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Swede-Wheel

Swede-Wheel had a vision of creating a new website that clearly and inspiringly visualized their products for their customers. They wanted the website to reflect their future vision, and together with Toxic, the website as a whole has received a significant boost in terms of design, structure, and UX.

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E-commerce

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Litium

PIM

PIM

UX:UI

UX/UI

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About Swede-Wheel

Swede-Wheel is a family-owned company founded in 1942 in Hillerstorp. They offer a wide range of wheels, wheels that can handle weights of up to as much as 7.5 tons with a diameter ranging from 15 to 400 millimeters. Swede-Wheel has its headquarters in Hillerstorp where they work with product development, production, warehousing, and packaging of wheels in all its forms.

Background

Based on the background that we would create a new website that clearly and inspiringly showcased products, Toxics' mission was to create a website on Litium with PIM and integration with the business system Jeeves to develop a product display with filtering to create a modern and simple customer experience.

The website also aims to simplify customers' everyday life by allowing them to favorite and save products in a list that then generates a PDF that serves as a basis for orders. With a unique customer login that presents stock status, customer-specific price lists, and company information, Swede-Wheels customers have all the information gathered in one place.

The result

At Swede-Wheel, customers and users are at the center. By building a new, user-friendly, and simple website with a solid product information system, Toxic has created the conditions to facilitate the everyday life of both Swede-Wheel and their customers. With the help of their PIM, the management of product information, documentation, images, videos, and relationships between products is made easier. Product data is continuously updated automatically via integrations with the business system Jeeves. But the journey doesn't end there. We at Toxic continuously work together to optimize the flow and create the optimal digital experience for Swede-Wheel and their customers.

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Oscar Salomonsson

Business Area Manager E-commerce

031-376 24 82

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