Essem Design takes the brand global – launches international e-commerce with new design and UX
Nyhet
2 min
Essem Design is taking a big step forward and launching a global e-commerce that reflects the company's brand and vision. The new solution, developed together with Toxic, combines inspiring design, improved performance, and market-adapted e-commerce for all of Europe and the USA.
A Graphic Journey with the Hallway in Focus
Building on the vision of the hall as the home’s first room, the new design features a strong graphic expression. Large environmental images, generous blocks, and an updated 3D configurator place the products in their proper context while highlighting the brand’s design language.
Features such as product-level climate data allow customers to see the environmental impact of their choices, contributing to a more conscious shopping experience.
Technical Upgrades for Faster, Smoother Commerce
The project was initiated because the previous e-commerce platform suffered from performance issues and was built on older versions of both Norce and Umbraco. Rather than patching the old system, Essem and Toxic opted to build a new platform from the ground up.
The new platform is headless, with business logic in Norce and products and pricing delivered via the platform’s new APIs. Integrations use EntityFlow and Elastic Search, providing faster and more reliable product data management.
The front-end has been rebuilt with modern frameworks such as React, delivering a more responsive and interactive user experience. Its modular structure allows new features to be added without disrupting the overall system. Built-in steps for code review and source control in GitHub, with deploy flows (CICD to Umbraco Cloud), make deployment safer and more controlled.
The platform is upgraded to the latest Long Term Support version of Umbraco, along with modernizations in .NET and Norce. Altogether, this creates a stable, flexible, and sustainable long-term solution.
Better Support for Both Consumers and Professional Customers
The new e-commerce platform serves both consumers and professional users. On every product page, customers encounter related products and can visualize items in their home environment through AR functionality. Professional customers now also have easier access to BIM files and product media directly at the product level.
With international support built into the platform, content, products, and translations can be tailored to different markets. This enables Essem to operate a global e-commerce presence in both Europe and the U.S., delivering a consistent experience across all markets.
"With the new e-commerce platform, we’ve both solved old problems and created a future-proof solution. I look forward to continuing our collaboration with Essem."
– Anette Wold Ylenstrand, Head of Consulting & Web Developer at Toxic Interactive Solutions
"The new platform gives us a more flexible and secure solution, and the design aligns perfectly with our brand."
– Robert Bladh, CEO of Essem Design
🤝 Read more about our collaboration with Essem Design here
👉 Learn more about our e-commerce offerings
👀 See the full solution here
Read more
Four websites in one solution – new digital platform for Atle
To create a more flexible, scalable, and editor-friendly web environment, Atle has chosen Toxic as a digital partner. Together, we are now developing a new web platform in Umbraco that brings together several companies in a common solution and creates economies of scale in line with the company's growth strategy.
2min
Toxic named Umbraco Contributing Platinum Partner 2025
Toxic continues to strengthen its position within Umbraco and has now been appointed as Umbraco Contributing Platinum Partner 2025 – an international award that highlights partners who actively contribute to developing and strengthening the entire Umbraco ecosystem.
2min
Toxic begins long-term partnership with Qvalify in SEO and Google Ads
Qvalify is one of Sweden's leading companies in ISO certifications, inspections, and assessments. With over 30 years of experience, they help organizations strengthen quality, efficiency, and security through certification of management systems, training, and various types of audits. To increase visibility and create clearer results regarding their training and certifications, Qvalify has chosen Toxic as a long-term partner in SEO and Google Ads.
3min
Sebastian Pierre returns to Toxic – as Developer and Consulting Manager
With extensive experience in programming and a clear interest in leadership, Sebastian is now back at Toxic in the role of developer and consulting manager. In this interview, you will get to know him better, hear about his journey into the IT industry, and how it feels to be back at Toxic again.
4min
Toxic enters into partnership with Meson Group for web and PIM on Litium
Meson Group, which is part of Indutrade, is a leading supplier of valves and flow control products to the global marine industry. With headquarters in Laholm, sales offices in Europe and Asia, and a large network of distributors, Meson works with technologically advanced products and extensive information flows. To strengthen its digital presence and create a more scalable management of product data, they have chosen Toxic as a partner to develop a new global website and implement Litium PIM.
3min
Eight new colleagues and a Toxic that continues to grow
2025 has been a year full of movement at Toxic. New colleagues have joined our teams, taken their place in the projects, and quickly become a part of the culture that makes us who we are.
5min
Toxic and NIBU launch a new digital initiative with a modern e-commerce solution in Litium
NIBU takes the next step in its digital development and chooses Toxic as a partner when building a new e-commerce solution in Litium. The goal is to create a fast, clear, and user-friendly experience for both B2B and B2C customers, as well as to simplify internal processes with a platform that lasts over time.
2min
New framework agreement strengthens the partnership between Toxic and Infranord
After several years of collaboration, Toxic and Infranord are taking the next step. Through a new framework agreement, Toxic will become a long-term development partner responsible for both new development and management of Infranord's internal systems – with a focus on modern front-end development and a more integrated working method.
4min
From Optimizely to Umbraco CMS – LRF's platform journey
When The Federation of Swedish Farmers (LRF) decided to change their web platform, it was about both costs, functionality, and future needs. The choice fell on Umbraco – a solution that today provides the organization with more flexibility and a smoother everyday life.
3min
Toxic builds new website & e-commerce for Beslag Design
Beslag Design, a leading player in fittings and interior details with its own product development, is investing together with Toxic in a new digital platform built on Litium. The investment includes a new website, a reseller portal, and a powerful PIM system. The goal is to streamline internal processes, centralize product data, and create an even smoother purchasing experience for resellers and customers.
2min
Accessibility on the agenda – more and more companies turn to Toxic
The interest in digital accessibility is growing rapidly, and many companies are now seeking guidance to meet new requirements – but also to create a more inclusive digital experience. At Toxic, this is clearly evident.
2min
Swedish Camping builds new industry website on Umbraco
Svensk Camping, formerly known as SCR, has undergone a comprehensive rebranding. In connection with the launch of a new graphic identity, they are now building a completely new website – a project being carried out in collaboration with Toxic. The result will be an informative and modern platform for both the industry and members.
2min
Weland Solutions hires development team from Toxic – gains an external development department with expertise, reliability, and drive.
To accelerate the development of their portal, Weland HUB, Weland Solutions chose to hire a development team from Toxic. With a cohesive team consisting of developers, project managers, and business developers, they now gain both breadth, structure, and long-term sustainability.
3min
Nordeka chooses Toxic as growth partner – begins collaboration with revenue sharing model
Nordeka is a newly established Swedish shoe brand with high ambitions and a clear vision: to change how we view feet, shoes, and natural movement. With strong advocacy from co-founder Isak Nyqvist, they have quickly made an impact. Now they are taking the next step together with us at Toxic.
2min
We are the only Swedish agency nominated for the Umbraco Awards four years in a row!
For the fourth year in a row, we at Toxic are nominated for the Umbraco Awards and we are the only Swedish agency with this achievement. This time in the category "Best Cloud Solution" with the web solution for NordGen – a project where the focus has been on editorial freedom, efficient workflow, and long-term sustainability.
2min