more cohesive experience for Isaberg's visitors year-round.
Multeral
Multeral, together with us at Toxic, has carried out a comprehensive project to simplify and streamline its customers' purchasing processes. The result is a digital platform on Litium that combines high functionality with a personalized customer experience.
Essem Design
Essem Designs e-commerce is the flagship store where user experience, design, and the brand's history are highlighted in every detail. Together with Toxic, Essem has taken the step to a global platform where the vision of the hall as the "first room" meets modern technology, high performance, and a long-term digital strategy. Through a new framework, inspiring features, and over ten years of SEO work, Essem has created a digital presence that drives growth both in Sweden and internationally.
We offer Google Ads packages
The goal of Google Ads is to drive relevant traffic to your website through paid advertising in Google’s search results and across other platforms within the Google network. Through well-planned and optimized campaigns, you can reach your target audience in an effective way. A strategic and ongoing approach to advertising in Google Ads can lead to increased visibility, more visitors, and ultimately more conversions. We offer different packages depending on your needs for tracking, ad types, and budget.
This applies to all packages
For all packages, an initial analysis and a follow-up after one month or a quarter are required. The purpose is to determine any budget adjustments and ensure that the campaigns perform as expected and that the budget is used effectively.
Small
Startup cost
Tracking: 5,000 SEK
Ongoing costs
2,695 SEK/month + advertising costs
10% of advertising costs as management fee
| Details | The following is included |
| Search campaign | Yes |
| Minimum daily spend: 100 SEK (Spend x 30.4) | Yes |
| Tracking of traffic and installation of GTM container | Yes |
| Initial setup of tracking for conversions: 2 hours | Yes |
| Ad set: 4 hours | Yes |
| Ongoing work: 2 hours/month | Yes |
| Monthly reports and reconciliations biannually for budget adjustments | Yes |
| Contract period 6 months | Yes |
| Notice period 2 months | Yes |
Medium
Startup cost
Tracking: 2,500 kr
CookieTractor setup: 4,595 kr
Ongoing costs
3,795 SEK/month + advertising costs/month
10% of advertising costs as management fee
CookieTractor: 2,500 SEK/year
| Details | The following is included |
| Search campaign and Performance Max | Yes |
| Minimum daily spend: 100 SEK search & 100 SEK for Performance Max (Spend x 30.4) | Yes |
| Comprehensive tracking including conversions and remarketing | Yes |
| Initial setup of tracking: 2 hours | Yes |
| Ad set: 6 hours | Yes |
| Ongoing work: 3 hours/month | Yes |
| Contract period 6 months | Yes |
| Notice period 2 months | Yes |
Custom
Startup cost
Tracking:
Ad setup:
CookieTractor setup:
Ongoing costs
X XXX SEK/month + advertising costs/month
10% of advertising costs as management fee
CookieTractor: 2,500 SEK/year
| Details | The following is included |
| Aimed at e-commerce retailers, auction sites, or larger projects | Yes |
| Includes everything from the Medium package plus ecommerce tracking and server-side tracking | Yes |
| Performance Max campaigns including Google Shopping, video, and images | Yes |
| Search campaign runs in parallel | Yes |
| Contract period 6 months | Yes |
| Notice period 2 months | Yes |
Do you need help with Google Ads?
As a Google Ads agency, we help you identify the optimal ad type based on your business goals and target audiences – so that your advertising delivers maximum value.
Why choose a Google Ads agency?
Many companies manage their Google Ads campaigns themselves, but soon discover that it requires more time and expertise than expected. Without a clear strategy, advertising can become costly and the results may not materialize.
Working with a Google Ads expert (hello 👋) means you get an optimized strategy from the start. With the right analysis, bidding, and targeted ads, you gain better visibility, more conversions, and more cost-effective advertising. Additionally, you save time and can focus on your core business while we manage and improve your campaigns.
Is Google Ads right for your business?
Google Ads is a flexible and scalable solution that suits both small and large businesses. Whether you want to increase sales, strengthen your brand, or drive more leads, the right strategy can deliver quick and measurable results.
With a Google Ads agency by your side, you ensure that your advertising reaches the right people at the right time, without wasting budget on irrelevant clicks. We help you create a profitable strategy where every invested crown provides maximum business benefit!
From the apartment to the continent – the story of Beslag Design
When I step through the doors of Beslag Design in Båstad, I am already greeted in the entrance by what the company has built its entire identity around: careful details that just feel... right. Further into the conference room, the assortment spreads out along the walls; handles, knobs, hooks tastefully arranged. We sit down to hear Pontus Eklind, CEO of Beslag Design, tell how the journey began but, above all, where they are headed.
Toxic celebrates 30 years of strong growth, good profitability, and high trust from both customers and employees.
This year, Toxic celebrates 30 years as a digital partner for companies with needs in web, e-commerce, customer portals, system integrations, and digital business solutions. After three decades in an industry that is constantly changing, we continue to grow, with strong results, good profitability, and a high level of trust from both customers and employees.
3min
The self-playing piano in B2B – Read more about the report Nordic Digital Commerce in B2B 2026
The B2B companies in the Nordics have reached a clear turning point. Litium's tenth edition of Nordic Digital Commerce in B2B 2026 shows that 81 percent of the Nordics' B2B companies today enable sales through digital channels, that digital sales on average account for 31 percent of revenues, and that 58 percent plan to increase their budget for digital commerce in the coming year. The discussion is no longer about whether to digitalize sales – but about how to take the next step.
11min
Markvaruhuset chooses Toxic for new e-commerce platform in Litium
Building e-commerce for a player that sells to both businesses and individuals – with different flows, different logic, and high demands for integration with business systems – is a project that places high demands on the right technical partner. Markvaruhuset has chosen Toxic for that assignment.
2min
Fifth time's the charm – we are nominated for the Umbraco Awards 2026!
We are very happy to be nominated once again for the Umbraco Awards. This year we are nominated in the category Best Cloud Solution with our solution for KABE AB.
3min
What is Meta Andromeda and how does it affect your advertising?
Are you advertising on Instagram and Facebook? Then you have probably noticed that the ads don't work quite like they used to. Suddenly, some ads seem to reach the right people while others disappear in the feed. What is behind the change and what does it mean for you as an advertiser? We will clarify that.
4min
Four websites in one solution – new digital platform for Atle
To create a more flexible, scalable, and editor-friendly web environment, Atle has chosen Toxic as a digital partner. Together, we are now developing a new web platform in Umbraco that brings together several companies in a common solution and creates economies of scale in line with the company's growth strategy.
2min
Toxic named Umbraco Contributing Platinum Partner 2025
Toxic continues to strengthen its position within Umbraco and has now been appointed as Umbraco Contributing Platinum Partner 2025 – an international award that highlights partners who actively contribute to developing and strengthening the entire Umbraco ecosystem.
2min
Toxic begins long-term partnership with Qvalify in SEO and Google Ads
Qvalify is one of Sweden's leading companies in ISO certifications, inspections, and assessments. With over 30 years of experience, they help organizations strengthen quality, efficiency, and security through certification of management systems, training, and various types of audits. To increase visibility and create clearer results regarding their training and certifications, Qvalify has chosen Toxic as a long-term partner in SEO and Google Ads.
3min
Sebastian Pierre returns to Toxic – as Developer and Consulting Manager
With extensive experience in programming and a clear interest in leadership, Sebastian is now back at Toxic in the role of developer and consulting manager. In this interview, you will get to know him better, hear about his journey into the IT industry, and how it feels to be back at Toxic again.
4min
Toxic enters into partnership with Meson Group for web and PIM on Litium
Meson Group, which is part of Indutrade, is a leading supplier of valves and flow control products to the global marine industry. With headquarters in Laholm, sales offices in Europe and Asia, and a large network of distributors, Meson works with technologically advanced products and extensive information flows. To strengthen its digital presence and create a more scalable management of product data, they have chosen Toxic as a partner to develop a new global website and implement Litium PIM.
3min
Toxic looks back at 2025 – a year filled with energy, development, and highlights
2025 has been a year where much has fallen into place – thanks to brave customers, engaged colleagues, and a shared drive forward. We have launched, celebrated, learned, and developed together, in a time that has required both focus and long-term thinking. As we now summarize the year, we do so with great joy over what we have accomplished – and with even greater curiosity about everything that awaits in 2026. Here are some of the moments that have made 2025 a year to remember at Toxic.
9min
Eight new colleagues and a Toxic that continues to grow
2025 has been a year full of movement at Toxic. New colleagues have joined our teams, taken their place in the projects, and quickly become a part of the culture that makes us who we are.
5min
Toxic and NIBU launch a new digital initiative with a modern e-commerce solution in Litium
NIBU takes the next step in its digital development and chooses Toxic as a partner when building a new e-commerce solution in Litium. The goal is to create a fast, clear, and user-friendly experience for both B2B and B2C customers, as well as to simplify internal processes with a platform that lasts over time.
2min
New framework agreement strengthens the partnership between Toxic and Infranord
After several years of collaboration, Toxic and Infranord are taking the next step. Through a new framework agreement, Toxic will become a long-term development partner responsible for both new development and management of Infranord's internal systems – with a focus on modern front-end development and a more integrated working method.
4min
Essem Design takes the brand global – launches international e-commerce with new design and UX
Essem Design is taking a big step forward and launching a global e-commerce that reflects the company's brand and vision. The new solution, developed together with Toxic, combines inspiring design, improved performance, and market-adapted e-commerce for all of Europe and the USA.
2min
From Optimizely to Umbraco CMS – LRF's platform journey
When The Federation of Swedish Farmers (LRF) decided to change their web platform, it was about both costs, functionality, and future needs. The choice fell on Umbraco – a solution that today provides the organization with more flexibility and a smoother everyday life.
3min
Toxic builds new website & e-commerce for Beslag Design
Beslag Design, a leading player in fittings and interior details with its own product development, is investing together with Toxic in a new digital platform built on Litium. The investment includes a new website, a reseller portal, and a powerful PIM system. The goal is to streamline internal processes, centralize product data, and create an even smoother purchasing experience for resellers and customers.
2min
Accessibility on the agenda – more and more companies turn to Toxic
The interest in digital accessibility is growing rapidly, and many companies are now seeking guidance to meet new requirements – but also to create a more inclusive digital experience. At Toxic, this is clearly evident.
2min
Swedish Camping builds new industry website on Umbraco
Svensk Camping, formerly known as SCR, has undergone a comprehensive rebranding. In connection with the launch of a new graphic identity, they are now building a completely new website – a project being carried out in collaboration with Toxic. The result will be an informative and modern platform for both the industry and members.
2min
Weland Solutions hires development team from Toxic – gains an external development department with expertise, reliability, and drive.
To accelerate the development of their portal, Weland HUB, Weland Solutions chose to hire a development team from Toxic. With a cohesive team consisting of developers, project managers, and business developers, they now gain both breadth, structure, and long-term sustainability.
3min
Frequently asked questions about Google Ads
Google Ads is a powerful platform for displaying ads to potential customers. By selecting relevant keywords, creating engaging ads, and optimizing your campaign structure, you can increase your visibility on search engines and drive qualified traffic to your website.
Google Ads is Google's advertising platform where businesses can appear at the top of search results. You only pay when someone clicks on your ad, making it an effective way to drive traffic and conversions directly to your website.
With Google Ads, you reach customers right when they are searching for what you offer. This makes advertising both targeted and measurable – you can see immediately what you get back on your investment.
The cost depends on your industry, the competition, and which keywords you want to appear for. You set your own budget, and we help you optimize so you get the maximum value per crown.
Google Ads delivers quick results through paid ads, while SEO is about improving organic visibility in the long term. You get the best effect when the two strategies are combined.
If your customers are searching for products or services online, Google Ads is almost always profitable. We help you analyze search behavior and competition to determine the potential in your specific industry.
Results can be noticed within a few days after launch. We continuously adjust and optimize to increase click-through rates, lower cost per click, and improve conversions over time.
We measure results through key metrics such as clicks, conversions, cost per click (CPC), and return on ad spend (ROAS). All data is collected in clear reports so you know what you are getting out.
Yes! We take care of the entire process – from strategy, keyword analysis, and advertising to follow-up and optimization. You will receive a clear strategy and ongoing reporting.
We at Toxic combine data-driven advertising with technical expertise. As an agency with both technical and strategic skills, we ensure that your Google Ads provide visibility, traffic, and actual business.