New company in the group: how the web will be set up without starting over
Blog
2 min
Blog
2 min
Every acquisition raises the same question: what do we do with the website? Without a common foundation, the answer is often a new web project from scratch. Here we describe how a common platform makes it faster and cheaper to connect new companies.
Three options when acquiring a company
The first option is to keep the existing website as it is. This is a quick solution and may be the right choice if the website was recently built and works well. However, it also means the group has another system and supplier to manage.
The second option is to build an entirely new website for the company. This provides an opportunity for a fresh start, but it takes time and costs just as much as any other website project.
The third option is to bring the company onto the group's shared web platform. This requires an existing shared platform, but when one is already in place, it is often the quickest route.
When there's no shared foundation
Without a shared platform, every newly acquired company becomes a separate project involving procurement, design, development and launch. As a result, it can take a long time before the new company becomes visibly part of the group online. And once the website is ready, the group has yet another system to maintain.
How it works with a shared platform
With a shared platform, the new website is created using existing building blocks. Forms, news listings and contact pages don't need to be developed again, as they are already used by other companies within the group. The new company gets its own visual identity and domain while running on the same technology as the others. The work can then focus primarily on content and design, reducing the time between acquisition and launch.
This is how the Weland Group works. When a company joins the Weland Light platform, Industrireklam, the group's external marketing department, can build the new website themselves. So far, more than ten websites have been launched using the shared template. Read the full case study.
The same principle applies to the platform Toxic is developing for Atle, where the structure is designed to accommodate new fund managers without increasing the administrative workload at the same rate.
Want a web platform that grows with your group?
At Toxic, we have 30 years of experience in web development and help corporate groups build web platforms that grow alongside their businesses. Learn more about how we help corporate groups.
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