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Länsförsäkringar Fastighetsförmedling

We at Toxic are proud of our long and successful collaboration with Länsförsäkringar Fastighetsförmedling, which we have had the privilege to work with since 2016. Together, we have created a modern website built in Umbraco, focusing on user-friendliness, attractive packaging of property information, and continuous improvements. Our joint work is characterized by innovation and sustainability, always with the users' needs at the center.

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Länsförsäkringar Fastighetsförmedling

About the assignment

In addition to the website being easy to navigate, user-friendly, and appealing, it was important that the property information be packaged in a clear and simple way. The property information is integrated via an API connection between the business system Vitec Express and Umbraco. The website features various types of scripts that track traffic along with an implementation of artificial intelligence that selects properties based on each visitor's behavior. Additionally, there is an integration with Jobylon's push API to list available positions throughout Sweden where applications are pushed directly into the recruitment tool.

The company mediates approximately 25,000 properties per year, with each property having a lifespan of 1–3 weeks. Therefore, it was important to optimize the website based on the premise that there will continuously be many pages added, updated, and removed. Part of the assignment for Toxic was also to analyze how customers find their way to the website and, based on the results, add follow-ups and calls to action to track the customer journey for further processing via the customer system.

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About Länsförsäkringar Fastighetsförmedling

LFF is a subsidiary of the regional insurance group, Länsförsäkringar AB and Länsförsäkringar Bank, and has been named the best in the industry for five consecutive years when the Swedish Quality Index ranks the country's brokerage firms. They belong to a customer-owned organization and offer banking, insurance, and real estate brokerage. The company is currently Sweden's fastest-growing brokerage chain.

We have a good and close collaboration with Toxic. We have many ideas, and Toxic is good at concretizing them in the right context to then work towards the final result together. Our service Spekulantkollen is a clear example of a successful collaboration between us and Toxic, where the foundation and idea from us were developed into a good and clear flow for the customer, with real conversions that lead to business.

- Pontus Venström, Web Manager at Länsförsäkringar Fastighetsförmedling

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Continuous development and optimization

Toxic has had the privilege of working with Länsförsäkringar Fastighetsförmedling since 2016, focusing on continuously developing and optimizing their digital platform. The collaboration is characterized by ongoing development to meet both today's and tomorrow's needs.

Services such as Spekulantkollen have been developed to help users match their properties with potential buyers based on factors such as location, size, and price idea. Bostadssöket has been further developed to become even more user-friendly, and accessibility adjustments are regularly implemented to ensure that the website is accessible to everyone. Through a close and long-term collaboration, we at Toxic ensure that Länsförsäkringar Fastighetsförmedling can offer their customers a modern, functional, and continuously improved digital platform.

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We are proud of our close collaboration

Are you curious about why we are so proud of our collaboration with Länsförsäkringar Fastighetsförmedling? In this news article, you can read more about the collaboration and gain a deeper insight into the technical solutions behind the platform.

Mattias Lyck

Mattias Lyck

Business Area Manager Web

036-860 22 58

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