Digital Business
Our promise is to transform your digital potential into concrete results that have an impact on your business. We are experts in e-commerce, web, UX/UI design, Growth Marketing, and SEO. We build smart, digital solutions and ensure that value meets vision.
E-commerce
We help B2B e-commerce retailers increase their digital sales. We also ensure that the customer saves time and resources in the process. How do we do it? By combining strategy, technology, and the right platform according to needs and vision.
Web
The website is your most important salesperson, and therefore you need a website that works for your business in every possible way, both in terms of functionality and design. We ensure that your website provides you with the conditions you need to make your vision a reality.
Growth Marketing
Growth Marketing simply means growth marketing, and it means that we work growth-focused and data-driven to help you increase your digital presence and/or sales and achieve your business's most important goals.
Design & UX
Give your customers an optimal user experience with good UX design. We create designs for your digital platform so that it engages, strengthens your brand, and sells your products or services.
Book a meeting about digital business
In the meeting, we will go through your goals, current situation, and how we can assist you further with digital business.
Lanbrukarnas Riksförbund (LRF)
When we at Toxic were tasked with redesigning The Federation of Swedish Farmers' (LRF) current website, we began to clarify what challenges LRF saw with the existing website and where the focus should be for the new website.
Varsego
Varsego, a nationwide wholesaler of ice cream and food, needed a fast and user-friendly B2B e-commerce platform to manage complex orders from retailers. Toxic developed a customized solution on the e-commerce platform Litium with integration to their business system for real-time updates of prices, inventory levels, and customer-specific terms. Furthermore, the new site was built by Toxic with a strong focus on UX design, where an SEO and CRO analysis forms the basis for the final design and development.
Wismo Automotive
Wismo Automotive is the general agent for Opel and needed to develop a digital solution that allows the management of 90 sites in the same solution. Toxic created a solution in Umbraco Cloud that both streamlines the work for editors and gives the dealers the flexibility to customize their own pages.
Choose Toxic as a partner
Our goal is to be the best in the industry and to be the agency that all clients want to work with and that all employees want to work at. To achieve this vision, we ensure that all employees have the right conditions to develop and that our clients are offered top expertise.
Toxic was founded in 1996 in the heart of Småland by Kalle Ekstrand, who today works as the CTO of the company. We still carry the entrepreneurial spirit from the Småland forests, but we are now established in Jönköping, Borås, Gothenburg, and Anderstorp. We have over 25 years of experience in the industry and over 300 satisfied customers.
Choose the right platform for your e-commerce.
We build outstanding e-commerce solutions on Litium and Norce – two platforms that both focus on modern technology and user experience. Together, we identify your needs and goals to find the right platform that transforms your visions into reality.
Central control, local freedom: who decides what on the group's websites?
When many companies share a platform, new questions arise. Who gets to change what and which content should be managed centrally? Here we describe how corporations can organize editorial work so that it becomes both efficient and secure.
2min
Template or custom? Two paths for the corporation's websites
All companies in a group do not have the same needs. A smaller subsidiary may need a simple website that can be set up quickly, while a larger company may require a completely custom solution. In this blog post, we describe how groups can combine a common template with tailored solutions.
2min
After the listing: how to manage the IR website in everyday life
The listing day is just the beginning. Then come quarterly reports, annual meetings, press releases, and changes in management, year after year. An IR website that was ready on time but is difficult to manage quickly becomes a burden. In this blog post, we go through what the IR year usually looks like and what makes management easy.
2min
New company in the group: how the web will be set up without starting over
Every acquisition raises the same question: what do we do with the website? Without a common foundation, the answer is often a new web project from scratch. Here we describe how a common platform makes it faster and cheaper to connect new companies.
2min
IR-webb in two languages: therefore, the investor information needs to be available in English.
Foreign investors own a large portion of the shares on the Swedish stock exchange. For them, the English IR website is the company's face to the outside world. Yet, the English version is often thinner or less updated than the Swedish. Here we go through why language matters and how you can keep both versions up to date.
2min
Can the group's companies share a web platform and still maintain their brands?
When a group wants to consolidate its websites, a common concern is that the companies will lose their identity. However, a shared platform does not mean that all websites have to look the same. Here we explain how multiple brands can share technology and features while still having their own expression.
2min
This is how you keep the corporate governance section of the IR website up to date: Content and update procedures
The corporate governance section of the IR website is often the one that is updated the least frequently and therefore becomes outdated the easiest. At the same time, this is where investors and analysts look for information about who is in charge of the company and how. Here we go through what content is usually available and how it can be kept updated.
3min
Ten companies, ten websites: when is it time to consolidate the group's websites?
In many corporations, each company has its own website, built at different times by different agencies in different systems. It works for a while, but over time the websites become expensive to manage and difficult to overview. Here we go through the signs that it is time to consolidate the websites and what the corporation gains from it. As an example, we explain how Toxic and Industrireklam consolidated the Weland Group's companies into Weland Light, a common template in Umbraco where changes are rolled out to multiple websites simultaneously.
3min
On the way to the stock market: this needs to be on the web by the listing day
Before a listing, the checklist is long. The website often ends up far down, even though it must be ready and accurate on the same day the stock starts trading. Here we go through what the website needs to be ready for at the listing and how you can plan the work so that it doesn't become a bottleneck.
2min
Multiple facilities, one web platform: how to simplify everyday life for the editors
At many destinations, the hotel, restaurant, ski resort and campsite each have their own website, developed independently over time. The result is duplicated work for content editors and a fragmented experience for guests. In this article, we explore what happens when multiple websites are brought together on a single platform and how Isaberg Mountain Resort approached the challenge.
3min
5 reasons why large organizations and associations choose Umbraco as a CMS
Many large organizations and associations are using CMS solutions that have become too expensive, too complex, or simply no longer fit the business. Editors struggle with things that should be simple, and the technology begins to set limits on what the organization can do. After working with organizations such as LRF, the Tenants' Association, and several sports federations, we see some recurring reasons why the choice often lands on Umbraco CMS.
3min
Why more and more companies are digitizing their B2B sales and how it works
Many B2B companies still receive orders via email, phone, or through their salespeople. It often works well at first, but as the number of customers and order volumes grow, it becomes difficult to keep the information updated and the process becomes too time-consuming. This is one of the most common reasons why more B2B companies are now taking the step towards their own e-commerce platform. In this post, we will go through how orders are often handled today, what problems it creates, and how a digital platform changes the picture.
3min
Umbraco + AI: What exists today and what is on the way?
To say that AI development is progressing at a frightening pace may not be sticking your neck out directly. New models are coming almost every day, and the development does not seem to be slowing down anytime soon. But how can one implement and benefit from it in Umbraco? We will clarify that in this post!
7min
Therefore, you should stop stressing about your AI ranking.
The question arises everywhere: “How do we rank in ChatGPT?” It's a good question because AI search is starting to become an important channel for digital marketing and no one wants to risk falling behind. But before you hire someone who promises to “optimize your AI ranking,” you need to know something. There is no real ranking.
2min
That's why you are losing customers in your B2B trade - and what you can do about it.
In B2C e-commerce, the purchasing experience often revolves around inspiring and enticing. In B2B, it's the opposite. Customers already know what they want, they have probably ordered it before and want to do it again – as quickly and smoothly as possible. Yet, it is surprisingly common for B2B stores to be built with the same logic as consumer retail. This creates unnecessary friction, frustrates customers, and leads to manual work that no one really has time for. So, what does a truly smooth purchasing experience look like in B2B?
3min
When do organizations need to rebuild or redesign their website?
Many organizations use their website for many years without major changes. This is rarely a problem in itself – a website does not need to be rebuilt just because it is old. The problem arises when the technology, content, or visitors' needs have changed more than the website has managed to keep up. It is not always easy to see where the line is between "this we can fix" and "this requires us to rebuild from scratch." Here are four signs worth taking seriously.
3min
Where the ridge meets the sea – the story of Norrvikens trädgårdar
There are places that do something to you even before you understand why. Norrvikens trädgårdar on the Bjäre Peninsula is one such place. Here, where Hallandsåsen meets the sea and a favorable microclimate allows the impossible to bloom, a man's vision has lived on for over a hundred years; through storms, crop failures, changes of ownership, and a period of decline that almost became the end – but it did not.
Common problems on large websites and how they can be solved
The larger a website grows, the harder it becomes to manage – both for those who visit it and those who work on it every day. What was once a clear structure with a few sections becomes, over time, hundreds of pages, countless subcategories, and content that has been added in batches over several years without a common plan. The result is rarely noticeable all at once; instead, it sneaks in until one day the visitor can no longer find what they are looking for, while the editor no longer knows where something should be. Now we will go through some of the most common problems on large websites and what usually tends to solve them.
3min
Why system integration is important in e-commerce
Many companies that sell through e-commerce do not work in a single system, but many work in several at the same time. The business system handles orders, inventory, and finance, the CRM manages customer relationships and the sales process, and the e-commerce platform is what customers actually encounter. If your systems do not communicate with each other, much of the work ends up being about moving information manually between them, and that is rarely where time should be spent.
2min
That is why many organizations choose to switch CMS
A CMS, a content management system, is the tool an organization uses to publish and update content on its website. Most organizations chose their CMS a long time ago (often five, ten, or fifteen years ago) and have since built upon it year after year. Over time, it becomes harder to live with the choice one once made. Licenses become more expensive, editors find it increasingly difficult to work in the system, and what once felt flexible starts to feel like a hindrance. Let’s go through some of the most common reasons organizations choose to switch CMS and what they often want to achieve with the change.
3min
What is required of a good IR website?
Trust is what determines how a publicly traded company is perceived by investors, analysts, and shareholders. Much of that trust is built or lost on the web. An IR website (Investor Relations) is the place where investors, analysts, and shareholders turn when they want to understand how the company is doing and where it is headed. For a publicly traded company, the website is not just a communication channel; it is part of how the company fulfills its information obligation to the market. If an IR website is difficult to navigate or lacks the right information, it costs more trust than one might think. In this blog post, we will therefore go through what an IR website actually needs to contain and what distinguishes a good IR website from one that is just there out of obligation.
4min
Frequently asked questions about digital business
Digital business is about how companies utilize digital platforms and technology to create value, drive sales, and streamline processes. In our case, it is about building smart digital solutions in web, e-commerce, UX/UI design, custom systems, digital marketing, and SEO – all to help you transform digital potential into concrete results.
We help you identify your goals and find the right digital solutions to achieve them. Whether it's about building a new e-commerce platform, optimizing your website, or improving your visibility with SEO and digital marketing, we work together with you to create tangible results.
We develop e-commerce solutions on Litium and Norce as well as web solutions on Umbraco and Sitevision. We have the highest partnership with both Litium and Umbraco, which ensures that we deliver solutions of the highest quality.
We focus on creating solutions that not only work today but also evolve with your business over time. Through strategy, technology, and continuous optimization, we help you build a sustainable digital business that grows in line with your goals.
We work closely with our clients in partnerships where we identify needs, set clear goals, and create solutions that drive results. Through a combination of strategic advice and technical expertise, we ensure that you receive the support you need to succeed digitally.