Digital Business
Our promise is to transform your digital potential into concrete results that have an impact on your business. We are experts in e-commerce, web, UX/UI design, Growth Marketing, and SEO. We build smart, digital solutions and ensure that value meets vision.
E-commerce
We help B2B e-commerce retailers increase their digital sales. We also ensure that the customer saves time and resources in the process. How do we do it? By combining strategy, technology, and the right platform according to needs and vision.
Web
The website is your most important salesperson, and therefore you need a website that works for your business in every possible way, both in terms of functionality and design. We ensure that your website provides you with the conditions you need to make your vision a reality.
Growth Marketing
Growth Marketing simply means growth marketing, and it means that we work growth-focused and data-driven to help you increase your digital presence and/or sales and achieve your business's most important goals.
Design & UX
Give your customers an optimal user experience with good UX design. We create designs for your digital platform so that it engages, strengthens your brand, and sells your products or services.
Book a meeting about digital business
In the meeting, we will go through your goals, current situation, and how we can assist you further with digital business.
Lanbrukarnas Riksförbund (LRF)
When we at Toxic were tasked with redesigning The Federation of Swedish Farmers' (LRF) current website, we began to clarify what challenges LRF saw with the existing website and where the focus should be for the new website.
Varsego
Varsego, a nationwide wholesaler of ice cream and food, needed a fast and user-friendly B2B e-commerce platform to manage complex orders from retailers. Toxic developed a customized solution on the e-commerce platform Litium with integration to their business system for real-time updates of prices, inventory levels, and customer-specific terms. Furthermore, the new site was built by Toxic with a strong focus on UX design, where an SEO and CRO analysis forms the basis for the final design and development.
Wismo Automotive
Wismo Automotive is the general agent for Opel and needed to develop a digital solution that allows the management of 90 sites in the same solution. Toxic created a solution in Umbraco Cloud that both streamlines the work for editors and gives the dealers the flexibility to customize their own pages.
Choose Toxic as a partner
Our goal is to be the best in the industry and to be the agency that all clients want to work with and that all employees want to work at. To achieve this vision, we ensure that all employees have the right conditions to develop and that our clients are offered top expertise.
Toxic was founded in 1996 in the heart of Småland by Kalle Ekstrand, who today works as the CTO of the company. We still carry the entrepreneurial spirit from the Småland forests, but we are now established in Jönköping, Borås, Gothenburg, and Anderstorp. We have over 25 years of experience in the industry and over 300 satisfied customers.
Choose the right platform for your e-commerce.
We build outstanding e-commerce solutions on Litium and Norce – two platforms that both focus on modern technology and user experience. Together, we identify your needs and goals to find the right platform that transforms your visions into reality.
From the apartment to the continent – the story of Beslag Design
When I step through the doors of Beslag Design in Båstad, I am already greeted in the entrance by what the company has built its entire identity around: careful details that just feel... right. Further into the conference room, the assortment spreads out along the walls; handles, knobs, hooks tastefully arranged. We sit down to hear Pontus Eklind, CEO of Beslag Design, tell how the journey began but, above all, where they are headed.
Toxic celebrates 30 years of strong growth, good profitability, and high trust from both customers and employees.
This year, Toxic celebrates 30 years as a digital partner for companies with needs in web, e-commerce, customer portals, system integrations, and digital business solutions. After three decades in an industry that is constantly changing, we continue to grow, with strong results, good profitability, and a high level of trust from both customers and employees.
3min
The self-playing piano in B2B – Read more about the report Nordic Digital Commerce in B2B 2026
The B2B companies in the Nordics have reached a clear turning point. Litium's tenth edition of Nordic Digital Commerce in B2B 2026 shows that 81 percent of the Nordics' B2B companies today enable sales through digital channels, that digital sales on average account for 31 percent of revenues, and that 58 percent plan to increase their budget for digital commerce in the coming year. The discussion is no longer about whether to digitalize sales – but about how to take the next step.
11min
Markvaruhuset chooses Toxic for new e-commerce platform in Litium
Building e-commerce for a player that sells to both businesses and individuals – with different flows, different logic, and high demands for integration with business systems – is a project that places high demands on the right technical partner. Markvaruhuset has chosen Toxic for that assignment.
2min
Fifth time's the charm – we are nominated for the Umbraco Awards 2026!
We are very happy to be nominated once again for the Umbraco Awards. This year we are nominated in the category Best Cloud Solution with our solution for KABE AB.
3min
What is Meta Andromeda and how does it affect your advertising?
Are you advertising on Instagram and Facebook? Then you have probably noticed that the ads don't work quite like they used to. Suddenly, some ads seem to reach the right people while others disappear in the feed. What is behind the change and what does it mean for you as an advertiser? We will clarify that.
4min
Four websites in one solution – new digital platform for Atle
To create a more flexible, scalable, and editor-friendly web environment, Atle has chosen Toxic as a digital partner. Together, we are now developing a new web platform in Umbraco that brings together several companies in a common solution and creates economies of scale in line with the company's growth strategy.
2min
Toxic named Umbraco Contributing Platinum Partner 2025
Toxic continues to strengthen its position within Umbraco and has now been appointed as Umbraco Contributing Platinum Partner 2025 – an international award that highlights partners who actively contribute to developing and strengthening the entire Umbraco ecosystem.
2min
Toxic begins long-term partnership with Qvalify in SEO and Google Ads
Qvalify is one of Sweden's leading companies in ISO certifications, inspections, and assessments. With over 30 years of experience, they help organizations strengthen quality, efficiency, and security through certification of management systems, training, and various types of audits. To increase visibility and create clearer results regarding their training and certifications, Qvalify has chosen Toxic as a long-term partner in SEO and Google Ads.
3min
Sebastian Pierre returns to Toxic – as Developer and Consulting Manager
With extensive experience in programming and a clear interest in leadership, Sebastian is now back at Toxic in the role of developer and consulting manager. In this interview, you will get to know him better, hear about his journey into the IT industry, and how it feels to be back at Toxic again.
4min
Toxic enters into partnership with Meson Group for web and PIM on Litium
Meson Group, which is part of Indutrade, is a leading supplier of valves and flow control products to the global marine industry. With headquarters in Laholm, sales offices in Europe and Asia, and a large network of distributors, Meson works with technologically advanced products and extensive information flows. To strengthen its digital presence and create a more scalable management of product data, they have chosen Toxic as a partner to develop a new global website and implement Litium PIM.
3min
Toxic looks back at 2025 – a year filled with energy, development, and highlights
2025 has been a year where much has fallen into place – thanks to brave customers, engaged colleagues, and a shared drive forward. We have launched, celebrated, learned, and developed together, in a time that has required both focus and long-term thinking. As we now summarize the year, we do so with great joy over what we have accomplished – and with even greater curiosity about everything that awaits in 2026. Here are some of the moments that have made 2025 a year to remember at Toxic.
9min
Eight new colleagues and a Toxic that continues to grow
2025 has been a year full of movement at Toxic. New colleagues have joined our teams, taken their place in the projects, and quickly become a part of the culture that makes us who we are.
5min
Toxic and NIBU launch a new digital initiative with a modern e-commerce solution in Litium
NIBU takes the next step in its digital development and chooses Toxic as a partner when building a new e-commerce solution in Litium. The goal is to create a fast, clear, and user-friendly experience for both B2B and B2C customers, as well as to simplify internal processes with a platform that lasts over time.
2min
New framework agreement strengthens the partnership between Toxic and Infranord
After several years of collaboration, Toxic and Infranord are taking the next step. Through a new framework agreement, Toxic will become a long-term development partner responsible for both new development and management of Infranord's internal systems – with a focus on modern front-end development and a more integrated working method.
4min
Essem Design takes the brand global – launches international e-commerce with new design and UX
Essem Design is taking a big step forward and launching a global e-commerce that reflects the company's brand and vision. The new solution, developed together with Toxic, combines inspiring design, improved performance, and market-adapted e-commerce for all of Europe and the USA.
2min
From Optimizely to Umbraco CMS – LRF's platform journey
When The Federation of Swedish Farmers (LRF) decided to change their web platform, it was about both costs, functionality, and future needs. The choice fell on Umbraco – a solution that today provides the organization with more flexibility and a smoother everyday life.
3min
Toxic builds new website & e-commerce for Beslag Design
Beslag Design, a leading player in fittings and interior details with its own product development, is investing together with Toxic in a new digital platform built on Litium. The investment includes a new website, a reseller portal, and a powerful PIM system. The goal is to streamline internal processes, centralize product data, and create an even smoother purchasing experience for resellers and customers.
2min
Accessibility on the agenda – more and more companies turn to Toxic
The interest in digital accessibility is growing rapidly, and many companies are now seeking guidance to meet new requirements – but also to create a more inclusive digital experience. At Toxic, this is clearly evident.
2min
Swedish Camping builds new industry website on Umbraco
Svensk Camping, formerly known as SCR, has undergone a comprehensive rebranding. In connection with the launch of a new graphic identity, they are now building a completely new website – a project being carried out in collaboration with Toxic. The result will be an informative and modern platform for both the industry and members.
2min
Weland Solutions hires development team from Toxic – gains an external development department with expertise, reliability, and drive.
To accelerate the development of their portal, Weland HUB, Weland Solutions chose to hire a development team from Toxic. With a cohesive team consisting of developers, project managers, and business developers, they now gain both breadth, structure, and long-term sustainability.
3min
Frequently asked questions about digital business
Digital business is about how companies utilize digital platforms and technology to create value, drive sales, and streamline processes. In our case, it is about building smart digital solutions in web, e-commerce, UX/UI design, custom systems, digital marketing, and SEO – all to help you transform digital potential into concrete results.
We help you identify your goals and find the right digital solutions to achieve them. Whether it's about building a new e-commerce platform, optimizing your website, or improving your visibility with SEO and digital marketing, we work together with you to create tangible results.
We develop e-commerce solutions on Litium and Norce as well as web solutions on Umbraco and Sitevision. We have the highest partnership with both Litium and Umbraco, which ensures that we deliver solutions of the highest quality.
We focus on creating solutions that not only work today but also evolve with your business over time. Through strategy, technology, and continuous optimization, we help you build a sustainable digital business that grows in line with your goals.
We work closely with our clients in partnerships where we identify needs, set clear goals, and create solutions that drive results. Through a combination of strategic advice and technical expertise, we ensure that you receive the support you need to succeed digitally.