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Autumn 25 140

Have you boxed yourselves in with your current web platform?

High licensing costs, a solution that no one fully understands anymore, and editors struggling to do their job. We help large organizations and associations regain control over their web with Umbraco as the foundation.

Does this seem familiar?

Maybe you are already in a solution that is holding you back? Then we have good news! We have helped several organizations get out of that situation and here are some challenges that we can help you with.

Coin

High costs

You are paying license fees for a platform that costs more than it gives back. The money could have gone to content, features, or development instead of just keeping the solution alive.

Warning

High risks

Old technology, missed updates, and unclear ownership regarding security create a risk that no one really wants to bear. The question is not if something goes wrong, but when.

Maze

Lost control

The solution has grown in several layers, built up with new on top of old, until no one has the complete picture anymore. A small problem turns out to be connected to three others, and what should take a day takes a week.

Lucide User Cog

The editors cannot do their job

The publishing tool is complicated, slow, or limited. Those who are supposed to create and update content spend time struggling with the system instead of publishing.

Lucide Signpost

Low conversion

Visitors can't find the right path, important flows have too many steps, or members drop off along the way. When the website is not built based on the needs of the business and users, it becomes harder to achieve the goals you actually have for the web.

Mattias Lyck

Mattias Lyck

Business Area Manager Web

036-860 22 58

Ready to talk about your website?

Briefly describe your current situation, and we will help you clarify your needs and find the right next steps.

Farmer out in a large rapeseed field

Lantbrukarnas Riksförbund (LRF)

LRF had a comprehensive and complex Optimizely solution with many integrations and the need to meet different members with relevant content. They switched to a new platform in Umbraco with fifteen integrations, including BankID, Swish, and Swedbank Pay. The solution provides personalized communication based on members' interests, a logged-in mode for elected representatives, and tools that simplify the editors' work.

Floorball player holding up a floorball stick

Svenska Innebandyförbundet

The Swedish Floorball Federation was using an older Episerver solution that needed to be modernized to become more flexible and easier to work with for the federation's editors. The solution became a block-based website in Umbraco, where information about series and matches is automatically retrieved from the federation's administrative system iBIS and displayed on the web. At the same time, content from the website can be further used in the Floorball app.

Three flags with the Swedish Camping logo

Svensk Camping

Svensk Camping was using an older Episerver/Optimizely solution that needed to be replaced with something modern, editor-friendly, and cost-effective, with the capacity to handle large amounts of content. The result was a solution in Umbraco Cloud where the website, digital industry magazine, and member portal are gathered on the same platform.

Mattias Lyck

For large organizations or associations with complex structures, the challenge is rarely just which CMS to choose. It is about creating a solution that works together with the rest of the business, from integrations and security to the editors' everyday work. There, we greatly benefit from having built and managed complex Umbraco solutions for many years.

- Mattias Lyck, Business Area Manager Web at Toxic Interactive Solutions

We are the largest Umbraco Platinum Partner in the Nordics.

Since 2018, Toxic has grown together with Umbraco, as the first Platinum Partner in the Nordics. The partnership means more than just a title. We continue to contribute to the platform's development, among other things as an Umbraco Contributing Partner 2025 and as co-organizers of Umbracokalaset, Sweden's largest Umbraco event. For five consecutive years, we have also been nominated for the Umbraco Awards.

In 2026, our solution architect and Umbraco expert Daniel Andersson was also named Umbraco MVP, an award given to individuals who have made special contributions to the Umbraco community through knowledge sharing, initiatives, and engagement.

For you, this means access to a large team with deep expertise in Umbraco and experience in building solutions for organizations with complex needs. We work closely with the platform, follow its development, and have the opportunity to contribute to where it is headed.

Tobias (1)

"Our collaboration with Toxic has developed in a completely natural way and the relationship grows stronger every day. Together we share the vision of combining Umbraco's powerful platform with Toxic's creativity, innovation, and broad expertise from design to delivery, with a large and skilled development team in between. This capability they possess creates security for their clients and is evident in every project that is launched."

- Tobias Boström, partner responsible for Sweden at Umbraco

Choose the right CMS for your needs

Leaving a locked CMS is rarely just about licensing costs, even though that is often what gets the ball rolling. If you are using Episerver/Optimizely, Sitecore, or another license-based platform, it is often the same picture: a platform that is expensive to own and difficult to shape according to the actual needs of the business.

WordPress has a different problem. The core is just like Umbraco's open source and free, but to meet the needs of a large organization, a patchwork of paid plugins and consulting support is often required, which over time can become just as costly.

For large organizations and associations, there are also more factors to consider. The platform needs to be able to handle many editors and permission levels, large amounts of content, and integrations with other systems, while security needs to maintain a high level. The right CMS should not only meet the needs you have today but also give you the opportunity to develop the web as the business changes.

Umbraco logo

That's why Umbraco is suitable for complex websites.

Umbraco is built on the same open principles but is fundamentally designed for the structure and scalability that large organizations and associations need. No license fees and no lock-in. Just an interface that editors actually want to use and a solution that grows with you.

It enables the building of websites with complex structures, many editors, different permissions, and integrations with the organization's other systems without making the editors' daily work complex.

G2 independent user reviews highlight Umbraco as one of the most recommended CMS, both by editors and development teams, thanks to the combination of user-friendliness, flexibility, and scalability.

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Autumn 25 009

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When do organizations need to rebuild or redesign their website?

Many organizations use their website for many years without major changes. This is rarely a problem in itself – a website does not need to be rebuilt just because it is old. The problem arises when the technology, content, or visitors' needs have changed more than the website has managed to keep up. It is not always easy to see where the line is between "this we can fix" and "this requires us to rebuild from scratch." Here are four signs worth taking seriously.

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Blog

Common problems on large websites and how they can be solved

The larger a website grows, the harder it becomes to manage – both for those who visit it and those who work on it every day. What was once a clear structure with a few sections becomes, over time, hundreds of pages, countless subcategories, and content that has been added in batches over several years without a common plan. The result is rarely noticeable all at once; instead, it sneaks in until one day the visitor can no longer find what they are looking for, while the editor no longer knows where something should be. Now we will go through some of the most common problems on large websites and what usually tends to solve them.

Autumn 25 270

Blog

That is why many organizations choose to switch CMS

A CMS, a content management system, is the tool an organization uses to publish and update content on its website. Most organizations chose their CMS a long time ago (often five, ten, or fifteen years ago) and have since built upon it year after year. Over time, it becomes harder to live with the choice one once made. Licenses become more expensive, editors find it increasingly difficult to work in the system, and what once felt flexible starts to feel like a hindrance. Let’s go through some of the most common reasons organizations choose to switch CMS and what they often want to achieve with the change.

Frequently asked questions about websites for large organizations and associations

We map and migrate the content in a structured way before launch. The goal is always for you to retain both your traffic and SEO along the way.

The schedule looks different depending on the current situation, needs, and the complexity of the solution. Therefore, we start by mapping out what actually needs to be in place and what creates the most value for the business. After that, we collaboratively establish a clear and realistic plan for the project, with the right priorities all the way to launch.

Yes. Umbraco Cloud provides continuous updates, monitoring, and scalable operations, and we build the solutions with the same security requirements that you already have today.

No, it is actually quite the opposite; one of the most common reasons organizations switch. The interface is designed to be easy to understand without a technical background.

It varies depending on the current agreement and scope, but most of our customers in this segment significantly reduce their total cost.