Toxic celebrates 30 years of strong growth, good profitability, and high trust from both customers and employees.

When Toxic was founded in the mid-1990s, the web was still new to most companies, and having a digital presence primarily meant simply being online. Since then, we have been part of a journey where expectations have continuously evolved — from basic websites to e-commerce, integrations, and business-critical digital solutions that power entire organizations.

Today, we are facing the next major shift, where AI is transforming how companies work with both customer experiences and business processes. For us, it has always been about helping our clients take the next step, wherever they are in their digital journey.

A Strong 2025 in a Challenging Market

2025 has been a year that has tested many companies in the digital industry. Hesitant investments, pressured margins, and a generally tougher market climate have defined the year for many businesses.

At the same time, Toxic has continued to grow strongly.

During the year, Toxic generated revenue of SEK 55.8 million and delivered a profit of SEK 4.1 million, with a profit margin of 7.5 percent. At a time when many companies in the industry have needed to downsize, restructure, and navigate difficult conditions, it feels especially meaningful to look back on a year characterized by both stability and continued growth.

For us, the numbers are not only about the bottom line, but about the long-term work behind them. Strong expertise, close client relationships, and a team that continues to deliver with high quality have been crucial to this year’s success in a reality where technology, business models, and customer behaviors are evolving rapidly.

“2025 has been a year where we truly received confirmation of the strength of our offering. In a challenging market climate, it feels especially rewarding to look back on a year with both strong results and continued confidence in the future,” says Daniel Eriksson, CEO of Toxic Interactive Solutions.

eNPS = 61 = Strong Employee Confidence

The past year has also provided clear proof of how Toxic is experienced internally.

In our latest employee survey, our eNPS reached 61, which is considered a very strong result. According to benchmark levels from organizations such as AIHR (Academy to Innovate HR) and other established HR and employee experience experts, an eNPS above 50 is classified as excellent. This places us well above what is generally considered a strong outcome.

For us, this is an important confirmation that our employees enjoy working here, feel engaged, and are willing to recommend Toxic as a workplace.

Strong Customer Satisfaction and Long-Term Quality Focus

Our NPS survey shows a customer satisfaction score of 46, which is a strong result and a clear indication of the trust we have built together with our clients over time.

The numbers are a confirmation — but not the goal. We continuously strive to improve and become even more customer-focused. That is why we work strategically to strengthen the customer experience and increase precision in everything we do, from consulting and strategy to delivery and long-term management, in step with evolving technology and expectations.

“It’s especially rewarding to see that the strong results are also reflected in how both clients and employees experience us,” says Daniel.

30 Years of Development and Continued Growth

Celebrating 30 years is not only a milestone, but also proof of our ability to adapt, evolve, and remain relevant in a digital world that changes at an incredibly fast pace.

Over these years, we have seen digitalization evolve from being a complement to becoming a core part of business. This places entirely new demands on technology, strategy, and partnerships — and that is exactly where we continue to position ourselves.

Our stability allows us to honor our commitments, invest in expertise, and remain a long-term partner rather than just a supplier, even as conditions shift rapidly and new technological leaps continue to reshape the industry.

And as we now look ahead, we do so with great optimism.

“Celebrating 30 years is a major achievement. At the same time, it feels like we are only at the beginning of the next chapter. We see a very bright future ahead and will continue investing in people, expertise, and our client relationships,” Daniel concludes.