Social Media Advertising
Discover the power of social media advertising. With Toxic, you get a tailored strategy that transforms your social media channels into powerful tools for engagement and conversion.
Why advertise on social media?
In today's digital world, having a presence on social media is more than just a trend - it is a necessity. Social media offers a unique platform to reach a broad and engaged audience. By targeting specific demographic groups and behavior patterns, advertising on social media can lead to increased brand awareness, more traffic to your website, and most importantly - higher conversion rates. We at Toxic understand the importance of creating engaging and audience-tailored campaigns that deliver results.
Targeted content strategy
Creating an effective advertising strategy on social media involves more than just posting regular updates. It's about understanding your audience's needs and interests and then creating content that engages them. Our experts at Toxic use advanced tools to analyze trends and user behaviors, which helps us tailor campaigns that not only reach but also engage your audience. From captivating images to compelling texts. Our team ensures that every detail is optimized for maximum impact.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further with social media advertising. No commitment required, of course.
Tailored advertising strategy
Versatility in Platforms
When you work with us at Toxic, you can be confident knowing that we have expertise across a wide range of platforms – Meta (Facebook & Instagram), TikTok, LinkedIn, Snapchat, and Pinterest among others. All to ensure that your brand reaches a diverse and extensive audience that consists of your target group.
Here’s how we work
- Targeted campaigns
Our campaigns are tailored and directed towards specific target groups, based on their position in the buying journey, to increase conversion rates and engagement. - Analysis and optimization
We perform continuous analysis and adjustment of campaign performance to ensure maximum ROI and efficiency. - Customized strategies based on platform
We offer unique strategies for each platform, optimized to maximize engagement and results tailored to their specific audience and format. - Data-driven creativity
Our team combines innovative and creative ideas with thorough data analysis to create visually appealing and results-focused campaigns. - Flexible budget management
We adjust the campaign budget according to your goals and resources to ensure effective and strategic use of every invested dollar.
We offer various Paid Social packages.
Our Paid Social packages are designed to streamline and enhance your presence on social media platforms through targeted, paid ads. By precision-targeting specific audiences with creative and strategic content, you can effectively engage potential customers and strengthen your customer relationships at every step of the buying journey – from awareness and consideration to actual purchase. We specialize primarily in Meta & LinkedIn, but we also work with TikTok, Pinterest & Snapchat advertising.
Small
Startup Cost
Setup of Business Manager, ad account & pixel: 1,200 SEK
Setup of custom conversions: 2,400 SEK
Setup of Facebook & Instagram page: 2,400 SEK
Ongoing costs
2,695 SEK/month + advertising costs
| Details | The following is included |
| Ongoing work 2 hours/month | Yes |
| 1 platform | Yes |
| Ad set 3 hours | Yes |
| Target group analyses & setting up target groups | Yes |
| Budget management & ongoing optimization | Yes |
| Quarterly reconciliations | Yes |
Medium
Startup Cost
Setup of Business Manager, ad account & pixel: 2,495 SEK
Setup of custom conversions: 1,495 SEK
Ongoing costs
4,795 SEK/month + advertising costs
| Details | The following is included |
| Ongoing work 4 hours/month | Yes |
| Content production is included as time allows. | Yes |
| Budget management & ongoing optimization | Yes |
| Quarterly reconciliations | Yes |
| Spending up to 15,000 SEK/month | Yes |
Custom
Startup Cost
Setup of Business Manager, ad account & pixel: customized
Setup of custom conversions: customized
Setup of Server side: 9,995 SEK
Setup of Meta Conversion API: 4,995 SEK
Setup of GA4 Events: customized
Setup of CookieTractor + Consent mode v2: 4,495 SEK
Ongoing costs
X XXX kr/month + advertising costs
| Details | The following is included |
| Ongoing work 5-20 hours/month. (Budget-based) | Yes |
| Multiple platforms | Yes |
| Spending 15,000 SEK or more/month | Yes |
| Target group analyses & setting up target groups | Yes |
| Budget management & ongoing optimization | Yes |
| Opportunity for full funnel advertising | Yes |
| Quarterly reconciliations | Yes |
| Quarterly reports | Yes |
Tailored packages for maximum impact and profitability
AmpSociety
Toxic has had the privilege of collaborating with AmpSociety in their effort to digitize their entire business flow, everything from project support, product configuration, quote management, and order placement of Amp's new charging system Amp5. The result is a new dealer portal, AmpPortal, which makes it easier to plan, configure, and order charging systems. The platform streamlines the work for sellers, dealers, and installers throughout the process, from early planning to final order.
Logistri
Before its planned listing change to Nasdaq Stockholm's main list, Logistri faced increased demands for transparency, reporting, and accessible investor information. Together, we developed a modern IR platform in Umbraco that simplifies daily operations and creates a stable foundation for the next phase of the company's development.
Länsförsäkringar Fastighetsförmedling
We at Toxic are proud of our long and successful collaboration with Länsförsäkringar Fastighetsförmedling, which we have had the privilege to work with since 2016. Together, we have created a modern website built in Umbraco, focusing on user-friendliness, attractive packaging of property information, and continuous improvements. Our joint work is characterized by innovation and sustainability, always with the users' needs at the center.
Essem Design
Essem Designs e-commerce is the flagship store where user experience, design, and the brand's history are highlighted in every detail. Together with Toxic, Essem has taken the step to a global platform where the vision of the hall as the "first room" meets modern technology, high performance, and a long-term digital strategy. Through a new framework, inspiring features, and over ten years of SEO work, Essem has created a digital presence that drives growth both in Sweden and internationally.
Svegro
Toxic proudly presents our latest client case: a complete transformation of svegro.se. With a focus on modern UX/UI design, a stable platform in Umbraco, and innovative features, Toxic has created a digital platform that not only enhances Svegros brand awareness but also inspires a sustainable life with organic farming. The new website offers an enhanced user experience that reflects the 'wow' feeling Svegro is known for.
Kläppen Ski Resort
We at Toxic were entrusted to help Kläppen Ski Resort at a strategically important stage, where their existing web platform needed to be reviewed for the future. Kläppen's previous website was built in Episerver, with a license that expires in 2026. This created a clear need to find a new solution that was both sustainable in the long term and cost-effective.
Konradssons Kakel
Konradssons Kakel wants to be the obvious choice for craftsmen and make it easy for all customers to find the right one. Together with Toxic, they have built a new website in Litium and a B2B e-commerce for resellers and professional customers. At the same time, a long-term SEO effort is underway that allows more people to find it via Google.
Bevent Rasch
An e-commerce platform with increased service level and accessibility was on Bevent Rasch's wish list, and that is also what their new e-commerce, built by Toxic, achieved. With web, e-commerce, and PIM on the same platform – Litium – the customer experience improved while the administrative and manual tasks were streamlined.
KABE
We at Toxic are proud to have been entrusted with developing KABE's new website. The project combines modern design, improved user experience, and an editor-friendly CMS, Umbraco, to best meet KABE's needs.
GARO
GARO needed a new site to take the next step in its digital journey and to offer both of its target groups; the private consumer and the electrical installer a modern digital experience. Toxic built the solution in the e-commerce platform Litium.
Infranord
Toxic has developed digital solutions in close collaboration with Infranord that strengthen both their internal efficiency and external brand. By creating the customized mobile app TORD and redesigning the website in connection with Infranord's rebranding, we have together created a comprehensive solution that supports their operations – from technology to communication.
Lanbrukarnas Riksförbund (LRF)
When we at Toxic were tasked with redesigning The Federation of Swedish Farmers' (LRF) current website, we began to clarify what challenges LRF saw with the existing website and where the focus should be for the new website.
Svensk Camping
Svensk Camping, formerly known as SCR, underwent a comprehensive rebranding. In connection with the launch of a new graphic identity, Toxic was tasked with developing a new website built on Umbraco Cloud. The result is a modern and informative digital platform that strengthens Svensk Camping's communication and creates better reach for both the industry and the organization's members.
Norrviken
When Norrviken wanted to strengthen its digital presence, Toxic was entrusted to create a unified web platform, built in Umbraco, that elevates their entire operation – with the park and visitor experience at the center. The new solution makes it easier to inspire, inform, and guide visitors year-round. As part of the platform, Toxic has also developed an e-commerce solution in Umbraco Commerce, integrated with the business system HiCore via our integration engine EntityFlow.
Stolab
Toxic has long had a close collaboration with Stolab and has been their digital partner. The collaboration has now led to Toxic, together with Stolab's in-house department, creating a comprehensive solution with a focus on sustainability.
Ravema
To streamline their order management and consolidate their large product range under their own ownership, Ravema needed a complete e-commerce platform. Together with us at Toxic, they took the step to a solution that is not only integrated with their business system but also provides their customers with a simple and smooth shopping experience.
Isaberg Mountain Resort
Isaberg, one of Sweden's premier destinations for outdoor activities and skiing, has developed a modern digital platform in collaboration with Toxic to enhance its online presence and optimize the customer experience. The platform integrates several booking systems and customizes content based on the season, making it easier for guests to find and book activities. In this case, we focus on how the new solution has created a smoother and more cohesive experience for Isaberg's visitors year-round.
Miller Badrum
We proudly present our comprehensive solution for Miller Badrum's new digital platform. With Litium CMS, PIM, and Commerce, we at Toxic have created a mobile-friendly and dynamic e-commerce solution that makes it easy for customers to configure bathroom furniture and explore a wide range of products. The new platform streamlines Miller Badrum's product and content management while enhancing the brand's presence and creating an inspiring experience for both Nordic and British customers.
Furhoffs
Furhoffs Rostfria needed a modern B2B e-commerce platform that could handle complex product configurations and streamline order flows. Toxic developed a customized solution based on Litium with integration to the business system Monitor G5, which among other things solves automated management of prices, inventory levels, and customer-specific agreements. The result is a scalable e-commerce platform with improved UX, faster order processing, and search engine optimized product structure – tailored for industrial sales online.
Pulsen Fastigheter
Pulsen Fastigheter needed a new website that better reflected their business and commitment to Borås. With a new, modern, and flexible solution in Umbraco, they now have a platform that is easy to update and provides a better user experience for both tenants and visitors.
Gnosjö Automatsvarvning
Gnosjö Automatsvarvning has initiated a digitalization project with us at Toxic to develop System ONE – a platform that will streamline internal processes and complement the company's existing systems to meet future needs. As the first step, a presence module is now operational, which improves safety and efficiency in the business. In this case, we focus on how this subproject within System ONE has helped Gnosjö Automatsvarvning to digitalize its attendance management.
Your personal expert on social media advertising
With us, every customer at Toxic gets a dedicated project manager who is a specialist in social media advertising. Your expert supports and guides you through the entire process, from start to finish. With a focus on your business goals and your target audience, your specialist creates and optimizes the campaigns for maximum effect and results. It is important for us to be personal so that we can maintain focus on the goal at every step – that your investment yields concrete results that give your brand the right exposure in the most relevant channels for you.
Central control, local freedom: who decides what on the group's websites?
When many companies share a platform, new questions arise. Who gets to change what and which content should be managed centrally? Here we describe how corporations can organize editorial work so that it becomes both efficient and secure.
2min
Template or custom? Two paths for the corporation's websites
All companies in a group do not have the same needs. A smaller subsidiary may need a simple website that can be set up quickly, while a larger company may require a completely custom solution. In this blog post, we describe how groups can combine a common template with tailored solutions.
2min
After the listing: how to manage the IR website in everyday life
The listing day is just the beginning. Then come quarterly reports, annual meetings, press releases, and changes in management, year after year. An IR website that was ready on time but is difficult to manage quickly becomes a burden. In this blog post, we go through what the IR year usually looks like and what makes management easy.
2min
New company in the group: how the web will be set up without starting over
Every acquisition raises the same question: what do we do with the website? Without a common foundation, the answer is often a new web project from scratch. Here we describe how a common platform makes it faster and cheaper to connect new companies.
2min
IR-webb in two languages: therefore, the investor information needs to be available in English.
Foreign investors own a large portion of the shares on the Swedish stock exchange. For them, the English IR website is the company's face to the outside world. Yet, the English version is often thinner or less updated than the Swedish. Here we go through why language matters and how you can keep both versions up to date.
2min
Can the group's companies share a web platform and still maintain their brands?
When a group wants to consolidate its websites, a common concern is that the companies will lose their identity. However, a shared platform does not mean that all websites have to look the same. Here we explain how multiple brands can share technology and features while still having their own expression.
2min
This is how you keep the corporate governance section of the IR website up to date: Content and update procedures
The corporate governance section of the IR website is often the one that is updated the least frequently and therefore becomes outdated the easiest. At the same time, this is where investors and analysts look for information about who is in charge of the company and how. Here we go through what content is usually available and how it can be kept updated.
3min
Ten companies, ten websites: when is it time to consolidate the group's websites?
In many corporations, each company has its own website, built at different times by different agencies in different systems. It works for a while, but over time the websites become expensive to manage and difficult to overview. Here we go through the signs that it is time to consolidate the websites and what the corporation gains from it. As an example, we explain how Toxic and Industrireklam consolidated the Weland Group's companies into Weland Light, a common template in Umbraco where changes are rolled out to multiple websites simultaneously.
3min
On the way to the stock market: this needs to be on the web by the listing day
Before a listing, the checklist is long. The website often ends up far down, even though it must be ready and accurate on the same day the stock starts trading. Here we go through what the website needs to be ready for at the listing and how you can plan the work so that it doesn't become a bottleneck.
2min
Multiple facilities, one web platform: how to simplify everyday life for the editors
At many destinations, the hotel, restaurant, ski resort and campsite each have their own website, developed independently over time. The result is duplicated work for content editors and a fragmented experience for guests. In this article, we explore what happens when multiple websites are brought together on a single platform and how Isaberg Mountain Resort approached the challenge.
3min
5 reasons why large organizations and associations choose Umbraco as a CMS
Many large organizations and associations are using CMS solutions that have become too expensive, too complex, or simply no longer fit the business. Editors struggle with things that should be simple, and the technology begins to set limits on what the organization can do. After working with organizations such as LRF, the Tenants' Association, and several sports federations, we see some recurring reasons why the choice often lands on Umbraco CMS.
3min
Why more and more companies are digitizing their B2B sales and how it works
Many B2B companies still receive orders via email, phone, or through their salespeople. It often works well at first, but as the number of customers and order volumes grow, it becomes difficult to keep the information updated and the process becomes too time-consuming. This is one of the most common reasons why more B2B companies are now taking the step towards their own e-commerce platform. In this post, we will go through how orders are often handled today, what problems it creates, and how a digital platform changes the picture.
3min
Umbraco + AI: What exists today and what is on the way?
To say that AI development is progressing at a frightening pace may not be sticking your neck out directly. New models are coming almost every day, and the development does not seem to be slowing down anytime soon. But how can one implement and benefit from it in Umbraco? We will clarify that in this post!
7min
Therefore, you should stop stressing about your AI ranking.
The question arises everywhere: “How do we rank in ChatGPT?” It's a good question because AI search is starting to become an important channel for digital marketing and no one wants to risk falling behind. But before you hire someone who promises to “optimize your AI ranking,” you need to know something. There is no real ranking.
2min
That's why you are losing customers in your B2B trade - and what you can do about it.
In B2C e-commerce, the purchasing experience often revolves around inspiring and enticing. In B2B, it's the opposite. Customers already know what they want, they have probably ordered it before and want to do it again – as quickly and smoothly as possible. Yet, it is surprisingly common for B2B stores to be built with the same logic as consumer retail. This creates unnecessary friction, frustrates customers, and leads to manual work that no one really has time for. So, what does a truly smooth purchasing experience look like in B2B?
3min
When do organizations need to rebuild or redesign their website?
Many organizations use their website for many years without major changes. This is rarely a problem in itself – a website does not need to be rebuilt just because it is old. The problem arises when the technology, content, or visitors' needs have changed more than the website has managed to keep up. It is not always easy to see where the line is between "this we can fix" and "this requires us to rebuild from scratch." Here are four signs worth taking seriously.
3min
Where the ridge meets the sea – the story of Norrvikens trädgårdar
There are places that do something to you even before you understand why. Norrvikens trädgårdar on the Bjäre Peninsula is one such place. Here, where Hallandsåsen meets the sea and a favorable microclimate allows the impossible to bloom, a man's vision has lived on for over a hundred years; through storms, crop failures, changes of ownership, and a period of decline that almost became the end – but it did not.
Common problems on large websites and how they can be solved
The larger a website grows, the harder it becomes to manage – both for those who visit it and those who work on it every day. What was once a clear structure with a few sections becomes, over time, hundreds of pages, countless subcategories, and content that has been added in batches over several years without a common plan. The result is rarely noticeable all at once; instead, it sneaks in until one day the visitor can no longer find what they are looking for, while the editor no longer knows where something should be. Now we will go through some of the most common problems on large websites and what usually tends to solve them.
3min
Why system integration is important in e-commerce
Many companies that sell through e-commerce do not work in a single system, but many work in several at the same time. The business system handles orders, inventory, and finance, the CRM manages customer relationships and the sales process, and the e-commerce platform is what customers actually encounter. If your systems do not communicate with each other, much of the work ends up being about moving information manually between them, and that is rarely where time should be spent.
2min
That is why many organizations choose to switch CMS
A CMS, a content management system, is the tool an organization uses to publish and update content on its website. Most organizations chose their CMS a long time ago (often five, ten, or fifteen years ago) and have since built upon it year after year. Over time, it becomes harder to live with the choice one once made. Licenses become more expensive, editors find it increasingly difficult to work in the system, and what once felt flexible starts to feel like a hindrance. Let’s go through some of the most common reasons organizations choose to switch CMS and what they often want to achieve with the change.
3min
What is required of a good IR website?
Trust is what determines how a publicly traded company is perceived by investors, analysts, and shareholders. Much of that trust is built or lost on the web. An IR website (Investor Relations) is the place where investors, analysts, and shareholders turn when they want to understand how the company is doing and where it is headed. For a publicly traded company, the website is not just a communication channel; it is part of how the company fulfills its information obligation to the market. If an IR website is difficult to navigate or lacks the right information, it costs more trust than one might think. In this blog post, we will therefore go through what an IR website actually needs to contain and what distinguishes a good IR website from one that is just there out of obligation.
4min
Frequently asked questions about paid advertising on social media
It depends on your target audience and goals. Facebook and Instagram are excellent for broad reach, while LinkedIn is ideal for B2B marketing. TikTok and Snapchat offer great potential to reach a younger audience.
Success is measured by KPIs such as conversion rate, click-through rate (CTR), and ROI. We also analyze engagement data such as comments and shares to understand the campaign's impact.
The budget should be based on your business goals and the size of your target audience. We help create a cost-effective plan that optimizes your investment and maximizes results.
It is important to regularly review and adjust your strategy based on campaign performance and market changes. We recommend a review every quarter for best results.
Yes, most social media platforms offer detailed geographic targeting. This allows you to target your ads to specific areas, cities, or even specific locations.
Creativity is crucial for creating engaging and memorable campaigns. Unique and relevant content generates higher engagement and can help strengthen your brand identity and customer loyalty.