Skip to main content
3D3A6466 1

Our team has grown – meet our six new employees!

We are so happy to welcome six new employees to Toxic! Meet Peter, Emma B, Josef, Petter, Linus, and Emma R – a wonderful group that together strengthens our team with valuable skills and drive.

 

New employees at Toxic Interactive Solutions
Emma R is missing in the picture

 

Hi Peter! You're new at Toxic. Who are you?

I'm 44 and live just outside Hovslätt. I'm married with two children. In my spare time I play floorball occasionally, and there are always homework sessions to get through with the kids. I'm a fairly straightforward person who likes to take responsibility and is flexible.

What did you do before?

I've worked with various types of systems, including CMS solutions like Umbraco and Sitecore. Previously I also worked with industrial automation — including camera technology for reading positions for robots. Before joining Toxic I was at Consid, where I started in 2009.

How did you hear about Toxic?

Mainly through social media, particularly LinkedIn. I got the impression it was a nice place to work — a bit smaller than Consid, but with an exciting team-based work structure that appealed to me.

What are you most looking forward to here?

Working in the team and being part of our development together.

What do you like to do on a day off?

In winter I'm the neighbourhood's most enthusiastic ice tester, and there's always some project to get stuck into at home when you own a house!


Hi Emma B! You're new at Toxic. Who are you?

I'm a mum of three and a talkative fitness enthusiast who loves spending time with my family and friends.

What did you do before?

Most recently I was at ITAB, where I worked for five years in marketing, digitalisation and IT-related marketing projects. Before that I worked in marketing and digital marketing, mainly at Jeeves.

How did you hear about Toxic?

Toxic is a well-known web agency in Jönköping that I've been aware of for a long time — ever since I studied graphic design and web development at Jönköping University. The web has always interested me, and when an old classmate posted that Toxic was looking for a project manager, I found out there was an opening.

What are you most looking forward to here?

Working with different companies and developing my skills in project management. It feels inspiring to be part of a team of project managers where we can collaborate and keep getting better together. I've also heard a lot about the great atmosphere at Toxic and I'm looking forward to being part of it — working with a fantastic team in a great office. I'm also excited to get to grips with our customers' challenges and help them on their digital journey.

What do you like to do on a day off?

On a day off I like to go to yoga or do something with the family and the kids. Maybe go for a swim or head out into the forest. Or have a long coffee break with friends — with plenty of coffee and cake!


Hi Josef! You're new at Toxic. Who are you?

I was born and raised in Borås and have always had a passion for football, music and basketball. In my spare time I coach futsal and produce music, and I thrive when I have a lot of balls in the air. I care deeply about people and business value and see potential in every individual. I believe everyone has a strength and I genuinely light up when others succeed. As a project manager, now in my sixth year, I focus on common sense — keeping things simple and putting myself in other people's shoes with humility and a genuine desire to understand.

What did you do before?

My professional career started as a project manager and scrum master at Pulsen, where I worked for 4.5 years. As a recent graduate, my focus was on learning as much as possible and developing. I led technically complex teams and worked with processes, which led to a combined role as scrum master and product owner. After that I worked at Consid for two years, delivering training and working on hardware projects — specifically drive shafts and electric motors for Volvo. I was also involved in culture, processes, team building and project management.

How did you hear about Toxic?

The first time I heard about Toxic was when my friend David did his internship here, but it was when Dardan mentioned Toxic that my interest really sparked. Both he and David described Toxic as a great workplace with a great bunch of people and a just-right-sized organisation, and I thought it would suit me. When Dardan told me about the exciting projects, especially the focus on web, my interest grew quickly — and now here I am!

What are you most looking forward to here?

All the opportunities — all the business and all the people. I think we can achieve great things with the right choices and a bit of common sense.

What do you like to do on a day off?

I like to mix it up on my days off. I enjoy meeting friends or spending time in my studio. Sometimes I game as well — right now I'm hooked on Fortnite and Path of Exile 2.


Hi Petter! You're new at Toxic. Who are you?

I'm a 28-year-old frontend developer with a passion for creative solutions and design. If you can't find me out on a run, I'm probably at home on the sofa reading a book or watching a series.

What did you do before?

I worked in industry before deciding to study frontend development. During my final placement I was offered a job at a consultancy. After that I worked as a web developer at a medical company, and now I'm here at Toxic!

How did you hear about Toxic?

I happened to check if there were any open roles, and when I saw they were looking for a web developer I got curious and sent in my application.

What are you most looking forward to here?

Getting to work with people who motivate me and who I can hopefully motivate just as much in return.


Hi Linus! You're new at Toxic. Who are you?

I'm 27 and live in the Söder area of Jönköping with my fiancée. In my spare time I spend a lot of time on board games, role-playing games and card games. I'm extremely curious and love discovering new things.

What did you do before?

I worked at Knowit Experience for five years as a developer — my first job after studying. There I worked as a consultant with a main focus on Wordpress and PHP development.

How did you hear about Toxic?

You came up when I was looking for a place to do my internship. That was back when you were at Science Park. Since then I've kept seeing you pop up in my LinkedIn feed now and then. I also noticed that a bunch of classmates from Jönköping University had joined you.

What are you most looking forward to here?

Working with new platforms, mostly. I spent five years with Wordpress and started to feel like every day was the same as the last. I'm really looking forward to working with C#, Litium and React. It's also exciting for me since this is the first time I've changed jobs. Switching up all my routines and finding new ones will be an interesting challenge.

What do you like to do on a day off?

Ideally spending it with my friends and fiancée playing board games or role-playing games. If not that, the sofa at home with a film or a series sounds very appealing.


Hi Emma R! You're new at Toxic. Who are you?

I'm a nerdy person who got into computers, gaming and the internet as a kid back in the 90s. I built my first website when I was 12. I'm from Gothenburg and have filled my life with travel and adventure. My motto is "I can do anything if I want to." So I rarely say no to new experiences. That might mean learning to sew, paint, code, renovate — anything!

What did you do before?

My whole career has revolved around my interests — I went from technical customer support to IT consultant, which then led me to an opportunity in the gaming industry. These days I'm a web developer. You should work with what you're passionate about.

How did you hear about Toxic?

I found Toxic through a Google search. I don't remember what I was looking for, but I clicked onto the website and thought the company sounded interesting. "This is where I want to work!" I thought.

What are you most looking forward to here?

Getting better at C# and working with like-minded colleagues I can learn a lot from.

What do you like to do on a day off?

A long lie-in followed by a big coffee. Then spending the whole day with my husband, preferably out in nature. After that we go home and play computer games for the rest of the evening and just enjoy each other's company!

A perfect day starts with breakfast on the sofa, then a run, some reading and ending the evening spontaneously by going out somewhere nice to eat.

Read more

View all our news

4336B941 D6a7 4447 B128 44Ea41bc7df7

News

Umbraco + AI: What exists today and what is on the way?

To say that AI development is progressing at a frightening pace may not be sticking your neck out directly. New models are coming almost every day, and the development does not seem to be slowing down anytime soon. But how can one implement and benefit from it in Umbraco? We will clarify that in this post!

Bildbank 2025 1 175

Blog

Therefore, you should stop stressing about your AI ranking.

The question arises everywhere: “How do we rank in ChatGPT?” It's a good question because AI search is starting to become an important channel for digital marketing and no one wants to risk falling behind. But before you hire someone who promises to “optimize your AI ranking,” you need to know something. There is no real ranking.

Autumn 25 009

Blog

When do organizations need to rebuild or redesign their website?

Many organizations use their website for many years without major changes. This is rarely a problem in itself – a website does not need to be rebuilt just because it is old. The problem arises when the technology, content, or visitors' needs have changed more than the website has managed to keep up. It is not always easy to see where the line is between "this we can fix" and "this requires us to rebuild from scratch." Here are four signs worth taking seriously.

Autumn 25 230

Blog

Common problems on large websites and how they can be solved

The larger a website grows, the harder it becomes to manage – both for those who visit it and those who work on it every day. What was once a clear structure with a few sections becomes, over time, hundreds of pages, countless subcategories, and content that has been added in batches over several years without a common plan. The result is rarely noticeable all at once; instead, it sneaks in until one day the visitor can no longer find what they are looking for, while the editor no longer knows where something should be. Now we will go through some of the most common problems on large websites and what usually tends to solve them.

Autumn 25 270

Blog

That is why many organizations choose to switch CMS

A CMS, a content management system, is the tool an organization uses to publish and update content on its website. Most organizations chose their CMS a long time ago (often five, ten, or fifteen years ago) and have since built upon it year after year. Over time, it becomes harder to live with the choice one once made. Licenses become more expensive, editors find it increasingly difficult to work in the system, and what once felt flexible starts to feel like a hindrance. Let’s go through some of the most common reasons organizations choose to switch CMS and what they often want to achieve with the change.

Autumn 25 041

Blog

What is required of a good IR website?

Trust is what determines how a publicly traded company is perceived by investors, analysts, and shareholders. Much of that trust is built or lost on the web. An IR website (Investor Relations) is the place where investors, analysts, and shareholders turn when they want to understand how the company is doing and where it is headed. For a publicly traded company, the website is not just a communication channel; it is part of how the company fulfills its information obligation to the market. If an IR website is difficult to navigate or lacks the right information, it costs more trust than one might think. In this blog post, we will therefore go through what an IR website actually needs to contain and what distinguishes a good IR website from one that is just there out of obligation.

Toxic GBG Bildbank 240424 LOW 55

Blog

Ad copy that converts: what actually makes a difference

Most people who want to improve their ads start off wrong. They rewrite headlines, change images, test new CTAs. And sure, that can have an effect, but that's rarely where the big difference lies. When an ad doesn't convert, it's often because something in the chain after the click isn't working. The ad is just the beginning. This is what actually determines whether an ad converts.

DSC07122

News

Four Swedes were appointed Umbraco MVP 2026. One of them is our colleague Daniel Andersson!

Last week we traveled to Copenhagen for this year's edition of Codegarden, Umbraco's annual conference and the natural gathering point for the entire global Umbraco community. Two days of talks, Umbraco Awards, and that special atmosphere that arises when people who are passionate about the same thing are in the same room. It was there that the news came: our colleague Daniel Andersson was named Umbraco MVP for 2026.

Autumn 25 151

News

Toxic celebrates 30 years of strong growth, good profitability, and high trust from both customers and employees.

This year, Toxic celebrates 30 years as a digital partner for companies with needs in web, e-commerce, customer portals, system integrations, and digital business solutions. After three decades in an industry that is constantly changing, we continue to grow, with strong results, good profitability, and a high level of trust from both customers and employees.

Toxic Oscar Salomonsson 5 (1)

Blog

The self-playing piano in B2B – Read more about the report Nordic Digital Commerce in B2B 2026

The B2B companies in the Nordics have reached a clear turning point. Litium's tenth edition of Nordic Digital Commerce in B2B 2026 shows that 81 percent of the Nordics' B2B companies today enable sales through digital channels, that digital sales on average account for 31 percent of revenues, and that 58 percent plan to increase their budget for digital commerce in the coming year. The discussion is no longer about whether to digitalize sales – but about how to take the next step.

Markvaruhuset

News

Markvaruhuset chooses Toxic for new e-commerce platform in Litium

Building e-commerce for a player that sells to both businesses and individuals – with different flows, different logic, and high demands for integration with business systems – is a project that places high demands on the right technical partner. Markvaruhuset has chosen Toxic for that assignment.

DSC09055 2

News

Fifth time's the charm – we are nominated for the Umbraco Awards 2026!

We are very happy to be nominated once again for the Umbraco Awards. This year we are nominated in the category Best Cloud Solution with our solution for KABE AB.

Pexels Tara Winstead 8386440

Blog

What is Meta Andromeda and how does it affect your advertising?

Are you advertising on Instagram and Facebook? Then you have probably noticed that the ads don't work quite like they used to. Suddenly, some ads seem to reach the right people while others disappear in the feed. What is behind the change and what does it mean for you as an advertiser? We will clarify that.

Autumn 25 002

News

Four websites in one solution – new digital platform for Atle

To create a more flexible, scalable, and editor-friendly web environment, Atle has chosen Toxic as a digital partner. Together, we are now developing a new web platform in Umbraco that brings together several companies in a common solution and creates economies of scale in line with the company's growth strategy.

3D3A4787

News

Toxic named Umbraco Contributing Platinum Partner 2025

Toxic continues to strengthen its position within Umbraco and has now been appointed as Umbraco Contributing Platinum Partner 2025 – an international award that highlights partners who actively contribute to developing and strengthening the entire Umbraco ecosystem.

Hero Offert

News

Toxic begins long-term partnership with Qvalify in SEO and Google Ads

Qvalify is one of Sweden's leading companies in ISO certifications, inspections, and assessments. With over 30 years of experience, they help organizations strengthen quality, efficiency, and security through certification of management systems, training, and various types of audits. To increase visibility and create clearer results regarding their training and certifications, Qvalify has chosen Toxic as a long-term partner in SEO and Google Ads.

Autumn 25 048

Blog

SEO for B2B – how to reach the right decision-makers in search results

Working with SEO for B2B is a completely different playing field than optimizing for consumers. The decision-making process is longer, more people are involved, and each deal is often worth much more. This means that every click from the right person can be invaluable, while the wrong traffic risks being a waste of time. At Toxic, we work daily with B2B companies and know how to tailor the strategy to reach the decision-makers who can make decisions.

DSC07489

News

Sebastian Pierre returns to Toxic – as Developer and Consulting Manager

With extensive experience in programming and a clear interest in leadership, Sebastian is now back at Toxic in the role of developer and consulting manager. In this interview, you will get to know him better, hear about his journey into the IT industry, and how it feels to be back at Toxic again.

Fredrick F U9 Prasawlc Unsplash

News

Toxic enters into partnership with Meson Group for web and PIM on Litium

Meson Group, which is part of Indutrade, is a leading supplier of valves and flow control products to the global marine industry. With headquarters in Laholm, sales offices in Europe and Asia, and a large network of distributors, Meson works with technologically advanced products and extensive information flows. To strengthen its digital presence and create a more scalable management of product data, they have chosen Toxic as a partner to develop a new global website and implement Litium PIM.

Autumn 25 012

Blog

How to perform an SEO health check of your website

Just like a car needs maintenance to perform at its best, your website needs to be regularly reviewed. An SEO health check reveals both technical and content-related obstacles that may prevent you from reaching top positions in Google and helps you prioritize the right efforts for better visibility.

Toxic 6

Blog

Toxic looks back at 2025 – a year filled with energy, development, and highlights

2025 has been a year where much has fallen into place – thanks to brave customers, engaged colleagues, and a shared drive forward. We have launched, celebrated, learned, and developed together, in a time that has required both focus and long-term thinking. As we now summarize the year, we do so with great joy over what we have accomplished – and with even greater curiosity about everything that awaits in 2026. Here are some of the moments that have made 2025 a year to remember at Toxic.