Toxic – a digital agency with the customer in focus
Toxic is a digital agency specializing in web, e-commerce, and system integrations. For 30 years, we have built solutions based on our customers' needs. If you are looking for a reliable and long-term partner, you have come to the right place.
Customer at the center
Strengthen and grow your business with a modern e-commerce solution that streamlines your internal processes and enhances the customer journey. We develop e-commerce platforms and PIM-solutions on Litium and Norce.
Every customer is unique. That’s why we always put your needs at the center and ensure that every project meets your expectations. Our goal is to create solutions that streamline, save time, resources, and contribute to the success of your business. Together with our platforms Umbraco, Litium, Norce, and Sitevision, we are a long-term digital partner.
Brands we work with
Here are some of the clients for whom we have developed top-notch digital solutions.
E-commerce solutions
Modern e-commerce solutions that enhance the customer experience, simplify the purchasing journey, and create efficient flows for continued growth.
Web solutions
Websites and digital platforms that strengthen the brand, improve the user experience, and create business value over time.
System & integration
Smoother information flows, less manual work, and a stable technical foundation through smart integrations between systems, data, and processes.
Design & UX
Digital experiences that make it easy for the user to understand, navigate, and take the next step – while strengthening the brand.
Digital marketing
Data-driven marketing that increases visibility, drives relevant traffic, and creates better business results over time.
Our values
Innovative thinking
Sustainability
Responsibility
Community
Joy
Where the ridge meets the sea – the story of Norrvikens trädgårdar
There are places that do something to you even before you understand why. Norrvikens trädgårdar on the Bjäre Peninsula is one such place. Here, where Hallandsåsen meets the sea and a favorable microclimate allows the impossible to bloom, a man's vision has lived on for over a hundred years; through storms, crop failures, changes of ownership, and a period of decline that almost became the end – but it did not.
Ad copy that converts: what actually makes a difference
Most people who want to improve their ads start off wrong. They rewrite headlines, change images, test new CTAs. And sure, that can have an effect, but that's rarely where the big difference lies. When an ad doesn't convert, it's often because something in the chain after the click isn't working. The ad is just the beginning. This is what actually determines whether an ad converts.
3min
Four Swedes were appointed Umbraco MVP 2026. One of them is our colleague Daniel Andersson!
Last week we traveled to Copenhagen for this year's edition of Codegarden, Umbraco's annual conference and the natural gathering point for the entire global Umbraco community. Two days of talks, Umbraco Awards, and that special atmosphere that arises when people who are passionate about the same thing are in the same room. It was there that the news came: our colleague Daniel Andersson was named Umbraco MVP for 2026.
2min
From the apartment to the continent – the story of Beslag Design
When I step through the doors of Beslag Design in Båstad, I am already greeted in the entrance by what the company has built its entire identity around: careful details that just feel... right. Further into the conference room, the assortment spreads out along the walls; handles, knobs, hooks tastefully arranged. We sit down to hear Pontus Eklind, CEO of Beslag Design, tell how the journey began but, above all, where they are headed.
Toxic celebrates 30 years of strong growth, good profitability, and high trust from both customers and employees.
This year, Toxic celebrates 30 years as a digital partner for companies with needs in web, e-commerce, customer portals, system integrations, and digital business solutions. After three decades in an industry that is constantly changing, we continue to grow, with strong results, good profitability, and a high level of trust from both customers and employees.
3min
The self-playing piano in B2B – Read more about the report Nordic Digital Commerce in B2B 2026
The B2B companies in the Nordics have reached a clear turning point. Litium's tenth edition of Nordic Digital Commerce in B2B 2026 shows that 81 percent of the Nordics' B2B companies today enable sales through digital channels, that digital sales on average account for 31 percent of revenues, and that 58 percent plan to increase their budget for digital commerce in the coming year. The discussion is no longer about whether to digitalize sales – but about how to take the next step.
11min
Markvaruhuset chooses Toxic for new e-commerce platform in Litium
Building e-commerce for a player that sells to both businesses and individuals – with different flows, different logic, and high demands for integration with business systems – is a project that places high demands on the right technical partner. Markvaruhuset has chosen Toxic for that assignment.
2min
Fifth time's the charm – we are nominated for the Umbraco Awards 2026!
We are very happy to be nominated once again for the Umbraco Awards. This year we are nominated in the category Best Cloud Solution with our solution for KABE AB.
3min
What is Meta Andromeda and how does it affect your advertising?
Are you advertising on Instagram and Facebook? Then you have probably noticed that the ads don't work quite like they used to. Suddenly, some ads seem to reach the right people while others disappear in the feed. What is behind the change and what does it mean for you as an advertiser? We will clarify that.
4min
Four websites in one solution – new digital platform for Atle
To create a more flexible, scalable, and editor-friendly web environment, Atle has chosen Toxic as a digital partner. Together, we are now developing a new web platform in Umbraco that brings together several companies in a common solution and creates economies of scale in line with the company's growth strategy.
2min
Toxic named Umbraco Contributing Platinum Partner 2025
Toxic continues to strengthen its position within Umbraco and has now been appointed as Umbraco Contributing Platinum Partner 2025 – an international award that highlights partners who actively contribute to developing and strengthening the entire Umbraco ecosystem.
2min
Toxic begins long-term partnership with Qvalify in SEO and Google Ads
Qvalify is one of Sweden's leading companies in ISO certifications, inspections, and assessments. With over 30 years of experience, they help organizations strengthen quality, efficiency, and security through certification of management systems, training, and various types of audits. To increase visibility and create clearer results regarding their training and certifications, Qvalify has chosen Toxic as a long-term partner in SEO and Google Ads.
3min
SEO for B2B – how to reach the right decision-makers in search results
Working with SEO for B2B is a completely different playing field than optimizing for consumers. The decision-making process is longer, more people are involved, and each deal is often worth much more. This means that every click from the right person can be invaluable, while the wrong traffic risks being a waste of time. At Toxic, we work daily with B2B companies and know how to tailor the strategy to reach the decision-makers who can make decisions.
2min
Sebastian Pierre returns to Toxic – as Developer and Consulting Manager
With extensive experience in programming and a clear interest in leadership, Sebastian is now back at Toxic in the role of developer and consulting manager. In this interview, you will get to know him better, hear about his journey into the IT industry, and how it feels to be back at Toxic again.
4min
Toxic enters into partnership with Meson Group for web and PIM on Litium
Meson Group, which is part of Indutrade, is a leading supplier of valves and flow control products to the global marine industry. With headquarters in Laholm, sales offices in Europe and Asia, and a large network of distributors, Meson works with technologically advanced products and extensive information flows. To strengthen its digital presence and create a more scalable management of product data, they have chosen Toxic as a partner to develop a new global website and implement Litium PIM.
3min
How to perform an SEO health check of your website
Just like a car needs maintenance to perform at its best, your website needs to be regularly reviewed. An SEO health check reveals both technical and content-related obstacles that may prevent you from reaching top positions in Google and helps you prioritize the right efforts for better visibility.
2min
Toxic looks back at 2025 – a year filled with energy, development, and highlights
2025 has been a year where much has fallen into place – thanks to brave customers, engaged colleagues, and a shared drive forward. We have launched, celebrated, learned, and developed together, in a time that has required both focus and long-term thinking. As we now summarize the year, we do so with great joy over what we have accomplished – and with even greater curiosity about everything that awaits in 2026. Here are some of the moments that have made 2025 a year to remember at Toxic.
9min
Eight new colleagues and a Toxic that continues to grow
2025 has been a year full of movement at Toxic. New colleagues have joined our teams, taken their place in the projects, and quickly become a part of the culture that makes us who we are.
5min
Keyword strategy: How to choose the right keywords for your business
Getting noticed on Google is not about luck. It's about strategy. With the right keywords, you can reach the right people at the right time with a message that actually leads to business. Here we go through how to build a keyword strategy that does more than drive traffic – it helps your business grow.
2min
Where it all began and still exists – the story of Golvabia
It smells of wood, persistence, and Småland ingenuity when I step into Golvabia in Anderstorp. Here, in a landscape where entrepreneurship is as deeply rooted as the needles in the forest, a family business has not only survived for 75 years but has grown, refined, and developed without ever losing its footing. Literally.
Toxic and NIBU launch a new digital initiative with a modern e-commerce solution in Litium
NIBU takes the next step in its digital development and chooses Toxic as a partner when building a new e-commerce solution in Litium. The goal is to create a fast, clear, and user-friendly experience for both B2B and B2C customers, as well as to simplify internal processes with a platform that lasts over time.
2min
Contact
Are you looking for a partner who can translate your vision into digital solutions? With over two decades in the industry, we have the expertise required.