Toxic begins long-term partnership with Qvalify in SEO and Google Ads

About Qvalify

Qvalify provides services in certification, inspection, auditing, and training. In addition, Qvalify regularly hosts popular and well-attended webinars, typically around once a month. By combining technical expertise with extensive experience, Qvalify helps organizations ensure and strengthen their management systems in quality, environment, occupational health and safety, and information security.

With several thousand clients, a broad network of auditors, and more than 4,500 accredited certificates, Qvalify is a well-established player in the Swedish market, with a strong focus on quality, reliability, and efficiency.

Background to the Partnership

Qvalify offers a wide range of certifications and training programs, where digital visibility plays a crucial role in reaching the right audiences. The need for a more structured and long-term approach to search engine optimization and advertising therefore became clear - both to increase traffic and to ensure that the right content leads to clear, measurable results.

To meet this need, Qvalify chose Toxic as its partner, based on Toxic’s data-driven methodology, clear processes, and proven experience in long-term SEO and digital advertising.

A Holistic Approach to Visibility and Conversion

The partnership includes ongoing work within both SEO and Google Ads, with a focus on strengthening the visibility of Qvalify’s certifications, training programs, and webinars.

As part of the engagement, Toxic is responsible for optimizing content, page titles, and internal linking on the website, improving tracking and analytics, and driving relevant, high-performing traffic through Google Ads. A key part of the work is ensuring that all measurement is fully functional, enabling clear and reliable performance tracking.

The work began with a focus on quick wins, such as adjusting content and page titles, alongside advisory on internal linking and site structure. From there, efforts are gradually expanded into more long-term improvements.

Toxic quickly took on significant responsibility in our SEO and Google Ads work. They are engaged, proactive in making necessary changes, and act as a trusted sounding board that helps move our marketing efforts forward.

– Alexandra Brändström, Head of Marketing at Qvalify

Long-Term Visibility with Clear Data Insights

A central part of the partnership is the combination of strategic SEO, continuous advisory, and a well-planned advertising strategy. The goal is to create sustainable digital visibility over time, where high-quality content and structure form the foundation for ongoing optimization.

The collaboration between Toxic and Qvalify is built on close dialogue, clear follow-up, and a shared commitment to strengthening visibility for certifications and training programs — supporting Qvalify’s continued growth.

Being chosen by Qvalify as a full-service partner for both SEO and Google Ads is a great vote of confidence. Our focus is now on optimizing the entire business - from technical structure to high-converting advertising - to elevate their important training programs and certifications to the next level.

– Dardan Selmani, Business Developer & Growth Marketing Specialist at Toxic Interactive Solutions

👉 Read more about our SEO services.

👉 Read more about our Google Ads services.