Umbraco Platinum Partner
Toxic is the Nordics' first Umbraco Platinum Partner, which is the highest status a partner of Umbraco can achieve. The partnership guarantees the highest quality, expertise, and service in Umbraco deliveries.
We are experts in Umbraco
Being an Umbraco Platinum Partner means that our customers can feel secure knowing they have a partner with expertise in both Umbraco CMS and Umbraco Cloud. The partnership is based on high standards of quality, experience, and technical knowledge, which allows us to deliver solutions that are truly tailored to each customer's needs. Our developers work daily with Umbraco and have extensive experience in creating stable, sustainable, and customized digital solutions. For you as a customer, this means you get a team that knows the platform in depth and understands how to build the very best websites in Umbraco, from structure and functionality to long-term further development.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further with Umbraco. No commitment required, of course.
Umbraco Contributing Partner
In addition to our Platinum status, Toxic has also been designated as an Umbraco Contributing Partner 2025 – an award given each year to a limited number of Platinum and Gold partners who actively contribute to the development and strengthening of the entire Umbraco platform. The award is based on concrete efforts in both the platform's development and community, such as knowledge sharing, contributions to documentation and technical development, as well as engagement in community initiatives and events. One example is our involvement as a co-organizer of Sweden's largest Umbraco event, Umbracokalaset, where we, together with the community, create a meeting place for knowledge exchange and inspiration. Feedback and improvement suggestions that influence Umbraco's future direction are also an important part of the work.
As a Contributing Partner, we are helping to drive the platform forward together with the community. This means that we not only work with Umbraco in client projects but also actively contribute to strengthening the entire ecosystem in the long term. The award is a testament to the fact that our expertise is evident both in our deliveries and in our active contribution to the platform's continued development. For our clients, this means a team that works closely with Umbraco's development with good insight into what is happening now and what lies ahead.
The G2 report shows why many choose Umbraco.
Umbraco receives high ratings in the G2 report, where real users compare CMS platforms based on usability, development opportunities, and overall experience. Users particularly highlight how smooth it is to work in Umbraco on a daily basis, how quickly new solutions can be launched, and how the platform can be built upon as the business grows.
The report shows that many companies experience quick ROI and short time to launch, making Umbraco a cost-effective choice for organizations that want to achieve results quickly. Additionally, Umbraco is ranked as one of the most recommended CMSs – both by editors and development teams – thanks to the combination of usability, flexibility, and scalability.
Toxic is a digital agency that repeatedly stands out and shows how they understand customer needs, business benefits, and how it translates into digital projects from start to finish. The truth is that it takes more than a powerful CMS to succeed.
Our collaboration with Toxic has developed in a completely natural way, and the relationship grows stronger every day. Together, we share the vision of combining Umbraco's powerful platform with Toxic's creativity, innovation, and broad expertise from design to delivery, with a large and skilled development team in between. This capacity they possess creates security for their clients and is evident in every project that is launched.
In recent years, Toxic has also received clear recognition of its expertise and quality by being nominated for the Umbraco Awards, our major annual conference where projects from around the world compete. This has not only happened once but five years in a row. We look forward to building on our fantastic partnership. The partnership with Toxic is something we are incredibly proud of!
– Tobias Boström, partner responsible for Sweden at Umbraco.
Umbraco as a platform and company
Umbraco is a Danish company that develops one of the world's most widely used open-source CMS built on .NET. The platform is known for being user-friendly, flexible, and easy to build upon, which makes it particularly appreciated by both editors and development teams.
The company was founded in 2003 and today has a large global partner network as well as an active community of over 250,000 developers and users. This means that the platform is developed openly, in close dialogue with real needs, and that you are never alone with your solution.
For organizations that want to work long-term, Umbraco provides a sustainable and future-proof foundation, where content, features, and integrations can grow over time. Through Umbraco Cloud, there is also the possibility for secure operation and automatic updates, with data management and hosting in the European market.
Infranord
Toxic has developed digital solutions in close collaboration with Infranord that strengthen both their internal efficiency and external brand. By creating the customized mobile app TORD and redesigning the website in connection with Infranord's rebranding, we have together created a comprehensive solution that supports their operations – from technology to communication.
Svegro
Toxic proudly presents our latest client case: a complete transformation of svegro.se. With a focus on modern UX/UI design, a stable platform in Umbraco, and innovative features, Toxic has created a digital platform that not only enhances Svegros brand awareness but also inspires a sustainable life with organic farming. The new website offers an enhanced user experience that reflects the 'wow' feeling Svegro is known for.
Lanbrukarnas Riksförbund (LRF)
When we at Toxic were tasked with redesigning The Federation of Swedish Farmers' (LRF) current website, we began to clarify what challenges LRF saw with the existing website and where the focus should be for the new website.
Norrviken
When Norrviken wanted to strengthen its digital presence, Toxic was entrusted to create a unified web platform, built in Umbraco, that elevates their entire operation – with the park and visitor experience at the center. The new solution makes it easier to inspire, inform, and guide visitors year-round. As part of the platform, Toxic has also developed an e-commerce solution in Umbraco Commerce, integrated with the business system HiCore via our integration engine EntityFlow.
Wismo Automotive
Wismo Automotive is the general agent for Opel and needed to develop a digital solution that allows the management of 90 sites in the same solution. Toxic created a solution in Umbraco Cloud that both streamlines the work for editors and gives the dealers the flexibility to customize their own pages.
Svenska Innebandyförbundet
Toxic has developed a new website on the Umbraco platform and is now responsible for its management and further development. As part of the project "Floorball 2.0," Toxic has also successfully implemented integrations with the Floorball app and iBIS, creating a seamless management of information between the systems.
Länsförsäkringar Fastighetsförmedling
We at Toxic are proud of our long and successful collaboration with Länsförsäkringar Fastighetsförmedling, which we have had the privilege to work with since 2016. Together, we have created a modern website built in Umbraco, focusing on user-friendliness, attractive packaging of property information, and continuous improvements. Our joint work is characterized by innovation and sustainability, always with the users' needs at the center.
Essem Design
Essem Designs e-commerce is the flagship store where user experience, design, and the brand's history are highlighted in every detail. Together with Toxic, Essem has taken the step to a global platform where the vision of the hall as the "first room" meets modern technology, high performance, and a long-term digital strategy. Through a new framework, inspiring features, and over ten years of SEO work, Essem has created a digital presence that drives growth both in Sweden and internationally.
Isaberg Mountain Resort
Isaberg, one of Sweden's premier destinations for outdoor activities and skiing, has developed a modern digital platform in collaboration with Toxic to enhance its online presence and optimize the customer experience. The platform integrates several booking systems and customizes content based on the season, making it easier for guests to find and book activities. In this case, we focus on how the new solution has created a smoother and more cohesive experience for Isaberg's visitors year-round.
Pulsen Fastigheter
Pulsen Fastigheter needed a new website that better reflected their business and commitment to Borås. With a new, modern, and flexible solution in Umbraco, they now have a platform that is easy to update and provides a better user experience for both tenants and visitors.
Cynca Nordic
Cynca, an industrial group within sustainable and socially critical infrastructure, needed to streamline the management of reports and press releases. By building their website in Umbraco and integrating with Modular Finance, Toxic created a solution that saves time, enhances security, and provides a smooth user experience. Toxic is also continuously working to further develop the website to meet Cynca's growing needs and ensure that it always maintains the highest standards.
Jobba Grönt
Jobba Grönt is an initiative by the Swedish Farmers' Association and Green Employers aimed at attracting and inspiring more people to educate themselves in the green sector. Initially, the mission was to help the Jobba Grönt project spread the message about green education – a task that Toxic has been entrusted to drive digitally.
Mitt lager
"A customer should be able to make a storage booking in 30 seconds" was the vision when the collaboration with Toxic and Mitt Lager was initiated. Simplification and improvement of the customer journey have permeated the entire project, in addition to reducing administration and manual handling of orders for Mitt Lager.
Hooks Herrgård
With a focus on increasing sales digitally, Hooks Herrgård, together with Toxic, wanted to create an updated and appealing digital platform to inspire and inform their customers. And the goal? For customers to quickly find what they are looking for - and above all, to complete their booking.
Golvabia
Golvabia had basically all product information in their business system Jeeves. They wanted to work more personalized towards their target groups. They also wanted to be able to work more on distinguishing content in a way that their target groups can easily find what they are looking for. Toxic was tasked with developing a solution that meets these needs.
Industrireklam and Weland
Industrireklam functions as Weland Group's external marketing department and manages the digital presence for the companies within the group. As their web partner, we at Toxic have a close and ongoing collaboration, where we are responsible for both maintenance and the launch of new sites. The collaboration includes everything from the shared Umbraco template Weland Light to custom digital solutions for individual companies within the group.
Umbraco Cloud
Umbraco is the world's largest open source CMS and with their Cloud hosting, which is tailored to host Umbraco, we have the opportunity to offer a very efficient operation. Umbraco Cloud handles automatic updates and security updates and offers a stable, sustainable, and scalable solution to grow with. You don't need to spend time on things like SSL/TLS certificates, firewalls, and backups. Everything is included and managed directly by Umbraco, allowing your team to focus on what actually creates value: engaging content and digital experiences.
List item to the main list: what does it mean for the website?
When a company moves from a growth market like First North or Spotlight to Nasdaq Stockholm's main list, the requirements for transparency, reporting, and corporate governance increase. This is also noticeable on the web. Here we describe what changes and how you can prepare the website for a listing change.
2min
Time to switch platforms? Signs that the destination's website has done its job
Many destinations have a website that was built several years ago. It works, but every change takes time and costs money. Here we go through common signs that it is time to switch platforms and what a change can bring.
2min
Therefore, the booking system and the website should communicate with each other.
A destination often uses several systems simultaneously. Accommodations are booked in one system, ticket purchases or activities in another, and the information about the guests is in a third. When the systems are not connected to each other, the information on the web becomes incorrect or must be moved manually. Here we explain what an integration means and what it does for both the guest and the staff.
3min
From winter to summer: a website that adapts to the right season
For many destinations, the operations change several times a year. The ski slope becomes a bike park and the bathing season transitions into conference season. The website needs to keep up with each transition without a developer having to be involved every time. Here we go through what usually changes between the seasons and how a flexible website makes the switch easier for the editors.
2min
Therefore, you are losing visitors on the way to booking and how you can get more to book directly.
Many who visit a destination's website have already decided to go there. They have read about the activities and compared accommodations but still leave the page without booking. Often, this is because the path to booking has too many steps or feels uncertain. In this post, we will go through common reasons why visitors drop off and how a clearer booking flow can get more people to book directly with you.
3min
Central control, local freedom: who decides what on the group's websites?
When many companies share a platform, new questions arise. Who gets to change what and which content should be managed centrally? Here we describe how corporations can organize editorial work so that it becomes both efficient and secure.
2min
Template or custom? Two paths for the corporation's websites
All companies in a group do not have the same needs. A smaller subsidiary may need a simple website that can be set up quickly, while a larger company may require a completely custom solution. In this blog post, we describe how groups can combine a common template with tailored solutions.
2min
After the listing: how to manage the IR website in everyday life
The listing day is just the beginning. Then come quarterly reports, annual meetings, press releases, and changes in management, year after year. An IR website that was ready on time but is difficult to manage quickly becomes a burden. In this blog post, we go through what the IR year usually looks like and what makes management easy.
2min
New company in the group: how the web will be set up without starting over
Every acquisition raises the same question: what do we do with the website? Without a common foundation, the answer is often a new web project from scratch. Here we describe how a common platform makes it faster and cheaper to connect new companies.
2min
IR-webb in two languages: therefore, the investor information needs to be available in English.
Foreign investors own a large portion of the shares on the Swedish stock exchange. For them, the English IR website is the company's face to the outside world. Yet, the English version is often thinner or less updated than the Swedish. Here we go through why language matters and how you can keep both versions up to date.
2min
Can the group's companies share a web platform and still maintain their brands?
When a group wants to consolidate its websites, a common concern is that the companies will lose their identity. However, a shared platform does not mean that all websites have to look the same. Here we explain how multiple brands can share technology and features while still having their own expression.
2min
This is how you keep the corporate governance section of the IR website up to date: Content and update procedures
The corporate governance section of the IR website is often the one that is updated the least frequently and therefore becomes outdated the easiest. At the same time, this is where investors and analysts look for information about who is in charge of the company and how. Here we go through what content is usually available and how it can be kept updated.
3min
Ten companies, ten websites: when is it time to consolidate the group's websites?
In many corporations, each company has its own website, built at different times by different agencies in different systems. It works for a while, but over time the websites become expensive to manage and difficult to overview. Here we go through the signs that it is time to consolidate the websites and what the corporation gains from it. As an example, we explain how Toxic and Industrireklam consolidated the Weland Group's companies into Weland Light, a common template in Umbraco where changes are rolled out to multiple websites simultaneously.
3min
On the way to the stock market: this needs to be on the web by the listing day
Before a listing, the checklist is long. The website often ends up far down, even though it must be ready and accurate on the same day the stock starts trading. Here we go through what the website needs to be ready for at the listing and how you can plan the work so that it doesn't become a bottleneck.
2min
Multiple facilities, one web platform: how to simplify everyday life for the editors
At many destinations, the hotel, restaurant, ski resort and campsite each have their own website, developed independently over time. The result is duplicated work for content editors and a fragmented experience for guests. In this article, we explore what happens when multiple websites are brought together on a single platform and how Isaberg Mountain Resort approached the challenge.
3min
5 reasons why large organizations and associations choose Umbraco as a CMS
Many large organizations and associations are using CMS solutions that have become too expensive, too complex, or simply no longer fit the business. Editors struggle with things that should be simple, and the technology begins to set limits on what the organization can do. After working with organizations such as LRF, the Tenants' Association, and several sports federations, we see some recurring reasons why the choice often lands on Umbraco CMS.
3min
Why more and more companies are digitizing their B2B sales and how it works
Many B2B companies still receive orders via email, phone, or through their salespeople. It often works well at first, but as the number of customers and order volumes grow, it becomes difficult to keep the information updated and the process becomes too time-consuming. This is one of the most common reasons why more B2B companies are now taking the step towards their own e-commerce platform. In this post, we will go through how orders are often handled today, what problems it creates, and how a digital platform changes the picture.
3min
Umbraco + AI: What exists today and what is on the way?
To say that AI development is progressing at a frightening pace may not be sticking your neck out directly. New models are coming almost every day, and the development does not seem to be slowing down anytime soon. But how can one implement and benefit from it in Umbraco? We will clarify that in this post!
7min
Therefore, you should stop stressing about your AI ranking.
The question arises everywhere: “How do we rank in ChatGPT?” It's a good question because AI search is starting to become an important channel for digital marketing and no one wants to risk falling behind. But before you hire someone who promises to “optimize your AI ranking,” you need to know something. There is no real ranking.
2min
That's why you are losing customers in your B2B trade - and what you can do about it.
In B2C e-commerce, the purchasing experience often revolves around inspiring and enticing. In B2B, it's the opposite. Customers already know what they want, they have probably ordered it before and want to do it again – as quickly and smoothly as possible. Yet, it is surprisingly common for B2B stores to be built with the same logic as consumer retail. This creates unnecessary friction, frustrates customers, and leads to manual work that no one really has time for. So, what does a truly smooth purchasing experience look like in B2B?
3min
When do organizations need to rebuild or redesign their website?
Many organizations use their website for many years without major changes. This is rarely a problem in itself – a website does not need to be rebuilt just because it is old. The problem arises when the technology, content, or visitors' needs have changed more than the website has managed to keep up. It is not always easy to see where the line is between "this we can fix" and "this requires us to rebuild from scratch." Here are four signs worth taking seriously.
3min
Frequently asked questions about Umbraco
Umbraco is an "open-source" CMS based on Microsoft .NET technology. It is used to create and manage web content and has a large user base around the world.
Umbraco is a perfect alternative for those who value simplicity, user-friendliness, and security. If you also want to focus on creating content and value for your consumers and not worry about security holes on your website, you will find a home in Umbraco.
Yes, Umbraco offers built-in tools and features that support search engine optimization and improve your ranking.
We customize the hosting according to each individual customer, but when it comes to Umbraco, we use their cloud-based service Umbraco Cloud as much as possible, which includes version control, SSL certificates, Umbraco Forms, and much more to facilitate the web development process. Umbraco Cloud is an Azure-based cloud service.
Yes, Umbraco has its own e-commerce platform called Umbraco Commerce where you can build and customize your e-commerce flows just as you wish. In addition, it is also possible to integrate other PIM systems and e-commerce platforms. We help you find the right solution based on your needs.
No, you do not need a license to use Umbraco.
Yes. With Umbraco Engage, you can customize the content based on target audiences and how the visitor navigates the website. This can mean, for example, that different people see different messages, CTAs, or content blocks depending on their interests and needs. The goal is to create a more relevant and accurate experience for the visitor.
Yes! Umbraco is built for integrations and can be connected with both business systems (ERP), CRM, DAM, PIM, and other digital services. It helps you gather information in one place while avoiding duplicate work. We help you ensure smooth and sustainable flows between the systems.
Yes, that is correct. Through Umbraco's Delivery API or Umbraco Heartcore, the content can be used in multiple interfaces, such as web, app, or external services. This allows for working with a central content that is then distributed where it is needed.
Umbraco has a clear release plan with regular updates and improvements. STS versions (Short Term Support) are released approximately every six months and LTS versions (Long Term Support) approximately every two years.
If the solution runs via Umbraco Cloud, many updates and security improvements can be managed automatically, reducing the need for manual maintenance and plugin management.
Most of the daily editorial work. You can create and update pages, publish news, manage images and media, and administer contact information and other content.
Our goal is to deliver value and new features to you, rather than helping with things you can easily do yourself.