Features in Umbraco
Umbraco is a full-scale CMS that has all the features you need to create a user-friendly and easy-to-navigate website.
What features does Umbraco CMS have?
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Create content without code
Publish news, images, campaigns, and other types of content without writing any code. -
Create drafts and schedule content
You can always return to your work and see that your content is published automatically while you pick up the kids. -
Preview mode for multiple devices
Preview how your webpage works on mobile, laptop, and tablet. Make sure everything looks right everywhere before going live with the built-in preview mode. -
Version control
Don't worry, content is never lost in Umbraco. If you ever encounter a need to undo something, you can always go back to a previous version of the content. -
Customizable workflow
Intuitive, fast, and enjoyable content editing is only possible if the structure of the CMS supports the exact tasks you need to solve. -
Structured media library
Keep track of and overview all your images, PDFs, GIFs, videos, and other media in the customizable Umbraco Media Library. -
Auto-cropping for images
Ensure that your images look good regardless of the format on both the blog page or social media post. Umbraco now also supports the new image format WebP, which automatically optimizes the images. -
Multilingual content editing
Manage multiple languages in a main node.
What advantages does Umbraco have when it comes to web design?
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Customizable page templates
Control how the content will look and function on different pages by creating templates. -
Mobile-friendly
Be sure that your content looks good on mobile. -
Let the design lead
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further with Umbraco. No commitment required, of course.
Svegro
Toxic proudly presents our latest client case: a complete transformation of svegro.se. With a focus on modern UX/UI design, a stable platform in Umbraco, and innovative features, Toxic has created a digital platform that not only enhances Svegros brand awareness but also inspires a sustainable life with organic farming. The new website offers an enhanced user experience that reflects the 'wow' feeling Svegro is known for.
Essem Design
Essem Designs e-commerce is the flagship store where user experience, design, and the brand's history are highlighted in every detail. Together with Toxic, Essem has taken the step to a global platform where the vision of the hall as the "first room" meets modern technology, high performance, and a long-term digital strategy. Through a new framework, inspiring features, and over ten years of SEO work, Essem has created a digital presence that drives growth both in Sweden and internationally.
Isaberg Mountain Resort
Isaberg, one of Sweden's premier destinations for outdoor activities and skiing, has developed a modern digital platform in collaboration with Toxic to enhance its online presence and optimize the customer experience. The platform integrates several booking systems and customizes content based on the season, making it easier for guests to find and book activities. In this case, we focus on how the new solution has created a smoother and more cohesive experience for Isaberg's visitors year-round.
Where the ridge meets the sea – the story of Norrvikens trädgårdar
There are places that do something to you even before you understand why. Norrvikens trädgårdar on the Bjäre Peninsula is one such place. Here, where Hallandsåsen meets the sea and a favorable microclimate allows the impossible to bloom, a man's vision has lived on for over a hundred years; through storms, crop failures, changes of ownership, and a period of decline that almost became the end – but it did not.
Ad copy that converts: what actually makes a difference
Most people who want to improve their ads start off wrong. They rewrite headlines, change images, test new CTAs. And sure, that can have an effect, but that's rarely where the big difference lies. When an ad doesn't convert, it's often because something in the chain after the click isn't working. The ad is just the beginning. This is what actually determines whether an ad converts.
3min
Four Swedes were appointed Umbraco MVP 2026. One of them is our colleague Daniel Andersson!
Last week we traveled to Copenhagen for this year's edition of Codegarden, Umbraco's annual conference and the natural gathering point for the entire global Umbraco community. Two days of talks, Umbraco Awards, and that special atmosphere that arises when people who are passionate about the same thing are in the same room. It was there that the news came: our colleague Daniel Andersson was named Umbraco MVP for 2026.
2min
From the apartment to the continent – the story of Beslag Design
When I step through the doors of Beslag Design in Båstad, I am already greeted in the entrance by what the company has built its entire identity around: careful details that just feel... right. Further into the conference room, the assortment spreads out along the walls; handles, knobs, hooks tastefully arranged. We sit down to hear Pontus Eklind, CEO of Beslag Design, tell how the journey began but, above all, where they are headed.
Toxic celebrates 30 years of strong growth, good profitability, and high trust from both customers and employees.
This year, Toxic celebrates 30 years as a digital partner for companies with needs in web, e-commerce, customer portals, system integrations, and digital business solutions. After three decades in an industry that is constantly changing, we continue to grow, with strong results, good profitability, and a high level of trust from both customers and employees.
3min
The self-playing piano in B2B – Read more about the report Nordic Digital Commerce in B2B 2026
The B2B companies in the Nordics have reached a clear turning point. Litium's tenth edition of Nordic Digital Commerce in B2B 2026 shows that 81 percent of the Nordics' B2B companies today enable sales through digital channels, that digital sales on average account for 31 percent of revenues, and that 58 percent plan to increase their budget for digital commerce in the coming year. The discussion is no longer about whether to digitalize sales – but about how to take the next step.
11min
Markvaruhuset chooses Toxic for new e-commerce platform in Litium
Building e-commerce for a player that sells to both businesses and individuals – with different flows, different logic, and high demands for integration with business systems – is a project that places high demands on the right technical partner. Markvaruhuset has chosen Toxic for that assignment.
2min
Fifth time's the charm – we are nominated for the Umbraco Awards 2026!
We are very happy to be nominated once again for the Umbraco Awards. This year we are nominated in the category Best Cloud Solution with our solution for KABE AB.
3min
What is Meta Andromeda and how does it affect your advertising?
Are you advertising on Instagram and Facebook? Then you have probably noticed that the ads don't work quite like they used to. Suddenly, some ads seem to reach the right people while others disappear in the feed. What is behind the change and what does it mean for you as an advertiser? We will clarify that.
4min
Four websites in one solution – new digital platform for Atle
To create a more flexible, scalable, and editor-friendly web environment, Atle has chosen Toxic as a digital partner. Together, we are now developing a new web platform in Umbraco that brings together several companies in a common solution and creates economies of scale in line with the company's growth strategy.
2min
Toxic named Umbraco Contributing Platinum Partner 2025
Toxic continues to strengthen its position within Umbraco and has now been appointed as Umbraco Contributing Platinum Partner 2025 – an international award that highlights partners who actively contribute to developing and strengthening the entire Umbraco ecosystem.
2min
Toxic begins long-term partnership with Qvalify in SEO and Google Ads
Qvalify is one of Sweden's leading companies in ISO certifications, inspections, and assessments. With over 30 years of experience, they help organizations strengthen quality, efficiency, and security through certification of management systems, training, and various types of audits. To increase visibility and create clearer results regarding their training and certifications, Qvalify has chosen Toxic as a long-term partner in SEO and Google Ads.
3min
SEO for B2B – how to reach the right decision-makers in search results
Working with SEO for B2B is a completely different playing field than optimizing for consumers. The decision-making process is longer, more people are involved, and each deal is often worth much more. This means that every click from the right person can be invaluable, while the wrong traffic risks being a waste of time. At Toxic, we work daily with B2B companies and know how to tailor the strategy to reach the decision-makers who can make decisions.
2min
Sebastian Pierre returns to Toxic – as Developer and Consulting Manager
With extensive experience in programming and a clear interest in leadership, Sebastian is now back at Toxic in the role of developer and consulting manager. In this interview, you will get to know him better, hear about his journey into the IT industry, and how it feels to be back at Toxic again.
4min
Toxic enters into partnership with Meson Group for web and PIM on Litium
Meson Group, which is part of Indutrade, is a leading supplier of valves and flow control products to the global marine industry. With headquarters in Laholm, sales offices in Europe and Asia, and a large network of distributors, Meson works with technologically advanced products and extensive information flows. To strengthen its digital presence and create a more scalable management of product data, they have chosen Toxic as a partner to develop a new global website and implement Litium PIM.
3min
How to perform an SEO health check of your website
Just like a car needs maintenance to perform at its best, your website needs to be regularly reviewed. An SEO health check reveals both technical and content-related obstacles that may prevent you from reaching top positions in Google and helps you prioritize the right efforts for better visibility.
2min
Toxic looks back at 2025 – a year filled with energy, development, and highlights
2025 has been a year where much has fallen into place – thanks to brave customers, engaged colleagues, and a shared drive forward. We have launched, celebrated, learned, and developed together, in a time that has required both focus and long-term thinking. As we now summarize the year, we do so with great joy over what we have accomplished – and with even greater curiosity about everything that awaits in 2026. Here are some of the moments that have made 2025 a year to remember at Toxic.
9min
Eight new colleagues and a Toxic that continues to grow
2025 has been a year full of movement at Toxic. New colleagues have joined our teams, taken their place in the projects, and quickly become a part of the culture that makes us who we are.
5min
Keyword strategy: How to choose the right keywords for your business
Getting noticed on Google is not about luck. It's about strategy. With the right keywords, you can reach the right people at the right time with a message that actually leads to business. Here we go through how to build a keyword strategy that does more than drive traffic – it helps your business grow.
2min
Where it all began and still exists – the story of Golvabia
It smells of wood, persistence, and Småland ingenuity when I step into Golvabia in Anderstorp. Here, in a landscape where entrepreneurship is as deeply rooted as the needles in the forest, a family business has not only survived for 75 years but has grown, refined, and developed without ever losing its footing. Literally.
Toxic and NIBU launch a new digital initiative with a modern e-commerce solution in Litium
NIBU takes the next step in its digital development and chooses Toxic as a partner when building a new e-commerce solution in Litium. The goal is to create a fast, clear, and user-friendly experience for both B2B and B2C customers, as well as to simplify internal processes with a platform that lasts over time.
2min
Frequently asked questions about Umbraco
Umbraco is a flexible and user-friendly CMS (Content Management System) that makes it easy to create, manage, and publish content on your website. It is customizable, scalable, and suitable for both small and large businesses. Umbraco provides full control over design, functionality, and content – perfect for companies that want a user-friendly website that can grow with the business.
Umbraco CMS makes it easy to manage content without having to write code. You can create drafts, schedule content, preview the website on different devices, and use version control to easily revert to previous versions. Additionally, the platform has a structured media library and support for multilingual content editing.
Umbraco is easy to integrate with e-commerce solutions. You can use it as a headless CMS together with Norce Commerce or build a built-in e-commerce solution directly in Umbraco with Umbraco Commerce. It provides the flexibility to create a customized shopping experience and manage both content and e-commerce in one place.
Yes, Umbraco CMS gives full control over design and layout. You can create customizable page templates, use your own fonts and colors, and save and reuse global design elements. The platform is built to provide the freedom to create a website that reflects your brand – whether it's a simple page or a complex website.
Umbraco has open APIs that make it easy to integrate with other systems, such as enterprise resource planning (ERP), CRM, and third-party services for payment, analytics, or marketing. Additionally, there is a large ecosystem of add-ons and extensions that allow you to customize functionality according to your needs.
Yes, Umbraco gives control over important SEO elements such as metadata, URL structure, sitemap generation, and mobile responsive design. You can easily optimize content for search engines and ensure that your website ranks high on search engines like Google and Bing.
Umbraco has built-in support for multilingual content management, making it easy to create and manage content in multiple languages on a single platform. You can translate pages, manage local variations, and ensure that all information is consistent across different markets.
With version control in Umbraco, you can easily track changes in the content and revert to previous versions if needed. This means you never lose important work and can test new ideas without risk. Perfect for teams collaborating on content and needing a flexible workflow.
This means that we as a provider have extensive experience with Umbraco CMS as a platform. We have developed hundreds of Umbraco websites and know the system inside and out. Our developers are specialized in Umbraco CMS, so you are always guaranteed top expertise for the development of your website.