Sebastian Pierre returns to Toxic – as Developer and Consulting Manager
News
4 min
News
4 min
With extensive experience in programming and a clear interest in leadership, Sebastian is now back at Toxic in the role of developer and consulting manager. In this interview, you will get to know him better, hear about his journey into the IT industry, and how it feels to be back at Toxic again.
Can you tell us about your journey into the IT industry and where you are today?
Entrepreneurship runs in my family - we had a printing business where I was involved from an early age. That sparked my interest in color, form, and design. In high school, I also had a great teacher who introduced me to programming, and that’s when my interest in development really started to grow.
After graduation, I studied graphic design and web development at the School of Engineering here in Jönköping. Fairly early on, I realized that programming was what I was most passionate about. I studied for two years and then added an extra year to complete a bachelor’s degree in Informatics with a focus on leadership.
Since I’m from Gnosjö, I was already familiar with Toxic. They had built many industrial websites in the area, so I applied for internships several times, but there were no openings at the time. After graduating in 2015, Kalle and Daniel reached out and wanted to meet me, and I started at Toxic in September that year.
I worked at Toxic for six years and was part of an exciting growth journey. After that, I wanted to try something new and joined Sogeti, where I stayed for four years. I kept in touch with Kalle during that time, and when we reconnected in early 2025, it felt like the right time to return. At Sogeti, I worked with large clients - similar to those I work with at Toxic today - where relationships are long-term and the work is more proactive.
You’ve stepped into the role of Consulting Manager. Tell us more.
I’ve worked in the industry for about ten years, almost exclusively in programming. For me, this felt like a natural next step in both my development and career. Taking on more leadership and being able to support others is very rewarding. Otherwise, it’s easy to get stuck focusing only on your own growth — this step feels like the right move for me.
How does it feel to be back at Toxic as both a developer and Consulting Manager?
It feels great. It’s a bit unique to be both new and familiar at the same time. It’s exciting to come back to a team that works so well together. Many companies try to build strong teams but don’t fully succeed - here, it truly works.
It’s also exciting to be part of my team, Systeam, while being able to use my leadership skills more. I often take on a natural leadership role, especially when supporting junior colleagues. That’s something Kalle and I discussed even before I returned, and something they believed would suit me well.
What does a typical workday look like for you?
It varies a lot. My days include everything from workshops and client meetings to estimations and programming. Some days are packed with meetings, while others I spend with headphones on, coding all day.
I enjoy the variation and having multiple things going on - as long as there are clear priorities and structure.
What makes the role and the industry enjoyable for you?
What often strikes me is that it doesn’t really feel like a job. It allows me to express creativity, curiosity, and problem-solving. No two days are the same, even if the foundation is.
Being able to guide and support colleagues also feels very meaningful.
How would you describe your way of working and leading?
I see myself as a listening, supportive, and motivating leader. In group settings, I’m not always the most outspoken person. If someone else takes that role, I’m comfortable stepping into more of a “backseat driver” leadership position.
I strongly believe in recognizing each person’s potential and helping them take their next step.
What are you most looking forward to in the coming year?
I’m looking forward to growing further into the Consulting Manager role while continuing to be an active part of Toxic as a whole. It will be exciting to contribute both as a leader and developer, drive technical initiatives, and get to know the consultants I’m responsible for.
What are you particularly proud of in your professional role?
I’m proud of being unpretentious in my approach. It doesn’t matter if someone has worked for one year or twenty - I believe you can always learn something from others. In this industry, you’re never truly finished learning.
How do you continue to grow and develop in your role?
I’m quite good at taking on things I’m not completely comfortable with. I enjoy trying new things and I’m very curious about new technologies and frameworks.
I’m also driven when it comes to areas I find interesting and like being involved in client dialogues to gain a deeper understanding of their businesses.
Finally, what’s the best thing about working at Toxic?
It’s the combination of community, leadership, and trust. I’m given a lot of responsibility and strong trust from Kalle and Daniel, which helps me grow.
The culture at Toxic is very unique and never feels forced. It’s a mix of “work hard, play hard.” We genuinely have a lot of fun together - and very few workplaces manage to maintain that feeling as they grow.
Read more
Therefore, you should stop stressing about your AI ranking.
The question arises everywhere: “How do we rank in ChatGPT?” It's a good question because AI search is starting to become an important channel for digital marketing and no one wants to risk falling behind. But before you hire someone who promises to “optimize your AI ranking,” you need to know something. There is no real ranking.
2min
When do organizations need to rebuild or redesign their website?
Many organizations use their website for many years without major changes. This is rarely a problem in itself – a website does not need to be rebuilt just because it is old. The problem arises when the technology, content, or visitors' needs have changed more than the website has managed to keep up. It is not always easy to see where the line is between "this we can fix" and "this requires us to rebuild from scratch." Here are four signs worth taking seriously.
3min
Common problems on large websites and how they can be solved
The larger a website grows, the harder it becomes to manage – both for those who visit it and those who work on it every day. What was once a clear structure with a few sections becomes, over time, hundreds of pages, countless subcategories, and content that has been added in batches over several years without a common plan. The result is rarely noticeable all at once; instead, it sneaks in until one day the visitor can no longer find what they are looking for, while the editor no longer knows where something should be. Now we will go through some of the most common problems on large websites and what usually tends to solve them.
3min
That is why many organizations choose to switch CMS
A CMS, a content management system, is the tool an organization uses to publish and update content on its website. Most organizations chose their CMS a long time ago (often five, ten, or fifteen years ago) and have since built upon it year after year. Over time, it becomes harder to live with the choice one once made. Licenses become more expensive, editors find it increasingly difficult to work in the system, and what once felt flexible starts to feel like a hindrance. Let’s go through some of the most common reasons organizations choose to switch CMS and what they often want to achieve with the change.
3min
What is required of a good IR website?
Trust is what determines how a publicly traded company is perceived by investors, analysts, and shareholders. Much of that trust is built or lost on the web. An IR website (Investor Relations) is the place where investors, analysts, and shareholders turn when they want to understand how the company is doing and where it is headed. For a publicly traded company, the website is not just a communication channel; it is part of how the company fulfills its information obligation to the market. If an IR website is difficult to navigate or lacks the right information, it costs more trust than one might think. In this blog post, we will therefore go through what an IR website actually needs to contain and what distinguishes a good IR website from one that is just there out of obligation.
4min
Ad copy that converts: what actually makes a difference
Most people who want to improve their ads start off wrong. They rewrite headlines, change images, test new CTAs. And sure, that can have an effect, but that's rarely where the big difference lies. When an ad doesn't convert, it's often because something in the chain after the click isn't working. The ad is just the beginning. This is what actually determines whether an ad converts.
3min
Four Swedes were appointed Umbraco MVP 2026. One of them is our colleague Daniel Andersson!
Last week we traveled to Copenhagen for this year's edition of Codegarden, Umbraco's annual conference and the natural gathering point for the entire global Umbraco community. Two days of talks, Umbraco Awards, and that special atmosphere that arises when people who are passionate about the same thing are in the same room. It was there that the news came: our colleague Daniel Andersson was named Umbraco MVP for 2026.
2min
Toxic celebrates 30 years of strong growth, good profitability, and high trust from both customers and employees.
This year, Toxic celebrates 30 years as a digital partner for companies with needs in web, e-commerce, customer portals, system integrations, and digital business solutions. After three decades in an industry that is constantly changing, we continue to grow, with strong results, good profitability, and a high level of trust from both customers and employees.
3min
The self-playing piano in B2B – Read more about the report Nordic Digital Commerce in B2B 2026
The B2B companies in the Nordics have reached a clear turning point. Litium's tenth edition of Nordic Digital Commerce in B2B 2026 shows that 81 percent of the Nordics' B2B companies today enable sales through digital channels, that digital sales on average account for 31 percent of revenues, and that 58 percent plan to increase their budget for digital commerce in the coming year. The discussion is no longer about whether to digitalize sales – but about how to take the next step.
11min
Markvaruhuset chooses Toxic for new e-commerce platform in Litium
Building e-commerce for a player that sells to both businesses and individuals – with different flows, different logic, and high demands for integration with business systems – is a project that places high demands on the right technical partner. Markvaruhuset has chosen Toxic for that assignment.
2min
Fifth time's the charm – we are nominated for the Umbraco Awards 2026!
We are very happy to be nominated once again for the Umbraco Awards. This year we are nominated in the category Best Cloud Solution with our solution for KABE AB.
3min
What is Meta Andromeda and how does it affect your advertising?
Are you advertising on Instagram and Facebook? Then you have probably noticed that the ads don't work quite like they used to. Suddenly, some ads seem to reach the right people while others disappear in the feed. What is behind the change and what does it mean for you as an advertiser? We will clarify that.
4min
Four websites in one solution – new digital platform for Atle
To create a more flexible, scalable, and editor-friendly web environment, Atle has chosen Toxic as a digital partner. Together, we are now developing a new web platform in Umbraco that brings together several companies in a common solution and creates economies of scale in line with the company's growth strategy.
2min
Toxic named Umbraco Contributing Platinum Partner 2025
Toxic continues to strengthen its position within Umbraco and has now been appointed as Umbraco Contributing Platinum Partner 2025 – an international award that highlights partners who actively contribute to developing and strengthening the entire Umbraco ecosystem.
2min
Toxic begins long-term partnership with Qvalify in SEO and Google Ads
Qvalify is one of Sweden's leading companies in ISO certifications, inspections, and assessments. With over 30 years of experience, they help organizations strengthen quality, efficiency, and security through certification of management systems, training, and various types of audits. To increase visibility and create clearer results regarding their training and certifications, Qvalify has chosen Toxic as a long-term partner in SEO and Google Ads.
3min
SEO for B2B – how to reach the right decision-makers in search results
Working with SEO for B2B is a completely different playing field than optimizing for consumers. The decision-making process is longer, more people are involved, and each deal is often worth much more. This means that every click from the right person can be invaluable, while the wrong traffic risks being a waste of time. At Toxic, we work daily with B2B companies and know how to tailor the strategy to reach the decision-makers who can make decisions.
2min
Toxic enters into partnership with Meson Group for web and PIM on Litium
Meson Group, which is part of Indutrade, is a leading supplier of valves and flow control products to the global marine industry. With headquarters in Laholm, sales offices in Europe and Asia, and a large network of distributors, Meson works with technologically advanced products and extensive information flows. To strengthen its digital presence and create a more scalable management of product data, they have chosen Toxic as a partner to develop a new global website and implement Litium PIM.
3min
How to perform an SEO health check of your website
Just like a car needs maintenance to perform at its best, your website needs to be regularly reviewed. An SEO health check reveals both technical and content-related obstacles that may prevent you from reaching top positions in Google and helps you prioritize the right efforts for better visibility.
2min
Toxic looks back at 2025 – a year filled with energy, development, and highlights
2025 has been a year where much has fallen into place – thanks to brave customers, engaged colleagues, and a shared drive forward. We have launched, celebrated, learned, and developed together, in a time that has required both focus and long-term thinking. As we now summarize the year, we do so with great joy over what we have accomplished – and with even greater curiosity about everything that awaits in 2026. Here are some of the moments that have made 2025 a year to remember at Toxic.
9min
Eight new colleagues and a Toxic that continues to grow
2025 has been a year full of movement at Toxic. New colleagues have joined our teams, taken their place in the projects, and quickly become a part of the culture that makes us who we are.
5min
Keyword strategy: How to choose the right keywords for your business
Getting noticed on Google is not about luck. It's about strategy. With the right keywords, you can reach the right people at the right time with a message that actually leads to business. Here we go through how to build a keyword strategy that does more than drive traffic – it helps your business grow.
2min