Jobba Grönt
Jobba Grönt is an initiative by the Swedish Farmers' Association and Green Employers aimed at attracting and inspiring more people to educate themselves in the green sector. Initially, the mission was to help the Jobba Grönt project spread the message about green education – a task that Toxic has been entrusted to drive digitally.
The challenge
The collaboration between Jobba Grönt and Toxic was initiated a couple of years ago and has had a goal since its inception; to increase awareness of green jobs and green education through digital presence, campaigns, and strategic Growth Marketing work. The target groups are high school applicants, college applicants, and career changers.
About Jobba Grönt
Jobba Grönt is run by LRF (the Swedish Farmers' Association) and Green Employers, the purpose is to inspire you to work and/or educate yourself in the green sector. The green sector means that the business is based in the soil, forests, and animals.
The solution
Toxic naturally took on the challenge and got to work by continuously and strategically working on campaign efforts and advertising on social media. Each year, four campaigns with different messages are advertised, targeting different audiences. The campaigns have typically been advertised in four channels: Instagram, Facebook, Snapchat, and YouTube, but TikTok has also been tested – with a strikingly positive result.
We have been involved in all steps from idea to production, publication, and follow-up. In addition to the campaigns, we have developed a new website, created an educational map that helps visitors find the right education in the right part of Sweden, and implemented a search function on the website.
The result
All campaigns have had a good effect in terms of reach, of which the latest campaign received 1.7 million views and over 25,000 clicked through to jobbagront.se. The latest campaign generated a traffic increase to the website of 265.62% during the campaign period. The long-term work together with Toxic has generated insights into the target groups that provide conditions for even better digital results. But the biggest victory of all is that agricultural high schools in Sweden in 2021 report the highest application pressure since 2009, which shows that the work has had a significant effect. Our continued work has resulted in 2022 in lowering the cost of both CPM and CPC, which again shows that long-term work is effective.
The success of Jobba Grönt's work and its ability to show clear results is largely due to our collaboration with Toxic. When we come up with ideas and requests, Toxic always guides us on how to successfully reach our target audiences digitally, both in terms of campaigns and the development of our website.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further.
More references
Lanbrukarnas Riksförbund (LRF)
When we at Toxic were tasked with redesigning The Federation of Swedish Farmers' (LRF) current website, we began to clarify what challenges LRF saw with the existing website and where the focus should be for the new website.
Länsförsäkringar Fastighetsförmedling
We at Toxic are proud of our long and successful collaboration with Länsförsäkringar Fastighetsförmedling, which we have had the privilege to work with since 2016. Together, we have created a modern website built in Umbraco, focusing on user-friendliness, attractive packaging of property information, and continuous improvements. Our joint work is characterized by innovation and sustainability, always with the users' needs at the center.
Konradssons Kakel
When Konradssons Kakel took the next step in its digital development, the goal was to create a modern and inspiring web experience that meets customers' needs today. Together with Toxic, a new digital platform was developed on Litium Storefront, where inspiration, product information, and flexibility are at the center.
Logistri
Before its planned listing change to Nasdaq Stockholm's main list, Logistri faced increased demands for transparency, reporting, and accessible investor information. Together, we developed a modern IR platform in Umbraco that simplifies daily operations and creates a stable foundation for the next phase of the company's development.
Essem Design
Essem Designs e-commerce is the flagship store where user experience, design, and the brand's history are highlighted in every detail. Together with Toxic, Essem has taken the step to a global platform where the vision of the hall as the "first room" meets modern technology, high performance, and a long-term digital strategy. Through a new framework, inspiring features, and over ten years of SEO work, Essem has created a digital presence that drives growth both in Sweden and internationally.
Svegro
Toxic proudly presents our latest client case: a complete transformation of svegro.se. With a focus on modern UX/UI design, a stable platform in Umbraco, and innovative features, Toxic has created a digital platform that not only enhances Svegros brand awareness but also inspires a sustainable life with organic farming. The new website offers an enhanced user experience that reflects the 'wow' feeling Svegro is known for.
Kläppen Ski Resort
We at Toxic were entrusted to help Kläppen Ski Resort at a strategically important stage, where their existing web platform needed to be reviewed for the future. Kläppen's previous website was built in Episerver, with a license that expires in 2026. This created a clear need to find a new solution that was both sustainable in the long term and cost-effective.
Bevent Rasch
An e-commerce platform with increased service level and accessibility was on Bevent Rasch's wish list, and that is also what their new e-commerce, built by Toxic, achieved. With web, e-commerce, and PIM on the same platform – Litium – the customer experience improved while the administrative and manual tasks were streamlined.
KABE
We at Toxic are proud to have been entrusted with developing KABE's new website. The project combines modern design, improved user experience, and an editor-friendly CMS, Umbraco, to best meet KABE's needs.
GARO
GARO needed a new site to take the next step in its digital journey and to offer both of its target groups; the private consumer and the electrical installer a modern digital experience. Toxic built the solution in the e-commerce platform Litium.
Infranord
Toxic has developed digital solutions in close collaboration with Infranord that strengthen both their internal efficiency and external brand. By creating the customized mobile app TORD and redesigning the website in connection with Infranord's rebranding, we have together created a comprehensive solution that supports their operations – from technology to communication.
Svensk Camping
Svensk Camping, formerly known as SCR, underwent a comprehensive rebranding. In connection with the launch of a new graphic identity, Toxic was tasked with developing a new website built on Umbraco Cloud. The result is a modern and informative digital platform that strengthens Svensk Camping's communication and creates better reach for both the industry and the organization's members.
Norrviken
When Norrviken wanted to strengthen its digital presence, Toxic was entrusted to create a unified web platform, built in Umbraco, that elevates their entire operation – with the park and visitor experience at the center. The new solution makes it easier to inspire, inform, and guide visitors year-round. As part of the platform, Toxic has also developed an e-commerce solution in Umbraco Commerce, integrated with the business system HiCore via our integration engine EntityFlow.
Stolab
Toxic has long had a close collaboration with Stolab and has been their digital partner. The collaboration has now led to Toxic, together with Stolab's in-house department, creating a comprehensive solution with a focus on sustainability.
Ravema
To streamline their order management and consolidate their large product range under their own ownership, Ravema needed a complete e-commerce platform. Together with us at Toxic, they took the step to a solution that is not only integrated with their business system but also provides their customers with a simple and smooth shopping experience.
Isaberg Mountain Resort
Isaberg, one of Sweden's premier destinations for outdoor activities and skiing, has developed a modern digital platform in collaboration with Toxic to enhance its online presence and optimize the customer experience. The platform integrates several booking systems and customizes content based on the season, making it easier for guests to find and book activities. In this case, we focus on how the new solution has created a smoother and more cohesive experience for Isaberg's visitors year-round.
Miller Badrum
We proudly present our comprehensive solution for Miller Badrum's new digital platform. With Litium CMS, PIM, and Commerce, we at Toxic have created a mobile-friendly and dynamic e-commerce solution that makes it easy for customers to configure bathroom furniture and explore a wide range of products. The new platform streamlines Miller Badrum's product and content management while enhancing the brand's presence and creating an inspiring experience for both Nordic and British customers.
Furhoffs
Furhoffs Rostfria needed a modern B2B e-commerce platform that could handle complex product configurations and streamline order flows. Toxic developed a customized solution based on Litium with integration to the business system Monitor G5, which among other things solves automated management of prices, inventory levels, and customer-specific agreements. The result is a scalable e-commerce platform with improved UX, faster order processing, and search engine optimized product structure – tailored for industrial sales online.
Pulsen Fastigheter
Pulsen Fastigheter needed a new website that better reflected their business and commitment to Borås. With a new, modern, and flexible solution in Umbraco, they now have a platform that is easy to update and provides a better user experience for both tenants and visitors.
Vestum
Vestum, an industrial group within sustainable and socially critical infrastructure, needed to streamline the management of reports and press releases. By building their website in Umbraco and integrating with Modular Finance, Toxic created a solution that saves time, enhances security, and provides a smooth user experience. Toxic is also continuously working to further develop the website to meet Vestum's growing needs and ensure that it always maintains the highest standards.
Varsego
Varsego, a nationwide wholesaler of ice cream and food, needed a fast and user-friendly B2B e-commerce platform to manage complex orders from retailers. Toxic developed a customized solution on the e-commerce platform Litium with integration to their business system for real-time updates of prices, inventory levels, and customer-specific terms. Furthermore, the new site was built by Toxic with a strong focus on UX design, where an SEO and CRO analysis forms the basis for the final design and development.