PunchOut
At Toxic, we help companies create PunchOut solutions that connect e-commerce directly with the customer's purchasing system. This provides a smoother shopping experience, reduces manual work, and allows for the automatic display of agreed prices and assortments – perfect for both B2B and the public sector.
What is PunchOut and how does it work?
When a customer uses PunchOut, the purchasing journey starts in their own procurement system – for example, Visma Proceedo, SAP Ariba, Fortnox, Oracle, or Raindance. From there, they "punch" out to your e-commerce, which opens with their agreed prices, assortment, and language preferences already in place.
The customer can then navigate, add products to the cart, and make their selection just like in a regular online shop. When the cart is ready, it is sent back to the procurement system where it follows the customer's internal approval and ordering process. It is a seamless solution that fits into their everyday life and makes you an even more attractive supplier.
Book a meeting about PunchOut
In the meeting, we will go through your goals, current situation, and how we can assist you further with PunchOut. No commitment required, of course.
Technical standards and adaptation
PunchOut can be implemented with different technical standards depending on the customer's needs. The most common are:
- OCI (Open Catalog Interface) – often used in SAP environments.
- cXML (Commerce XML) – common for many large systems, including Ariba.
- Peppol BIS Punch Out 3 – an EU standard often used in public procurement.
For companies selling internationally, the solution can be built with support for multiple languages, currencies, and local product selections. This allows the same e-commerce platform to offer a tailored experience for each market without the need to maintain separate catalogs manually. Smart, right?
Why invest in PunchOut?
PunchOut is more than just a technical integration – it is a way to become part of the customer's purchasing flow and to offer a service that simplifies their work. When your customers do not have to leave their purchasing system to shop from you, the process becomes faster, safer, and more cost-effective.
Many organizations, especially in the public sector, today require suppliers to offer PunchOut. This means that the technology is not just a competitive advantage – it can also be crucial for qualifying for certain procurements.
Shopspray – our partner for smarter PunchOut
To create truly smooth PunchOut solutions, we collaborate with Shopspray – a platform designed to simplify and automate B2B commerce. Together, we make it possible to connect your e-commerce with purchasing systems in a way that saves time, reduces administration, and provides a better shopping experience for your customers.
Ready to get started?
Whether you need a PunchOut solution for a single customer or want to build a scalable model for multiple markets, we can help you evaluate, plan, and implement the right solution.
Contact us – and we will take the first step towards making purchases easier for both you and your customers.
What is PunchOut? Benefits for B2B companies and the public sector
PunchOut enables the connection of the customer's purchasing system with the supplier's e-commerce – and automates the entire ordering process. In this blog post, we will go through how the technology works, what benefits it provides, and why more and more companies and public organizations are using PunchOut in their purchasing process.
3min
How to build a profitable B2B business digitally – insights from Nordic Digital Commerce 2025
B2B e-commerce is no longer a question of "if" but "how". In Lithium's report Nordic Digital Commerce in B2B 2025, it is clearly stated that digital channels are not just a way to streamline internal processes, but above all a way to improve customer relationships and create growth. Here, Oscar Salomonsson, business area manager E-commerce at Toxic, shares concrete advice for creating a profitable digital B2B business in 2025.
3min
Create a powerful e-commerce solution with Umbraco Storefront and Norce e-commerce platform
In a time when e-commerce is developing rapidly, it is crucial to have a flexible, scalable, and user-friendly platform. For companies managing large product catalogs and complex product variations, the combination of Umbraco Storefront and Norce's e-commerce engine is a winning solution.
3min
Frequently asked questions about PunchOut
PunchOut is a technology that connects your e-commerce with the customer's purchasing system. The customer can shop in your online store directly from their system and then send back the order for approval and ordering.
PunchOut can be integrated with most purchasing systems, such as Visma Proceedo, SAP Ariba, Oracle, Coupa, Jaggaer, Basware, and Raindance. Contact us if you want to know if your system can be connected to PunchOut.
The most common are OCI, cXML, and Peppol BIS Punch Out 3.
No. Even smaller suppliers can use the technology, especially when selling to the public sector or larger customers with requirements for digital integration.
The cost depends on how complex the integration is, which systems need to be connected, and how much customization is required. Contact us so we can provide an estimate based on your company's specific needs.
Yes. The technology can be built to handle multiple languages, currencies, and market-specific catalogs.