Knowledge Bank
Here we gather news, blog posts, guides, and press releases featuring the latest updates from Toxic and the digital world.
From Optimizely to Umbraco CMS – LRF's platform journey
When The Federation of Swedish Farmers (LRF) decided to change their web platform, it was about both costs, functionality, and future needs. The choice fell on Umbraco – a solution that today provides the organization with more flexibility and a smoother everyday life.
3min
PunchOut, PIM and e-commerce – a complete B2B solution with Shopspray
In today's B2B flows – especially in Sweden where both companies and the public sector have high demands for automation and data quality – a nice e-commerce frontend is not enough. To deliver a seamless and scalable PunchOut solution, three central components must work together: a PIM system, an e-commerce platform, and the customer's purchasing system.
3min
Toxic builds new website & e-commerce for Beslag Design
Beslag Design, a leading player in fittings and interior details with its own product development, is investing together with Toxic in a new digital platform built on Litium. The investment includes a new website, a reseller portal, and a powerful PIM system. The goal is to streamline internal processes, centralize product data, and create an even smoother purchasing experience for resellers and customers.
2min
Accessibility on the agenda – more and more companies turn to Toxic
The interest in digital accessibility is growing rapidly, and many companies are now seeking guidance to meet new requirements – but also to create a more inclusive digital experience. At Toxic, this is clearly evident.
2min
What is PunchOut? Benefits for B2B companies and the public sector
PunchOut enables the connection of the customer's purchasing system with the supplier's e-commerce – and automates the entire ordering process. In this blog post, we will go through how the technology works, what benefits it provides, and why more and more companies and public organizations are using PunchOut in their purchasing process.
3min
Swedish Camping builds new industry website on Umbraco
Svensk Camping, formerly known as SCR, has undergone a comprehensive rebranding. In connection with the launch of a new graphic identity, they are now building a completely new website – a project being carried out in collaboration with Toxic. The result will be an informative and modern platform for both the industry and members.
2min
Farmers' National Federation – a grassroots movement in constant transformation
Behind the work of the Farmers' National Federation (LRF) lies both history, social impact, and a strong belief in the future. Here, everything is about creating conditions for Sweden's green industries to grow, develop, and influence. In a world where conditions are constantly changing, LRF is a voice, a driving force, and a unifying power for what actually puts food on our tables.
Weland Solutions hires development team from Toxic – gains an external development department with expertise, reliability, and drive.
To accelerate the development of their portal, Weland HUB, Weland Solutions chose to hire a development team from Toxic. With a cohesive team consisting of developers, project managers, and business developers, they now gain both breadth, structure, and long-term sustainability.
3min
Nordeka chooses Toxic as growth partner – begins collaboration with revenue sharing model
Nordeka is a newly established Swedish shoe brand with high ambitions and a clear vision: to change how we view feet, shoes, and natural movement. With strong advocacy from co-founder Isak Nyqvist, they have quickly made an impact. Now they are taking the next step together with us at Toxic.
2min
We are the only Swedish agency nominated for the Umbraco Awards four years in a row!
For the fourth year in a row, we at Toxic are nominated for the Umbraco Awards and we are the only Swedish agency with this achievement. This time in the category "Best Cloud Solution" with the web solution for NordGen – a project where the focus has been on editorial freedom, efficient workflow, and long-term sustainability.
2min
Toxic strengthens its presence in Gothenburg with larger premises
In connection with our continued growth, Toxic has now moved into larger premises in Gothenburg. The premises are located at the top of Mässans Gata 8, on the 8th floor above the Swedish Exhibition & Congress Centre, right between Scandinavium and Gothia Towers.
1min
This is how we drive success with digital marketing – with our customers in focus
At Toxic, we help companies achieve their goals with data-driven strategies and creative solutions in digital marketing. With a dedicated team, we strive to create significant value – regardless of industry or challenge.
3min
Technical advantages and the collaboration behind Länsförsäkringar Fastighetsförmedling's digital platform
We are proud of our close collaboration with Länsförsäkringar Fastighetsförmedling. Together, we have created a modern and user-friendly website in Umbraco that clearly presents property information and simplifies both the buying and selling process. Here you get an insight into the collaboration and the technical solutions behind the platform. “The goal was to create a solution that truly facilitates for Länsförsäkringar Fastighetsförmedling and their customers – and I think we have succeeded well with that,” says Karl Ekberg, system developer at Toxic.
3min
Switching from Optimizely to Umbraco – why more companies are choosing to make the move
Are you wondering if your current CMS is worth the cost? You are not alone. More and more companies are reviewing whether they are really using all the functionality they are paying for and are choosing to switch from licensed platforms like Optimizely to open source alternatives like Umbraco. Kalle Ekstrand, founder of Toxic and sales manager, explains why this step often becomes a boost for both the team and the business.
3min
Hooks Herrgård – where every guest feels seen, heard, and cared for
When you turn off the road and the majestic manor facade emerges between gnarled oaks and vast meadows, you immediately understand that this place carries a special history. Here at Hooks Herrgård, visitors have been drawn since Baron Stedt's days in the 18th century. Today, it is the bold investments, the strong family bond, and the constant desire to give that little extra that makes the place live and breathe both tradition and modern comfort.
How to build a profitable B2B business digitally – insights from Nordic Digital Commerce 2025
B2B e-commerce is no longer a question of "if" but "how". In Lithium's report Nordic Digital Commerce in B2B 2025, it is clearly stated that digital channels are not just a way to streamline internal processes, but above all a way to improve customer relationships and create growth. Here, Oscar Salomonsson, business area manager E-commerce at Toxic, shares concrete advice for creating a profitable digital B2B business in 2025.
3min
How did Swedish e-commerce perform in 2024 – and what lies ahead?
The E-barometer 2024 from PostNord shows that Swedish e-commerce has turned upward. After two years of decline, revenue increased by 5% to 140 billion kronor. The report offers more than just numbers – it highlights trends that shape the future of e-commerce. In this blog post, we highlight some of the year's most important insights and a glimpse of what lies ahead.
2min
Umbraco takes home five wins at the CMS Critic Awards 2024!
Five wins at the CMS Critic Awards. What does it say about Umbraco – and about the CMS market in general? We spoke with Daniel Andersson, Tech Lead at Toxic, to get his perspective on why Umbraco continues to dominate and what it means for companies looking for the right platform.
3min
Kläppen Ski Resort chooses Toxic to build a new website in Umbraco Cloud
Kläppen Ski Resort is investing in a new, modern website in Umbraco Cloud to create a more customizable digital experience. The website will provide visitors with the right information at the right time, reflect the facility's offerings and seasonal changes, and integrate with the booking system for a smooth and cohesive customer journey – whether the guest is already on-site in Kläppen or planning their visit.
3min
Our team has grown – meet our six new employees!
We are so happy to welcome six new employees to Toxic! Meet Peter, Emma B, Josef, Petter, Linus, and Emma R – a wonderful group that together strengthens our team with valuable skills and drive.
7min
Get more out of your SEO – simple adjustments for better visibility
Do you want more people to find your website? Here are some practical SEO tips that you can start with today to increase your visibility and give your digital presence a boost.
3min
Toxic initiates new collaboration with KABE
We have initiated an exciting collaboration with KABE, one of Sweden's leading manufacturers of caravans and motorhomes. As part of the collaboration, we are developing a new website in Umbraco – a platform that will reflect KABE's premium feel while also making it easier for both visitors and editors to navigate and manage content.
2min
Effective advertising with Google Ads: Tips for increased visibility and sales
Digital advertising is changing rapidly, and to stay ahead, a strategy that combines data, creativity, and continuous optimization is required. Here, we share important insights and strategies to maximize the effectiveness of your Google Ads advertising, ensuring you get the most out of your budget.
3min
Create a powerful e-commerce solution with Umbraco Storefront and Norce e-commerce platform
In a time when e-commerce is developing rapidly, it is crucial to have a flexible, scalable, and user-friendly platform. For companies managing large product catalogs and complex product variations, the combination of Umbraco Storefront and Norce's e-commerce engine is a winning solution.
3min
You have looked at 48 by 55 articles