Toxic builds new website & e-commerce for Beslag Design
News
2 min
News
2 min
Beslag Design, a leading player in fittings and interior details with its own product development, is investing together with Toxic in a new digital platform built on Litium. The investment includes a new website, a reseller portal, and a powerful PIM system. The goal is to streamline internal processes, centralize product data, and create an even smoother purchasing experience for resellers and customers.
About Beslag Design
Beslag Design was founded in 1972 in Båstad and is today an established player in the hardware and interior products sector, with a range that extends from knobs and handles to lighting and bathroom accessories. Through a combination of in-house product development and collaborations with both well-known brands and creative upstarts, they inspire customers across the Nordic region and parts of Europe – always with functionality, quality, and design in focus.
Features that create value
With a wide range of hardware and interior details, it is important for Beslag Design to have a solution that both inspires and guides customers correctly. The new platform on Litium will therefore offer user-friendly product filtering and product guidance, making it easy to find the right products among their offerings while also opening up opportunities for expansion into new markets.
An important part of the project is the PIM function. It allows Beslag Design to collect and work systematically with all their product data in one place. The information can easily be published to various channels – such as their own consumer site – and exported to industry databases in both Sweden and Norway. With Litium PIM, the company can also quickly create ready-made product data sheets directly in the system, instead of having the marketing department do it manually. This means increased control, faster time-to-market, and less resource dependency.
Built for the Future
The new platform gives Beslag Design a more efficient workflow, an improved customer experience, and a stable technical solution prepared for the future.
“With Toxic as a strategic partner, we’re taking an important step in our digital development. By centralizing all our product information in Litium PIM and building a new website and reseller portal, we gain both better control and more efficient processes. This lays the right foundation for continued growth – and a better purchasing experience for our customers, both online and through our resellers. Toxic brings a combination of technical expertise and business insight, making them a reliable and engaged partner in our digital journey.”
– Jonatan Bergström, Marketing Director at Beslag Design
“Together, we’re building a platform that not only inspires with design and functionality, but also simplifies daily operations for both resellers and end customers. With Litium and our integration engine EntityFlow, we’re creating something truly built for the future.”
– Oscar Salomonsson, Business Area Manager at Toxic Interactive Solutions
🛒 Learn more about our e-commerce offerings
💻 Learn more about our web solutions
🤝 Read more about how we collaborate with our partner Litium
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