Web Analytics
Find out how your visitors behave on your website and identify problems and solutions that increase your conversion rate and thereby your sales.
Learn the visitor's behavior for a maximized experience and increased profitability with every visit.
Web analytics means that you collect data and analyze how a website is used. And with the help of web analytics, you can gain a better understanding of visitors' behavior and experience on your website. Through the analysis, we can, for example, clarify which pages are visited the most, how your visitors navigate, and from which pages they tend to leave the website, and where there are problems.
Fulfill your purpose
If you have made the decision to have your own website, you probably have a clear purpose for what it should do. The purpose naturally varies depending on which company it concerns. But regardless of what it is, we always start a web analysis by identifying the purpose and goals for the website. Only after we have done that do we go through the web to formulate a hypothesis about the elements that may affect how well the purpose is fulfilled. After that, we implement changes that help the website fulfill its purpose.
Insights and resource optimization
The web analysis provides insights into visitor frequency and how relevant the content is to your target audience. With clear data, it is significantly easier for you to make the right decisions and justify digital investments - or for that matter, perhaps convince your colleagues why it is important to continue developing the website. Because we believe that companies that analyze their data effectively and then use it to optimize the website have a clear competitive advantage in the future.
By studying your visitors and gaining knowledge about their behavior, we help you improve the website so that it fulfills its purpose. With good analytical work, we increase the website's conversion rate - which generates increased revenue while the cost of attracting more visitors decreases. It is therefore not just about optimizing the website to get as many visitors as possible to your site; it is more about attracting the right visitors.
Conversion optimization
Conversion optimization (CRO) is about changing the website so that elements that prevent visitors from doing what you want disappear or are improved. In real life, conversion optimization can be likened to cleaning up your store and placing the most important products in a visible location so that your customers can easily find them. Web analytics and conversion optimization are important; visitors generally have little patience and click back to the search results to visit the next page if they cannot find what they are looking for.
A/B Testing, Bounce Rate, and Search Engine Optimization
With our help, you can improve your website’s conversion rate through web analytics and A/B testing to maximize profitability from every visit. A/B split testing means we measure changes against the previous version to ensure they deliver the positive results we expect. Only once we know a change has a positive impact do we allow the new version to go live. The test continues until the results are statistically significant.
Conversion optimization is also important from an SEO perspective, as Google measures your website’s bounce rate in comparison to your competitors. If your competitors have a lower bounce rate, there is a risk that Google will view their websites as more relevant and reward them with higher rankings in search results. That is why search engine optimization is an effective way to increase sales through your website. For the best possible results, however, web analytics and conversion optimization should be reviewed and refined continuously.
Benefits of Web Analytics and Conversion Optimization
- Gain a better understanding of visitor behavior and user experience
- Optimize conversion rates to increase revenue
- Analyze data to make better investment decisions
- Maximize profitability from every website visit
- Gain a strong competitive advantage and improve organic relevance
- Why Choose Toxic for Web Analytics and Conversion Optimization?
Book a meeting about web analytics
In the meeting, we will go through your goals, current situation, and how we can assist you further with web analysis. No commitment required, of course.
Isaberg Mountain Resort
Isaberg, one of Sweden's premier destinations for outdoor activities and skiing, has developed a modern digital platform in collaboration with Toxic to enhance its online presence and optimize the customer experience. The platform integrates several booking systems and customizes content based on the season, making it easier for guests to find and book activities. In this case, we focus on how the new solution has created a smoother and more cohesive experience for Isaberg's visitors year-round.
Multeral
Multeral, together with us at Toxic, has carried out a comprehensive project to simplify and streamline its customers' purchasing processes. The result is a digital platform on Litium that combines high functionality with a personalized customer experience.
Essem Design
Essem Designs e-commerce is the flagship store where user experience, design, and the brand's history are highlighted in every detail. Together with Toxic, Essem has taken the step to a global platform where the vision of the hall as the "first room" meets modern technology, high performance, and a long-term digital strategy. Through a new framework, inspiring features, and over ten years of SEO work, Essem has created a digital presence that drives growth both in Sweden and internationally.
Toxic – a safe partner!
The purpose of our work is to help you increase your conversion rate. This means that we want to help you boost your sales. With many years of experience in web development, we have the understanding required to know how different web elements affect your visitors. The analysis is always conducted by a person who is certified in Google Analytics, so you are always in safe hands with us.
Central control, local freedom: who decides what on the group's websites?
When many companies share a platform, new questions arise. Who gets to change what and which content should be managed centrally? Here we describe how corporations can organize editorial work so that it becomes both efficient and secure.
2min
Template or custom? Two paths for the corporation's websites
All companies in a group do not have the same needs. A smaller subsidiary may need a simple website that can be set up quickly, while a larger company may require a completely custom solution. In this blog post, we describe how groups can combine a common template with tailored solutions.
2min
After the listing: how to manage the IR website in everyday life
The listing day is just the beginning. Then come quarterly reports, annual meetings, press releases, and changes in management, year after year. An IR website that was ready on time but is difficult to manage quickly becomes a burden. In this blog post, we go through what the IR year usually looks like and what makes management easy.
2min
New company in the group: how the web will be set up without starting over
Every acquisition raises the same question: what do we do with the website? Without a common foundation, the answer is often a new web project from scratch. Here we describe how a common platform makes it faster and cheaper to connect new companies.
2min
IR-webb in two languages: therefore, the investor information needs to be available in English.
Foreign investors own a large portion of the shares on the Swedish stock exchange. For them, the English IR website is the company's face to the outside world. Yet, the English version is often thinner or less updated than the Swedish. Here we go through why language matters and how you can keep both versions up to date.
2min
Can the group's companies share a web platform and still maintain their brands?
When a group wants to consolidate its websites, a common concern is that the companies will lose their identity. However, a shared platform does not mean that all websites have to look the same. Here we explain how multiple brands can share technology and features while still having their own expression.
2min
This is how you keep the corporate governance section of the IR website up to date: Content and update procedures
The corporate governance section of the IR website is often the one that is updated the least frequently and therefore becomes outdated the easiest. At the same time, this is where investors and analysts look for information about who is in charge of the company and how. Here we go through what content is usually available and how it can be kept updated.
3min
Ten companies, ten websites: when is it time to consolidate the group's websites?
In many corporations, each company has its own website, built at different times by different agencies in different systems. It works for a while, but over time the websites become expensive to manage and difficult to overview. Here we go through the signs that it is time to consolidate the websites and what the corporation gains from it. As an example, we explain how Toxic and Industrireklam consolidated the Weland Group's companies into Weland Light, a common template in Umbraco where changes are rolled out to multiple websites simultaneously.
3min
On the way to the stock market: this needs to be on the web by the listing day
Before a listing, the checklist is long. The website often ends up far down, even though it must be ready and accurate on the same day the stock starts trading. Here we go through what the website needs to be ready for at the listing and how you can plan the work so that it doesn't become a bottleneck.
2min
Multiple facilities, one web platform: how to simplify everyday life for the editors
At many destinations, the hotel, restaurant, ski resort and campsite each have their own website, developed independently over time. The result is duplicated work for content editors and a fragmented experience for guests. In this article, we explore what happens when multiple websites are brought together on a single platform and how Isaberg Mountain Resort approached the challenge.
3min
5 reasons why large organizations and associations choose Umbraco as a CMS
Many large organizations and associations are using CMS solutions that have become too expensive, too complex, or simply no longer fit the business. Editors struggle with things that should be simple, and the technology begins to set limits on what the organization can do. After working with organizations such as LRF, the Tenants' Association, and several sports federations, we see some recurring reasons why the choice often lands on Umbraco CMS.
3min
Why more and more companies are digitizing their B2B sales and how it works
Many B2B companies still receive orders via email, phone, or through their salespeople. It often works well at first, but as the number of customers and order volumes grow, it becomes difficult to keep the information updated and the process becomes too time-consuming. This is one of the most common reasons why more B2B companies are now taking the step towards their own e-commerce platform. In this post, we will go through how orders are often handled today, what problems it creates, and how a digital platform changes the picture.
3min
Umbraco + AI: What exists today and what is on the way?
To say that AI development is progressing at a frightening pace may not be sticking your neck out directly. New models are coming almost every day, and the development does not seem to be slowing down anytime soon. But how can one implement and benefit from it in Umbraco? We will clarify that in this post!
7min
Therefore, you should stop stressing about your AI ranking.
The question arises everywhere: “How do we rank in ChatGPT?” It's a good question because AI search is starting to become an important channel for digital marketing and no one wants to risk falling behind. But before you hire someone who promises to “optimize your AI ranking,” you need to know something. There is no real ranking.
2min
That's why you are losing customers in your B2B trade - and what you can do about it.
In B2C e-commerce, the purchasing experience often revolves around inspiring and enticing. In B2B, it's the opposite. Customers already know what they want, they have probably ordered it before and want to do it again – as quickly and smoothly as possible. Yet, it is surprisingly common for B2B stores to be built with the same logic as consumer retail. This creates unnecessary friction, frustrates customers, and leads to manual work that no one really has time for. So, what does a truly smooth purchasing experience look like in B2B?
3min
When do organizations need to rebuild or redesign their website?
Many organizations use their website for many years without major changes. This is rarely a problem in itself – a website does not need to be rebuilt just because it is old. The problem arises when the technology, content, or visitors' needs have changed more than the website has managed to keep up. It is not always easy to see where the line is between "this we can fix" and "this requires us to rebuild from scratch." Here are four signs worth taking seriously.
3min
Where the ridge meets the sea – the story of Norrvikens trädgårdar
There are places that do something to you even before you understand why. Norrvikens trädgårdar on the Bjäre Peninsula is one such place. Here, where Hallandsåsen meets the sea and a favorable microclimate allows the impossible to bloom, a man's vision has lived on for over a hundred years; through storms, crop failures, changes of ownership, and a period of decline that almost became the end – but it did not.
Common problems on large websites and how they can be solved
The larger a website grows, the harder it becomes to manage – both for those who visit it and those who work on it every day. What was once a clear structure with a few sections becomes, over time, hundreds of pages, countless subcategories, and content that has been added in batches over several years without a common plan. The result is rarely noticeable all at once; instead, it sneaks in until one day the visitor can no longer find what they are looking for, while the editor no longer knows where something should be. Now we will go through some of the most common problems on large websites and what usually tends to solve them.
3min
Why system integration is important in e-commerce
Many companies that sell through e-commerce do not work in a single system, but many work in several at the same time. The business system handles orders, inventory, and finance, the CRM manages customer relationships and the sales process, and the e-commerce platform is what customers actually encounter. If your systems do not communicate with each other, much of the work ends up being about moving information manually between them, and that is rarely where time should be spent.
2min
That is why many organizations choose to switch CMS
A CMS, a content management system, is the tool an organization uses to publish and update content on its website. Most organizations chose their CMS a long time ago (often five, ten, or fifteen years ago) and have since built upon it year after year. Over time, it becomes harder to live with the choice one once made. Licenses become more expensive, editors find it increasingly difficult to work in the system, and what once felt flexible starts to feel like a hindrance. Let’s go through some of the most common reasons organizations choose to switch CMS and what they often want to achieve with the change.
3min
What is required of a good IR website?
Trust is what determines how a publicly traded company is perceived by investors, analysts, and shareholders. Much of that trust is built or lost on the web. An IR website (Investor Relations) is the place where investors, analysts, and shareholders turn when they want to understand how the company is doing and where it is headed. For a publicly traded company, the website is not just a communication channel; it is part of how the company fulfills its information obligation to the market. If an IR website is difficult to navigate or lacks the right information, it costs more trust than one might think. In this blog post, we will therefore go through what an IR website actually needs to contain and what distinguishes a good IR website from one that is just there out of obligation.
4min
Frequently asked questions about web analytics
Web analytics is about collecting and analyzing data on how visitors interact with your website. By studying user behaviors, traffic sources, and conversion flows, you can identify areas for improvement and optimize your website to increase engagement, conversion rates, and sales. The analysis always starts with defining the website's purpose and goals, to ensure that we optimize the right parts of the page.
Web analytics gives you insights into what works and what needs improvement on your website. It helps you make data-driven decisions to increase conversions, enhance user experience, and optimize your marketing efforts. Additionally, you can identify obstacles in the customer journey that may negatively impact sales.
By analyzing visitor behavior, you can identify where in the buying journey they drop off and take action to improve these areas. This may involve optimizing landing pages, improving call-to-action (CTA), reducing loading times, or tailoring content to meet customer needs. Through conversion rate optimization (CRO), we ensure that more visitors become customers, leading to increased sales.
An A/B test means that you compare two versions of a webpage to see which one performs better. By testing different headlines, images, buttons, or other elements, you can find out what leads to higher conversions. A/B tests help you make decisions based on data instead of guesses.
The bounce rate shows the percentage of visitors who leave your website after viewing only one page. A high bounce rate may indicate that visitors are not finding what they are looking for, that the page is difficult to navigate, or that the content is not relevant. By optimizing these factors, you can reduce the bounce rate and improve both SEO and the conversion rate.
Web analytics helps you understand how visitors interact with your website, which is important for SEO. By reducing the bounce rate, improving the user experience, and optimizing poorly performing pages, you can increase your website's relevance in Google's eyes. Google measures, for example, how quickly visitors leave your page, and an optimized website with high usability can therefore improve your ranking in search results.
The most common tools for web analytics are:
- Google Analytics: To track traffic, user behavior, and conversions.
- Google Tag Manager: To manage tracking codes without changing the code directly on the website.
- Google Search Console: To monitor the website's visibility in search results.
- Hotjar or Microsoft Clarity: To analyze user behavior through heatmaps and session recordings.
- A/B testing tools like Google Optimize: To test changes and improve conversion rates.
We at Toxic work data-driven to optimize your website. Our experts analyze your web data to identify areas for improvement and create a strategy that increases the conversion rate. We use A/B testing, user behavior analysis, and conversion optimization to maximize profitability with every visit. The analysis is always conducted by a person certified in Google Analytics, so you are always in safe hands with us.