The IPO is not waiting. Is your website ready?
When the timeline is tight, the IR website needs to keep the same pace as the rest of the listing process. We help publicly traded companies and companies on their way to the stock market to get a secure and easily managed website in place for financial information, reports, and investor communication.
Does this seem familiar?
Financial information must be released on time
The schedule is already set.
Information is available in several systems.
The web needs to function even after the listing.
Book a meeting with our web expert
In the meeting, we will go through your goals, current situation, and how we can help you move forward.
Cynca Nordic
Cynca Nordic is an industrial group with around 50 operations and 1,500 employees. Previously, parts of the publication of quarterly reports and press releases were handled manually, which meant unnecessary administration in a flow where correct and timely publication is important.
We built a new website in Umbraco with integration to Modular Finance. This way, financial information can be published automatically and the need for double work is reduced.
Logistri
Before its planned listing switch to Nasdaq Stockholm's main list, Logistri faced increased demands for transparency, reporting, and accessible investor information.
The existing website was largely hard-coded, making updates time-consuming. We built a new solution in Umbraco with integration to Modular Finance, where financial information can be retrieved automatically and presented in both Swedish and English.
The IR functionality does not need to be invented from scratch.
As the listing date approaches, there is rarely room to start from scratch. We have already built IR solutions where Umbraco is connected with Modular Finance to automate the publication of, among other things, financial information and press releases. This allows us to draw on experience and proven solutions instead of reinventing each part anew.
For you, this means a shorter startup time, fewer manual steps, and a solution that is built based on how a publicly listed company actually needs to operate. This is particularly valuable when the timeline is tight and the website needs to be ready at the same time as the rest of the organization is working towards the listing.
We have helped several publicly traded companies and companies on their way to listing to get their IR websites in place. This means that we are already familiar with many of the requirements, integrations, and time-sensitive situations that tend to arise. We can quickly understand what needs to be built, what is critical, and what needs to be prioritized to stay on schedule.
We are the largest Umbraco Platinum Partner in the Nordics.
Since 2018, Toxic has grown together with Umbraco, as the first Platinum Partner in the Nordics. The partnership means more than just a title. We continue to contribute to the platform's development, among other things as an Umbraco Contributing Partner 2025 and as co-organizers of Umbracokalaset, Sweden's largest Umbraco event. For five consecutive years, we have also been nominated for the Umbraco Awards.
In 2026, our solution architect and Umbraco expert Daniel Andersson was also named Umbraco MVP, an award given to individuals who have made special contributions to the Umbraco community through knowledge sharing, initiatives, and engagement.
For you, this means access to a large team with deep expertise in Umbraco and experience in building solutions for organizations with complex needs. We work closely with the platform, follow its development, and have the opportunity to contribute to where it is headed.
"Our collaboration with Toxic has developed in a completely natural way and the relationship grows stronger every day. Together we share the vision of combining Umbraco's powerful platform with Toxic's creativity, innovation, and broad expertise from design to delivery, with a large and skilled development team in between. This capability they possess creates security for their clients and is evident in every project that is launched."
What is required of a good IR website?
An IR website should make it easy for investors, analysts, and other stakeholders to find the right information while also serving the organization that needs to keep it updated.
In our knowledge bank, we go through what an IR website needs to contain and what is important to consider regarding, among other things, financial information, reports, and investor communication.
List item to the main list: what does it mean for the website?
When a company moves from a growth market like First North or Spotlight to Nasdaq Stockholm's main list, the requirements for transparency, reporting, and corporate governance increase. This is also noticeable on the web. Here we describe what changes and how you can prepare the website for a listing change.
2min
Time to switch platforms? Signs that the destination's website has done its job
Many destinations have a website that was built several years ago. It works, but every change takes time and costs money. Here we go through common signs that it is time to switch platforms and what a change can bring.
2min
Therefore, the booking system and the website should communicate with each other.
A destination often uses several systems simultaneously. Accommodations are booked in one system, ticket purchases or activities in another, and the information about the guests is in a third. When the systems are not connected to each other, the information on the web becomes incorrect or must be moved manually. Here we explain what an integration means and what it does for both the guest and the staff.
3min
From winter to summer: a website that adapts to the right season
For many destinations, the operations change several times a year. The ski slope becomes a bike park and the bathing season transitions into conference season. The website needs to keep up with each transition without a developer having to be involved every time. Here we go through what usually changes between the seasons and how a flexible website makes the switch easier for the editors.
2min
Therefore, you are losing visitors on the way to booking and how you can get more to book directly.
Many who visit a destination's website have already decided to go there. They have read about the activities and compared accommodations but still leave the page without booking. Often, this is because the path to booking has too many steps or feels uncertain. In this post, we will go through common reasons why visitors drop off and how a clearer booking flow can get more people to book directly with you.
3min
Central control, local freedom: who decides what on the group's websites?
When many companies share a platform, new questions arise. Who gets to change what and which content should be managed centrally? Here we describe how corporations can organize editorial work so that it becomes both efficient and secure.
2min
Template or custom? Two paths for the corporation's websites
All companies in a group do not have the same needs. A smaller subsidiary may need a simple website that can be set up quickly, while a larger company may require a completely custom solution. In this blog post, we describe how groups can combine a common template with tailored solutions.
2min
After the listing: how to manage the IR website in everyday life
The listing day is just the beginning. Then come quarterly reports, annual meetings, press releases, and changes in management, year after year. An IR website that was ready on time but is difficult to manage quickly becomes a burden. In this blog post, we go through what the IR year usually looks like and what makes management easy.
2min
New company in the group: how the web will be set up without starting over
Every acquisition raises the same question: what do we do with the website? Without a common foundation, the answer is often a new web project from scratch. Here we describe how a common platform makes it faster and cheaper to connect new companies.
2min
IR-webb in two languages: therefore, the investor information needs to be available in English.
Foreign investors own a large portion of the shares on the Swedish stock exchange. For them, the English IR website is the company's face to the outside world. Yet, the English version is often thinner or less updated than the Swedish. Here we go through why language matters and how you can keep both versions up to date.
2min
Can the group's companies share a web platform and still maintain their brands?
When a group wants to consolidate its websites, a common concern is that the companies will lose their identity. However, a shared platform does not mean that all websites have to look the same. Here we explain how multiple brands can share technology and features while still having their own expression.
2min
This is how you keep the corporate governance section of the IR website up to date: Content and update procedures
The corporate governance section of the IR website is often the one that is updated the least frequently and therefore becomes outdated the easiest. At the same time, this is where investors and analysts look for information about who is in charge of the company and how. Here we go through what content is usually available and how it can be kept updated.
3min
Ten companies, ten websites: when is it time to consolidate the group's websites?
In many corporations, each company has its own website, built at different times by different agencies in different systems. It works for a while, but over time the websites become expensive to manage and difficult to overview. Here we go through the signs that it is time to consolidate the websites and what the corporation gains from it. As an example, we explain how Toxic and Industrireklam consolidated the Weland Group's companies into Weland Light, a common template in Umbraco where changes are rolled out to multiple websites simultaneously.
3min
On the way to the stock market: this needs to be on the web by the listing day
Before a listing, the checklist is long. The website often ends up far down, even though it must be ready and accurate on the same day the stock starts trading. Here we go through what the website needs to be ready for at the listing and how you can plan the work so that it doesn't become a bottleneck.
2min
Multiple facilities, one web platform: how to simplify everyday life for the editors
At many destinations, the hotel, restaurant, ski resort and campsite each have their own website, developed independently over time. The result is duplicated work for content editors and a fragmented experience for guests. In this article, we explore what happens when multiple websites are brought together on a single platform and how Isaberg Mountain Resort approached the challenge.
3min
5 reasons why large organizations and associations choose Umbraco as a CMS
Many large organizations and associations are using CMS solutions that have become too expensive, too complex, or simply no longer fit the business. Editors struggle with things that should be simple, and the technology begins to set limits on what the organization can do. After working with organizations such as LRF, the Tenants' Association, and several sports federations, we see some recurring reasons why the choice often lands on Umbraco CMS.
3min
Why more and more companies are digitizing their B2B sales and how it works
Many B2B companies still receive orders via email, phone, or through their salespeople. It often works well at first, but as the number of customers and order volumes grow, it becomes difficult to keep the information updated and the process becomes too time-consuming. This is one of the most common reasons why more B2B companies are now taking the step towards their own e-commerce platform. In this post, we will go through how orders are often handled today, what problems it creates, and how a digital platform changes the picture.
3min
Umbraco + AI: What exists today and what is on the way?
To say that AI development is progressing at a frightening pace may not be sticking your neck out directly. New models are coming almost every day, and the development does not seem to be slowing down anytime soon. But how can one implement and benefit from it in Umbraco? We will clarify that in this post!
7min
Therefore, you should stop stressing about your AI ranking.
The question arises everywhere: “How do we rank in ChatGPT?” It's a good question because AI search is starting to become an important channel for digital marketing and no one wants to risk falling behind. But before you hire someone who promises to “optimize your AI ranking,” you need to know something. There is no real ranking.
2min
That's why you are losing customers in your B2B trade - and what you can do about it.
In B2C e-commerce, the purchasing experience often revolves around inspiring and enticing. In B2B, it's the opposite. Customers already know what they want, they have probably ordered it before and want to do it again – as quickly and smoothly as possible. Yet, it is surprisingly common for B2B stores to be built with the same logic as consumer retail. This creates unnecessary friction, frustrates customers, and leads to manual work that no one really has time for. So, what does a truly smooth purchasing experience look like in B2B?
3min
When do organizations need to rebuild or redesign their website?
Many organizations use their website for many years without major changes. This is rarely a problem in itself – a website does not need to be rebuilt just because it is old. The problem arises when the technology, content, or visitors' needs have changed more than the website has managed to keep up. It is not always easy to see where the line is between "this we can fix" and "this requires us to rebuild from scratch." Here are four signs worth taking seriously.
3min
Frequently asked questions about IR websites
Yes, we have built this type of solution before and can therefore quickly understand what needs to be done. How quickly the project can be completed depends on the scope, integrations, and what starting point you have. Please feel free to contact us early so we can make an assessment based on your timeline.
Absolutely! We have built integrations with Modular Finance and Cision, among others. We can also look at other systems based on how your current solution looks.
Yes, depending on which system you use, information can be automatically retrieved to the website. This reduces the need to manually copy information between multiple systems and simplifies the publishing flow.
Yes! Content can be prepared and scheduled in Umbraco CMS, allowing material to be ready for a specific publication time.
Not necessarily. Which way is best depends on your current platform, timeline, and what features need to be in place. We base our recommendations on the situation you are in and suggest a solution accordingly.
Yes. We build multilingual websites and have created IR solutions where information is presented for both Swedish and international target groups.
Not much. It's enough that you can describe the current situation, approximate timeline, and which systems you are using today. From there, we can work together to figure out what needs to be prioritized.