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Automate the publication of reports and press releases

Many companies still publish reports and press releases by manually uploading and copying them onto the web. This takes time, and in a flow where both timing and numbers matter, the risk of errors increases. Here we explain how an integration between the web and the financial information system works and what it does for IR work.

How publishing typically works today

Without an integration between the distribution service and the website, the publishing process typically looks something like this. First, the press release is distributed to the market and the media through the company's distribution service. Someone then logs into the website's CMS, creates a new page, pastes in the text and uploads any PDF files. If the company has an English version of its website, the same process is repeated. When publishing a quarterly report, updated key figures and report archives often need to be added as well.

Why manual processes are a problem

The first problem is the delay. Even if the press release reaches the market immediately, it may take some time before it appears on the company's own website. Under the EU's Market Abuse Regulation (MAR), inside information must also be made available on the company's website. This means the website is part of the disclosure process, not just an archive.

The second problem is the risk of errors. When texts and figures are transferred manually, the wrong version may end up on the website or a figure in a table may be incorrect. For a listed company, even small mistakes can have serious consequences.

The third problem is the dependence on individuals. Publishing requires the right person to be available, even when a report is released early in the morning or during the holiday season.

How an integration works

With an integration, the website automatically retrieves reports, press releases and share data from the financial information provider. One example is Modular Finance, which distributes press releases through its MFN service and offers ready-made modules for displaying share data on investor relations websites. When a press release is published through the provider, it automatically appears on the company's website. Key figures, share prices and ownership structures are updated in the same way, without anyone having to manage them manually.

For those responsible for investor relations, this means that publishing information on the website is no longer a separate task. Instead, they can focus on the content of the report and communication with investors.

How we helped Cynca Nordic

Cynca Nordic is a listed industrial group with 50 operations and 1,500 employees. Previously, much of its financial information was managed manually, which was time-consuming and increased the risk of errors. At Toxic, we built a new website for Cynca Nordic in Umbraco and integrated it with Modular Finance. Reports, press releases and share information are now published automatically, while charts, tables and ownership structures are managed through the integration.

The result is less manual work and more reliable information published at the right time. Mattias Wase, CIO at Cynca Nordic, describes the collaboration: "Toxic has been engaged and constructive from the beginning in how they can help us in the best way." Read the full case study.

Want to automate your IR publishing?

Toxic helps listed companies automate the flow of financial information to their websites, including through ready-made integrations with Modular Finance. Learn more about our IR websites and how we help publicly traded companies.

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