From Episerver/Optimizely to Umbraco
Are you paying high licensing fees for a CMS that doesn't meet your needs? We have helped several clients switch from Episerver/Optimizely to Umbraco CMS and significantly reduced their costs. Are you facing a platform change? Let us guide you on the journey to a CMS that matches both your needs and your budget.
The journey of the Federation of Swedish Farmers
How did the Federation of Swedish Farmers (LRF) transition from an expensive and difficult-to-develop platform to a flexible and future-proof solution in Umbraco?
In this interview, Johan Tufvesson, responsible for LRF's digital channels, shares the journey from Optimizely to Umbraco and the values that the switch has generated. Perfect reading for anyone facing a platform change.
Book a meeting with a specialist
In the meeting, we will go through your goals, current situation, and how we can assist you further. No commitment required, of course.
"Snacket om" the CMS switch
Snacket om is a series where we highlight current topics in digitalization to provide our customers, both existing and potential, with the answers they seek.
In this episode, we are joined by Thomas K:h Andersson, CTO at Swedish Floorball, who shares their digital journey and the decision to switch from Episerver/Optimizely to Umbraco. He talks about how the evaluation process took place, what requirements were set, why the choice ultimately fell on Umbraco, and what effects the switch has had – both for editors and visitors.
We are the largest Umbraco Platinum Partner in the Nordics.
We at Toxic have had the highest partnership with Umbraco since 2018. A partnership that means we as a company need to meet a number of criteria, one of which is the highest competence within the platform. If you choose Toxic as your digital partner, you are guaranteed the sharpest developers in the industry.
Lanbrukarnas Riksförbund (LRF)
When we at Toxic were tasked with redesigning The Federation of Swedish Farmers' (LRF) current website, we began to clarify what challenges LRF saw with the existing website and where the focus should be for the new website.
Svenska Innebandyförbundet
Toxic has developed a new website on the Umbraco platform and is now responsible for its management and further development. As part of the project "Floorball 2.0," Toxic has also successfully implemented integrations with the Floorball app and iBIS, creating a seamless management of information between the systems.
Svegro
Toxic proudly presents our latest client case: a complete transformation of svegro.se. With a focus on modern UX/UI design, a stable platform in Umbraco, and innovative features, Toxic has created a digital platform that not only enhances Svegros brand awareness but also inspires a sustainable life with organic farming. The new website offers an enhanced user experience that reflects the 'wow' feeling Svegro is known for.
Essem Design
Essem Designs e-commerce is the flagship store where user experience, design, and the brand's history are highlighted in every detail. Together with Toxic, Essem has taken the step to a global platform where the vision of the hall as the "first room" meets modern technology, high performance, and a long-term digital strategy. Through a new framework, inspiring features, and over ten years of SEO work, Essem has created a digital presence that drives growth both in Sweden and internationally.
Wismo Automotive
Wismo Automotive is the general agent for Opel and needed to develop a digital solution that allows the management of 90 sites in the same solution. Toxic created a solution in Umbraco Cloud that both streamlines the work for editors and gives the dealers the flexibility to customize their own pages.
The G2 report shows why many choose Umbraco
Umbraco receives high ratings in the G2 report, where real users compare CMS platforms based on usability, development opportunities, and overall experience. Users particularly highlight how smooth it is to work in Umbraco on a daily basis, how quickly new solutions can be launched, and how the platform can be built upon as the business grows.
The report shows that many companies experience quick ROI and short time to launch, making Umbraco a cost-effective choice for organizations that want to achieve results quickly. Additionally, Umbraco is ranked as one of the most recommended CMSs – both by editors and development teams – thanks to the combination of usability, flexibility, and scalability.
Toxic is a digital agency that repeatedly stands out and shows how they understand customer needs, business benefits, and how it translates into digital projects from start to finish. The truth is that it takes more than a powerful CMS to succeed.
Our collaboration with Toxic has developed in a completely natural way, and the relationship grows stronger every day. Together, we share the vision of combining Umbraco's powerful platform with Toxic's creativity, innovation, and broad expertise from design to delivery, with a large and skilled development team in between. This capability they possess creates security for their clients and is evident in every project that is launched.
In recent years, Toxic has also received clear recognition of its expertise and quality by being nominated for the Umbraco Awards, our major annual conference where projects from around the world compete. This has not only happened once but five years in a row. We look forward to building on our fantastic partnership. The partnership with Toxic is something we are incredibly proud of!
– Tobias Boström, partner responsible for Sweden at Umbraco.
Ad copy that converts: what actually makes a difference
Most people who want to improve their ads start off wrong. They rewrite headlines, change images, test new CTAs. And sure, that can have an effect, but that's rarely where the big difference lies. When an ad doesn't convert, it's often because something in the chain after the click isn't working. The ad is just the beginning. This is what actually determines whether an ad converts.
3min
Four Swedes were appointed Umbraco MVP 2026. One of them is our colleague Daniel Andersson!
Last week we traveled to Copenhagen for this year's edition of Codegarden, Umbraco's annual conference and the natural gathering point for the entire global Umbraco community. Two days of talks, Umbraco Awards, and that special atmosphere that arises when people who are passionate about the same thing are in the same room. It was there that the news came: our colleague Daniel Andersson was named Umbraco MVP for 2026.
2min
From the apartment to the continent – the story of Beslag Design
When I step through the doors of Beslag Design in Båstad, I am already greeted in the entrance by what the company has built its entire identity around: careful details that just feel... right. Further into the conference room, the assortment spreads out along the walls; handles, knobs, hooks tastefully arranged. We sit down to hear Pontus Eklind, CEO of Beslag Design, tell how the journey began but, above all, where they are headed.
Toxic celebrates 30 years of strong growth, good profitability, and high trust from both customers and employees.
This year, Toxic celebrates 30 years as a digital partner for companies with needs in web, e-commerce, customer portals, system integrations, and digital business solutions. After three decades in an industry that is constantly changing, we continue to grow, with strong results, good profitability, and a high level of trust from both customers and employees.
3min
The self-playing piano in B2B – Read more about the report Nordic Digital Commerce in B2B 2026
The B2B companies in the Nordics have reached a clear turning point. Litium's tenth edition of Nordic Digital Commerce in B2B 2026 shows that 81 percent of the Nordics' B2B companies today enable sales through digital channels, that digital sales on average account for 31 percent of revenues, and that 58 percent plan to increase their budget for digital commerce in the coming year. The discussion is no longer about whether to digitalize sales – but about how to take the next step.
11min
Markvaruhuset chooses Toxic for new e-commerce platform in Litium
Building e-commerce for a player that sells to both businesses and individuals – with different flows, different logic, and high demands for integration with business systems – is a project that places high demands on the right technical partner. Markvaruhuset has chosen Toxic for that assignment.
2min
Fifth time's the charm – we are nominated for the Umbraco Awards 2026!
We are very happy to be nominated once again for the Umbraco Awards. This year we are nominated in the category Best Cloud Solution with our solution for KABE AB.
3min
What is Meta Andromeda and how does it affect your advertising?
Are you advertising on Instagram and Facebook? Then you have probably noticed that the ads don't work quite like they used to. Suddenly, some ads seem to reach the right people while others disappear in the feed. What is behind the change and what does it mean for you as an advertiser? We will clarify that.
4min
Four websites in one solution – new digital platform for Atle
To create a more flexible, scalable, and editor-friendly web environment, Atle has chosen Toxic as a digital partner. Together, we are now developing a new web platform in Umbraco that brings together several companies in a common solution and creates economies of scale in line with the company's growth strategy.
2min
Toxic named Umbraco Contributing Platinum Partner 2025
Toxic continues to strengthen its position within Umbraco and has now been appointed as Umbraco Contributing Platinum Partner 2025 – an international award that highlights partners who actively contribute to developing and strengthening the entire Umbraco ecosystem.
2min
Toxic begins long-term partnership with Qvalify in SEO and Google Ads
Qvalify is one of Sweden's leading companies in ISO certifications, inspections, and assessments. With over 30 years of experience, they help organizations strengthen quality, efficiency, and security through certification of management systems, training, and various types of audits. To increase visibility and create clearer results regarding their training and certifications, Qvalify has chosen Toxic as a long-term partner in SEO and Google Ads.
3min
SEO for B2B – how to reach the right decision-makers in search results
Working with SEO for B2B is a completely different playing field than optimizing for consumers. The decision-making process is longer, more people are involved, and each deal is often worth much more. This means that every click from the right person can be invaluable, while the wrong traffic risks being a waste of time. At Toxic, we work daily with B2B companies and know how to tailor the strategy to reach the decision-makers who can make decisions.
2min
Sebastian Pierre returns to Toxic – as Developer and Consulting Manager
With extensive experience in programming and a clear interest in leadership, Sebastian is now back at Toxic in the role of developer and consulting manager. In this interview, you will get to know him better, hear about his journey into the IT industry, and how it feels to be back at Toxic again.
4min
Toxic enters into partnership with Meson Group for web and PIM on Litium
Meson Group, which is part of Indutrade, is a leading supplier of valves and flow control products to the global marine industry. With headquarters in Laholm, sales offices in Europe and Asia, and a large network of distributors, Meson works with technologically advanced products and extensive information flows. To strengthen its digital presence and create a more scalable management of product data, they have chosen Toxic as a partner to develop a new global website and implement Litium PIM.
3min
How to perform an SEO health check of your website
Just like a car needs maintenance to perform at its best, your website needs to be regularly reviewed. An SEO health check reveals both technical and content-related obstacles that may prevent you from reaching top positions in Google and helps you prioritize the right efforts for better visibility.
2min
Toxic looks back at 2025 – a year filled with energy, development, and highlights
2025 has been a year where much has fallen into place – thanks to brave customers, engaged colleagues, and a shared drive forward. We have launched, celebrated, learned, and developed together, in a time that has required both focus and long-term thinking. As we now summarize the year, we do so with great joy over what we have accomplished – and with even greater curiosity about everything that awaits in 2026. Here are some of the moments that have made 2025 a year to remember at Toxic.
9min
Eight new colleagues and a Toxic that continues to grow
2025 has been a year full of movement at Toxic. New colleagues have joined our teams, taken their place in the projects, and quickly become a part of the culture that makes us who we are.
5min
Keyword strategy: How to choose the right keywords for your business
Getting noticed on Google is not about luck. It's about strategy. With the right keywords, you can reach the right people at the right time with a message that actually leads to business. Here we go through how to build a keyword strategy that does more than drive traffic – it helps your business grow.
2min
Where it all began and still exists – the story of Golvabia
It smells of wood, persistence, and Småland ingenuity when I step into Golvabia in Anderstorp. Here, in a landscape where entrepreneurship is as deeply rooted as the needles in the forest, a family business has not only survived for 75 years but has grown, refined, and developed without ever losing its footing. Literally.
Toxic and NIBU launch a new digital initiative with a modern e-commerce solution in Litium
NIBU takes the next step in its digital development and chooses Toxic as a partner when building a new e-commerce solution in Litium. The goal is to create a fast, clear, and user-friendly experience for both B2B and B2C customers, as well as to simplify internal processes with a platform that lasts over time.
2min
New framework agreement strengthens the partnership between Toxic and Infranord
After several years of collaboration, Toxic and Infranord are taking the next step. Through a new framework agreement, Toxic will become a long-term development partner responsible for both new development and management of Infranord's internal systems – with a focus on modern front-end development and a more integrated working method.
4min
Frequently asked questions about Umbraco
Umbraco is an "open-source" CMS based on Microsoft .NET technology. It is used to create and manage web content and has a large user base around the world.
Umbraco is a perfect alternative for those who value simplicity, user-friendliness, and security. If you also want to focus on creating content and value for your consumers and not worry about security holes on your website, you will find a home in Umbraco.
Yes, Umbraco offers built-in tools and features that support search engine optimization and improve your ranking.
We customize the hosting according to each individual customer, but when it comes to Umbraco, we use their cloud-based service Umbraco Cloud as much as possible, which includes version control, SSL certificates, Umbraco Forms, and much more to facilitate the web development process. Umbraco Cloud is an Azure-based cloud service.
Yes, Umbraco has its own e-commerce platform called Umbraco Commerce where you can build and customize your e-commerce flows just as you wish. In addition, it is also possible to integrate other PIM systems and e-commerce platforms. We help you find the right solution based on your needs.
No, you do not need a license to use Umbraco.
Yes. With Umbraco Engage, you can customize the content based on target audiences and how the visitor navigates the website. This can mean, for example, that different people see different messages, CTAs, or content blocks depending on their interests and needs. The goal is to create a more relevant and accurate experience for the visitor.
Yes! Umbraco is built for integrations and can be connected with both business systems (ERP), CRM, DAM, PIM, and other digital services. It helps you gather information in one place while avoiding duplicate work. We help you ensure smooth and sustainable flows between the systems.
Yes, that is correct. Through Umbraco's Delivery API or Umbraco Heartcore, the content can be used in multiple interfaces, such as web, app, or external services. This allows for working with a central content that is then distributed where it is needed.
Umbraco has a clear release plan with regular updates and improvements. STS versions (Short Term Support) are released approximately every six months and LTS versions (Long Term Support) approximately every two years.
If the solution runs via Umbraco Cloud, many updates and security improvements can be managed automatically, reducing the need for manual maintenance and plugin management.
Most of the daily editorial work. You can create and update pages, publish news, manage images and media, and administer contact information and other content.
Our goal is to deliver value and new features to you, rather than helping with things you can easily do yourself.