Tara Pac
Tara Pac will strengthen its digital presence and streamline its advertising. By halving agency costs and focusing on SEO and Google Ads, we developed a transparent and cost-effective strategy with clearly measurable results.
The assignment
We were tasked with supporting Tara Pac in SEO and digital advertising with the goal of improving visibility, structuring the workflow, and using the marketing budget more effectively. The work focused on Google Ads as well as establishing a transparent process with frequent check-ins, ongoing analysis, and clear follow-up.
About Tara Pac
Tara Pac is a packaging supplier based in Lund focused on sustainable and innovative solutions. They offer a wide range of packaging that combines functionality, design, and quality for various industries.
With a clear vision to reduce waste and use resources more efficiently, Tara Pac actively works with recycled materials and circular options. Proximity to Lund University contributes to a combination of extensive experience and continuous development within the industry.
Customer's challenge
At the start of the project, a need was identified to strengthen the structure and clarity in the marketing work related to Google. The focus was on creating clear priorities, improved working methods, and a more cohesive process. The aim was to lay a stable foundation for continuous follow-up and long-term development.
We appreciate the structured approach and the clear follow-up. The collaboration has given us better control over our visibility on Google, while also using our budget more cost-effectively.
Our solution
Toxic contributed with specialist expertise in SEO and Google Ads as well as a more cost-effective working method. By halving agency costs, a larger part of the budget could instead be invested in advertising, which created better conditions for increased visibility, more leads, and higher sales.
The work was organized according to an agile model with weekly check-ins, shared dashboards, and collaborative work documents. This provided full transparency and made it easier to prioritize the right efforts. The onboarding became more extensive than planned due to many details to go through but simultaneously created a stable foundation for a more performance-driven work going forward.
Tara Pac is a shining example of how close collaboration and full transparency can generate concrete results. By halving agency costs while focusing on the right efforts in SEO and Google Ads, we have created a more cost-effective solution and a stable foundation for increased visibility and long-term growth.
The result and the collaboration
The collaboration with Tara Pac has developed into a close partnership where we function as an extension of their team. Through a transparent and data-driven approach, we have strengthened their digital visibility through SEO and continuous optimization of Google Ads.
The focus has been on creating clarity in priorities, improving visibility in relevant searches, and ensuring that the marketing budget is used effectively. Ongoing analysis and optimization have established a solid foundation for continued growth, where every effort is based on data and measurable results.
Tara Pac's ambition to make it easy to be a customer has been a central starting point in the work, and the collaboration is characterized by a shared focus on performance, development, and long-term sustainability.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further.
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