Svensk Camping
Svensk Camping, formerly known as SCR, underwent a comprehensive rebranding. In connection with the launch of a new graphic identity, Toxic was tasked with developing a new website built on Umbraco Cloud. The result is a modern and informative digital platform that strengthens Svensk Camping's communication and creates better reach for both the industry and the organization's members.
Background
Svensk Camping is the industry organization for Sweden's camping industry and works to gather, develop, and make the industry visible. In connection with the organization creating a new graphic identity, the need for a website that better reflects the new visual expression and simultaneously meets today's demands for functionality, structure, and user experience arose.
The previous website was therefore replaced with a new solution that can handle large amounts of content and serve as a clear information platform for both industry players and members.
The goal
The goal of the project was to create a modern, editor-friendly, and cost-effective website that is easy to further develop over time. The platform needed to be able to gather news, articles, and industry information in a more accessible way, while also improving the user experience.
An important part was also to create better digital spaces for member companies and give partners increased visibility, without compromising on structure or clarity.
Our new website is an important part of the work to clarify both our and the industry's role in Swedish tourism. The ambition was to build a page that both inspires and informs in a user-friendly way. I find Umbraco to be a user-friendly system and appreciate how customizable it is. We are grateful for all the help we have received, not least from Alice Göthberg at Toxic, in both big and small ways to tie together this extensive project.
Design & user experience
Technology & platform
It feels fantastic to work with Svensk Camping and elevate an important and growing tourism industry in Sweden to new levels. The new solution contributes to a modern, functional, and user-friendly web platform that strengthens their brand and member benefits. With Umbraco as the foundation, we create a solution that combines design, accessibility, and technical quality, and that is ready to meet both today's and tomorrow's digital demands.
The result
The new website today serves as a modern platform for information and communication. Through a clearer visual expression, improved structure, and new functionality, Svevnsk Camping has better conditions to inform, inspire, and gather the industry digitally.
The platform strengthens the organization's communication and provides both the industry and members with a more user-friendly digital experience.
The effect
With the new solution, Svensk Camping has received an informative and modern web platform that more clearly reflects the organization's new identity. The platform makes it easier to manage large amounts of content, improves the user experience, and creates better accessibility to industry information for both members and external target groups.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further.
More references
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