Essem Design takes the brand global – launches international e-commerce with new design and UX
News
2 min
Essem Design is taking a big step forward and launching a global e-commerce that reflects the company's brand and vision. The new solution, developed together with Toxic, combines inspiring design, improved performance, and market-adapted e-commerce for all of Europe and the USA.
A Graphic Journey with the Hallway in Focus
Building on the vision of the hall as the home’s first room, the new design features a strong graphic expression. Large environmental images, generous blocks, and an updated 3D configurator place the products in their proper context while highlighting the brand’s design language.
Features such as product-level climate data allow customers to see the environmental impact of their choices, contributing to a more conscious shopping experience.
Technical Upgrades for Faster, Smoother Commerce
The project was initiated because the previous e-commerce platform suffered from performance issues and was built on older versions of both Norce and Umbraco. Rather than patching the old system, Essem and Toxic opted to build a new platform from the ground up.
The new platform is headless, with business logic in Norce and products and pricing delivered via the platform’s new APIs. Integrations use EntityFlow and Elastic Search, providing faster and more reliable product data management.
The front-end has been rebuilt with modern frameworks such as React, delivering a more responsive and interactive user experience. Its modular structure allows new features to be added without disrupting the overall system. Built-in steps for code review and source control in GitHub, with deploy flows (CICD to Umbraco Cloud), make deployment safer and more controlled.
The platform is upgraded to the latest Long Term Support version of Umbraco, along with modernizations in .NET and Norce. Altogether, this creates a stable, flexible, and sustainable long-term solution.
Better Support for Both Consumers and Professional Customers
The new e-commerce platform serves both consumers and professional users. On every product page, customers encounter related products and can visualize items in their home environment through AR functionality. Professional customers now also have easier access to BIM files and product media directly at the product level.
With international support built into the platform, content, products, and translations can be tailored to different markets. This enables Essem to operate a global e-commerce presence in both Europe and the U.S., delivering a consistent experience across all markets.
"With the new e-commerce platform, we’ve both solved old problems and created a future-proof solution. I look forward to continuing our collaboration with Essem."
– Anette Wold Ylenstrand, Head of Consulting & Web Developer at Toxic Interactive Solutions
"The new platform gives us a more flexible and secure solution, and the design aligns perfectly with our brand."
– Robert Bladh, CEO of Essem Design
🤝 Read more about our collaboration with Essem Design here
👉 Learn more about our e-commerce offerings
👀 See the full solution here
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