Wismo Automotive
Wismo Automotive is the general agent for Opel and needed to develop a digital solution that allows the management of 90 sites in the same solution. Toxic created a solution in Umbraco Cloud that both streamlines the work for editors and gives the dealers the flexibility to customize their own pages.
The challenge
When Toxic came into contact with Wismo Automotive AB, the customer wanted a digital solution that would streamline their work and facilitate the digital work for dealers of Peugeot, Citroën, and Opel. Additionally, the previous solution was built in Umbraco 7, which reached End of Life in 2023, meaning they needed a new solution on a later version of Umbraco.
About Wismo Automotive AB
Wismo Automotive AB is part of the automotive group Wismo Group and the general agent in Sweden for Peugeot, Citroën, Opel, DS Automobiles, and Mitsubishi Motors. Wismo Automotive AB manages the import of passenger and commercial vehicles for these car brands, as well as spare parts for the Swedish market.
Our solution
Toxic developed a comprehensive digital solution in Umbraco Cloud, where Wismo Automotive AB has full oversight over more than 90 dealers in the same installation. With the new solution, information can be updated centrally and then published to all sites with the push of a button. To give the dealers control in their daily operations, Toxic also built in the ability for them to add content and make adjustments within given parameters.
Toxic developed a common UX/UI design for Peugeot, Citroën, and Opel – a design that is modern, user-friendly, and aligned with each brand's identity. The technical solution also includes an integration with Blocket's API, as well as a custom script that allows the end customer to build and design their own car directly on the dealer pages.
Visit the dealer pages we built
The result
The result is a technically complex setup in Umbraco that allows flexibility for each retailer, streamlining for all editors, and management of around 90 sites in the same solution. With new UX/UI design, the site has a modern expression that aligns with opel.se. Through Toxics' work with integrations and customized functionality, both retailers and end customers receive a solution that simplifies everyday life, strengthens the business, and enhances the digital user experience.
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