Swedish Camping builds new industry website on Umbraco
News
2 min
News
2 min
Svensk Camping, formerly known as SCR, has undergone a comprehensive rebranding. In connection with the launch of a new graphic identity, they are now building a completely new website – a project being carried out in collaboration with Toxic. The result will be an informative and modern platform for both the industry and members.
New platform for a growing industry
The new website is based on the updated graphic profile of Swedish Camping and focuses on both inspiring and informing about the industry and its development. Here, editorial content, such as news feeds and articles, is combined with an improved user experience and a more modern expression.
– It has been an exciting project where Swedish Camping's new and very nice graphic profile has created the conditions for a modern and stylish website. It is fun to work with a client whose new style challenges today's classic websites and dares to stand out, says Albin Brengesjö, UI/UX designer at Toxic Interactive Solutions.
Functionality for both the industry and members
The web is built in Umbraco and replaces an older solution in Episerver. The goal is to create an editor-friendly, cost-effective, and scalable solution that can handle large amounts of content.
An important part of the project is the development of a digital industry magazine and a member portal. There, logged-in member companies have easy access to documents, statistics, and other industry-specific information. The new platform also gives Swedish Camping's partners greater visibility, while highlighting facts and figures that reflect the industry's development in a more accessible way.
– We’ve also focused on creating a more modern news feed with improved filtering, says Oscar Salomonsson, Business Area Manager at Toxic Interactive Solutions.
User Focus in Every Detail
The design work has been extensive, with a strong focus on usability and highlighting Svensk Camping’s new visual identity. The platform has been designed according to mobile-first principles, with layouts adapted to both the content and user needs.
– We wanted to create an experience that feels modern and easy to navigate. By combining their new identity with a clear structure, we’ve aimed to make it both visually appealing and practical,” says Albin Brengesjö, UI/UX Designer at Toxic.
The collaboration is built on close dialogue between Svensk Camping and Toxic, with a shared focus on user experience and industry value.
– Our new website is an important part of strengthening the marketing of our industry while clarifying our role in Sweden’s tourism sector. The goal is to showcase the fantastic industry we represent in an inspiring way, while making it easier to find facts and information,” says Karin Lindgren, Communications Manager at Svensk Camping.
– It’s incredibly exciting to start this collaboration with Svensk Camping. We see great potential in developing a modern, functional, and user-friendly web platform that strengthens their brand and benefits their members. With Umbraco as the foundation, we’re creating a solution that combines design, accessibility, and technical quality – ready to meet both today’s and tomorrow’s digital demands,” concludes Oscar Salomonsson, Business Area Manager at Toxic Interactive Solutions.
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