Miller Badrum
We proudly present our comprehensive solution for Miller Badrum's new digital platform. With Litium CMS, PIM, and Commerce, we at Toxic have created a mobile-friendly and dynamic e-commerce solution that makes it easy for customers to configure bathroom furniture and explore a wide range of products. The new platform streamlines Miller Badrum's product and content management while enhancing the brand's presence and creating an inspiring experience for both Nordic and British customers.
Challenges and goals
Miller Badrum had an outdated, non-responsive website and lacked a modern PIM for product and content management. This limited their ability to work with dynamic fields and product categories, which hindered both the user experience and brand presentation.
To address these challenges, Miller Badrum launched its B2C e-commerce platform, aiming to strengthen its digital presence and increase overall sales. Consumers' paths to purchase look different, and Miller Badrum needed a solution that could meet varying needs while making the entire product range easily accessible. The goal was to create a website that serves as an obvious tool for customers to find the necessary information and inspiration regarding Miller Badrum's assortment.
It was also important for Miller Badrum to:
- Be able to manage and update the website with the help of a flexible CMS.
- Offer a clear and inspiring buying journey that guides customers to purchase.
- Customize the website for different markets, with support for different languages and currencies such as SEK and GBP.
Another central part of the solution was the ability for consumers to purchase spare parts and discontinued products through their Outlet – a very important component in Miller Badrum's sustainability efforts, both from an economic and environmental perspective.
About Miller Badrum
Miller Badrum has a history that spans five generations, all the way back to 1903 when brothers Justus and Fritz Miller began casting furniture fittings in Bankeryd. Over time, the company has evolved from manufacturing fittings to specializing in bathroom furniture and accessories, with quality as its guiding star.
Today, Miller Badrum produces custom-designed collections for both Scandinavia and England, and each piece of furniture is assembled by hand in Bankeryd to ensure the highest quality. The family's pride in craftsmanship and design continues in the same premises where it all began over a century ago.
What made us choose Toxic was their way of presenting a visual proposal based on our wishes. Toxic possesses a broad competence and works together with the client as a team. The path to the launch of the website was of course not straightforward, but we are grateful for how Toxic met us in challenges and took us all the way to the finish line. Today we are proud of our new beautiful website that guides both our retailers and our consumers to purchase.
Our solution
Toxic's mission was to create a modern e-commerce platform with Litium CMS, PIM, and Commerce, where Miller Badrum can easily present and sell their products while inspiring their customers. With Litium's PIM, they can now structure product information dynamically and create customized package items for different product series. Customers can configure their bathroom furniture themselves with various options for materials, colors, and accessories, creating a user-friendly and intuitive shopping journey.
To improve clarity and overview of the products, we at Toxic have implemented filtering features that make it easy for customers to find products based on size, color, and series, among other criteria. The platform also offers payment options like Klarna to further simplify the customer experience.
It has been an honor to be a part of Miller Badrum's journey. Their unique range and knowledge of both their products and their industry are truly impressive. Our entire team has been fully committed to delivering the very best for Miller. Now we look forward to seeing the effects of our solution and continuing to follow their journey forward.
Upselling and store location
To promote upselling, Toxic built features where customers can easily purchase matching knobs, mirrors, and other accessories to refresh the bathroom without having to replace the entire furniture set. A "find store" feature with Google Maps and filters to locate retailers makes it easy to find nearby stores.
A source of inspiration
The platform has also become a source of inspiration with reports, product news, and environmental images that help customers in planning their bathroom projects. Through this combination of features and content, it becomes easy for visitors to find the right solutions early on at Miller Badrum and receive guidance on style, color, and material choices.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further.
More references
Ravema
To streamline their order management and consolidate their large product range under their own ownership, Ravema needed a complete e-commerce platform. Together with us at Toxic, they took the step to a solution that is not only integrated with their business system but also provides their customers with a simple and smooth shopping experience.
Varsego
Varsego, a nationwide wholesaler of ice cream and food, needed a fast and user-friendly B2B e-commerce platform to manage complex orders from retailers. Toxic developed a customized solution on the e-commerce platform Litium with integration to their business system for real-time updates of prices, inventory levels, and customer-specific terms. Furthermore, the new site was built by Toxic with a strong focus on UX design, where an SEO and CRO analysis forms the basis for the final design and development.
Multeral
Multeral, together with us at Toxic, has carried out a comprehensive project to simplify and streamline its customers' purchasing processes. The result is a digital platform on Litium that combines high functionality with a personalized customer experience.
Konradssons Kakel
When Konradssons Kakel took the next step in its digital development, the goal was to create a modern and inspiring web experience that meets customers' needs today. Together with Toxic, a new digital platform was developed on Litium Storefront, where inspiration, product information, and flexibility are at the center.
Logistri
Before its planned listing change to Nasdaq Stockholm's main list, Logistri faced increased demands for transparency, reporting, and accessible investor information. Together, we developed a modern IR platform in Umbraco that simplifies daily operations and creates a stable foundation for the next phase of the company's development.
Essem Design
Essem Designs e-commerce is the flagship store where user experience, design, and the brand's history are highlighted in every detail. Together with Toxic, Essem has taken the step to a global platform where the vision of the hall as the "first room" meets modern technology, high performance, and a long-term digital strategy. Through a new framework, inspiring features, and over ten years of SEO work, Essem has created a digital presence that drives growth both in Sweden and internationally.
Svegro
Toxic proudly presents our latest client case: a complete transformation of svegro.se. With a focus on modern UX/UI design, a stable platform in Umbraco, and innovative features, Toxic has created a digital platform that not only enhances Svegros brand awareness but also inspires a sustainable life with organic farming. The new website offers an enhanced user experience that reflects the 'wow' feeling Svegro is known for.
Kläppen Ski Resort
We at Toxic were entrusted to help Kläppen Ski Resort at a strategically important stage, where their existing web platform needed to be reviewed for the future. Kläppen's previous website was built in Episerver, with a license that expires in 2026. This created a clear need to find a new solution that was both sustainable in the long term and cost-effective.
Bevent Rasch
An e-commerce platform with increased service level and accessibility was on Bevent Rasch's wish list, and that is also what their new e-commerce, built by Toxic, achieved. With web, e-commerce, and PIM on the same platform – Litium – the customer experience improved while the administrative and manual tasks were streamlined.
KABE
We at Toxic are proud to have been entrusted with developing KABE's new website. The project combines modern design, improved user experience, and an editor-friendly CMS, Umbraco, to best meet KABE's needs.
GARO
GARO needed a new site to take the next step in its digital journey and to offer both of its target groups; the private consumer and the electrical installer a modern digital experience. Toxic built the solution in the e-commerce platform Litium.
Infranord
Toxic has developed digital solutions in close collaboration with Infranord that strengthen both their internal efficiency and external brand. By creating the customized mobile app TORD and redesigning the website in connection with Infranord's rebranding, we have together created a comprehensive solution that supports their operations – from technology to communication.
Lanbrukarnas Riksförbund (LRF)
When we at Toxic were tasked with redesigning The Federation of Swedish Farmers' (LRF) current website, we began to clarify what challenges LRF saw with the existing website and where the focus should be for the new website.
Svensk Camping
Svensk Camping, formerly known as SCR, underwent a comprehensive rebranding. In connection with the launch of a new graphic identity, Toxic was tasked with developing a new website built on Umbraco Cloud. The result is a modern and informative digital platform that strengthens Svensk Camping's communication and creates better reach for both the industry and the organization's members.
Norrviken
When Norrviken wanted to strengthen its digital presence, Toxic was entrusted to create a unified web platform, built in Umbraco, that elevates their entire operation – with the park and visitor experience at the center. The new solution makes it easier to inspire, inform, and guide visitors year-round. As part of the platform, Toxic has also developed an e-commerce solution in Umbraco Commerce, integrated with the business system HiCore via our integration engine EntityFlow.
Stolab
Toxic has long had a close collaboration with Stolab and has been their digital partner. The collaboration has now led to Toxic, together with Stolab's in-house department, creating a comprehensive solution with a focus on sustainability.
Furhoffs
Furhoffs Rostfria needed a modern B2B e-commerce platform that could handle complex product configurations and streamline order flows. Toxic developed a customized solution based on Litium with integration to the business system Monitor G5, which among other things solves automated management of prices, inventory levels, and customer-specific agreements. The result is a scalable e-commerce platform with improved UX, faster order processing, and search engine optimized product structure – tailored for industrial sales online.
Pulsen Fastigheter
Pulsen Fastigheter needed a new website that better reflected their business and commitment to Borås. With a new, modern, and flexible solution in Umbraco, they now have a platform that is easy to update and provides a better user experience for both tenants and visitors.
Gnosjö Automatsvarvning
Gnosjö Automatsvarvning has initiated a digitalization project with us at Toxic to develop System ONE – a platform that will streamline internal processes and complement the company's existing systems to meet future needs. As the first step, a presence module is now operational, which improves safety and efficiency in the business. In this case, we focus on how this subproject within System ONE has helped Gnosjö Automatsvarvning to digitalize its attendance management.
Readly
Readly faced challenges with high workloads in their marketing department and discovered Toxic through Design Emergency. Despite having a strong internal team, they needed external help to manage their larger campaigns, and that's where Toxic stepped in to support. We at Toxic produced a film for their summer campaign with the goal of increasing customer conversion and reaching a wider audience.
SafeLine
SafeLine, Europe's leading manufacturer of elevator safety products, faced challenges with its old e-commerce platform. Toxic and SafeLine's long-standing collaboration continued, and together they created a new, automated, and user-friendly website built on Litium. The new solution has streamlined operations and now supports SafeLine's growth in international markets.