Norrviken
When Norrviken wanted to strengthen its digital presence, Toxic was entrusted to create a unified web platform, built in Umbraco, that elevates their entire operation – with the park and visitor experience at the center. The new solution makes it easier to inspire, inform, and guide visitors year-round. As part of the platform, Toxic has also developed an e-commerce solution in Umbraco Commerce, integrated with the business system HiCore via our integration engine EntityFlow.
About Norrviken
Norrviken Gardens is an award-winning garden facility and experience destination in Båstad, where historical style gardens meet contemporary art, culture, shopping, and gastronomy. With roots in Rudolf Abelins' vision from 1905, Norrviken is today a destination in constant motion – with concerts, exhibitions, a shop, chocolateria, restaurants, and family activities that attract over 100,000 visitors each year.
Customer's challenge
To take the next digital step, Norrviken wanted to gather its web environment in a shared, flexible platform that reflects the entire operation – with the park and visitor experience in focus. The previous solution was based on separate WordPress sites, which made it difficult to create a unified expression and work effectively with content.
As part of the development, there was also a need to add e-commerce and enable integration with the store's business system – all to create a whole that simplifies things for both visitors and editors.
Our solution
The project began with a joint workshop where Toxic, together with the Norrviken team, went through challenges, needs, and visions for the coming three years. We analyzed the current situation, identified development opportunities, and set a clear direction for the continued work. The insights from the workshop formed the basis for extensive UX and design work where we developed prototypes that helped us prioritize the right functionality and ensure that the solution was built based on the users' needs.
Our collaboration with Toxic began when we faced the task of redesigning the Norrviken Gardens website and adding e-commerce to Butik Norrviken. I have appreciated Toxic's broad and deep expertise – they are a full-service agency with both strategic and technical capabilities. The collaboration has been characterized by attentiveness to our needs and conditions, while Toxic has dared to challenge and contribute new perspectives. It has provided us with insights that have helped us make informed decisions.
Migration and consolidation of websites
At the same time that we at Toxic built the e-commerce site, we migrated the existing Wordpress site to a modern platform in Umbraco. The goal was to consolidate the entire digital presence and create better conditions for working strategically with content and marketing.
With the new platform, Norrviken can easily create and update pages, customize information according to season and events, and manage all content in a more flexible and efficient way. Toxic built the solution with a focus on user experience, structure, editor-friendliness, and scalability, which gives Norrviken the opportunity to grow digitally in line with its investments. The new website also highlights Norrviken's unique identity and offers an improved and more cohesive experience for visitors.
We have had a strong and engaged team from both sides that has truly understood each other and collaborated effectively. We had the opportunity to get it right from the start – with workshops, analysis, and prototypes – which created a clear direction and smooth execution.
The result
The new solution, developed by Toxic, gives Norrviken better control over its content, products, and customer communication. E-commerce is now a natural extension of the store and the park's atmosphere – accessible to customers all over Sweden. The editorial team has received better tools, and the consolidated site makes it easier to maintain and further develop the content.
Norrviken x Toxic
The collaboration between Toxic and Norrviken has been characterized by a strong commitment from both sides. Together we have created a solution that reflects the soul of the place and prepares for the future. Now we look forward to further development with new ideas waiting to take shape.
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In the meeting, we will go through your goals, current situation, and how we can assist you further.
More references
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