Four websites in one solution – new digital platform for Atle

About Atle

Atle owns and invests in businesses within active asset management. The group brings together several specialized fund managers with different focuses, strategies, and target audiences. Through Atle’s partner strategy, the benefits of scale from a larger organization are combined with the ability for each manager to focus on their core business and operate independently.

As a long-term partner, Atle supports these managers with everything from systems and reporting to communication and administration. This enables them to offer investors a stable and well-founded platform for investing in active strategies. 

Background to the Initiative

Atle currently operates several separate websites, where each manager has its own identity and brand. At the same time, there is a clear need to simplify administration and reduce the manual work involved in managing shared content across companies.

In the previous setup, updates had to be made in multiple places, which was both time-consuming and increased the risk of inconsistent information. The structure also needed to be flexible enough to grow as new managers join the group. 

Four Websites in One Unified Structure

The new solution is built in Umbraco and brings together Atle, Atle Fund Management, HealthInvest, and Humle Fonder within a single platform. With a shared content structure, it is now possible to manage central content efficiently, while each company retains its own visual identity and unique expression.

For example, policies, sustainability information, and shared content can now be updated in one place and automatically published across multiple websites. For news, editors can control which websites the content appears on, providing both flexibility and control.

The platform is built to grow with us. As we welcome new fund managers to Atle, we need an infrastructure that can scale easily without increasing administrative complexity. With the growing demands and responsibilities in our industry, having an experienced partner like Toxic is a safe choice.

 — Anna Marcus, Head of Communications, Atle

Fund Data Visualization

As part of the project, a web service is integrated to retrieve fund and price data. This information is visualized through graphs and clear presentations, making it easier for visitors to track performance and access relevant fund information directly on the website.

We’re incredibly excited to support Atle with a new, modern, and smart solution for their business. Our ambition is to make it very easy for editors to keep each website updated, while ensuring consistency in information and preserving each brand’s identity.

— Mattias Lyck, Business Developer at Toxic Interactive Solutions

Read more about how we work with Umbraco here.