Digital Marketing
Create engaging and precise communication in your digital channels for better visibility and increased profitability.
Data-driven marketing
What challenges exist for growth? Which target groups can be activated? At which stages of the customer journey are you not communicating with your target groups today? Are you losing customers somewhere along the way? These are questions we can answer by analyzing data. If data is missing to answer them, we will ensure to create the right conditions to start collecting it.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can help you move forward with digital marketing. No commitment required, of course.
In the data, we find the paths forward.
Together with you, we will set up a prioritized activity plan and strategy based on the insights. Perhaps we will conclude that your website needs to be developed, or that the e-commerce needs conversion optimization. Maybe we need – with your target audience as a guide – to set up A/B tests that give us answers on which path is the right one to take.
Isaberg Mountain Resort
Isaberg, one of Sweden's premier destinations for outdoor activities and skiing, has developed a modern digital platform in collaboration with Toxic to enhance its online presence and optimize the customer experience. The platform integrates several booking systems and customizes content based on the season, making it easier for guests to find and book activities. In this case, we focus on how the new solution has created a smoother and more cohesive experience for Isaberg's visitors year-round.
Multeral
Multeral, together with us at Toxic, has carried out a comprehensive project to simplify and streamline its customers' purchasing processes. The result is a digital platform on Litium that combines high functionality with a personalized customer experience.
Essem Design
Essem Designs e-commerce is the flagship store where user experience, design, and the brand's history are highlighted in every detail. Together with Toxic, Essem has taken the step to a global platform where the vision of the hall as the "first room" meets modern technology, high performance, and a long-term digital strategy. Through a new framework, inspiring features, and over ten years of SEO work, Essem has created a digital presence that drives growth both in Sweden and internationally.
We increase your sales
By combining different methods and tools within Growth Marketing, you can achieve the best possible results. Our offering is broad and tailored to your needs!
| We offer the following services: | Built in |
| Digital strategy | Yes |
| SEM (Google Ads, Bing Ads, YouTube) | Yes |
| Paid Social (Facebook, Instagram, LinkedIn, TikTok, Snapchat, Pinterest) | Yes |
| Display advertising | Yes |
| Search engine optimization (SEO) | Yes |
| Conversion Rate Optimization (CRO) | Yes |
| Lead generation | Yes |
| Campaign planning | Yes |
| Digital content | Yes |
| Web analysis | Yes |
| Google Search Console | Yes |
| Google Analytics 4 (GA4) | Yes |
| Google Tag Manager (GTM) | Yes |
| Google Looker Studio | Yes |
| A/B tests | Yes |
| uMarketingSuite | Yes |
Central control, local freedom: who decides what on the group's websites?
When many companies share a platform, new questions arise. Who gets to change what and which content should be managed centrally? Here we describe how corporations can organize editorial work so that it becomes both efficient and secure.
2min
Template or custom? Two paths for the corporation's websites
All companies in a group do not have the same needs. A smaller subsidiary may need a simple website that can be set up quickly, while a larger company may require a completely custom solution. In this blog post, we describe how groups can combine a common template with tailored solutions.
2min
After the listing: how to manage the IR website in everyday life
The listing day is just the beginning. Then come quarterly reports, annual meetings, press releases, and changes in management, year after year. An IR website that was ready on time but is difficult to manage quickly becomes a burden. In this blog post, we go through what the IR year usually looks like and what makes management easy.
2min
New company in the group: how the web will be set up without starting over
Every acquisition raises the same question: what do we do with the website? Without a common foundation, the answer is often a new web project from scratch. Here we describe how a common platform makes it faster and cheaper to connect new companies.
2min
IR-webb in two languages: therefore, the investor information needs to be available in English.
Foreign investors own a large portion of the shares on the Swedish stock exchange. For them, the English IR website is the company's face to the outside world. Yet, the English version is often thinner or less updated than the Swedish. Here we go through why language matters and how you can keep both versions up to date.
2min
Can the group's companies share a web platform and still maintain their brands?
When a group wants to consolidate its websites, a common concern is that the companies will lose their identity. However, a shared platform does not mean that all websites have to look the same. Here we explain how multiple brands can share technology and features while still having their own expression.
2min
This is how you keep the corporate governance section of the IR website up to date: Content and update procedures
The corporate governance section of the IR website is often the one that is updated the least frequently and therefore becomes outdated the easiest. At the same time, this is where investors and analysts look for information about who is in charge of the company and how. Here we go through what content is usually available and how it can be kept updated.
3min
Ten companies, ten websites: when is it time to consolidate the group's websites?
In many corporations, each company has its own website, built at different times by different agencies in different systems. It works for a while, but over time the websites become expensive to manage and difficult to overview. Here we go through the signs that it is time to consolidate the websites and what the corporation gains from it. As an example, we explain how Toxic and Industrireklam consolidated the Weland Group's companies into Weland Light, a common template in Umbraco where changes are rolled out to multiple websites simultaneously.
3min
On the way to the stock market: this needs to be on the web by the listing day
Before a listing, the checklist is long. The website often ends up far down, even though it must be ready and accurate on the same day the stock starts trading. Here we go through what the website needs to be ready for at the listing and how you can plan the work so that it doesn't become a bottleneck.
2min
Multiple facilities, one web platform: how to simplify everyday life for the editors
At many destinations, the hotel, restaurant, ski resort and campsite each have their own website, developed independently over time. The result is duplicated work for content editors and a fragmented experience for guests. In this article, we explore what happens when multiple websites are brought together on a single platform and how Isaberg Mountain Resort approached the challenge.
3min
5 reasons why large organizations and associations choose Umbraco as a CMS
Many large organizations and associations are using CMS solutions that have become too expensive, too complex, or simply no longer fit the business. Editors struggle with things that should be simple, and the technology begins to set limits on what the organization can do. After working with organizations such as LRF, the Tenants' Association, and several sports federations, we see some recurring reasons why the choice often lands on Umbraco CMS.
3min
Why more and more companies are digitizing their B2B sales and how it works
Many B2B companies still receive orders via email, phone, or through their salespeople. It often works well at first, but as the number of customers and order volumes grow, it becomes difficult to keep the information updated and the process becomes too time-consuming. This is one of the most common reasons why more B2B companies are now taking the step towards their own e-commerce platform. In this post, we will go through how orders are often handled today, what problems it creates, and how a digital platform changes the picture.
3min
Umbraco + AI: What exists today and what is on the way?
To say that AI development is progressing at a frightening pace may not be sticking your neck out directly. New models are coming almost every day, and the development does not seem to be slowing down anytime soon. But how can one implement and benefit from it in Umbraco? We will clarify that in this post!
7min
Therefore, you should stop stressing about your AI ranking.
The question arises everywhere: “How do we rank in ChatGPT?” It's a good question because AI search is starting to become an important channel for digital marketing and no one wants to risk falling behind. But before you hire someone who promises to “optimize your AI ranking,” you need to know something. There is no real ranking.
2min
That's why you are losing customers in your B2B trade - and what you can do about it.
In B2C e-commerce, the purchasing experience often revolves around inspiring and enticing. In B2B, it's the opposite. Customers already know what they want, they have probably ordered it before and want to do it again – as quickly and smoothly as possible. Yet, it is surprisingly common for B2B stores to be built with the same logic as consumer retail. This creates unnecessary friction, frustrates customers, and leads to manual work that no one really has time for. So, what does a truly smooth purchasing experience look like in B2B?
3min
When do organizations need to rebuild or redesign their website?
Many organizations use their website for many years without major changes. This is rarely a problem in itself – a website does not need to be rebuilt just because it is old. The problem arises when the technology, content, or visitors' needs have changed more than the website has managed to keep up. It is not always easy to see where the line is between "this we can fix" and "this requires us to rebuild from scratch." Here are four signs worth taking seriously.
3min
Where the ridge meets the sea – the story of Norrvikens trädgårdar
There are places that do something to you even before you understand why. Norrvikens trädgårdar on the Bjäre Peninsula is one such place. Here, where Hallandsåsen meets the sea and a favorable microclimate allows the impossible to bloom, a man's vision has lived on for over a hundred years; through storms, crop failures, changes of ownership, and a period of decline that almost became the end – but it did not.
Common problems on large websites and how they can be solved
The larger a website grows, the harder it becomes to manage – both for those who visit it and those who work on it every day. What was once a clear structure with a few sections becomes, over time, hundreds of pages, countless subcategories, and content that has been added in batches over several years without a common plan. The result is rarely noticeable all at once; instead, it sneaks in until one day the visitor can no longer find what they are looking for, while the editor no longer knows where something should be. Now we will go through some of the most common problems on large websites and what usually tends to solve them.
3min
Why system integration is important in e-commerce
Many companies that sell through e-commerce do not work in a single system, but many work in several at the same time. The business system handles orders, inventory, and finance, the CRM manages customer relationships and the sales process, and the e-commerce platform is what customers actually encounter. If your systems do not communicate with each other, much of the work ends up being about moving information manually between them, and that is rarely where time should be spent.
2min
That is why many organizations choose to switch CMS
A CMS, a content management system, is the tool an organization uses to publish and update content on its website. Most organizations chose their CMS a long time ago (often five, ten, or fifteen years ago) and have since built upon it year after year. Over time, it becomes harder to live with the choice one once made. Licenses become more expensive, editors find it increasingly difficult to work in the system, and what once felt flexible starts to feel like a hindrance. Let’s go through some of the most common reasons organizations choose to switch CMS and what they often want to achieve with the change.
3min
What is required of a good IR website?
Trust is what determines how a publicly traded company is perceived by investors, analysts, and shareholders. Much of that trust is built or lost on the web. An IR website (Investor Relations) is the place where investors, analysts, and shareholders turn when they want to understand how the company is doing and where it is headed. For a publicly traded company, the website is not just a communication channel; it is part of how the company fulfills its information obligation to the market. If an IR website is difficult to navigate or lacks the right information, it costs more trust than one might think. In this blog post, we will therefore go through what an IR website actually needs to contain and what distinguishes a good IR website from one that is just there out of obligation.
4min
Frequently asked questions about digital marketing
Digital marketing is a strategy that uses digital channels such as Google, social media, email, and websites to reach and engage your target audience. It includes paid advertising (such as Google Ads), search engine optimization (SEO), email marketing, and social media. The purpose is to increase your digital presence, drive traffic to your website, and ultimately increase conversions and sales.
The biggest difference is measurability and flexibility. Digital marketing allows for real-time measurement of results, ongoing optimization of campaigns, and reaching specific target audiences with high precision. Traditional marketing, such as printed ads or TV commercials, offers limited tracking and less control over who sees your message.
Organic traffic is free and comes from search engine results and other non-advertised sources. Paid traffic is generated through ads, such as Google Ads or social media advertising, where you pay to appear for specific keywords and to specific target audiences.
As a digital agency, we offer a comprehensive set of services, including SEO, digital analytics, Google Ads advertising, social media advertising, digital strategies, growth strategies, and tailored consulting assignments to support your company's digital growth goals.
Google Ads is a platform for paid advertising where you can display ads in Google's search results and on other websites. You usually pay per click (CPC – Cost Per Click), which means you only pay when someone clicks on your ad. As a Google Partner, we optimize ads, click prices, and keywords to maximize your return and achieve your conversion goals.
- SEO (Search Engine Optimization): Is about optimizing your website to rank high in organic (non-paid) search results.
- SEM (Search Engine Marketing): Includes paid advertising, such as Google Ads, where you pay to appear at the top of search results.
Both strategies are important for increasing visibility in search engines and work best when combined.
Advertising on social media platforms like Facebook, Instagram, LinkedIn, and TikTok allows you to reach your target audience where they spend their time. With targeted campaigns based on demographic data, interests, and behaviors, you can increase brand awareness, drive traffic to your website, and generate leads or sales.
Performance marketing is a results-oriented strategy where you pay based on how well a campaign performs, for example per click (CPC) or per conversion. This makes marketing cost-effective since you only pay for actual results. We continuously optimize your campaigns to ensure maximum return on your investment.
A good marketing budget is based on your goals, target audience, and chosen channels. We help you analyze your current results and competitive situation to recommend a budget that provides the best return. Through continuous measurement and optimization, we can adjust the budget to ensure that every spent crown has maximum impact.
The effect is measured through key performance indicators (KPIs) that are specific to your goals, for example:
- Traffic: How many visitors reach your website?
- Conversions: How many leads or sales are generated?
- CTR (Click-Through Rate): The percentage that clicks on your ad.
- ROI (Return on Investment): How much revenue your campaigns generate in relation to the cost.
We use tools like Google Analytics and the advertising platforms' own analytics tools to track and optimize campaigns.
Retargeting means showing ads to people who have previously visited your website but did not convert. By reminding these potential customers of your offer, you increase the chances that they will return and make a purchase. Retargeting is cost-effective because you are targeting people who have already shown interest in your brand.
Results vary depending on strategy and channel:
- Paid ads (Google Ads, social media): Can yield results almost immediately after launch.
- SEO: Takes longer, often 3–6 months, as it involves improving organic search results.
- Email marketing: Results can be seen immediately after sending.
We continuously optimize to maximize impact and provide the best possible return on your investments.